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Material Type: Article
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The Construction of Advertising Discourse by the Use of the Second-Person Object Te and the Clitic SePragmática sociocultural, 2018-07, Vol.6 (2), p.173-196 [Peer Reviewed Journal]ISSN: 2194-8305 ;EISSN: 2194-8313 ;DOI: 10.1515/soprag-2018-0005Full text available |
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Material Type: Article
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The Jurisdiction of the Advertising Regulatory Board over non-members: The Supreme Court of Appeal confirms its Herbex-order in the Bliss-matterPotchefstroom electronic law journal, 2023, Vol.26 (1), p.1-31 [Peer Reviewed Journal]Copyright North-West University 2023 ;This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License. ;ISSN: 1727-3781 ;EISSN: 1727-3781 ;DOI: 10.17159/1727-3781/2023/v26i0a14707Full text available |
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Material Type: Article
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SOCIAL NETWORK ANALYSIS TECHNIQUES (SNA): an applied research method to investigate the role of the Canadian Ministry of Health in combating COVID-19Revista Observatório, 2021-07, Vol.7 (3), p.a7en [Peer Reviewed Journal]ISSN: 2447-4266 ;EISSN: 2447-4266 ;DOI: 10.20873/uft.2447-4266.2021v7n3a7enFull text available |
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The use of digital data analytics in the performance of advertising campaigns: the effect of absorptive capacityRevista brasileira de gestão de negócios, 2023-07, Vol.25 (3), p.333-352 [Peer Reviewed Journal]COPYRIGHT 2023 Fundacao Escola de Comercio Alvares Penteado (FECAP) ;2023. This work is published under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;This work is licensed under a Creative Commons Attribution 4.0 International License. ;LICENCIA DE USO: Los documentos a texto completo incluidos en Dialnet son de acceso libre y propiedad de sus autores y/o editores. Por tanto, cualquier acto de reproducción, distribución, comunicación pública y/o transformación total o parcial requiere el consentimiento expreso y escrito de aquéllos. Cualquier enlace al texto completo de estos documentos deberá hacerse a través de la URL oficial de éstos en Dialnet. Más información: https://dialnet.unirioja.es/info/derechosOAI | INTELLECTUAL PROPERTY RIGHTS STATEMENT: Full text documents hosted by Dialnet are protected by copyright and/or related rights. This digital object is accessible without charge, but its use is subject to the licensing conditions set by its authors or editors. Unless expressly stated otherwise in the licensing conditions, you are free to linking, browsing, printing and making a copy for your own personal purposes. All other acts of reproduction and communication to the public are subject to the licensing conditions expressed by editors and authors and require consent from them. Any link to this document should be made using its official URL in Dialnet. More info: https://dialnet.unirioja.es/info/derechosOAI ;ISSN: 1806-4892 ;ISSN: 1983-0807 ;EISSN: 1983-0807 ;DOI: 10.7819/rbgn.v25i3.4230Full text available |
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Material Type: Article
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INVESTIGATING POTENTIALITIES OF FLL (FIRST LEGO LEAGUE) COMPETITION IN SCHOOL LEARNING PROCESS OF BASIC EDUCATION STUDENTSRevista Observatório, 2021-04, Vol.7 (2), p.a4en [Peer Reviewed Journal]ISSN: 2447-4266 ;EISSN: 2447-4266 ;DOI: 10.20873/uft.2447-4266.2021v7n2a4enFull text available |
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Material Type: Article
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Going Viral on Advertising YouTube Video: Detecting the InfluencesRevista de administração contemporânea, 2023-07, Vol.27 (4), p.1-18 [Peer Reviewed Journal]2023. This work is published under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;This work is licensed under a Creative Commons Attribution 4.0 International License. ;ISSN: 1415-6555 ;ISSN: 1982-7849 ;EISSN: 1982-7849 ;DOI: 10.1590/1982-7849rac2023220300.enFull text available |
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Material Type: Article
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The Self-Regulating Jury in the Field of Interactive AdvertisingRevista de Direito, Estado e Telecomunicacoes, 2023-05, Vol.15 (1), p.1 [Peer Reviewed Journal]COPYRIGHT 2023 Grupo de Estudos em Direito das Telecomunicacoes (GETEL) ;ISSN: 1984-9729 ;DOI: 10.26512/lstr.v15i1Full text available |
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8 |
Material Type: Article
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P347/S6-P26 FOOD ADVERTISING ON LABELS: AN ANALYSIS OF THE RELIABILITY OF INFORMATION CONTAINED IN COMMERCIAL DATABASESArchivos latinoamericanos de nutrición, 2023-10, Vol.73 [Peer Reviewed Journal]2023. This work is published under http://creativecommons.org/licenses/by-nc/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 0004-0622 ;EISSN: 2309-5806Full text available |
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Material Type: Article
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BRAZIL DOES NOT NEED HUMAN AND SOCIAL SCIENCES: a possible reading of government advertising about EnemRevista Observatório, 2020-04, Vol.6 (2), p.a15en [Peer Reviewed Journal]ISSN: 2447-4266 ;EISSN: 2447-4266 ;DOI: 10.20873/uft.2447-4266.2020v6n2a15enFull text available |
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10 |
Material Type: Article
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The theory of planned behaviour and user engagement applied to Facebook advertisingSouth African journal of information management, 2018, Vol.20 (1), p.1-10 [Peer Reviewed Journal]COPYRIGHT 2018 African Online Scientific Information Systems (Pty) Ltd t/a AOSIS ;2018. The Authors. Licensee: AOSIS. This work is licensed under the Creative Commons Attribution License. https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and conditions, you may use this content in accordance with the terms of the License. ;This work is licensed under a Creative Commons Attribution 4.0 International License. ;ISSN: 2078-1865 ;ISSN: 1560-683X ;EISSN: 1560-683X ;DOI: 10.4102/sajim.v20i1.915Full text available |
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Material Type: Article
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Vizualizing Branding: Metamorphosis of Advertising, Visual Strategies and Their Cultural SignificanceVista (Lisboa), 2023-12 (12), p.e023014This work is licensed under a Creative Commons Attribution 4.0 International License. ;ISSN: 2184-1284 ;EISSN: 2184-1284 ;DOI: 10.21814/vista.4891Full text available |
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Material Type: Article
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Does complementary role matter? An empirical study on paid search and social ads on purchaseSouth African journal of business management, 2023, Vol.54 (1), p.1-11 [Peer Reviewed Journal]COPYRIGHT 2023 African Online Scientific Information Systems (Pty) Ltd t/a AOSIS ;This work is licensed under a Creative Commons Attribution 4.0 International License. ;ISSN: 2078-5585 ;ISSN: 2078-5976 ;EISSN: 2078-5976 ;DOI: 10.4102/sajbm.v54i1.3472Full text available |
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Material Type: Article
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A UTILIZAÇÃO DA MÍDIA EM ESTRATÉGIAS DE MARKETING POLÍTICO NO CONTEXTO DA OLIMPÍADA DE BERLIMRecorde, revista de história do esporte, 2019-01, Vol.12 (1), p.1-232019. This work is published under NOCC (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;EISSN: 1982-8985Full text available |
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14 |
Material Type: Article
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Sex Work during the COVID-19 Pandemic Period in the Ibero-American Context: analysis of advertisements on websitesCiência & saude coletiva, 2020-11, Vol.25 (11), p.4237-4248 [Peer Reviewed Journal]EISSN: 1678-4561 ;DOI: 10.1590/1413-812320202511.26622020 ;PMID: 33175033Full text available |
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Material Type: Article
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The effect of green advertising and environmental ethics on consumer purchase behaviorRevista Produção e Desenvolvimento, 2022-05, Vol.8 (1), p.e597-e597 [Peer Reviewed Journal]ISSN: 2446-9580 ;EISSN: 2446-9580 ;DOI: 10.32358/rpd.2022.v8.597Full text available |
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Material Type: Article
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The Making of a Modern Newspaper: El Tiempo in Colombia, 1911-1940Palabra-Clave, 2019-10, Vol.22 (4), p.1-26 [Peer Reviewed Journal]2019. This work is published under https://creativecommons.org/licenses/by-nc-nd/4.0 (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;This work is licensed under a Creative Commons Attribution 4.0 International License. ;LICENCIA DE USO: Los documentos a texto completo incluidos en Dialnet son de acceso libre y propiedad de sus autores y/o editores. Por tanto, cualquier acto de reproducción, distribución, comunicación pública y/o transformación total o parcial requiere el consentimiento expreso y escrito de aquéllos. Cualquier enlace al texto completo de estos documentos deberá hacerse a través de la URL oficial de éstos en Dialnet. Más información: https://dialnet.unirioja.es/info/derechosOAI | INTELLECTUAL PROPERTY RIGHTS STATEMENT: Full text documents hosted by Dialnet are protected by copyright and/or related rights. This digital object is accessible without charge, but its use is subject to the licensing conditions set by its authors or editors. Unless expressly stated otherwise in the licensing conditions, you are free to linking, browsing, printing and making a copy for your own personal purposes. All other acts of reproduction and communication to the public are subject to the licensing conditions expressed by editors and authors and require consent from them. Any link to this document should be made using its official URL in Dialnet. More info: https://dialnet.unirioja.es/info/derechosOAI ;ISSN: 0122-8285 ;EISSN: 2027-534X ;DOI: 10.5294/pacla.2019.22.4.4Full text available |
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17 |
Material Type: Article
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“Novos” espaços e lugares de subjetividades: um ensaio sobre juventude, representações e visibilidadesCivitas (Porto Alegre, Brazil), 2023-12, Vol.22, p.e42022 [Peer Reviewed Journal]ISSN: 1519-6089 ;EISSN: 1984-7289 ;DOI: 10.15448/1984-7289.2023.1.42022Full text available |
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Material Type: Article
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Boca-a-boca eletrônico versus força da marca: efeitos na decisão de compra dos consumidoresInternational Journal of Professional Business Review, 2022-01, Vol.7 (1), p.e0250 [Peer Reviewed Journal]2022. This work is licensed under https://creativecommons.org/licenses/by-nc-nd/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2525-3654 ;EISSN: 2525-3654 ;DOI: 10.26668/businessreview/2022.v7i1.250Full text available |
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Material Type: Article
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Analysis of TV food advertising in the context of recommendations by the Food Guide for the Brazilian PopulationCadernos de saúde pública, 2017-05, Vol.33 (4), p.e00209115-e00209115 [Peer Reviewed Journal]EISSN: 1678-4464 ;DOI: 10.1590/0102-311X00209115 ;PMID: 28538798Full text available |
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Material Type: Article
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Does visual appeal moderates the impact of attitude towards advertising on brand attitude, attachment and loyalty?Revista brasileira de marketing, 2023-07, Vol.22 (3), p.1250-1275ISSN: 2177-5184 ;EISSN: 2177-5184 ;DOI: 10.5585/remark.v22i3.22160Full text available |