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1
Advertising Expensive Mortgages
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Advertising Expensive Mortgages

The Journal of finance (New York), 2016-10, Vol.71 (5), p.2371-2416 [Peer Reviewed Journal]

2016 American Finance Association ;2016 the American Finance Association ;Copyright Blackwell Publishers Inc. Oct 2016 ;ISSN: 0022-1082 ;EISSN: 1540-6261 ;DOI: 10.1111/jofi.12423 ;CODEN: JLFIAN

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2
What is Different About Online Advertising?
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Article
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What is Different About Online Advertising?

Review of industrial organization, 2014-03, Vol.44 (2), p.115-129 [Peer Reviewed Journal]

Springer Science+Business Media 2014 ;Springer Science+Business Media New York 2013 ;Springer Science+Business Media New York 2014 ;ISSN: 0889-938X ;EISSN: 1573-7160 ;DOI: 10.1007/s11151-013-9399-3 ;CODEN: RIOREU

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3
Market Provision of Broadcasting: A Welfare Analysis
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Market Provision of Broadcasting: A Welfare Analysis

The Review of economic studies, 2005-10, Vol.72 (4), p.947-972 [Peer Reviewed Journal]

Copyright 2004 The Review of Economic Studies Limited ;The Review of Economic Studies Limited, 2005 ;ISSN: 0034-6527 ;EISSN: 1467-937X ;DOI: 10.1111/0034-6527.00357

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4
What's Advertising Content Worth? Evidence from a Consumer Credit Marketing Field Experiment
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Article
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What's Advertising Content Worth? Evidence from a Consumer Credit Marketing Field Experiment

The Quarterly journal of economics, 2010-02, Vol.125 (1), p.263-306 [Peer Reviewed Journal]

Copyright 2010 President and Fellows of Harvard College and the Massachusetts Institute of Technology ;Copyright MIT Press Journals Feb 2010 ;ISSN: 0033-5533 ;EISSN: 1531-4650 ;DOI: 10.1162/qjec.2010.125.1.263 ;CODEN: QJECAT

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5
Targeting in advertising markets: implications for offline versus online media
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Article
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Targeting in advertising markets: implications for offline versus online media

The Rand journal of economics, 2011-09, Vol.42 (3), p.417-443 [Peer Reviewed Journal]

2011 The RAND Corporation ;2011, RAND. ;COPYRIGHT 2011 Wiley Subscription Services, Inc. ;Copyright Rand Corporation Fall 2011 ;ISSN: 0741-6261 ;EISSN: 1756-2171 ;DOI: 10.1111/j.1756-2171.2011.00143.x ;CODEN: RJECEA

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6
A Dynamic Model of Brand Choice When Price and Advertising Signal Product Quality
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A Dynamic Model of Brand Choice When Price and Advertising Signal Product Quality

Marketing science (Providence, R.I.), 2008-11, Vol.27 (6), p.1111-1125 [Peer Reviewed Journal]

Copyright 2008 INFORMS ;COPYRIGHT 2008 Institute for Operations Research and the Management Sciences ;Copyright Institute for Operations Research and the Management Sciences Nov/Dec 2008 ;ISSN: 0732-2399 ;EISSN: 1526-548X ;DOI: 10.1287/mksc.1080.0362 ;CODEN: MARSE5

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7
Promotional Chat on the Internet
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Article
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Promotional Chat on the Internet

Marketing science (Providence, R.I.), 2006-03, Vol.25 (2), p.155-163 [Peer Reviewed Journal]

Copyright 2006 INFORMS ;Copyright Institute for Operations Research and the Management Sciences Mar/Apr 2006 ;ISSN: 0732-2399 ;EISSN: 1526-548X ;DOI: 10.1287/mksc.1050.0137 ;CODEN: MARSE5

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8
An Empirical Analysis of Search Engine Advertising: Sponsored Search in Electronic Markets
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Article
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An Empirical Analysis of Search Engine Advertising: Sponsored Search in Electronic Markets

Management science, 2009-10, Vol.55 (10), p.1605-1622 [Peer Reviewed Journal]

Copyright 2009 United States of America ;2009 INIST-CNRS ;Copyright Institute for Operations Research and the Management Sciences Oct 2009 ;ISSN: 0025-1909 ;EISSN: 1526-5501 ;DOI: 10.1287/mnsc.1090.1054 ;CODEN: MSCIAM

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9
The Targeting of Advertising
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Article
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The Targeting of Advertising

Marketing science (Providence, R.I.), 2005-07, Vol.24 (3), p.461-476 [Peer Reviewed Journal]

Copyright 2005 INFORMS ;COPYRIGHT 2005 Institute for Operations Research and the Management Sciences ;Copyright Institute for Operations Research and the Management Sciences Summer 2005 ;ISSN: 0732-2399 ;EISSN: 1526-548X ;DOI: 10.1287/mksc.1050.0117 ;CODEN: MARSE5

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10
Vaping versus JUULing: how the extraordinary growth and marketing of JUUL transformed the US retail e-cigarette market
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Vaping versus JUULing: how the extraordinary growth and marketing of JUUL transformed the US retail e-cigarette market

Tobacco control, 2019-03, Vol.28 (2), p.146-151 [Peer Reviewed Journal]

Article author(s) (or their employer(s) unless otherwise stated in the text of the article) 2019. All rights reserved. No commercial use is permitted unless otherwise expressly granted. ;2019 Article author(s) (or their employer(s) unless otherwise stated in the text of the article) 2019. All rights reserved. No commercial use is permitted unless otherwise expressly granted.This is an open access article distributed in accordance with the Creative Commons Attribution Non Commercial (CC BY-NC 4.0) license, which permits others to distribute, remix, adapt, build upon this work non-commercially, and license their derivative works on different terms, provided the original work is properly cited and the use is non-commercial. See:http://creativecommons.org/licenses/by-nc/4.0 ;Article author(s) (or their employer(s) unless otherwise stated in the text of the article) 2019. All rights reserved. No commercial use is permitted unless otherwise expressly granted. 2019 ;ISSN: 0964-4563 ;EISSN: 1468-3318 ;DOI: 10.1136/tobaccocontrol-2018-054382 ;PMID: 29853561

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11
Comprehensive tobacco marketing restrictions: promotion, packaging, price and place
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Article
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Comprehensive tobacco marketing restrictions: promotion, packaging, price and place

Tobacco Control, 2012-03, Vol.21 (2), p.147-153 [Peer Reviewed Journal]

2012, Published by the BMJ Publishing Group Limited. For permission to use (where not already granted under a licence) please go to http://group.bmj.com/group/rights-licensing/permissions. ;2012 BMJ Publishing Group ;Copyright: 2012 (c) 2012, Published by the BMJ Publishing Group Limited. For permission to use (where not already granted under a licence) please go to http://group.bmj.com/group/rights-licensing/permissions. ;ISSN: 0964-4563 ;EISSN: 1468-3318 ;DOI: 10.1136/tobaccocontrol-2011-050416 ;PMID: 22345238

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12
Don't Believe the Hype: Local Media Slant, Local Advertising, and Firm Value
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Article
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Don't Believe the Hype: Local Media Slant, Local Advertising, and Firm Value

The Journal of finance (New York), 2012-04, Vol.67 (2), p.561-598 [Peer Reviewed Journal]

2012 American Finance Association ;2012 the American Finance Association ;Copyright Blackwell Publishers Inc. Apr 2012 ;ISSN: 0022-1082 ;EISSN: 1540-6261 ;DOI: 10.1111/j.1540-6261.2012.01725.x ;CODEN: JLFIAN

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13
The effectiveness of celebrity endorsements: a meta-analysis
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Article
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The effectiveness of celebrity endorsements: a meta-analysis

Journal of the Academy of Marketing Science, 2017-01, Vol.45 (1), p.55-75 [Peer Reviewed Journal]

The Author(s) 2016 ;COPYRIGHT 2017 Springer ;Journal of the Academy of Marketing Science is a copyright of Springer, 2017. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-016-0503-8 ;CODEN: JAMSDE

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14
Wearout Effects of Different Advertising Themes: A Dynamic Bayesian Model of the Advertising-Sales Relationship
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Article
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Wearout Effects of Different Advertising Themes: A Dynamic Bayesian Model of the Advertising-Sales Relationship

Marketing science (Providence, R.I.), 2007-03, Vol.26 (2), p.179-195 [Peer Reviewed Journal]

Copyright 2007 INFORMS ;COPYRIGHT 2007 Institute for Operations Research and the Management Sciences ;Copyright Institute for Operations Research and the Management Sciences Mar/Apr 2007 ;ISSN: 0732-2399 ;EISSN: 1526-548X ;DOI: 10.1287/mksc.1060.0208 ;CODEN: MARSE5

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15
Advertising as a cue to consume: a systematic review and meta-analysis of the effects of acute exposure to unhealthy food and nonalcoholic beverage advertising on intake in children and adults
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Article
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Advertising as a cue to consume: a systematic review and meta-analysis of the effects of acute exposure to unhealthy food and nonalcoholic beverage advertising on intake in children and adults

The American journal of clinical nutrition, 2016-02, Vol.103 (2), p.519-533 [Peer Reviewed Journal]

2016 American Society for Nutrition. ;Copyright American Society for Clinical Nutrition, Inc. Feb 1, 2016 ;ISSN: 0002-9165 ;EISSN: 1938-3207 ;DOI: 10.3945/ajcn.115.120022 ;PMID: 26791177

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16
Selling Cookies
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Article
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Selling Cookies

American economic journal. Microeconomics, 2015-08, Vol.7 (3), p.259-294 [Peer Reviewed Journal]

Copyright © 2015 American Economic Association ;Copyright American Economic Association Aug 2015 ;ISSN: 1945-7669 ;EISSN: 1945-7685 ;DOI: 10.1257/mic.20140155

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17
The Effect of Online Shopping Platform Strategies on Search, Display, and Membership Revenues
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Article
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The Effect of Online Shopping Platform Strategies on Search, Display, and Membership Revenues

Journal of retailing, 2018-09, Vol.94 (3), p.247-264 [Peer Reviewed Journal]

2018 New York University ;Copyright New York University Sep 2018 ;ISSN: 0022-4359 ;EISSN: 1873-3271 ;DOI: 10.1016/j.jretai.2018.06.002

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18
Mass media campaigns to promote smoking cessation among adults: an integrative review
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Article
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Mass media campaigns to promote smoking cessation among adults: an integrative review

Tobacco Control, 2012-03, Vol.21 (2), p.127-138 [Peer Reviewed Journal]

2012, Published by the BMJ Publishing Group Limited. For permission to use (where not already granted under a licence) please go to http://group.bmj.com/group/rights-licensing/permissions. ;2012 BMJ Publishing Group ;Copyright: 2012 (c) 2012, Published by the BMJ Publishing Group Limited. For permission to use (where not already granted under a licence) please go to http://group.bmj.com/group/rights-licensing/permissions. ;ISSN: 0964-4563 ;EISSN: 1468-3318 ;DOI: 10.1136/tobaccocontrol-2011-050345 ;PMID: 22345235

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19
Ownership Consolidation and Product Characteristics: A Study of the US Daily Newspaper Market
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Article
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Ownership Consolidation and Product Characteristics: A Study of the US Daily Newspaper Market

The American economic review, 2013-08, Vol.103 (5), p.1598-1628 [Peer Reviewed Journal]

Copyright© 2013 American Economic Association ;Copyright American Economic Association Aug 2013 ;ISSN: 0002-8282 ;EISSN: 1944-7981 ;DOI: 10.1257/aer.103.5.1598 ;CODEN: AENRAA

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20
Internet Advertising and the Generalized Second-Price Auction: Selling Billions of Dollars Worth of Keywords
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Article
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Internet Advertising and the Generalized Second-Price Auction: Selling Billions of Dollars Worth of Keywords

The American economic review, 2007-03, Vol.97 (1), p.242-259 [Peer Reviewed Journal]

Copyright American Economic Association Mar 2007 ;ISSN: 0002-8282 ;EISSN: 1944-7981 ;DOI: 10.1257/aer.97.1.242 ;CODEN: AENRAA

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