Result Number | Material Type | Add to My Shelf Action | Record Details and Options |
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1 |
Material Type: Article
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Advertising Expensive MortgagesThe Journal of finance (New York), 2016-10, Vol.71 (5), p.2371-2416 [Peer Reviewed Journal]2016 American Finance Association ;2016 the American Finance Association ;Copyright Blackwell Publishers Inc. Oct 2016 ;ISSN: 0022-1082 ;EISSN: 1540-6261 ;DOI: 10.1111/jofi.12423 ;CODEN: JLFIANFull text available |
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Material Type: Article
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What is Different About Online Advertising?Review of industrial organization, 2014-03, Vol.44 (2), p.115-129 [Peer Reviewed Journal]Springer Science+Business Media 2014 ;Springer Science+Business Media New York 2013 ;Springer Science+Business Media New York 2014 ;ISSN: 0889-938X ;EISSN: 1573-7160 ;DOI: 10.1007/s11151-013-9399-3 ;CODEN: RIOREUFull text available |
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3 |
Material Type: Article
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Market Provision of Broadcasting: A Welfare AnalysisThe Review of economic studies, 2005-10, Vol.72 (4), p.947-972 [Peer Reviewed Journal]Copyright 2004 The Review of Economic Studies Limited ;The Review of Economic Studies Limited, 2005 ;ISSN: 0034-6527 ;EISSN: 1467-937X ;DOI: 10.1111/0034-6527.00357Full text available |
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Material Type: Article
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What's Advertising Content Worth? Evidence from a Consumer Credit Marketing Field ExperimentThe Quarterly journal of economics, 2010-02, Vol.125 (1), p.263-306 [Peer Reviewed Journal]Copyright 2010 President and Fellows of Harvard College and the Massachusetts Institute of Technology ;Copyright MIT Press Journals Feb 2010 ;ISSN: 0033-5533 ;EISSN: 1531-4650 ;DOI: 10.1162/qjec.2010.125.1.263 ;CODEN: QJECATFull text available |
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Material Type: Article
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Targeting in advertising markets: implications for offline versus online mediaThe Rand journal of economics, 2011-09, Vol.42 (3), p.417-443 [Peer Reviewed Journal]2011 The RAND Corporation ;2011, RAND. ;COPYRIGHT 2011 Wiley Subscription Services, Inc. ;Copyright Rand Corporation Fall 2011 ;ISSN: 0741-6261 ;EISSN: 1756-2171 ;DOI: 10.1111/j.1756-2171.2011.00143.x ;CODEN: RJECEAFull text available |
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Material Type: Article
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A Dynamic Model of Brand Choice When Price and Advertising Signal Product QualityMarketing science (Providence, R.I.), 2008-11, Vol.27 (6), p.1111-1125 [Peer Reviewed Journal]Copyright 2008 INFORMS ;COPYRIGHT 2008 Institute for Operations Research and the Management Sciences ;Copyright Institute for Operations Research and the Management Sciences Nov/Dec 2008 ;ISSN: 0732-2399 ;EISSN: 1526-548X ;DOI: 10.1287/mksc.1080.0362 ;CODEN: MARSE5Full text available |
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Material Type: Article
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Promotional Chat on the InternetMarketing science (Providence, R.I.), 2006-03, Vol.25 (2), p.155-163 [Peer Reviewed Journal]Copyright 2006 INFORMS ;Copyright Institute for Operations Research and the Management Sciences Mar/Apr 2006 ;ISSN: 0732-2399 ;EISSN: 1526-548X ;DOI: 10.1287/mksc.1050.0137 ;CODEN: MARSE5Full text available |
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Material Type: Article
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An Empirical Analysis of Search Engine Advertising: Sponsored Search in Electronic MarketsManagement science, 2009-10, Vol.55 (10), p.1605-1622 [Peer Reviewed Journal]Copyright 2009 United States of America ;2009 INIST-CNRS ;Copyright Institute for Operations Research and the Management Sciences Oct 2009 ;ISSN: 0025-1909 ;EISSN: 1526-5501 ;DOI: 10.1287/mnsc.1090.1054 ;CODEN: MSCIAMFull text available |
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9 |
Material Type: Article
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The Targeting of AdvertisingMarketing science (Providence, R.I.), 2005-07, Vol.24 (3), p.461-476 [Peer Reviewed Journal]Copyright 2005 INFORMS ;COPYRIGHT 2005 Institute for Operations Research and the Management Sciences ;Copyright Institute for Operations Research and the Management Sciences Summer 2005 ;ISSN: 0732-2399 ;EISSN: 1526-548X ;DOI: 10.1287/mksc.1050.0117 ;CODEN: MARSE5Full text available |
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10 |
Material Type: Article
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Vaping versus JUULing: how the extraordinary growth and marketing of JUUL transformed the US retail e-cigarette marketTobacco control, 2019-03, Vol.28 (2), p.146-151 [Peer Reviewed Journal]Article author(s) (or their employer(s) unless otherwise stated in the text of the article) 2019. All rights reserved. No commercial use is permitted unless otherwise expressly granted. ;2019 Article author(s) (or their employer(s) unless otherwise stated in the text of the article) 2019. All rights reserved. No commercial use is permitted unless otherwise expressly granted.This is an open access article distributed in accordance with the Creative Commons Attribution Non Commercial (CC BY-NC 4.0) license, which permits others to distribute, remix, adapt, build upon this work non-commercially, and license their derivative works on different terms, provided the original work is properly cited and the use is non-commercial. See:http://creativecommons.org/licenses/by-nc/4.0 ;Article author(s) (or their employer(s) unless otherwise stated in the text of the article) 2019. All rights reserved. No commercial use is permitted unless otherwise expressly granted. 2019 ;ISSN: 0964-4563 ;EISSN: 1468-3318 ;DOI: 10.1136/tobaccocontrol-2018-054382 ;PMID: 29853561Full text available |
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11 |
Material Type: Article
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Comprehensive tobacco marketing restrictions: promotion, packaging, price and placeTobacco Control, 2012-03, Vol.21 (2), p.147-153 [Peer Reviewed Journal]2012, Published by the BMJ Publishing Group Limited. For permission to use (where not already granted under a licence) please go to http://group.bmj.com/group/rights-licensing/permissions. ;2012 BMJ Publishing Group ;Copyright: 2012 (c) 2012, Published by the BMJ Publishing Group Limited. For permission to use (where not already granted under a licence) please go to http://group.bmj.com/group/rights-licensing/permissions. ;ISSN: 0964-4563 ;EISSN: 1468-3318 ;DOI: 10.1136/tobaccocontrol-2011-050416 ;PMID: 22345238Full text available |
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12 |
Material Type: Article
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Don't Believe the Hype: Local Media Slant, Local Advertising, and Firm ValueThe Journal of finance (New York), 2012-04, Vol.67 (2), p.561-598 [Peer Reviewed Journal]2012 American Finance Association ;2012 the American Finance Association ;Copyright Blackwell Publishers Inc. Apr 2012 ;ISSN: 0022-1082 ;EISSN: 1540-6261 ;DOI: 10.1111/j.1540-6261.2012.01725.x ;CODEN: JLFIANFull text available |
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13 |
Material Type: Article
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The effectiveness of celebrity endorsements: a meta-analysisJournal of the Academy of Marketing Science, 2017-01, Vol.45 (1), p.55-75 [Peer Reviewed Journal]The Author(s) 2016 ;COPYRIGHT 2017 Springer ;Journal of the Academy of Marketing Science is a copyright of Springer, 2017. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-016-0503-8 ;CODEN: JAMSDEFull text available |
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14 |
Material Type: Article
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Wearout Effects of Different Advertising Themes: A Dynamic Bayesian Model of the Advertising-Sales RelationshipMarketing science (Providence, R.I.), 2007-03, Vol.26 (2), p.179-195 [Peer Reviewed Journal]Copyright 2007 INFORMS ;COPYRIGHT 2007 Institute for Operations Research and the Management Sciences ;Copyright Institute for Operations Research and the Management Sciences Mar/Apr 2007 ;ISSN: 0732-2399 ;EISSN: 1526-548X ;DOI: 10.1287/mksc.1060.0208 ;CODEN: MARSE5Full text available |
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15 |
Material Type: Article
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Advertising as a cue to consume: a systematic review and meta-analysis of the effects of acute exposure to unhealthy food and nonalcoholic beverage advertising on intake in children and adultsThe American journal of clinical nutrition, 2016-02, Vol.103 (2), p.519-533 [Peer Reviewed Journal]2016 American Society for Nutrition. ;Copyright American Society for Clinical Nutrition, Inc. Feb 1, 2016 ;ISSN: 0002-9165 ;EISSN: 1938-3207 ;DOI: 10.3945/ajcn.115.120022 ;PMID: 26791177Full text available |
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Material Type: Article
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Selling CookiesAmerican economic journal. Microeconomics, 2015-08, Vol.7 (3), p.259-294 [Peer Reviewed Journal]Copyright © 2015 American Economic Association ;Copyright American Economic Association Aug 2015 ;ISSN: 1945-7669 ;EISSN: 1945-7685 ;DOI: 10.1257/mic.20140155Full text available |
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17 |
Material Type: Article
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The Effect of Online Shopping Platform Strategies on Search, Display, and Membership RevenuesJournal of retailing, 2018-09, Vol.94 (3), p.247-264 [Peer Reviewed Journal]2018 New York University ;Copyright New York University Sep 2018 ;ISSN: 0022-4359 ;EISSN: 1873-3271 ;DOI: 10.1016/j.jretai.2018.06.002Full text available |
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18 |
Material Type: Article
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Mass media campaigns to promote smoking cessation among adults: an integrative reviewTobacco Control, 2012-03, Vol.21 (2), p.127-138 [Peer Reviewed Journal]2012, Published by the BMJ Publishing Group Limited. For permission to use (where not already granted under a licence) please go to http://group.bmj.com/group/rights-licensing/permissions. ;2012 BMJ Publishing Group ;Copyright: 2012 (c) 2012, Published by the BMJ Publishing Group Limited. For permission to use (where not already granted under a licence) please go to http://group.bmj.com/group/rights-licensing/permissions. ;ISSN: 0964-4563 ;EISSN: 1468-3318 ;DOI: 10.1136/tobaccocontrol-2011-050345 ;PMID: 22345235Full text available |
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19 |
Material Type: Article
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Ownership Consolidation and Product Characteristics: A Study of the US Daily Newspaper MarketThe American economic review, 2013-08, Vol.103 (5), p.1598-1628 [Peer Reviewed Journal]Copyright© 2013 American Economic Association ;Copyright American Economic Association Aug 2013 ;ISSN: 0002-8282 ;EISSN: 1944-7981 ;DOI: 10.1257/aer.103.5.1598 ;CODEN: AENRAAFull text available |
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20 |
Material Type: Article
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Internet Advertising and the Generalized Second-Price Auction: Selling Billions of Dollars Worth of KeywordsThe American economic review, 2007-03, Vol.97 (1), p.242-259 [Peer Reviewed Journal]Copyright American Economic Association Mar 2007 ;ISSN: 0002-8282 ;EISSN: 1944-7981 ;DOI: 10.1257/aer.97.1.242 ;CODEN: AENRAAFull text available |