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Corporate promotion and climate change: an analysis of key variables affecting advertising spending by major oil corporations, 1986–2015Climatic change, 2020-03, Vol.159 (1), p.87-101 [Peer Reviewed Journal]Springer Nature B.V. 2019 ;Climatic Change is a copyright of Springer, (2019). All Rights Reserved. ;ISSN: 0165-0009 ;EISSN: 1573-1480 ;DOI: 10.1007/s10584-019-02582-8Full text available |
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Green Marketing Practices Related to Key Variables of Consumer Purchasing BehaviorSustainability (Basel, Switzerland), 2022-07, Vol.14 (14), p.8499 [Peer Reviewed Journal]2022 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https://creativecommons.org/licenses/by/4.0/). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2071-1050 ;EISSN: 2071-1050 ;DOI: 10.3390/su14148499Full text available |
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Advertising corporate social responsibility: Results from an experimental manipulation of key message variablesCorporate communications, 2013-01, Vol.18 (2), p.249-263 [Peer Reviewed Journal]ISSN: 1356-3289 ;EISSN: 1758-6046 ;DOI: 10.1108/13563281311319517Full text available |
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The Influence of Sociological Variables on Users’ Feelings about Programmatic Advertising and the Use of Ad-BlockersInformatics (Basel), 2021-03, Vol.8 (1), p.5 [Peer Reviewed Journal]2021. This work is licensed under http://creativecommons.org/licenses/by/3.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2227-9709 ;EISSN: 2227-9709 ;DOI: 10.3390/informatics8010005Full text available |
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5 |
Material Type: Article
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Do Affective Variables Make a Difference in Consumers Behavior Toward Mobile Advertising?Frontiers in psychology, 2017-01, Vol.7, p.2018-2018 [Peer Reviewed Journal]COPYRIGHT 2017 Frontiers Research Foundation ;Copyright © 2017 Martínez-Ruiz, Izquierdo-Yusta, Olarte-Pascual and Reinares-Lara. 2017 Martínez-Ruiz, Izquierdo-Yusta, Olarte-Pascual and Reinares-Lara ;ISSN: 1664-1078 ;EISSN: 1664-1078 ;DOI: 10.3389/fpsyg.2016.02018 ;PMID: 28096797Full text available |
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Dynamic Programming for Optimal Control Problems with Delays in the Control VariableSIAM journal on control and optimization, 2014-01, Vol.52 (2), p.1203-1236 [Peer Reviewed Journal]2014, Society for Industrial and Applied Mathematics ;ISSN: 0363-0129 ;EISSN: 1095-7138 ;DOI: 10.1137/110840649Full text available |
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Multi-Product Production System with the Reduced Failure Rate and the Optimum Energy Consumption under Variable DemandMathematics (Basel), 2019-05, Vol.7 (5), p.465 [Peer Reviewed Journal]2019 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (http://creativecommons.org/licenses/by/4.0/). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2227-7390 ;EISSN: 2227-7390 ;DOI: 10.3390/math7050465Full text available |
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Material Type: Article
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Theatre allocation as a distributor's strategic variable over movie runsJournal of cultural economics, 2015-02, Vol.39 (1), p.65-83 [Peer Reviewed Journal]Springer Science+Business Media New York 2014 ;Springer Science+Business Media New York 2015 ;ISSN: 0885-2545 ;EISSN: 1573-6997 ;DOI: 10.1007/s10824-014-9220-7Full text available |
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Material Type: Article
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Ethnic Differences in Smoking Rate, Nicotine Dependence, and Cessation-Related Variables Among Adult Smokers in HawaiiJournal of community health, 2012-12, Vol.37 (6), p.1226-1233 [Peer Reviewed Journal]Springer Science+Business Media, LLC 2012 ;Springer Science+Business Media New York 2012 ;ISSN: 0094-5145 ;EISSN: 1573-3610 ;DOI: 10.1007/s10900-012-9558-8 ;PMID: 22438074 ;CODEN: JCMHBRFull text available |
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10 |
Material Type: Article
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Does social media matter for post typology? Impact of post content on Facebook and Instagram metricsOnline information review, 2016-08, Vol.40 (4), p.458-471 [Peer Reviewed Journal]Emerald Group Publishing Limited ;Emerald Group Publishing Limited 2016 ;ISSN: 1468-4527 ;EISSN: 1468-4535 ;DOI: 10.1108/OIR-06-2015-0176Full text available |
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Material Type: Article
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THE EFFECT OF ADVERTISING AND PRODUCT QUALITY ON THE PURCHASE DECISION OF HALAL COSMETICS WITH ONLINE CONSUMER REVIEWS AS MEDIATION VARIABLESStudies and Scientific Researches. Economics Edition (University of Bacau), 2021-12 (34) [Peer Reviewed Journal]ISSN: 2066-561X ;EISSN: 2344-1321 ;DOI: 10.29358/sceco.v0i34.498Full text available |
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Effects of Brand Preference, Product Attributes, and Marketing Mix Variables in Technology Product MarketsMarketing science (Providence, R.I.), 2006-09, Vol.25 (5), p.440-456 [Peer Reviewed Journal]Copyright 2006 INFORMS ;Copyright Institute for Operations Research and the Management Sciences Sep/Oct 2006 ;ISSN: 0732-2399 ;EISSN: 1526-548X ;DOI: 10.1287/mksc.1050.0188 ;CODEN: MARSE5Full text available |
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Material Type: Article
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Why the Bass Model Fits without Decision VariablesMarketing science (Providence, R.I.), 1994-07, Vol.13 (3), p.203-223 [Peer Reviewed Journal]Copyright 1994 The Institute of Management Sciences and Operations Research Society of America ;Copyright Institute for Operations Research and the Management Sciences Summer 1994 ;ISSN: 0732-2399 ;EISSN: 1526-548X ;DOI: 10.1287/mksc.13.3.203 ;CODEN: MARSE5Full text available |
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Publicidad a medida. Impacto de las variables sociodemográficas en los contenidos comerciales que los menores reciben en el móvilIndex.comunicacion, 2022-07, Vol.12 (2), p.227-250 [Peer Reviewed Journal]LICENCIA DE USO: Los documentos a texto completo incluidos en Dialnet son de acceso libre y propiedad de sus autores y/o editores. Por tanto, cualquier acto de reproducción, distribución, comunicación pública y/o transformación total o parcial requiere el consentimiento expreso y escrito de aquéllos. Cualquier enlace al texto completo de estos documentos deberá hacerse a través de la URL oficial de éstos en Dialnet. Más información: https://dialnet.unirioja.es/info/derechosOAI | INTELLECTUAL PROPERTY RIGHTS STATEMENT: Full text documents hosted by Dialnet are protected by copyright and/or related rights. This digital object is accessible without charge, but its use is subject to the licensing conditions set by its authors or editors. Unless expressly stated otherwise in the licensing conditions, you are free to linking, browsing, printing and making a copy for your own personal purposes. All other acts of reproduction and communication to the public are subject to the licensing conditions expressed by editors and authors and require consent from them. Any link to this document should be made using its official URL in Dialnet. More info: https://dialnet.unirioja.es/info/derechosOAI ;ISSN: 2174-1859 ;EISSN: 2174-1859 ;DOI: 10.33732/ixc/12/02PublicDigital Resources/Online E-Resources |
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Material Type: Article
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Clarifying the Relationship between Involvement Variables and Advertising Effectiveness among Young PeopleJournal of consumer policy, 2014-06, Vol.37 (2), p.183-203 [Peer Reviewed Journal]Springer Science+Business Media New York 2013 ;Springer Science+Business Media New York 2014 ;ISSN: 0168-7034 ;EISSN: 1573-0700 ;DOI: 10.1007/s10603-013-9226-0 ;CODEN: JCPODVFull text available |
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To be or not to be algorithm aware: a question of a new digital divide?Information, communication & society, 2021-09, Vol.24 (12), p.1779-1796 [Peer Reviewed Journal]2020 The Author(s). Published by Informa UK Limited, trading as Taylor & Francis Group 2020 ;ISSN: 1369-118X ;EISSN: 1468-4462 ;DOI: 10.1080/1369118X.2020.1736124Digital Resources/Online E-Resources |
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Material Type: Article
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Modeling category-level purchase timing with brand-level marketing variablesJournal of applied econometrics (Chichester, England), 2009-04, Vol.24 (3), p.469-489 [Peer Reviewed Journal]Copyright 2009 John Wiley & Sons, Ltd. ;Copyright © 2009 John Wiley & Sons, Ltd. ;Copyright Wiley Periodicals Inc. Apr/May 2009 ;ISSN: 0883-7252 ;EISSN: 1099-1255 ;DOI: 10.1002/jae.1059 ;CODEN: JAECETFull text available |
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18 |
Material Type: Article
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Optimal Advertising and Promotion Budgets in Dynamic Markets with Brand Equity as a Mediating VariableManagement science, 2007-01, Vol.53 (1), p.46-60 [Peer Reviewed Journal]Copyright 2007 INFORMS ;2007 INIST-CNRS ;Copyright Institute for Operations Research and the Management Sciences Jan 2007 ;ISSN: 0025-1909 ;EISSN: 1526-5501 ;DOI: 10.1287/mnsc.1060.0604 ;CODEN: MSCIAMFull text available |
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Material Type: Article
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An EPQ model for deteriorating items with variable production cost, time dependent holding cost and partial backlogging under inflationOpsearch, 2015-03, Vol.52 (1), p.1-17 [Peer Reviewed Journal]Operational Research Society of India 2013 ;Operational Research Society of India 2015 ;ISSN: 0030-3887 ;EISSN: 0975-0320 ;DOI: 10.1007/s12597-013-0168-8Full text available |
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20 |
Material Type: Article
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El director de arte publicitario y las competencias del contexto visual con variables artísticasGráfica (Bellaterra), 2021-01, Vol.9 (17), p.29-36 [Peer Reviewed Journal]2021. This work is published under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2339-7500 ;EISSN: 2014-9298 ;DOI: 10.5565/rev/grafica.189Full text available |