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| Result Number | Material Type | Add to My Shelf Action | Record Details and Options |
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Material Type: Article
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Online influencer marketingJournal of the Academy of Marketing Science, 2022-03, Vol.50 (2), p.226-251 [Peer Reviewed Journal]Academy of Marketing Science 2021 ;COPYRIGHT 2022 Springer ;Academy of Marketing Science 2021. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-021-00829-4Full text available |
| 2 |
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Influencer Marketing and Tourism: Another Threat to Integrity for the Industry?Tourism analysis, 2023-05, Vol.28 (2), p.323-328 [Peer Reviewed Journal]ISSN: 1083-5423 ;EISSN: 1943-3999 ;DOI: 10.3727/108354222X16510114086370Full text available |
| 3 |
Material Type: Article
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Instagram influencer marketing: Perceived social media marketing activities and online impulse buyingFirst Monday, 2021-09, Vol.26 (9) [Peer Reviewed Journal]Copyright University of Illinois at Chicago Library Sep 6, 2021 ;ISSN: 1396-0466 ;EISSN: 1396-0466 ;DOI: 10.5210/fm.v26i9.11598Full text available |
| 4 |
Material Type: Article
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What Is Influencer Marketing and How Does It Target Children? A Review and Direction for Future ResearchFrontiers in psychology, 2019-12, Vol.10, p.2685-2685 [Peer Reviewed Journal]Copyright © 2019 De Veirman, Hudders and Nelson. ;Copyright © 2019 De Veirman, Hudders and Nelson. 2019 De Veirman, Hudders and Nelson ;ISSN: 1664-1078 ;EISSN: 1664-1078 ;DOI: 10.3389/fpsyg.2019.02685 ;PMID: 31849783Full text available |
| 5 |
Material Type: Article
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State of the Art: Authenticity and Influencer MarketingInternational review of management and marketing, 2024-01, Vol.14 (1), p.39-47 [Peer Reviewed Journal]ISSN: 2146-4405 ;EISSN: 2146-4405 ;DOI: 10.32479/irmm.15446Full text available |
| 6 |
Material Type: Article
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Disclosing Influencer Marketing on YouTube to Children: The Moderating Role of Para-Social RelationshipFrontiers in psychology, 2020-01, Vol.10, p.3042-3042 [Peer Reviewed Journal]Copyright © 2020 Boerman and van Reijmersdal. ;Copyright © 2020 Boerman and van Reijmersdal. 2020 Boerman and van Reijmersdal ;ISSN: 1664-1078 ;EISSN: 1664-1078 ;DOI: 10.3389/fpsyg.2019.03042 ;PMID: 32038405Full text available |
| 7 |
Material Type: Article
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Instafamous and social media influencer marketingMarketing intelligence & planning, 2019-07, Vol.37 (5), p.567-579Emerald Publishing Limited ;Emerald Publishing Limited 2019 ;ISSN: 0263-4503 ;EISSN: 1758-8049 ;DOI: 10.1108/MIP-09-2018-0375Full text available |
| 8 |
Material Type: Article
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Unreal influence: leveraging AI in influencer marketingEuropean journal of marketing, 2022-06, Vol.56 (6), p.1721-1747 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-12-2019-0949Full text available |
| 9 |
Material Type: Article
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Attractiveness, trustworthiness and expertise – social influencers’ winning formula?The journal of product & brand management, 2021-05, Vol.30 (5), p.707-725 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited 2020 ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/JPBM-06-2019-2442Full text available |
| 10 |
Material Type: Article
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Understanding the relationships between social media influencers and their followers: the moderating role of closenessThe journal of product & brand management, 2020-09, Vol.29 (6), p.767-782 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited 2020 ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/JPBM-03-2019-2292Full text available |
| 11 |
Material Type: Article
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Computer-generated influencers: the rise of digital personalitiesMarketing intelligence & planning, 2022-07, Vol.40 (5), p.589-603Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 0263-4503 ;EISSN: 1758-8049 ;DOI: 10.1108/MIP-12-2021-0423Full text available |
| 12 |
Material Type: Article
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Influencer Agencies: The Institutionalization of the Digital Attention EconomyActa Universitatis Sapientiae. Social Analysis, 2023-10, Vol.13 (1), p.142-157 [Peer Reviewed Journal]ISSN: 2248-0854 ;EISSN: 2248-0854 ;DOI: 10.2478/aussoc-2023-0010Full text available |
| 13 |
Material Type: Article
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Influencer Celebrification: How Social Media Influencers Acquire Celebrity CapitalJournal of advertising, 2021-10, Vol.50 (5), p.528-547 [Peer Reviewed Journal]Copyright © 2021, The Author(s). Published with license by Taylor & Francis Group, LLC 2021 ;ISSN: 0091-3367 ;EISSN: 1557-7805 ;DOI: 10.1080/00913367.2021.1977737Digital Resources/Online E-Resources |
| 14 |
Material Type: Article
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Identifying the Determining Components of Value of Influencer Marketing for Businesses with Content Analysisمطالعات رسانههای نوین, 2023-05, Vol.9 (33), p.390-363 [Peer Reviewed Journal]ISSN: 2538-2209 ;EISSN: 2476-6550 ;DOI: 10.22054/nms.2023.72530.1536Full text available |
| 15 |
Material Type: Article
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Finding Goldilocks Influencers: How Follower Count Drives Social Media EngagementJournal of marketing, 2023-05, Vol.87 (3), p.383-405 [Peer Reviewed Journal]The Author(s) 2022 ;ISSN: 0022-2429 ;EISSN: 1547-7185 ;DOI: 10.1177/00222429221125131Digital Resources/Online E-Resources |
| 16 |
Material Type: Article
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Be my friend! Cultivating parasocial relationships with social media influencers: findings from PLS-SEM and fsQCAInformation technology & people (West Linn, Or.), 2023-01, Vol.36 (1), p.66-94 [Peer Reviewed Journal]Emerald Publishing Limited ;ISSN: 0959-3845 ;EISSN: 1758-5813 ;DOI: 10.1108/ITP-07-2021-0548Full text available |
| 17 |
Material Type: Article
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Influencer MarketingBulletin of the Transilvania University of Brașov. Series V, Economic science, 2022-12, Vol.15(64) (2), p.51-56ISSN: 2065-2194 ;EISSN: 2065-2208 ;DOI: 10.31926/but.es.2022.15.64.2.6Full text available |
| 18 |
Material Type: Article
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Being there and being with them: the effects of visibility affordance of online short fitness video on users' intention to cloud fitnessFrontiers in psychology, 2024-02, Vol.15, p.1267502-1267502 [Peer Reviewed Journal]Copyright © 2024 Chen, Zhu and Xu. ;Copyright © 2024 Chen, Zhu and Xu. 2024 Chen, Zhu and Xu ;ISSN: 1664-1078 ;EISSN: 1664-1078 ;DOI: 10.3389/fpsyg.2024.1267502 ;PMID: 38362244Full text available |
| 19 |
Material Type: Article
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Insights in adolescents’ advertising literacy, perceptions and responses regarding sponsored influencer videos and disclosuresCyberpsychology, 2019-01, Vol.13 (2) [Peer Reviewed Journal]ISSN: 1802-7962 ;EISSN: 1802-7962 ;DOI: 10.5817/CP2019-2-2Full text available |
| 20 |
Material Type: Article
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Understanding Gen Z and Gen X Responses to Influencer CommunicationsAdministrative sciences, 2024-02, Vol.14 (2), p.33 [Peer Reviewed Journal]COPYRIGHT 2024 MDPI AG ;ISSN: 2076-3387 ;EISSN: 2076-3387 ;DOI: 10.3390/admsci14020033Full text available |
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