9 Results for All Library Resources
Sorted by:
Sorted by:
RelevanceOr hit Enter to replace sort method
- Relevance
- Date-newest
- Date-oldest
- Popularity
- Author
- Title
Refined by:
Database:
De Gruyter Journals - Open Access
| Result Number | Material Type | Add to My Shelf Action | Record Details and Options |
|---|---|---|---|
| 1 |
Material Type: Article
|
|
Areas of influence in influencer marketing. To what extent is the communication under brand control?Marketing Instytucji Naukowych i Badawczych, 2022-12, Vol.46 (4), p.1-16 [Peer Reviewed Journal]ISSN: 2353-8414 ;EISSN: 2353-8414 ;DOI: 10.2478/minib-2022-0018Full text available |
| 2 |
Material Type: Article
|
|
Influencer Agencies: The Institutionalization of the Digital Attention EconomyActa Universitatis Sapientiae. Social Analysis, 2023-10, Vol.13 (1), p.142-157 [Peer Reviewed Journal]2023. This work is published under https://creativecommons.org/licenses/by-nc/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2248-0854 ;ISSN: 2069-7449 ;EISSN: 2248-0854 ;DOI: 10.2478/aussoc-2023-0010Full text available |
| 3 |
Material Type: Article
|
|
Consumer Preferences Towards Influencer Marketing in the Beauty Industry on Instagram and Youtube Platforms (Comparative Analysis)Marketing Instytucji Naukowych i Badawczych, 2023-09, Vol.49 (3), p.47-64 [Peer Reviewed Journal]ISSN: 2353-8414 ;EISSN: 2353-8414 ;DOI: 10.2478/minib-2023-0015Full text available |
| 4 |
Material Type: Article
|
|
The Impact of Influencer Marketing on the Decision-Making Process of Generation ZEconomics and Culture, 2023-06, Vol.20 (1), p.68-76 [Peer Reviewed Journal]ISSN: 2256-0173 ;EISSN: 2256-0173 ;DOI: 10.2478/jec-2023-0006Full text available |
| 5 |
Material Type: Article
|
|
Who are Portuguese followers of social media influencers (SMIs), and their attitudes towards SMIs? An exploratory studyManagement & marketing (Bucharest, Romania), 2023-12, Vol.18 (4), p.556-576 [Peer Reviewed Journal]2023. This work is published under http://creativecommons.org/licenses/by/4.0 (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2069-8887 ;ISSN: 1842-0206 ;EISSN: 2069-8887 ;DOI: 10.2478/mmcks-2023-0030Full text available |
| 6 |
Material Type: Article
|
|
Generation Z Purchase Intentions: Does Sponsorship Disclosure Matter?Business Systems Research, 2023-12, Vol.14 (2), p.158-172 [Peer Reviewed Journal]2023. This work is published under http://creativecommons.org/licenses/by/4.0 (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1847-8344 ;EISSN: 1847-9375 ;DOI: 10.2478/bsrj-2023-0017Full text available |
| 7 |
Material Type: Article
|
|
Influencers as Support for Public Relations CampaignsMarketing Instytucji Naukowych i Badawczych, 2019-03, Vol.31 (1), p.131-150 [Peer Reviewed Journal]ISSN: 2353-8414 ;EISSN: 2353-8414 ;DOI: 10.2478/minib-2019-0016Full text available |
| 8 |
Material Type: Article
|
|
Seeding on Moving Ground: How Understanding Network Instability Can Improve Message DisseminationGfK marketing intelligence review, 2017-11, Vol.9 (2), p.42-47 [Peer Reviewed Journal]Copyright De Gruyter Open Sp. z o.o. Nov 2017 ;ISSN: 1865-5866 ;EISSN: 2628-166X ;EISSN: 1865-5866 ;DOI: 10.1515/gfkmir-2017-0017Full text available |
| 9 |
Material Type: Article
|
|
It’s the Story, Stupid: The Consumer Reviews Most Likely to Influence Purchasing DecisionsNIM Marketing Intelligence Review, 2020-11, Vol.12 (2), p.46-51 [Peer Reviewed Journal]2020. This work is published under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2628-166X ;ISSN: 2627-4957 ;EISSN: 2628-166X ;DOI: 10.2478/nimmir-2020-0017Full text available |
Personalize your results
Refine Search Results
Expand My Results
Refine My Results
Creation Date
- Before 2017 (1)
- 2017 To 2018 (1)
- 2019 To 2019 (1)
- 2020 To 2022 (2)
- After 2022 (5)
-
More options
New Records
Subject
- Social Networks (4)
- Social Media (3)
- Generation Z (2)
- Instagram (2)
- Purchase Intention (2)
- Business (2)
- Marketing (2)
- Social Sciences (2)
- Business & Economics (2)
- Consumers (2)
- 20th Century (1)
- Brand (1)
- Consumer Choice (1)
- Brand Communication (1)
- Algorithm (1)
- Beauty Influencer (1)
- Consumer Research (1)
- Advertising (1)
- Brand Awareness (1)
-
More options
Databases
|
||||
 |
INSPIRE LIBRARY - TON DUC THANG UNIVERSITY |  |
(84-028) 37 755 057 | Feedback |
| 19 Nguyen Huu Tho St. Dist.7, HCM |  |
thuvien@tdtu.edu.vn | ||