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Results 1 - 20 of 361  for All Library Resources

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1
The Impact of Interpersonal Relationships on Micro-influencer Marketing
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Article
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The Impact of Interpersonal Relationships on Micro-influencer Marketing

SHS Web of Conferences, 2024, Vol.181, p.1030 [Peer Reviewed Journal]

2024. This work is licensed under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2261-2424 ;ISSN: 2416-5182 ;EISSN: 2261-2424 ;DOI: 10.1051/shsconf/202418101030

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2
Partner choices in the age of social media: are there significant relationships between following influencers on Instagram and partner choice criteria?
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Article
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Partner choices in the age of social media: are there significant relationships between following influencers on Instagram and partner choice criteria?

GeSec : Revista de Gestão e Secretariado, 2023-11, Vol.14 (10), p.19191-19210 [Peer Reviewed Journal]

2023. This work is licensed under (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2178-9010 ;EISSN: 2178-9010 ;DOI: 10.7769/gesec.v14i10.3022

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3
Influencer Marketing in Data-Driven World
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Influencer Marketing in Data-Driven World

Management Dynamics (Print), 2023-03, Vol.23 (1), p.3

2023. This work is published under http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 0972-5067 ;EISSN: 2583-4932 ;DOI: 10.57198/2583-4932.1316

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4
Instagram influencer marketing: Perceived social media marketing activities and online impulse buying
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Article
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Instagram influencer marketing: Perceived social media marketing activities and online impulse buying

First Monday, 2021-09, Vol.26 (9) [Peer Reviewed Journal]

Copyright University of Illinois at Chicago Library Sep 6, 2021 ;ISSN: 1396-0466 ;EISSN: 1396-0466 ;DOI: 10.5210/fm.v26i9.11598

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5
What Is Influencer Marketing and How Does It Target Children? A Review and Direction for Future Research
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Article
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What Is Influencer Marketing and How Does It Target Children? A Review and Direction for Future Research

Frontiers in psychology, 2019-12, Vol.10, p.2685-2685 [Peer Reviewed Journal]

Copyright © 2019 De Veirman, Hudders and Nelson. ;Copyright © 2019 De Veirman, Hudders and Nelson. 2019 De Veirman, Hudders and Nelson ;ISSN: 1664-1078 ;EISSN: 1664-1078 ;DOI: 10.3389/fpsyg.2019.02685 ;PMID: 31849783

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6
Exploring audience engagement in YouTube vlogs through consumer engagement theory: The case of U.K. beauty vlogger Zoe Sugg
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Article
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Exploring audience engagement in YouTube vlogs through consumer engagement theory: The case of U.K. beauty vlogger Zoe Sugg

First Monday, 2023-04, Vol.28 (4), p.1 [Peer Reviewed Journal]

Copyright University of Illinois at Chicago Library Apr 3, 2023 ;ISSN: 1396-0466 ;EISSN: 1396-0466 ;DOI: 10.5210/fm.v28i4.11822

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7
State of the Art: Authenticity and Influencer Marketing
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Article
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State of the Art: Authenticity and Influencer Marketing

International review of management and marketing, 2024-01, Vol.14 (1), p.39-47 [Peer Reviewed Journal]

ISSN: 2146-4405 ;EISSN: 2146-4405 ;DOI: 10.32479/irmm.15446

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8
Disclosing Influencer Marketing on YouTube to Children: The Moderating Role of Para-Social Relationship
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Article
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Disclosing Influencer Marketing on YouTube to Children: The Moderating Role of Para-Social Relationship

Frontiers in psychology, 2020-01, Vol.10, p.3042-3042 [Peer Reviewed Journal]

Copyright © 2020 Boerman and van Reijmersdal. ;Copyright © 2020 Boerman and van Reijmersdal. 2020 Boerman and van Reijmersdal ;ISSN: 1664-1078 ;EISSN: 1664-1078 ;DOI: 10.3389/fpsyg.2019.03042 ;PMID: 32038405

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9
The impact of social media influencers on destination preferences: A cross-generation comparison
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Article
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The impact of social media influencers on destination preferences: A cross-generation comparison

Journal of tourism, leisure and hospitality (Online), 2023-06, Vol.5 (1), p.53-61 [Peer Reviewed Journal]

2023. This work is published under https://creativecommons.org/licenses/by/4.0/legalcode (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2687-3737 ;EISSN: 2687-3737 ;DOI: 10.48119/toleho.1229922

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10
Identifying the Determining Components of Value of Influencer Marketing for Businesses with Content Analysis
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Article
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Identifying the Determining Components of Value of Influencer Marketing for Businesses with Content Analysis

مطالعات رسانه‌های نوین, 2023-05, Vol.9 (33), p.390-363 [Peer Reviewed Journal]

ISSN: 2538-2209 ;EISSN: 2476-6550 ;DOI: 10.22054/nms.2023.72530.1536

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11
Being there and being with them: the effects of visibility affordance of online short fitness video on users' intention to cloud fitness
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Article
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Being there and being with them: the effects of visibility affordance of online short fitness video on users' intention to cloud fitness

Frontiers in psychology, 2024-02, Vol.15, p.1267502-1267502 [Peer Reviewed Journal]

Copyright © 2024 Chen, Zhu and Xu. ;Copyright © 2024 Chen, Zhu and Xu. 2024 Chen, Zhu and Xu ;ISSN: 1664-1078 ;EISSN: 1664-1078 ;DOI: 10.3389/fpsyg.2024.1267502 ;PMID: 38362244

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12
Youth Responses to Social Media Influencers Discussing Mental Health Online
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Article
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Youth Responses to Social Media Influencers Discussing Mental Health Online

European psychiatry, 2023-03, Vol.66 (S1), p.S855-S855 [Peer Reviewed Journal]

The Author(s), 2023. Published by Cambridge University Press on behalf of the European Psychiatric Association. This work is licensed under the Creative Commons Attribution License This is an Open Access article, distributed under the terms of the Creative Commons Attribution licence (https://creativecommons.org/licenses/by/4.0/), which permits unrestricted re-use, distribution, and reproduction in any medium, provided the original work is properly cited. (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;The Author(s) 2023 2023 The Author(s) ;ISSN: 0924-9338 ;EISSN: 1778-3585 ;DOI: 10.1192/j.eurpsy.2023.1811

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13
Insights in adolescents’ advertising literacy, perceptions and responses regarding sponsored influencer videos and disclosures
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Article
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Insights in adolescents’ advertising literacy, perceptions and responses regarding sponsored influencer videos and disclosures

Cyberpsychology, 2019-01, Vol.13 (2) [Peer Reviewed Journal]

ISSN: 1802-7962 ;EISSN: 1802-7962 ;DOI: 10.5817/CP2019-2-2

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14
Boosting Health Campaign Reach and Engagement Through Use of Social Media Influencers and Memes
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Article
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Boosting Health Campaign Reach and Engagement Through Use of Social Media Influencers and Memes

Social media + society, 2020-04, Vol.6 (2), p.205630512091247 [Peer Reviewed Journal]

The Author(s) 2020 ;The Author(s) 2020. This work is licensed under the Creative Commons Attribution – Non-Commercial License https://creativecommons.org/licenses/by-nc/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2056-3051 ;EISSN: 2056-3051 ;DOI: 10.1177/2056305120912475

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15
Exploring Influencing Marketing—Consumer Insights and Creators’ Perspectives
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Article
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Exploring Influencing Marketing—Consumer Insights and Creators’ Perspectives

Sustainability, 2024-03, Vol.16 (5), p.1845 [Peer Reviewed Journal]

COPYRIGHT 2024 MDPI AG ;2024 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https://creativecommons.org/licenses/by/4.0/). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2071-1050 ;EISSN: 2071-1050 ;DOI: 10.3390/su16051845

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16
Impact of Thin-Ideals in Influencer Posts Promoting Healthy vs. Unhealthy Foods on Tweens' Healthy Food Choice Behavior
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Article
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Impact of Thin-Ideals in Influencer Posts Promoting Healthy vs. Unhealthy Foods on Tweens' Healthy Food Choice Behavior

Frontiers in psychology, 2022-04, Vol.13, p.789069-789069 [Peer Reviewed Journal]

Copyright © 2022 De Jans, Hudders, Naderer and De Pauw. ;Copyright © 2022 De Jans, Hudders, Naderer and De Pauw. 2022 De Jans, Hudders, Naderer and De Pauw ;ISSN: 1664-1078 ;EISSN: 1664-1078 ;DOI: 10.3389/fpsyg.2022.789069 ;PMID: 35478748

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17
Using social media influencers to increase knowledge and positive attitudes toward the flu vaccine
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Article
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Using social media influencers to increase knowledge and positive attitudes toward the flu vaccine

PloS one, 2020-10, Vol.15 (10), p.e0240828-e0240828 [Peer Reviewed Journal]

COPYRIGHT 2020 Public Library of Science ;COPYRIGHT 2020 Public Library of Science ;2020 Bonnevie et al. This is an open access article distributed under the terms of the Creative Commons Attribution License: http://creativecommons.org/licenses/by/4.0/ (the “License”), which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited. Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;2020 Bonnevie et al 2020 Bonnevie et al ;ISSN: 1932-6203 ;EISSN: 1932-6203 ;DOI: 10.1371/journal.pone.0240828 ;PMID: 33064738

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18
Following Social Media Influencers in Early Adolescence: Fear of Missing Out, Social Well-Being and Supportive Communication with Parents
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Article
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Following Social Media Influencers in Early Adolescence: Fear of Missing Out, Social Well-Being and Supportive Communication with Parents

Journal of computer-mediated communication, 2021-09, Vol.26 (5), p.245-264 [Peer Reviewed Journal]

The Author(s) 2021. Published by Oxford University Press on behalf of International Communication Association. 2021 ;The Author(s) 2021. Published by Oxford University Press on behalf of International Communication Association. ;ISSN: 1083-6101 ;EISSN: 1083-6101 ;DOI: 10.1093/jcmc/zmab008

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19
Countering the influence of tobacco
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Article
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Countering the influence of tobacco

Bulletin of the World Health Organization, 2024-04, Vol.102 (4), p.230-231 [Peer Reviewed Journal]

(c) 2024 The authors; licensee World Health Organization. ;Copyright World Health Organization Apr 2024 ;(c) 2024 The authors; licensee World Health Organization. 2024 ;ISSN: 0042-9686 ;EISSN: 1564-0604 ;DOI: 10.2471/BLT.24.020424 ;PMID: 38562194

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20
Bookstagram Tours: Redefining Social Media Marketing in the Publishing Industry in Romania
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Article
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Bookstagram Tours: Redefining Social Media Marketing in the Publishing Industry in Romania

Jurnalul economic, 2024-03, Vol.XXVII (87), p.24-32 [Peer Reviewed Journal]

ISSN: 1454-4296 ;EISSN: 1454-4296 ;DOI: 10.24818/REJ/2024/87/03

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