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1
Understanding the ties between brand gender and brand engagement in online brand communities: the moderating role of consumers’ biological sex
Understanding the ties between brand gender and brand engagement in online brand communities: the moderating role of consumers’ biological sex
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Understanding the ties between brand gender and brand engagement in online brand communities: the moderating role of consumers’ biological sex

The journal of product & brand management, 2022-06, Vol.31 (5), p.761-779 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/JPBM-11-2019-2659

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2
Consumer emotional brand attachment with social media brands and social media brand equity
Consumer emotional brand attachment with social media brands and social media brand equity
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Consumer emotional brand attachment with social media brands and social media brand equity

European journal of marketing, 2019-07, Vol.53 (6), p.1176-1204 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited 2018 ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-09-2016-0511

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3
Determinants and outcomes of brand hate
Determinants and outcomes of brand hate
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Determinants and outcomes of brand hate

The journal of product & brand management, 2017-01, Vol.26 (1), p.13-25 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited 2017 ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/JPBM-01-2016-1070

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4
Marketing Analytics Practitioner's Guide, The - Volume 1: Brand And Consumer
Marketing Analytics Practitioner's Guide, The - Volume 1: Brand And Consumer
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Marketing Analytics Practitioner's Guide, The - Volume 1: Brand And Consumer

ISBN: 9811274460 ;ISBN: 9789811274466 ;EISBN: 9811274479 ;EISBN: 9789811274473 ;DOI: 10.1142/13375#t=toc

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5
Understanding customer brand engagement in brand communities: an application of psychological ownership theory and congruity theory
Understanding customer brand engagement in brand communities: an application of psychological ownership theory and congruity theory
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Understanding customer brand engagement in brand communities: an application of psychological ownership theory and congruity theory

European journal of marketing, 2021-04, Vol.55 (4), p.969-994 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited 2020 ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-04-2018-0290

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6
An integrated model of customer-brand engagement: Drivers and consequences
An integrated model of customer-brand engagement: Drivers and consequences
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An integrated model of customer-brand engagement: Drivers and consequences

The journal of brand management, 2016-03, Vol.23 (2), p.119-136 [Peer Reviewed Journal]

Palgrave Macmillan, a division of Macmillan Publishers Ltd 2016 ;ISSN: 1350-231X ;EISSN: 1479-1803 ;DOI: 10.1057/bm.2016.4

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7
Two studies of consequences and actionable antecedents of brand love
Two studies of consequences and actionable antecedents of brand love
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Two studies of consequences and actionable antecedents of brand love

The journal of brand management, 2010-06, Vol.17 (7), p.504-518 [Peer Reviewed Journal]

Palgrave Macmillan, a division of Macmillan Publishers Ltd 2010 ;COPYRIGHT 2010 Palgrave Macmillan, a Division of Macmillan Publishers Ltd. (Springer) ;ISSN: 1350-231X ;ISSN: 1479-1803 ;EISSN: 1479-1803 ;DOI: 10.1057/bm.2010.6

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8
The impact of brand evangelism on oppositional referrals towards a rival brand
The impact of brand evangelism on oppositional referrals towards a rival brand
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The impact of brand evangelism on oppositional referrals towards a rival brand

The journal of product & brand management, 2016-01, Vol.25 (6), p.538-549 [Peer Reviewed Journal]

Emerald Group Publishing Limited ;Emerald Group Publishing Limited 2016 ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/JPBM-06-2015-0920

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9
Chinese brand-individual values congruity and willingness of consumers from other countries to use positive word of mouth
Chinese brand-individual values congruity and willingness of consumers from other countries to use positive word of mouth
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Chinese brand-individual values congruity and willingness of consumers from other countries to use positive word of mouth

Social behavior and personality, 2020-08, Vol.48 (8), p.1-14 [Peer Reviewed Journal]

COPYRIGHT 2020 Scientific Journal Publishers, Ltd. ;COPYRIGHT 2020 Scientific Journal Publishers, Ltd. ;Copyright Scientific Journal Publishers Ltd 2020 ;ISSN: 0301-2212 ;EISSN: 1179-6391 ;DOI: 10.2224/sbp.8899

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10
The Role of Self-Definitional Principles in Consumer Identification with a Socially Responsible Company
The Role of Self-Definitional Principles in Consumer Identification with a Socially Responsible Company
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The Role of Self-Definitional Principles in Consumer Identification with a Socially Responsible Company

Journal of business ethics, 2009-11, Vol.89 (4), p.547-564 [Peer Reviewed Journal]

Copyright 2009 Springer ;Springer Science+Business Media B.V. 2009 ;ISSN: 0167-4544 ;EISSN: 1573-0697 ;DOI: 10.1007/s10551-008-0016-6 ;CODEN: JBUEDJ

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11
The impacts of brand experiences on brand loyalty: mediators of brand love and trust
The impacts of brand experiences on brand loyalty: mediators of brand love and trust
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The impacts of brand experiences on brand loyalty: mediators of brand love and trust

Management decision, 2017-01, Vol.55 (5), p.915-934 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited 2017 ;ISSN: 0025-1747 ;EISSN: 1758-6070 ;DOI: 10.1108/MD-10-2015-0465

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12
Is brand activism an emotional affair? The role of moral emotions in consumer responses to brand activism
Is brand activism an emotional affair? The role of moral emotions in consumer responses to brand activism
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Article 		Add to My Research

Is brand activism an emotional affair? The role of moral emotions in consumer responses to brand activism

The journal of brand management, 2024-03, Vol.31 (2), p.168-192 [Peer Reviewed Journal]

The Author(s) 2023 ;ISSN: 1350-231X ;EISSN: 1479-1803 ;DOI: 10.1057/s41262-023-00326-9

Digital Resources/Online E-Resources

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13
The differing impacts of brand-line breadth and depth on customers’ repurchasing behavior of frequently purchased packaged goods
The differing impacts of brand-line breadth and depth on customers’ repurchasing behavior of frequently purchased packaged goods
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The differing impacts of brand-line breadth and depth on customers’ repurchasing behavior of frequently purchased packaged goods

Journal of the Academy of Marketing Science, 2021-11, Vol.49 (6), p.1244-1266 [Peer Reviewed Journal]

Academy of Marketing Science 2021 ;COPYRIGHT 2021 Springer ;Academy of Marketing Science 2021. ;Distributed under a Creative Commons Attribution 4.0 International License ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-021-00797-9

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14
Connecting the dots between brand experience and brand loyalty: The mediating role of brand personality and brand relationships
Connecting the dots between brand experience and brand loyalty: The mediating role of brand personality and brand relationships
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Connecting the dots between brand experience and brand loyalty: The mediating role of brand personality and brand relationships

The journal of brand management, 2014-11, Vol.21 (7-8), p.664-683 [Peer Reviewed Journal]

Palgrave Macmillan, a division of Macmillan Publishers Ltd 2014 ;ISSN: 1350-231X ;EISSN: 1479-1803 ;DOI: 10.1057/bm.2014.23

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15
Development of a scale to measure hotel brand experiences
Development of a scale to measure hotel brand experiences
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Development of a scale to measure hotel brand experiences

International journal of contemporary hospitality management, 2017-01, Vol.29 (1), p.268-287 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited 2017 ;ISSN: 0959-6119 ;EISSN: 1757-1049 ;DOI: 10.1108/IJCHM-08-2015-0439

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16
Greenwash and green purchase behavior: an environmentally sustainable perspective
Greenwash and green purchase behavior: an environmentally sustainable perspective
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Greenwash and green purchase behavior: an environmentally sustainable perspective

Environment, development and sustainability, 2021-09, Vol.23 (9), p.13113-13134 [Peer Reviewed Journal]

The Author(s), under exclusive licence to Springer Nature B.V. part of Springer Nature 2021 ;The Author(s), under exclusive licence to Springer Nature B.V. part of Springer Nature 2021. ;ISSN: 1387-585X ;EISSN: 1573-2975 ;DOI: 10.1007/s10668-020-01202-1

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17
How does greenwashing affect green branding equity and purchase intention? An empirical research
How does greenwashing affect green branding equity and purchase intention? An empirical research
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How does greenwashing affect green branding equity and purchase intention? An empirical research

Marketing intelligence & planning, 2018-09, Vol.36 (7), p.809-824

Emerald Publishing Limited ;Emerald Publishing Limited 2018 ;ISSN: 0263-4503 ;EISSN: 1758-8049 ;DOI: 10.1108/MIP-12-2017-0339

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18
Mid- to low-end fashion brand personality affects consumers' perceived quality, commitment, and loyalty
Mid- to low-end fashion brand personality affects consumers' perceived quality, commitment, and loyalty
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Mid- to low-end fashion brand personality affects consumers' perceived quality, commitment, and loyalty

Social behavior and personality, 2019-07, Vol.47 (7), p.1-14 [Peer Reviewed Journal]

COPYRIGHT 2019 Scientific Journal Publishers, Ltd. ;COPYRIGHT 2019 Scientific Journal Publishers, Ltd. ;Copyright Scientific Journal Publishers Ltd 2019 ;ISSN: 0301-2212 ;EISSN: 1179-6391 ;DOI: 10.2224/sbp.7680

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19
Brand experience and brand loyalty: is it a matter of emotions?
Brand experience and brand loyalty: is it a matter of emotions?
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Article 		Add to My Research

Brand experience and brand loyalty: is it a matter of emotions?

Asia Pacific journal of marketing and logistics, 2021-03, Vol.33 (4), p.1033-1051 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited 2020 ;ISSN: 1355-5855 ;EISSN: 1758-4248 ;DOI: 10.1108/APJML-11-2019-0669

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20
Green Marketing and Repurchase Intention: Stewardship of Green Advertisement, Brand Awareness, Brand Equity, Green Innovativeness, and Brand Innovativeness
Green Marketing and Repurchase Intention: Stewardship of Green Advertisement, Brand Awareness, Brand Equity, Green Innovativeness, and Brand Innovativeness
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Green Marketing and Repurchase Intention: Stewardship of Green Advertisement, Brand Awareness, Brand Equity, Green Innovativeness, and Brand Innovativeness

Sustainability, 2023-08, Vol.15 (16), p.12534 [Peer Reviewed Journal]

COPYRIGHT 2023 MDPI AG ;2023 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https://creativecommons.org/licenses/by/4.0/). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2071-1050 ;EISSN: 2071-1050 ;DOI: 10.3390/su151612534

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