skip to main content
Language:
Search Limited to: Search Limited to: Resource type Show Results with: Show Results with: Search type Index

Results 1 - 20 of 199  for All Library Resources

Sorted by: Sorted by: RelevanceOr hit Enter to replace sort method
Results 1 2 3 4 5 next page
Show only
Refined by: New Records: New From Last Month remove
Result Number Material Type Add to My Shelf Action Record Details and Options
1
Brand experience and brand loyalty: The moderating role of brand trust and the mediating role of brand love in Pakistani smartphone users
Brand experience and brand loyalty: The moderating role of brand trust and the mediating role of brand love in Pakistani smartphone users
Material Type:
Article 		Add to My Research

Brand experience and brand loyalty: The moderating role of brand trust and the mediating role of brand love in Pakistani smartphone users

Pakistan journal of commerce and social sciences, 2024, Vol.18 (1), p.40-61 [Peer Reviewed Journal]

ISSN: 2309-8619 ;EISSN: 2309-8619

Full text available

Citations Cited by
2
The effect of brand personality, brand-self congruity, and brand love on E-WOM in Islamic higher education in Indonesia: A mediating effect of brand trust
The effect of brand personality, brand-self congruity, and brand love on E-WOM in Islamic higher education in Indonesia: A mediating effect of brand trust
Material Type:
Article 		Add to My Research

The effect of brand personality, brand-self congruity, and brand love on E-WOM in Islamic higher education in Indonesia: A mediating effect of brand trust

Social sciences & humanities open, 2024-01, Vol.10, p.100955 [Peer Reviewed Journal]

EISSN: 2590-2911

Full text available

Citations Cited by
3
The influence of endorser credibility and brand credibility on consumer purchase intentions: Exploring mediating mechanisms in the local apparel sector
The influence of endorser credibility and brand credibility on consumer purchase intentions: Exploring mediating mechanisms in the local apparel sector
Material Type:
Article 		Add to My Research

The influence of endorser credibility and brand credibility on consumer purchase intentions: Exploring mediating mechanisms in the local apparel sector

Cogent business & management, 2024-12, Vol.11 (1) [Peer Reviewed Journal]

EISSN: 2331-1975 ;DOI: 10.1080/23311975.2024.2351119

Full text available

Citations Cited by
4
Research on the influencing factors of Chinese agricultural brand competitiveness based on DEMATEL-ISM
Research on the influencing factors of Chinese agricultural brand competitiveness based on DEMATEL-ISM
Material Type:
Article 		Add to My Research

Research on the influencing factors of Chinese agricultural brand competitiveness based on DEMATEL-ISM

Scientific reports, 2024-05, Vol.14 (1), p.11363-11363 [Peer Reviewed Journal]

2024. The Author(s). ;The Author(s) 2024. This work is published under http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;EISSN: 2045-2322 ;DOI: 10.1038/s41598-024-62068-1 ;PMID: 38762701

Full text available

Citations Cited by
5
Winning the battle in the mind: modelling the nexus between university corporate social responsibility and university brand positioning in the higher education sector
Winning the battle in the mind: modelling the nexus between university corporate social responsibility and university brand positioning in the higher education sector
Material Type:
Article 		Add to My Research

Winning the battle in the mind: modelling the nexus between university corporate social responsibility and university brand positioning in the higher education sector

Cogent education, 2024-12, Vol.11 (1) [Peer Reviewed Journal]

EISSN: 2331-186X ;DOI: 10.1080/2331186X.2024.2356428

Full text available

Citations Cited by
6
Brand equity chain and brand equity measurement approaches
Brand equity chain and brand equity measurement approaches
Material Type:
Article 		Add to My Research

Brand equity chain and brand equity measurement approaches

openAccess ;ISSN: 0263-4503 ;EISSN: 1758-8049

Full text available

Citations Cited by
7
Bank identification and perceived bank brand personality: A gender comparison
Bank identification and perceived bank brand personality: A gender comparison
Material Type:
Article 		Add to My Research

Bank identification and perceived bank brand personality: A gender comparison

Innovative marketing, 2024-06, Vol.20 (2), p.204-216 [Peer Reviewed Journal]

ISSN: 1814-2427 ;EISSN: 1816-6326 ;DOI: 10.21511/im.20(2).2024.17

Full text available

Citations Cited by
8
The Role of Age Moderating Perceived Brand Personality and Team Identification of Premier Soccer League Teams
The Role of Age Moderating Perceived Brand Personality and Team Identification of Premier Soccer League Teams
Material Type:
Article 		Add to My Research

The Role of Age Moderating Perceived Brand Personality and Team Identification of Premier Soccer League Teams

Journal of studies in Social Sciences and Humanities, 2023-12, Vol.9 (4), p.320-331 [Peer Reviewed Journal]

EISSN: 2413-9270

Full text available

Citations Cited by
9
THE IMPACT OF BRAND EQUITY AND PROMOTION ON TOYOTA CUSTOMER LOYALTY AT THE "XYZ" DEALERSHIP IN SURABAYA CITY (Case Study)
THE IMPACT OF BRAND EQUITY AND PROMOTION ON TOYOTA CUSTOMER LOYALTY AT THE "XYZ" DEALERSHIP IN SURABAYA CITY (Case Study)
Material Type:
Article 		Add to My Research

THE IMPACT OF BRAND EQUITY AND PROMOTION ON TOYOTA CUSTOMER LOYALTY AT THE "XYZ" DEALERSHIP IN SURABAYA CITY (Case Study)

IJEBD (International Journal of Entrepreneurship and Business Development) (Online), 2024-05, Vol.7 (3) [Peer Reviewed Journal]

ISSN: 2597-4750 ;EISSN: 2597-4785 ;DOI: 10.29138/ijebd.v7i3.2743

Full text available

Citations Cited by
10
Research on the Influence of Cultural Memory in Agricultural Heritage on Brand Loyalty
Research on the Influence of Cultural Memory in Agricultural Heritage on Brand Loyalty
Material Type:
Article 		Add to My Research

Research on the Influence of Cultural Memory in Agricultural Heritage on Brand Loyalty

Sustainability, 2024-05, Vol.16 (10), p.4162 [Peer Reviewed Journal]

COPYRIGHT 2024 MDPI AG ;2024 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https://creativecommons.org/licenses/by/4.0/). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2071-1050 ;EISSN: 2071-1050 ;DOI: 10.3390/su16104162

Full text available

Citations Cited by
11
Managing a Global Retail Brand in Different Markets: Meta-Analyses of Customer Responses to Service Encounters
Managing a Global Retail Brand in Different Markets: Meta-Analyses of Customer Responses to Service Encounters
Material Type:
Article 		Add to My Research

Managing a Global Retail Brand in Different Markets: Meta-Analyses of Customer Responses to Service Encounters

Elsevier ;ISSN: 0022-4359 ;EISSN: 1873-3271 ;DOI: 10.1016/j.jretai.2021.03.004

Full text available

Citations Cited by
12
Effects of the Perceived Leader-Member Exchange Quality on the Development of Brand Relationship and Enhancement of the Performance of Retail Employees and Customer’s Loyalty and Impulse Purchase: A Case Study of ETKA Chain Stores in Tehran Province
Effects of the Perceived Leader-Member Exchange Quality on the Development of Brand Relationship and Enhancement of the Performance of Retail Employees and Customer’s Loyalty and Impulse Purchase: A Case Study of ETKA Chain Stores in Tehran Province
Material Type:
Article 		Add to My Research

Effects of the Perceived Leader-Member Exchange Quality on the Development of Brand Relationship and Enhancement of the Performance of Retail Employees and Customer’s Loyalty and Impulse Purchase: A Case Study of ETKA Chain Stores in Tehran Province

NeuroQuantology, 2024-01, Vol.22 (3), p.17

Copyright NeuroQuantology 2024 ;EISSN: 1303-5150 ;DOI: 10.48047/nq.2024.22.3.NQ24003

Full text available

Citations Cited by
13
Internal Branding Processes in a Fashion Organization: Turning Employees into Brand Ambassadors
Internal Branding Processes in a Fashion Organization: Turning Employees into Brand Ambassadors
Material Type:
Article 		Add to My Research

Internal Branding Processes in a Fashion Organization: Turning Employees into Brand Ambassadors

Mercados y Negocios, 2024 (52), p.3-30 [Peer Reviewed Journal]

LICENCIA DE USO: Los documentos a texto completo incluidos en Dialnet son de acceso libre y propiedad de sus autores y/o editores. Por tanto, cualquier acto de reproducción, distribución, comunicación pública y/o transformación total o parcial requiere el consentimiento expreso y escrito de aquéllos. Cualquier enlace al texto completo de estos documentos deberá hacerse a través de la URL oficial de éstos en Dialnet. Más información: https://dialnet.unirioja.es/info/derechosOAI | INTELLECTUAL PROPERTY RIGHTS STATEMENT: Full text documents hosted by Dialnet are protected by copyright and/or related rights. This digital object is accessible without charge, but its use is subject to the licensing conditions set by its authors or editors. Unless expressly stated otherwise in the licensing conditions, you are free to linking, browsing, printing and making a copy for your own personal purposes. All other acts of reproduction and communication to the public are subject to the licensing conditions expressed by editors and authors and require consent from them. Any link to this document should be made using its official URL in Dialnet. More info: https://dialnet.unirioja.es/info/derechosOAI ;ISSN: 1665-7039 ;ISSN: 2594-0163

Full text available

Citations Cited by
14
Brand Experience and Brand Loyalty: The Moderating Role of Brand Trust and the Mediating Role of Brand Love in Pakistani Smartphone Users
Brand Experience and Brand Loyalty: The Moderating Role of Brand Trust and the Mediating Role of Brand Love in Pakistani Smartphone Users
Material Type:
Article 		Add to My Research

Brand Experience and Brand Loyalty: The Moderating Role of Brand Trust and the Mediating Role of Brand Love in Pakistani Smartphone Users

Pakistan Journal of Commerce and Social Sciences, 2024-01, Vol.18 (1), p.40-61 [Peer Reviewed Journal]

2024. This work is published under https://creativecommons.org/licenses/by-nc/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1997-8553

Full text available

Citations Cited by
15
The influencing factors of game brand loyalty
The influencing factors of game brand loyalty
Material Type:
Article 		Add to My Research

The influencing factors of game brand loyalty

Heliyon, 2024-05, Vol.10 (10), p.e31324-e31324, Article e31324 [Peer Reviewed Journal]

2024 The Author(s) ;2024 The Author(s). ;2024 The Author(s) 2024 ;ISSN: 2405-8440 ;EISSN: 2405-8440 ;DOI: 10.1016/j.heliyon.2024.e31324 ;PMID: 38818148

Full text available

Citations Cited by
16
Consumers' self-congruence with a 'Liked' brand: cognitive network influence and brand outcomes
Consumers' self-congruence with a 'Liked' brand: cognitive network influence and brand outcomes
Material Type:
Article 		Add to My Research

Consumers' self-congruence with a 'Liked' brand: cognitive network influence and brand outcomes

European Journal Of Marketing, 2017 [Peer Reviewed Journal]

Attribution-NonCommercial-NoDerivs 3.0 Ireland https://creativecommons.org/licenses/by-nc-nd/3.0/ie ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-07-2015-0442

Full text available

Citations Cited by
17
Exploring consumer responses to official endorsement: roles of credibility and attractiveness attributes in live streaming
Exploring consumer responses to official endorsement: roles of credibility and attractiveness attributes in live streaming
Material Type:
Article 		Add to My Research

Exploring consumer responses to official endorsement: roles of credibility and attractiveness attributes in live streaming

Frontiers in psychology, 2024-05, Vol.15, p.1371343-1371343 [Peer Reviewed Journal]

Copyright © 2024 Cheng, Li, He and Liao. 2024 Cheng, Li, He and Liao ;ISSN: 1664-1078 ;EISSN: 1664-1078 ;DOI: 10.3389/fpsyg.2024.1371343

Full text available

Citations Cited by
18
Mediating Effect of Green Brand Association on the Relationship between Green Supply Chain Management Practices and Green Brand Satisfaction: A Study of Pakistani Apparel Brand
Mediating Effect of Green Brand Association on the Relationship between Green Supply Chain Management Practices and Green Brand Satisfaction: A Study of Pakistani Apparel Brand
Material Type:
Article 		Add to My Research

Mediating Effect of Green Brand Association on the Relationship between Green Supply Chain Management Practices and Green Brand Satisfaction: A Study of Pakistani Apparel Brand

Sustainable business and society in emerging economies, 2024-06, Vol.6 (2) [Peer Reviewed Journal]

ISSN: 2708-2504 ;EISSN: 2708-2172 ;DOI: 10.26710/sbsee.v6i2.2946

Full text available

Citations Cited by
19
Real-Time Branding and Social Media: a New Model Based on Thematic Analysis
Real-Time Branding and Social Media: a New Model Based on Thematic Analysis
Material Type:
Article 		Add to My Research

Real-Time Branding and Social Media: a New Model Based on Thematic Analysis

Galaktika media: žurnal media issledovanij, 2024-05, Vol.6 (2), p.138-161 [Peer Reviewed Journal]

EISSN: 2658-7734 ;DOI: 10.46539/gmd.v6i2.456

Full text available

Citations Cited by
20
Balancing exclusivity and inclusivity through the strategic domestication of the luxury retail experience
Balancing exclusivity and inclusivity through the strategic domestication of the luxury retail experience
Material Type:
Article 		Add to My Research

Balancing exclusivity and inclusivity through the strategic domestication of the luxury retail experience

International journal of research in marketing, 2024-05 [Peer Reviewed Journal]

Distributed under a Creative Commons Attribution 4.0 International License ;ISSN: 0167-8116 ;EISSN: 1873-8001 ;DOI: 10.1016/j.ijresmar.2024.05.001

Digital Resources/Online E-Resources

Citations Cited by

Results 1 - 20 of 199  for All Library Resources

Sorted by: Sorted by: RelevanceOr hit Enter to replace sort method
Results 1 2 3 4 5 next page

Personalize your results

  1. Edit

Refine Search Results

Expand My Results

  1.   

Show only

  1. Peer-reviewed Journals (70)

Refine My Results

Creation Date 

From To
Refine
  1. Before 2006  (2)
  2. 2006 To 2014  (3)
  3. 2015 To 2017  (3)
  4. 2018 To 2020  (6)
  5. After 2020  (185)
  6. More options open sub menu

Language 

  1. English  (173)
  2. Czech  (15)
  3. Spanish  (5)
  4. Indonesian  (2)
  5. Ukrainian  (2)
  6. French  (1)
  7. German  (1)
  8. Norwegian  (1)
  9. Portuguese  (1)
  10. More options open sub menu
INSPIRE LIBRARY - TON DUC THANG UNIVERSITY (84-028) 37 755 057 Feedback
19 Nguyen Huu Tho St. Dist.7, HCM thuvien@tdtu.edu.vn

Copyright © 2017 INSPIRE LIBRARY - TON DUC THANG UNIVERSITY

Searching Remote Databases, Please Wait