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1
Self-congruity, brand attitude, and brand loyalty: a study on luxury brands
Self-congruity, brand attitude, and brand loyalty: a study on luxury brands
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Self-congruity, brand attitude, and brand loyalty: a study on luxury brands

European journal of marketing, 2012-07, Vol.46 (7/8), p.922-937 [Peer Reviewed Journal]

Emerald Group Publishing Limited ;Copyright Emerald Group Publishing Limited 2012 ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/03090561211230098

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2
Reconciling the tension between consistency and relevance: design thinking as a mechanism for brand ambidexterity
Reconciling the tension between consistency and relevance: design thinking as a mechanism for brand ambidexterity
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Reconciling the tension between consistency and relevance: design thinking as a mechanism for brand ambidexterity

Journal of the Academy of Marketing Science, 2015-09, Vol.43 (5), p.589-609 [Peer Reviewed Journal]

Academy of Marketing Science 2015 ;COPYRIGHT 2015 Springer ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-015-0443-8 ;CODEN: JAMSDE

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3
Understanding customer brand engagement in brand communities: an application of psychological ownership theory and congruity theory
Understanding customer brand engagement in brand communities: an application of psychological ownership theory and congruity theory
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Understanding customer brand engagement in brand communities: an application of psychological ownership theory and congruity theory

European journal of marketing, 2021-04, Vol.55 (4), p.969-994 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited 2020 ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-04-2018-0290

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4
Unpacking brand loyalty in retailing: a three-dimensional approach to customer–brand relationships
Unpacking brand loyalty in retailing: a three-dimensional approach to customer–brand relationships
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Unpacking brand loyalty in retailing: a three-dimensional approach to customer–brand relationships

International journal of retail & distribution management, 2021-01, Vol.49 (2), p.204-222 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited 2020 ;Distributed under a Creative Commons Attribution 4.0 International License ;ISSN: 0959-0552 ;EISSN: 1758-6690 ;DOI: 10.1108/IJRDM-03-2020-0115

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5
Brand engagement without brand ownership: a case of non-brand owner community members
Brand engagement without brand ownership: a case of non-brand owner community members
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Brand engagement without brand ownership: a case of non-brand owner community members

The journal of product & brand management, 2019-03, Vol.28 (2), p.216-230 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited 2019 ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/JPBM-04-2018-1840

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6
Consumer engagement in online brand communities: a social media perspective
Consumer engagement in online brand communities: a social media perspective
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Consumer engagement in online brand communities: a social media perspective

The journal of product & brand management, 2015-03, Vol.24 (1), p.28-42 [Peer Reviewed Journal]

Emerald Group Publishing Limited ;Emerald Group Publishing Limited 2015 ;ISSN: 1061-0421 ;ISSN: 2054-1643 ;EISSN: 2054-1643 ;DOI: 10.1108/JPBM-06-2014-0635

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7
Brand personality: A meta-analytic review of antecedents and consequences
Brand personality: A meta-analytic review of antecedents and consequences
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Brand personality: A meta-analytic review of antecedents and consequences

Marketing letters, 2013-09, Vol.24 (3), p.205-216 [Peer Reviewed Journal]

2013 Springer Science+Business Media New York ;Springer Science+Business Media New York 2013 ;ISSN: 0923-0645 ;EISSN: 1573-059X ;DOI: 10.1007/s11002-013-9232-7

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8
Brands and Branding: Research Findings and Future Priorities
Brands and Branding: Research Findings and Future Priorities
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Brands and Branding: Research Findings and Future Priorities

Marketing science (Providence, R.I.), 2006-11, Vol.25 (6), p.740-759 [Peer Reviewed Journal]

Copyright 2006 INFORMS ;COPYRIGHT 2006 Institute for Operations Research and the Management Sciences ;Copyright Institute for Operations Research and the Management Sciences Nov/Dec 2006 ;ISSN: 0732-2399 ;EISSN: 1526-548X ;DOI: 10.1287/mksc.1050.0153 ;CODEN: MARSE5

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9
Consumer brand engagement, satisfaction and brand loyalty: a comparative study between functional and emotional brand relationships
Consumer brand engagement, satisfaction and brand loyalty: a comparative study between functional and emotional brand relationships
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Consumer brand engagement, satisfaction and brand loyalty: a comparative study between functional and emotional brand relationships

The journal of product & brand management, 2019-03, Vol.28 (2), p.274-286 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited 2019 ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/JPBM-08-2017-1545

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10
Development of a scale to measure hotel brand experiences
Development of a scale to measure hotel brand experiences
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Development of a scale to measure hotel brand experiences

International journal of contemporary hospitality management, 2017-01, Vol.29 (1), p.268-287 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited 2017 ;ISSN: 0959-6119 ;EISSN: 1757-1049 ;DOI: 10.1108/IJCHM-08-2015-0439

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11
Synergistic effect of matching corporate and product brand images on purchase intentions: Comparing the importance of functional and emotional value
Synergistic effect of matching corporate and product brand images on purchase intentions: Comparing the importance of functional and emotional value
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Synergistic effect of matching corporate and product brand images on purchase intentions: Comparing the importance of functional and emotional value

The journal of brand management, 2021-11, Vol.28 (6), p.671-684 [Peer Reviewed Journal]

The Author(s), under exclusive licence to Springer Nature Limited 2021 ;The Author(s), under exclusive licence to Springer Nature Limited 2021. ;ISSN: 1350-231X ;EISSN: 1479-1803 ;DOI: 10.1057/s41262-021-00250-w

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12
Does Having an Ethical Brand Matter? The Influence of Consumer Perceived Ethicality on Trust, Affect and Loyalty
Does Having an Ethical Brand Matter? The Influence of Consumer Perceived Ethicality on Trust, Affect and Loyalty
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Does Having an Ethical Brand Matter? The Influence of Consumer Perceived Ethicality on Trust, Affect and Loyalty

Journal of business ethics, 2012-12, Vol.111 (4), p.541-549 [Peer Reviewed Journal]

Springer Science + Business Media Dordrecht ;Springer Science+Business Media B.V. 2012 ;Springer Science+Business Media Dordrecht 2012 ;ISSN: 0167-4544 ;EISSN: 1573-0697 ;DOI: 10.1007/s10551-012-1216-7 ;CODEN: JBUEDJ

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13
How does greenwashing affect green branding equity and purchase intention? An empirical research
How does greenwashing affect green branding equity and purchase intention? An empirical research
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How does greenwashing affect green branding equity and purchase intention? An empirical research

Marketing intelligence & planning, 2018-09, Vol.36 (7), p.809-824

Emerald Publishing Limited ;Emerald Publishing Limited 2018 ;ISSN: 0263-4503 ;EISSN: 1758-8049 ;DOI: 10.1108/MIP-12-2017-0339

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14
Mid- to low-end fashion brand personality affects consumers' perceived quality, commitment, and loyalty
Mid- to low-end fashion brand personality affects consumers' perceived quality, commitment, and loyalty
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Mid- to low-end fashion brand personality affects consumers' perceived quality, commitment, and loyalty

Social behavior and personality, 2019-07, Vol.47 (7), p.1-14 [Peer Reviewed Journal]

COPYRIGHT 2019 Scientific Journal Publishers, Ltd. ;COPYRIGHT 2019 Scientific Journal Publishers, Ltd. ;Copyright Scientific Journal Publishers Ltd 2019 ;ISSN: 0301-2212 ;EISSN: 1179-6391 ;DOI: 10.2224/sbp.7680

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15
A thematic exploration of human brands: literature review and agenda for future research
A thematic exploration of human brands: literature review and agenda for future research
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A thematic exploration of human brands: literature review and agenda for future research

The journal of product & brand management, 2020-09, Vol.29 (6), p.695-714 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited 2020 ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/JPBM-02-2019-2274

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16
Global and local brand stereotypes: formation, content transfer, and impact
Global and local brand stereotypes: formation, content transfer, and impact
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Article 		Add to My Research

Global and local brand stereotypes: formation, content transfer, and impact

International marketing review, 2019-09, Vol.36 (5), p.675-701 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited 2018 ;ISSN: 0265-1335 ;EISSN: 1758-6763 ;DOI: 10.1108/IMR-01-2018-0017

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17
Brand experiences in service organizations: Exploring the individual effects of brand experience dimensions
Brand experiences in service organizations: Exploring the individual effects of brand experience dimensions
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Brand experiences in service organizations: Exploring the individual effects of brand experience dimensions

The journal of brand management, 2013-04, Vol.20 (5), p.404-423 [Peer Reviewed Journal]

Palgrave Macmillan, a division of Macmillan Publishers Ltd 2012 ;Palgrave Macmillan, a division of Macmillan Publishers Ltd 2013 ;ISSN: 1350-231X ;EISSN: 1479-1803 ;DOI: 10.1057/bm.2012.31

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18
The evolving brand logic: a service-dominant logic perspective
The evolving brand logic: a service-dominant logic perspective
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The evolving brand logic: a service-dominant logic perspective

Journal of the Academy of Marketing Science, 2009-09, Vol.37 (3), p.328-344 [Peer Reviewed Journal]

Academy of Marketing Science 2009 ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-009-0143-3 ;CODEN: JAMSDE

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19
Achieving brand loyalty through sponsorship: the role of fit and self-congruity
Achieving brand loyalty through sponsorship: the role of fit and self-congruity
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Achieving brand loyalty through sponsorship: the role of fit and self-congruity

Journal of the Academy of Marketing Science, 2012-11, Vol.40 (6), p.807-820 [Peer Reviewed Journal]

Academy of Marketing Science 2011 ;COPYRIGHT 2012 Springer ;Academy of Marketing Science 2012 ;Distributed under a Creative Commons Attribution 4.0 International License ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-011-0285-y ;CODEN: JAMSDE

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20
Social media brand engagement in the context of collaborative consumption: the case of AIRBNB
Social media brand engagement in the context of collaborative consumption: the case of AIRBNB
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Social media brand engagement in the context of collaborative consumption: the case of AIRBNB

The journal of brand management, 2020-11, Vol.27 (6), p.645-661 [Peer Reviewed Journal]

Springer Nature Limited 2020 ;Springer Nature Limited 2020. ;ISSN: 1350-231X ;EISSN: 1479-1803 ;DOI: 10.1057/s41262-020-00207-5

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