Results 1 - 20 of 322 for All Library Resources
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- Peer-reviewed Journals (285)
| Result Number | Material Type | Add to My Shelf Action | Record Details and Options |
|---|---|---|---|
| 1 |
Material Type: Article
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Thinking green, buying green? Drivers of pro-environmental purchasing behaviorThe Journal of consumer marketing, 2015-05, Vol.32 (3), p.167-175 [Peer Reviewed Journal]Emerald Group Publishing Limited ;Emerald Group Publishing Limited 2015 ;ISSN: 0736-3761 ;EISSN: 2052-1200 ;DOI: 10.1108/JCM-10-2014-1179Full text available |
| 2 |
Material Type: Article
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Brand evaluation, satisfaction and trust as predictors of brand loyalty: the mediator-moderator effect of brand relationshipsThe Journal of consumer marketing, 2015-09, Vol.32 (6), p.405-421 [Peer Reviewed Journal]Emerald Group Publishing Limited ;Emerald Group Publishing Limited 2015 ;ISSN: 0736-3761 ;EISSN: 2052-1200 ;DOI: 10.1108/JCM-02-2014-0878Full text available |
| 3 |
Material Type: Article
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Motivational effects and age differences of gamification in product advertisingThe Journal of consumer marketing, 2014-08, Vol.31 (5), p.391-400 [Peer Reviewed Journal]Emerald Group Publishing Limited ;Emerald Group Publishing Limited 2014 ;ISSN: 0736-3761 ;EISSN: 2052-1200 ;DOI: 10.1108/JCM-04-2014-0945Full text available |
| 4 |
Material Type: Article
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The personalization-privacy paradox: implications for new mediaThe Journal of Consumer Marketing, 2016-03, Vol.33 (2), p.98-110 [Peer Reviewed Journal]Emerald Group Publishing Limited ;Emerald Group Publishing Limited 2016 ;ISSN: 0736-3761 ;EISSN: 2052-1200 ;DOI: 10.1108/JCM-06-2015-1458Full text available |
| 5 |
Material Type: Article
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Executive summary of “Choosing the sure gain and the sure loss: uncertainty avoidance and the reflection effect”The Journal of consumer marketing, 2014-08, Vol.31 (5) [Peer Reviewed Journal]Copyright Emerald Group Publishing Limited 2014 ;ISSN: 0736-3761 ;EISSN: 2052-1200 ;DOI: 10.1108/JCM-08-2014-1099Full text available |
| 6 |
Material Type: Article
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Editorial: making behavioral research more practically relevantThe Journal of consumer marketing, 2014-08, Vol.31 (5) [Peer Reviewed Journal]Copyright Emerald Group Publishing Limited 2014 ;ISSN: 0736-3761 ;EISSN: 2052-1200 ;DOI: 10.1108/JCM-07-2014-1076Full text available |
| 7 |
Material Type: Article
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Executive summary of “Accentuate the positive: how identity affects customer satisfaction”The Journal of consumer marketing, 2014-08, Vol.31 (5) [Peer Reviewed Journal]Copyright Emerald Group Publishing Limited 2014 ;ISSN: 0736-3761 ;EISSN: 2052-1200 ;DOI: 10.1108/JCM-08-2014-1098Full text available |
| 8 |
Material Type: Article
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Executive summary of “How missed temporal deadlines influence consumption behavior”The Journal of consumer marketing, 2014-08, Vol.31 (5) [Peer Reviewed Journal]Copyright Emerald Group Publishing Limited 2014 ;ISSN: 0736-3761 ;EISSN: 2052-1200 ;DOI: 10.1108/JCM-08-2014-1096Full text available |
| 9 |
Material Type: Article
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Executive summary of “Motivational effects and age differences of gamification in product advertising”The Journal of consumer marketing, 2014-08, Vol.31 (5) [Peer Reviewed Journal]Copyright Emerald Group Publishing Limited 2014 ;ISSN: 0736-3761 ;EISSN: 2052-1200 ;DOI: 10.1108/JCM-08-2014-1095Full text available |
| 10 |
Material Type: Article
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The influence of brand equity on consumer responsesThe Journal of consumer marketing, 2013, Vol.30 (1), p.62-74 [Peer Reviewed Journal]Emerald Group Publishing Limited ;Copyright Emerald Group Publishing Limited 2013 ;ISSN: 0736-3761 ;EISSN: 2052-1200 ;DOI: 10.1108/07363761311290849Full text available |
| 11 |
Material Type: Article
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Big Data and consumer behavior: imminent opportunitiesThe Journal of consumer marketing, 2016-03, Vol.33 (2), p.89-97 [Peer Reviewed Journal]Emerald Group Publishing Limited ;Emerald Group Publishing Limited 2016 ;ISSN: 0736-3761 ;EISSN: 2052-1200 ;DOI: 10.1108/JCM-04-2015-1399Full text available |
| 12 |
Material Type: Article
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Executive summary of “Consumer perceptions of salesperson gender and credibility: an evolutionary explanation”The Journal of consumer marketing, 2014-05, Vol.31 (3) [Peer Reviewed Journal]ISSN: 0736-3761 ;EISSN: 2052-1200 ;DOI: 10.1108/JCM-04-2014-0934Full text available |
| 13 |
Material Type: Article
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Executive summary of “Mind reading versus neuromarketing: how does a product make an impact on the consumer?”The Journal of consumer marketing, 2014-05, Vol.31 (3), Article JCM-04-2014-0932 [Peer Reviewed Journal]ISSN: 0736-3761 ;EISSN: 2052-1200 ;DOI: 10.1108/JCM-04-2014-0932Full text available |
| 14 |
Material Type: Article
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Executive summary of “Correlates of customer loyalty to financial institutions: a case study”The Journal of consumer marketing, 2014-05, Vol.31 (3) [Peer Reviewed Journal]ISSN: 0736-3761 ;EISSN: 2052-1200 ;DOI: 10.1108/JCM-04-2014-0933Full text available |
| 15 |
Material Type: Article
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Executive summary of “Sales promotion influencing consumer brand preference/purchases”The Journal of consumer marketing, 2014-05, Vol.31 (3), Article JCM-04-2014-0937 [Peer Reviewed Journal]ISSN: 0736-3761 ;EISSN: 2052-1200 ;DOI: 10.1108/JCM-04-2014-0937Full text available |
| 16 |
Material Type: Article
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Executive summary of “Do females in advertisements reflect adolescents’ ideal female images?”The Journal of consumer marketing, 2014-05, Vol.31 (3), Article JCM-04-2014-0936 [Peer Reviewed Journal]ISSN: 0736-3761 ;EISSN: 2052-1200 ;DOI: 10.1108/JCM-04-2014-0936Full text available |
| 17 |
Material Type: Article
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Executive summary of “Self-efficacy as an antecedent of cognition and affect in technology acceptance”The Journal of consumer marketing, 2014-05, Vol.31 (3) [Peer Reviewed Journal]ISSN: 0736-3761 ;EISSN: 2052-1200 ;DOI: 10.1108/JCM-04-2014-0935Full text available |
| 18 |
Material Type: Article
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Executive summary of “Satisfaction with service recovery: moderating effect of age in word-of-mouth”The Journal of consumer marketing, 2015-09, Vol.32 (6), Article JCM-09-2015-048 [Peer Reviewed Journal]ISSN: 0736-3761 ;EISSN: 2052-1200 ;DOI: 10.1108/JCM-09-2015-048Full text available |
| 19 |
Material Type: Article
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Executive summary of “Gifting from the closet: thoughtful or thoughtless?”The Journal of consumer marketing, 2015-09, Vol.32 (6), Article JCM-09-2015-046 [Peer Reviewed Journal]ISSN: 0736-3761 ;EISSN: 2052-1200 ;DOI: 10.1108/JCM-09-2015-046Full text available |
| 20 |
Material Type: Article
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Executive summary of “Spreading joy: examining the effects of smiling models on consumer joy and attitudes”The Journal of consumer marketing, 2015-09, Vol.32 (6), Article JCM-09-2015-047 [Peer Reviewed Journal]ISSN: 0736-3761 ;EISSN: 2052-1200 ;DOI: 10.1108/JCM-09-2015-047Full text available |
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