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European Journal Of Marketing
| Result Number | Material Type | Add to My Shelf Action | Record Details and Options |
|---|---|---|---|
| 1 |
Material Type: Article
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Consumer animosity, economic hardship, and normative influence: How do they affect consumers' purchase intention?European journal of marketing, 2010-01, Vol.44 (7/8), p.909-937 [Peer Reviewed Journal]Copyright Emerald Group Publishing Limited 2010 ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/03090561011047463Full text available |
| 2 |
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Buying or browsing?: An exploration of shopping orientations and online purchase intentionEuropean journal of marketing, 2003-12, Vol.37 (11/12), p.1666-1684 [Peer Reviewed Journal]Copyright MCB UP Limited (MCB) 2003 ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/03090560310495401Full text available |
| 3 |
Material Type: Article
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The effects of location-based-services on consumer purchase intention at point of purchaseEuropean journal of marketing, 2015-09, Vol.49 (9/10), p.1686-1708 [Peer Reviewed Journal]Emerald Group Publishing Limited ;Emerald Group Publishing Limited 2015 ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-01-2014-0012Full text available |
| 4 |
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The influence of service quality and trade show effectiveness on post-show purchase intentionEuropean journal of marketing, 2011-11, Vol.45 (11/12), p.1642-1659 [Peer Reviewed Journal]Emerald Group Publishing Limited ;Copyright Emerald Group Publishing Limited 2011 ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/03090561111167324Full text available |
| 5 |
Material Type: Article
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Advertised reference price and sales price as anchors of the latitude of expected price and its impact on purchase intentionEuropean journal of marketing, 2017-01, Vol.51 (9/10), p.1597-1611 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited 2017 ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-03-2016-0177Full text available |
| 6 |
Material Type: Article
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Understanding the role of influencers on live streaming platforms: when tipping makes the differenceEuropean journal of marketing, 2022-11, Vol.56 (10), p.2677-2697 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-10-2021-0815Full text available |
| 7 |
Material Type: Article
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To make your mouth water or not? How field dependence/independence and occasion-setting cues affect consumers’ food intake intentionEuropean journal of marketing, 2022-11, Vol.56 (11), p.2862-2891 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-07-2021-0571Full text available |
| 8 |
Material Type: Article
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Livestreaming vs pre-recorded: How social viewing strategies impact consumers’ viewing experiences and behavioral intentionsEuropean journal of marketing, 2018-10, Vol.52 (9/10), p.2075-2104 [Peer Reviewed Journal]Emerald Publishing Limited 2018 ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-09-2017-0576Full text available |
| 9 |
Material Type: Article
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Brand systems: integrating branding research perspectivesEuropean journal of marketing, 2023-01, Vol.57 (2), p.387-425 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-08-2021-0606Full text available |
| 10 |
Material Type: Article
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Interplay of consumer expectation and processing fluency in perception of product innovativeness and product evaluationEuropean journal of marketing, 2023-01, Vol.57 (1), p.283-324 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-08-2021-0603Full text available |
| 11 |
Material Type: Article
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Angelic brand name priming: saintly branded food influences brand healthfulness perceptionsEuropean journal of marketing, 2023-03, Vol.57 (4), p.1099-1129 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-09-2021-0719Full text available |
| 12 |
Material Type: Article
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Greenfluencers as agents of social change: the effectiveness of sponsored messages in driving sustainable consumptionEuropean journal of marketing, 2023-01, Vol.57 (2), p.533-561 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited. ;Distributed under a Creative Commons Attribution 4.0 International License ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-10-2021-0776Full text available |
| 13 |
Material Type: Article
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The effects of online reviews on the popularity of user-generated design ideas within the Lego communityEuropean journal of marketing, 2022-11, Vol.56 (10), p.2622-2648 [Peer Reviewed Journal]Hao Zhang, Qingyue Lin, Chenyue Qi and Xiaoning Liang. ;Emerald Publishing Limited. ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-10-2021-0816Full text available |
| 14 |
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Role transitions at the prosumer level: spillover effects in the collaborative economy from an interactive marketing perspectiveEuropean journal of marketing, 2022-11, Vol.56 (10), p.2721-2748 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-10-2021-0828Full text available |
| 15 |
Material Type: Article
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How mindfulness reduces BNPL usage and how that relates to overall well-beingEuropean journal of marketing, 2023-01, Vol.57 (2), p.325-359 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-11-2021-0923Full text available |
| 16 |
Material Type: Article
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The “proximal depiction effect” of indulgent (versus non-indulgent) foods on consumer responsesEuropean journal of marketing, 2022-11, Vol.56 (11), p.2833-2861 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-01-2022-0013Full text available |
| 17 |
Material Type: Article
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Cool brands and hot attachments: their effect on consumers’ willingness to pay moreEuropean journal of marketing, 2023-03, Vol.57 (4), p.905-929 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-02-2022-0086Full text available |
| 18 |
Material Type: Article
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How consumption-supportive packaging functionality influences consumers’ purchase intentions: the mediating role of perceived product meaningfulnessEuropean journal of marketing, 2021-09, Vol.55 (8), p.2239-2268 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited 2021 ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-10-2019-0799Full text available |
| 19 |
Material Type: Article
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The role of psychological empowerment in climate-protective consumer behaviour: An extension of the value-belief-norm frameworkEuropean journal of marketing, 2018-01, Vol.52 (1/2), p.392-417 [Peer Reviewed Journal]Emerald Publishing Limited 2018 ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-01-2017-0080Full text available |
| 20 |
Material Type: Article
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Mapping the effect of healthy and unhealthy food and beverages marketing: two decades of bibliometric analysisEuropean journal of marketing, 2023-01, Vol.57 (1), p.149-184 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-09-2021-0717Full text available |
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