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1
Improving Shopping Mall Revenue by Real-Time Customized Digital Coupon Issuance
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Improving Shopping Mall Revenue by Real-Time Customized Digital Coupon Issuance

Access, IEEE, 2023, Vol.11, p.7924-7932

2013 IEEE ;DOI: 10.1109/ACCESS.2023.3239425

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2
A Blockchain-Based E-Commerce Reputation System Built With Verifiable Credentials
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A Blockchain-Based E-Commerce Reputation System Built With Verifiable Credentials

Access, IEEE, 2023, Vol.11, p.47080-47097

2013 IEEE ;DOI: 10.1109/ACCESS.2023.3274707

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3
How Does Music-Message Congruency in Online Video Advertisements Enhance Consumers' Behavior Intentions? A Serial Multiple Mediator Model
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Standards
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How Does Music-Message Congruency in Online Video Advertisements Enhance Consumers' Behavior Intentions? A Serial Multiple Mediator Model

Access, IEEE, 2021, Vol.9, p.94548-94556

2013 IEEE ;DOI: 10.1109/ACCESS.2021.3093353

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4
Identifying Consumer Preferences From User-Generated Content on Amazon.Com by Leveraging Machine Learning
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Identifying Consumer Preferences From User-Generated Content on Amazon.Com by Leveraging Machine Learning

Access, IEEE, 2021, Vol.9, p.147357-147396

2013 IEEE ;DOI: 10.1109/ACCESS.2021.3123301

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5
Profiling Television Watching Behavior Using Bayesian Hierarchical Joint Models for Time-to-Event and Count Data
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Profiling Television Watching Behavior Using Bayesian Hierarchical Joint Models for Time-to-Event and Count Data

Access, IEEE, 2022, Vol.10, p.113018-113027

2013 IEEE ;DOI: 10.1109/ACCESS.2022.3215682

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6
How Can Sellers React to Consumers' Anticipated Regret in an Online Markdown Policy?
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How Can Sellers React to Consumers' Anticipated Regret in an Online Markdown Policy?

Access, IEEE, 2020, Vol.8, p.224911-224921

2013 IEEE ;DOI: 10.1109/ACCESS.2020.3041002

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7
Driving Factors for Opinion Diffusion Behavior in Consumers on Online Social Networks: A Study of Network Characteristics
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Driving Factors for Opinion Diffusion Behavior in Consumers on Online Social Networks: A Study of Network Characteristics

Access, IEEE, 2019, Vol.7, p.118509-118518

2013 IEEE ;DOI: 10.1109/ACCESS.2019.2932571

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8
The Sequence Effect of Supplementary Online Comments in Book Sales
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The Sequence Effect of Supplementary Online Comments in Book Sales

Access, IEEE, 2019, Vol.7, p.155650-155658

2013 IEEE ;DOI: 10.1109/ACCESS.2019.2948190

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