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| Result Number | Material Type | Add to My Shelf Action | Record Details and Options |
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Material Type: Article
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When Mobile SMS Meets Teaser: The Curious Effects of Brand Familiarity, Interactivity, Personalization, and IncentivesTai Da Guan Li Lun Cong, 2012-12, Vol.23 (1), p.239 [Peer Reviewed Journal]ISSN: 1018-1601 ;EISSN: 2410-2490 ;DOI: 10.6226/NTURM2012.APL.R10023Full text available |
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