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Material Type: Article
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Embodiment, immersion, and enjoyment in virtual reality marketing experiencesPsychology & marketing, 2023-07, Vol.40 (7), p.1329-1343 [Peer Reviewed Journal]Attribution ;ISSN: 0742-6046 ;EISSN: 1520-6793 ;DOI: 10.1002/mar.21822Digital Resources/Online E-Resources |