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1
Designing Instagram Advertisement Content: What Design Elements Influence Customer Attitude and Purchase Behavior?
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Designing Instagram Advertisement Content: What Design Elements Influence Customer Attitude and Purchase Behavior?

Contemporary Management Research, 2023, Vol.19 (1), p.001-026 [Peer Reviewed Journal]

Copyright Academy of Taiwan Information Systems Research 2023 ;ISSN: 1813-5498 ;EISSN: 1813-5498 ;DOI: 10.7903/cmr.23023

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2
Integrating Social Norms and Personal Norms in Gift Promotion
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Integrating Social Norms and Personal Norms in Gift Promotion

Soochow journal of economics and business, 2023-06 (106), p.1-40

Copyright Soochow University Jun 2023 ;ISSN: 0259-3769

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3
Impulse Buying Behavior of Footwear Purchasers: A Structural Model
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Impulse Buying Behavior of Footwear Purchasers: A Structural Model

Contemporary Management Research, 2023-02, Vol.18 (2), p.093-132 [Peer Reviewed Journal]

Copyright Academy of Taiwan Information Systems Research 2022 ;ISSN: 1813-5498 ;EISSN: 1813-5498 ;DOI: 10.7903/cmr.21348

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4
Positive Relationships between Service Performance and Social Media Use in Internet Retailing: Does Information Symmetry Matter?
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Positive Relationships between Service Performance and Social Media Use in Internet Retailing: Does Information Symmetry Matter?

Contemporary Management Research, 2023, Vol.19 (3), p.207-233 [Peer Reviewed Journal]

Copyright Academy of Taiwan Information Systems Research 2023 ;ISSN: 1813-5498 ;EISSN: 1813-5498 ;DOI: 10.7903/cmr.22963

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5
Factors Influencing Green Purchase Behavior: Price Sensitivity, Perceived Risk, and Attitude towards Green Products
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Factors Influencing Green Purchase Behavior: Price Sensitivity, Perceived Risk, and Attitude towards Green Products

Contemporary Management Research, 2023, Vol.19 (3), p.153-174 [Peer Reviewed Journal]

Copyright Academy of Taiwan Information Systems Research 2023 ;ISSN: 1813-5498 ;EISSN: 1813-5498 ;DOI: 10.7903/cmr.22824

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6
Do Perceived Risk and Non-pharmaceutical Intervention Affect Consumers’ Intention to Visit Shopping Mall during the Covid-19 Pandemic?
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Do Perceived Risk and Non-pharmaceutical Intervention Affect Consumers’ Intention to Visit Shopping Mall during the Covid-19 Pandemic?

Contemporary Management Research, 2021, Vol.17 (4), p.271-301 [Peer Reviewed Journal]

Copyright Academy of Taiwan Information Systems Research 2021 ;ISSN: 1813-5498 ;EISSN: 1813-5498 ;DOI: 10.7903/cmr.21052

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7
Using Text Mining and Survey to Explore the Impact of Online Reviews on Consumers' Purchase Intentions
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Using Text Mining and Survey to Explore the Impact of Online Reviews on Consumers' Purchase Intentions

Soochow journal of economics and business, 2023-06 (106), p.41-63

Copyright Soochow University Jun 2023 ;ISSN: 0259-3769

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8
The Role of Fear on the Purchase Intention of Life Insurance Products during Covid-19: An Empirical Investigation among Male and Female
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The Role of Fear on the Purchase Intention of Life Insurance Products during Covid-19: An Empirical Investigation among Male and Female

International Journal of Business and Economics, 2023-09, Vol.22 (2), p.113-131

Copyright International Journal of Business and Economics Sep 2023 ;ISSN: 1607-0704 ;EISSN: 1526-775X

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9
Music Streaming Characteristics and Consumption Emotion as Determinants of Consumer Satisfaction and Purchase Intention
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Music Streaming Characteristics and Consumption Emotion as Determinants of Consumer Satisfaction and Purchase Intention

Contemporary Management Research, 2021, Vol.17 (3), p.157-188 [Peer Reviewed Journal]

Copyright Academy of Taiwan Information Systems Research 2021 ;ISSN: 1813-5498 ;EISSN: 1813-5498 ;DOI: 10.7903/CMR.20647

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10
瑕不掩瑜?在线产品评论负面评语的明亮面 ——基于双边信息视角研究
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瑕不掩瑜?在线产品评论负面评语的明亮面 ——基于双边信息视角研究

管理工程学报, 2021, Vol.35 (5), p.89-101

Copyright © Wanfang Data Co. Ltd. All Rights Reserved. ;ISSN: 1004-6062 ;DOI: 10.13587/j.cnki.jieem.2021.05.008

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11
Examining the Factors Influencing Purchase Intention of Smartphones in Hong Kong
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Article
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Examining the Factors Influencing Purchase Intention of Smartphones in Hong Kong

Contemporary Management Research, 2016-06, Vol.12 (2), p.213-224 [Peer Reviewed Journal]

Copyright Academy of Taiwan Information Systems Research Jun 2016 ;ISSN: 1813-5498 ;EISSN: 1813-5498 ;DOI: 10.7903/cmr.13836

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12
地方創生對於企業形象與消費者購買意願之影響:以消費者之企業社會責任感知涉入作為調節效果-以臺灣永齡農場為例
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Article
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地方創生對於企業形象與消費者購買意願之影響:以消費者之企業社會責任感知涉入作為調節效果-以臺灣永齡農場為例

東吳經濟商學學報, 2022-06, p.001-046

ISSN: 0259-3769

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13
Examining How Environmental Concern Affects Purchase Intention: Mediating Role of Perceived Trust and Moderating Role of Perceived Risk
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Article
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Examining How Environmental Concern Affects Purchase Intention: Mediating Role of Perceived Trust and Moderating Role of Perceived Risk

Contemporary Management Research, 2015-06, Vol.11 (2), p.143-152 [Peer Reviewed Journal]

Copyright Academy of Taiwan Information Systems Research Jun 2015 ;ISSN: 1813-5498 ;EISSN: 1813-5498 ;DOI: 10.7903/CMR.13845

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14
情感設計因素影響文創產品喜好之模式建構與分析
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Article
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情感設計因素影響文創產品喜好之模式建構與分析

設計學報, 2018-12, Vol.23 (4), p.021-044 [Peer Reviewed Journal]

ISSN: 1606-8327

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15
INVESTIGATING THE IMMEDIACY AND FLOW FACTORS TO INFLUENCE PURCHASE INTENTION IN LIVE VIDEO STREAMING SHOPPING
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Article
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INVESTIGATING THE IMMEDIACY AND FLOW FACTORS TO INFLUENCE PURCHASE INTENTION IN LIVE VIDEO STREAMING SHOPPING

Commerce & Management Quarterly, 2024-03, Vol.25 (1), p.99-128

Copyright Chinese Association of Business & Management Technology Mar 2024 ;ISSN: 1994-8107

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16
Purchasing Cosmetic Products: A Preliminary Perspective of Gen-Y
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Article
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Purchasing Cosmetic Products: A Preliminary Perspective of Gen-Y

Contemporary Management Research, 2012-03, Vol.8 (1), p.051-059 [Peer Reviewed Journal]

Copyright Academy of Taiwan Information Systems Research Mar 2012 ;ISSN: 1813-5498 ;EISSN: 1813-5498 ;DOI: 10.7903/cmr.10149

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17
網路遊戲促銷活動透過知覺價值對購買意願的影響效果─以網路遊戲涉入程度為干擾變數
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Article
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網路遊戲促銷活動透過知覺價值對購買意願的影響效果─以網路遊戲涉入程度為干擾變數

東吳經濟商學學報, 2015-12 (91), p.081-108

ISSN: 0259-3769

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18
創新產品屬性對品牌評價與購買意願的影響-以智慧型手機為例
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Article
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創新產品屬性對品牌評價與購買意願的影響-以智慧型手機為例

東吳經濟商學學報, 2013-12 (83), p.079-098

ISSN: 0259-3769

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19
分析綠色品牌情感與綠色品牌個性對綠色購買意願之影響-環保情感承諾之中介效果
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Article
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分析綠色品牌情感與綠色品牌個性對綠色購買意願之影響-環保情感承諾之中介效果

商管科技季刊, 2022-06, Vol.23 (2), p.225-249

ISSN: 1994-8107

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20
品牌形象、產品品質及口碑傳播對眼鏡購買意願之影響
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Article
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品牌形象、產品品質及口碑傳播對眼鏡購買意願之影響

商管科技季刊, 2020-03, Vol.21 (1), p.063-083

ISSN: 1994-8107

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