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Results 1 - 20 of 3,006  for All Library Resources

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1
Traditional and emerging ethical concerns in advertising
Traditional and emerging ethical concerns in advertising
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Traditional and emerging ethical concerns in advertising

Annales etyka w życiu gospodarczym, 2018-01, Vol.21 (4), p.21-29 [Peer Reviewed Journal]

Copyright University of Łódź Dec 2018 ;ISSN: 1899-2226 ;EISSN: 2353-4869 ;DOI: 10.18778/1899-2226.21.4.03

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2
The effects of digital media buying on advertisers
The effects of digital media buying on advertisers
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The effects of digital media buying on advertisers

Management, 2020-06, Vol.25 (1), p.279-291 [Peer Reviewed Journal]

2020. This work is published under https://creativecommons.org/licenses/by-nd/4.0 (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1331-0194 ;EISSN: 1846-3363 ;DOI: 10.30924/mjcmi.25.1.15

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3
Budowanie przewagi konkurencyjnej na podstawie wartości i doświadczeń dla konsumentów z pokolenia Z na przykładzie rynku mody
Budowanie przewagi konkurencyjnej na podstawie wartości i doświadczeń dla konsumentów z pokolenia Z na przykładzie rynku mody
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Budowanie przewagi konkurencyjnej na podstawie wartości i doświadczeń dla konsumentów z pokolenia Z na przykładzie rynku mody

Prace Naukowe Uniwersytetu Ekonomicznego we Wrocławiu, 2022-01 (nr 4 (66))

ISSN: 1899-3192 ;EISSN: 2392-0041

Digital Resources/Online E-Resources

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4
The Model of Emotional Appeals Application for the Advertising of Personal Goods
The Model of Emotional Appeals Application for the Advertising of Personal Goods
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The Model of Emotional Appeals Application for the Advertising of Personal Goods

Organizacijų vadyba, 2021-12, Vol.86 (86), p.105-123 [Peer Reviewed Journal]

Copyright Vytautas Magnus University 2021 ;ISSN: 1392-1142 ;EISSN: 2335-8750 ;DOI: 10.1515/mosr-2021-0016

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5
Unethical Advertising Practices in the Financial Market and Counteraction Tools
Unethical Advertising Practices in the Financial Market and Counteraction Tools
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Unethical Advertising Practices in the Financial Market and Counteraction Tools

Finanse i Prawo Finansowe, 2022-12, Vol.4 (36), p.39-54 [Peer Reviewed Journal]

ISSN: 2391-6478 ;EISSN: 2353-5601 ;DOI: 10.18778/2391-6478.4.36.03

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6
Global or Adapted Advertising? Consumer Evaluation of Advertising Activity of Foreign Enterprises on the Polish Market
Global or Adapted Advertising? Consumer Evaluation of Advertising Activity of Foreign Enterprises on the Polish Market
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Global or Adapted Advertising? Consumer Evaluation of Advertising Activity of Foreign Enterprises on the Polish Market

Contemporary Economics, 2021-12, Vol.15 (4), p.415-428 [Peer Reviewed Journal]

COPYRIGHT 2021 University of Finance and Management in Warsaw ;ISSN: 2084-0845 ;ISSN: 2300-8814 ;EISSN: 2300-8814 ;DOI: 10.5709/ce.1897-9254.457

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7
Метамодернизам и језик: реклама у доба пандемије
Метамодернизам и језик: реклама у доба пандемије
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Метамодернизам и језик: реклама у доба пандемије

Etnoantropolos̆ki problemi, 2021, Vol.16 (4), p.1101-1122 [Peer Reviewed Journal]

ISSN: 0353-1589 ;EISSN: 2334-8801

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8
Romanian consumer profile of PlayStation games
Romanian consumer profile of PlayStation games
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Romanian consumer profile of PlayStation games

CES working papers, 2021, Vol.XIII (1), p.37-53 [Peer Reviewed Journal]

ISSN: 2067-7693 ;EISSN: 2067-7693

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9
Practitioners’ view of the role of OOH advertising media in IMC campaigns
Practitioners’ view of the role of OOH advertising media in IMC campaigns
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Practitioners’ view of the role of OOH advertising media in IMC campaigns

Management (Split, Croatia), 2016-12, Vol.21 (2), p.181-205 [Peer Reviewed Journal]

ISSN: 1331-0194 ;EISSN: 1846-3363

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10
Outlook of the European Court of Justice Regarding Comparative Advertising
Outlook of the European Court of Justice Regarding Comparative Advertising
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Outlook of the European Court of Justice Regarding Comparative Advertising

International Investment Law Journal, 2022-07, Vol.2 (2), p.149-164 [Peer Reviewed Journal]

Copyright Societatea de Stiinte Juridice si Administrative (the Society of Juridical and Administrative Sciences) Jul 2022 ;ISSN: 2734-8830 ;EISSN: 2734-8830

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11
MARKETING APPROACH AIMED AT VALORIZING RURAL AREA
MARKETING APPROACH AIMED AT VALORIZING RURAL AREA
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MARKETING APPROACH AIMED AT VALORIZING RURAL AREA

Journal of Social Sciences (Chişinău) (Online), 2020, Vol.III (1), p.40-47 [Peer Reviewed Journal]

ISSN: 2587-3490 ;EISSN: 2587-3504

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12
MARKETING MIX FEATURES
MARKETING MIX FEATURES
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MARKETING MIX FEATURES

EcoForum (Suceava.), 2020, Vol.9 (1), p.0-0 [Peer Reviewed Journal]

EISSN: 2344-2174

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13
Advertising Value Constructs’ Implication on Purchase Intention: Social Media Advertising
Advertising Value Constructs’ Implication on Purchase Intention: Social Media Advertising
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Advertising Value Constructs’ Implication on Purchase Intention: Social Media Advertising

Management dynamics in the knowledge economy, 2022-09, Vol.10 (3), p.287-303 [Peer Reviewed Journal]

COPYRIGHT 2022 National University of Political Studies and Public Administration, College of Management ;2022. This work is published under http://creativecommons.org/licenses/by-nc-nd/4.0 (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2392-8042 ;ISSN: 2286-2668 ;EISSN: 2392-8042 ;DOI: 10.2478/mdke-2022-0019

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14
THE INFLUENCE OF FOREIGN BRANDING ON THE CONSUMERS’ PERCEPTION OF PRODUCT QUALITY AND ORIGIN, AND THEIR PURCHASE DECISION
THE INFLUENCE OF FOREIGN BRANDING ON THE CONSUMERS’ PERCEPTION OF PRODUCT QUALITY AND ORIGIN, AND THEIR PURCHASE DECISION
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THE INFLUENCE OF FOREIGN BRANDING ON THE CONSUMERS’ PERCEPTION OF PRODUCT QUALITY AND ORIGIN, AND THEIR PURCHASE DECISION

Teme, 2023, Vol.XLVII (1), p.17-31

ISSN: 0353-7919 ;EISSN: 1820-7804

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15
Editoral preface
Editoral preface
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Editoral preface

Tržište, 2019, Vol.31 (1), p.5-6 [Peer Reviewed Journal]

ISSN: 0353-4790 ;EISSN: 1849-1383

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16
Content marketing from the perspective of PR specialists: an Estonian case study
Content marketing from the perspective of PR specialists: an Estonian case study
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Content marketing from the perspective of PR specialists: an Estonian case study

Baltic screen media review, 2019 (7), p.18-32 [Peer Reviewed Journal]

ISSN: 2346-5522 ;EISSN: 2346-5522

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17
FAST-FOOD ÜRÜNLERİNİN TERCİH EDİLME NEDENLERİNİN TESPİTİ: SİVAS CUMHURİYET ÜNİVERSİTESİ ÖĞRENCİLERİ ÜZERİNE BİR UYGULAMA
FAST-FOOD ÜRÜNLERİNİN TERCİH EDİLME NEDENLERİNİN TESPİTİ: SİVAS CUMHURİYET ÜNİVERSİTESİ ÖĞRENCİLERİ ÜZERİNE BİR UYGULAMA
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FAST-FOOD ÜRÜNLERİNİN TERCİH EDİLME NEDENLERİNİN TESPİTİ: SİVAS CUMHURİYET ÜNİVERSİTESİ ÖĞRENCİLERİ ÜZERİNE BİR UYGULAMA

Journal of life economics, 2019, Vol.6 (4), p.449-462

EISSN: 2148-4139

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18
Customer Value First: Improving the Customer Experience in Public Services
Customer Value First: Improving the Customer Experience in Public Services
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Customer Value First: Improving the Customer Experience in Public Services

Viešoji politika ir administravimas, 2022-03, Vol.21 (1), p.129-142 [Peer Reviewed Journal]

ISSN: 1648-2603 ;EISSN: 2029-2872 ;DOI: 10.5755/j01.ppaa.21.1.29900

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19
Analysis of the Effectiveness of Advertising Messages. Comparison by Media, Typology, and Schedule of Advertisements
Analysis of the Effectiveness of Advertising Messages. Comparison by Media, Typology, and Schedule of Advertisements
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Analysis of the Effectiveness of Advertising Messages. Comparison by Media, Typology, and Schedule of Advertisements

Tržište, 2020-01, Vol.32 (1), p.27-46 [Peer Reviewed Journal]

Copyright University of Zagreb, Faculty of Economics and Business 2020 ;2020. This work is published under https://creativecommons.org/licenses/by-nc-nd/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. This is sourced from HRČAK - Portal of scientific journals of Croatia. ;ISSN: 0353-4790 ;EISSN: 1849-1383 ;DOI: 10.22598/mt/2020.32.1.27

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20
The Marketing Research of Consumer Behavior in the Process of Market Selection
The Marketing Research of Consumer Behavior in the Process of Market Selection
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The Marketing Research of Consumer Behavior in the Process of Market Selection

Annals of "Spiru Haret" University. Economic Series (English ed.), 2022, Vol.22 (1), p.331-335 [Peer Reviewed Journal]

ISSN: 2393-1795 ;EISSN: 2393-1795

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