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1
Influence of Streamer's Social Capital on Purchase Intention in Live Streaming E-Commerce
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Influence of Streamer's Social Capital on Purchase Intention in Live Streaming E-Commerce

Frontiers in psychology, 2022-01, Vol.12, p.748172-748172 [Peer Reviewed Journal]

Copyright © 2022 Xu, Cui and Lyu. ;Copyright © 2022 Xu, Cui and Lyu. 2022 Xu, Cui and Lyu ;ISSN: 1664-1078 ;EISSN: 1664-1078 ;DOI: 10.3389/fpsyg.2021.748172 ;PMID: 35140648

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2
How do popularity cues drive impulse purchase in live streaming commerce? The moderating role of perceived power
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How do popularity cues drive impulse purchase in live streaming commerce? The moderating role of perceived power

Frontiers in psychology, 2022-08, Vol.13, p.948634-948634 [Peer Reviewed Journal]

Copyright © 2022 Lou, Jiao, Jo and Koh. 2022 Lou, Jiao, Jo and Koh ;ISSN: 1664-1078 ;EISSN: 1664-1078 ;DOI: 10.3389/fpsyg.2022.948634 ;PMID: 35992418

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3
Integrating Social Presence With Social Learning to Promote Purchase Intention: Based on Social Cognitive Theory
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Integrating Social Presence With Social Learning to Promote Purchase Intention: Based on Social Cognitive Theory

Frontiers in psychology, 2022-01, Vol.12, p.810181-810181 [Peer Reviewed Journal]

Copyright © 2022 Li and Hua. ;Copyright © 2022 Li and Hua. 2022 Li and Hua ;ISSN: 1664-1078 ;EISSN: 1664-1078 ;DOI: 10.3389/fpsyg.2021.810181 ;PMID: 35126260

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4
How to Use Live Streaming to Improve Consumer Purchase Intentions: Evidence from China
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Article
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How to Use Live Streaming to Improve Consumer Purchase Intentions: Evidence from China

Sustainability, 2022-01, Vol.14 (2), p.1045 [Peer Reviewed Journal]

2022 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https://creativecommons.org/licenses/by/4.0/). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2071-1050 ;EISSN: 2071-1050 ;DOI: 10.3390/su14021045

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5
Multidimensional Evaluation of Consumers’ Shopping Risks under Live-Streaming Commerce
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Multidimensional Evaluation of Consumers’ Shopping Risks under Live-Streaming Commerce

Sustainability, 2023-10, Vol.15 (19), p.14060 [Peer Reviewed Journal]

COPYRIGHT 2023 MDPI AG ;2023 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https://creativecommons.org/licenses/by/4.0/). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2071-1050 ;EISSN: 2071-1050 ;DOI: 10.3390/su151914060

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