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THE IMPACTS OF ELECTRONIC WORD-OF-MOUTH ON HIGH-INVOLVEMENT PRODUCT SALES: MODERATING EFFECTS OF PRICE, BRAND ORIGIN, AND NUMBER OF CUSTOMERSJournal of electronic commerce research, 2022, Vol.23 (3), p.177-189 [Peer Reviewed Journal]Copyright Journal of Electronic Commerce Research 2022 ;ISSN: 1938-9027 ;EISSN: 1526-6133Full text available |
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Impact of Promotional Expenses on the Profitability of the Automotive Industry: A Study of the Automobile Manufactures of PakistanJournal of information technology and economic development, 2023-10, Vol.13 (2), p.77-91 [Peer Reviewed Journal]Copyright Global Strategic Management Inc Oct 2023 ;ISSN: 2153-974X ;EISSN: 2153-9731Full text available |
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Social comparison among competing firmsStrategic management journal, 2012-02, Vol.33 (2), p.115-136 [Peer Reviewed Journal]Copyright © 2011 Wiley Periodicals, Inc. ;Copyright © 2011 John Wiley & Sons, Ltd. ;Copyright Wiley Periodicals Inc. Feb 2012 ;ISSN: 0143-2095 ;EISSN: 1097-0266 ;DOI: 10.1002/smj.945 ;CODEN: SMAJD8Full text available |
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The Impact of Informational and Emotional Television Ad Content on Online Search and SalesJournal of marketing research, 2021-04, Vol.58 (2), p.299-320 [Peer Reviewed Journal]The Author(s) 2020 ;Distributed under a Creative Commons Attribution 4.0 International License ;ISSN: 0022-2437 ;EISSN: 1547-7193 ;DOI: 10.1177/0022243720962505Digital Resources/Online E-Resources |
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Research on the Impact of High-End Ev Sales Business Model on Brand CompetitivenessSustainability, 2021-12, Vol.13 (24), p.14045 [Peer Reviewed Journal]2021 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https://creativecommons.org/licenses/by/4.0/). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2071-1050 ;EISSN: 2071-1050 ;DOI: 10.3390/su132414045Full text available |
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The synergetic effect of after sales service, customer satisfaction, loyalty and repurchase intention on word of mouthInternational journal of quality and service sciences, 2021-09, Vol.13 (3), p.489-505 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited 2021 ;ISSN: 1756-669X ;EISSN: 1756-6703 ;DOI: 10.1108/IJQSS-01-2021-0015Full text available |
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Impact of Sales Promotion on Sales of The Automobile Industry of Pakistan (A Case Study of Leading Automobile Companies)Journal of economic development, management, IT, finance, and marketing, 2022-09, Vol.14 (2), p.19-33 [Peer Reviewed Journal]Copyright Global Strategic Management Inc Sep 2022 ;ISSN: 1947-2420 ;EISSN: 1947-2439Full text available |
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Material Type: Article
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Promotions as competitive reactions to recalls and their consequencesJournal of the Academy of Marketing Science, 2019-07, Vol.47 (4), p.702-722 [Peer Reviewed Journal]Academy of Marketing Science 2018 ;COPYRIGHT 2019 Springer ;Journal of the Academy of Marketing Science is a copyright of Springer, (2018). All Rights Reserved. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-018-0611-8Full text available |
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Learning from the sales conversion rate throughout its Product Life Cycle analysis: a case of study for the Spanish Automotive sectorE+M ekonomie a management, 2020-01, Vol.23 (1), p.184-198 [Peer Reviewed Journal]COPYRIGHT 2020 Technical University of Liberec ;Copyright Technical University of Liberec 2020 ;ISSN: 1212-3609 ;EISSN: 2336-5064 ;DOI: 10.15240/tul/001/2020-1-013Full text available |
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Material Type: Article
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The Impact of Advertising Expense on the Sales Volume of the Automotive Industry: A Study of the Automobile Sector of PakistanJournal of economic development, management, IT, finance, and marketing, 2023-03, Vol.15 (1), p.1-15 [Peer Reviewed Journal]Copyright Global Strategic Management Inc Mar 2023 ;ISSN: 1947-2420 ;EISSN: 1947-2439Full text available |
11 |
Material Type: Article
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Producer–buyer interaction under mass customization: analysis through automotive industryLogistics research, 2016-12, Vol.9 (1), p.1-7, Article 17 [Peer Reviewed Journal]The Author(s) 2016 ;2016. This work is published under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1865-0368 ;ISSN: 1865-035X ;EISSN: 1865-0368 ;DOI: 10.1007/s12159-016-0144-9Full text available |
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Material Type: Article
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New Energy Vehicle Consumer Demand Mining Research Based on Fusion Topic Model: A Case in ChinaSustainability, 2022-03, Vol.14 (6), p.3316 [Peer Reviewed Journal]2022 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https://creativecommons.org/licenses/by/4.0/). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2071-1050 ;EISSN: 2071-1050 ;DOI: 10.3390/su14063316Full text available |
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Material Type: Article
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Inventories and the automobile marketThe Rand journal of economics, 2011-03, Vol.42 (1), p.121-149 [Peer Reviewed Journal]2011 The RAND Corporation ;Copyright © 2011, RAND. No claim to original US government works ;COPYRIGHT 2011 Wiley Subscription Services, Inc. ;Copyright Rand Corporation Spring 2011 ;ISSN: 0741-6261 ;EISSN: 1756-2171 ;DOI: 10.1111/j.1756-2171.2010.00128.x ;CODEN: RJECEAFull text available |
14 |
Material Type: Article
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A Study on the Preference of Electric Vehicle Front Design ElementsApplied sciences, 2024-04, Vol.14 (8), p.3262 [Peer Reviewed Journal]COPYRIGHT 2024 MDPI AG ;2024 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https://creativecommons.org/licenses/by/4.0/). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2076-3417 ;EISSN: 2076-3417 ;DOI: 10.3390/app14083262Full text available |
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Material Type: Article
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1,000 Cash Back: The Pass-Through of Auto Manufacturer PromotionsThe American economic review, 2006-09, Vol.96 (4), p.1253-1270 [Peer Reviewed Journal]Copyright American Economic Association Sep 2006 ;ISSN: 0002-8282 ;EISSN: 1944-7981 ;DOI: 10.1257/aer.96.4.1253 ;CODEN: AENRAAFull text available |
16 |
Material Type: Article
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RETRACTED ARTICLE: Modelling product lines diffusion: a framework incorporating competitive brands for sustainable innovationsOperations management research, 2022-12, Vol.15 (3-4), p.760-772 [Peer Reviewed Journal]The Author(s) 2022 ;COPYRIGHT 2022 Springer ;The Author(s) 2022. This work is published under http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1936-9735 ;EISSN: 1936-9743 ;DOI: 10.1007/s12063-022-00260-0Full text available |
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Material Type: Article
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Digital sales leads take off; 38% growth shows tech tools working, according to studyAutomotive News, 2024-03, Vol.98 (7133), p.10COPYRIGHT 2024 Crain Communications, Inc. ;Copyright 2024 Crain Communications Inc. All Rights Reserved. ;ISSN: 0005-1551 ;EISSN: 1557-7686Full text available |
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Material Type: Article
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EXAMINING INDUSTRY-SPECIFIC AFTER-SALES SERVICE QUALITY TOWARDS THE LEVEL OF CUSTOMER LOYALTY: A CASE OF MALAYSIAN NATIONAL CARMAKERSe-Bangi : journal of social sciences and humanities, 2022-05, Vol.19 (4), p.70-93Copyright E-Bangi Journal 2022 ;ISSN: 1823-884X ;ISSN: 1985-3505 ;EISSN: 1823-884X ;DOI: 10.17576/ebangi.2022.1904.05Full text available |
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Material Type: Article
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A Nested Logit Model of Product and Transaction-Type Choice for Planning Automakers' Pricing and PromotionsMarketing science (Providence, R.I.), 2008-07, Vol.27 (4), p.545-566 [Peer Reviewed Journal]Copyright 2008 INFORMS ;COPYRIGHT 2008 Institute for Operations Research and the Management Sciences ;Copyright Institute for Operations Research and the Management Sciences Jul/Aug 2008 ;ISSN: 0732-2399 ;EISSN: 1526-548X ;DOI: 10.1287/mksc.1080.0374 ;CODEN: MARSE5Full text available |
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Material Type: Article
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Lamborghini brand sharing and cigarette advertisingTobacco control, 2018-03, Vol.27 (2), p.237-239 [Peer Reviewed Journal]Article author(s) (or their employer(s) unless otherwise stated in the text of the article) 2018. All rights reserved. No commercial use is permitted unless otherwise expressly granted. ;Copyright: 2018 © Article author(s) (or their employer(s) unless otherwise stated in the text of the article) 2018. All rights reserved. No commercial use is permitted unless otherwise expressly granted. ;Article author(s) (or their employer(s) unless otherwise stated in the text of the article) 2018. All rights reserved. No commercial use is permitted unless otherwise expressly granted. 2018 ;ISSN: 0964-4563 ;EISSN: 1468-3318 ;DOI: 10.1136/tobaccocontrol-2016-053493 ;PMID: 28270537Full text available |