Result Number | Material Type | Add to My Shelf Action | Record Details and Options |
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1 |
Material Type: Book Chapter
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An exploration of the perception of brand management and marketing in craftsmanship: structured abstractMarketing at the Confluence between Entertainment and Analytics. Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 2017, p.877-882Distributed under a Creative Commons Attribution 4.0 International License ;ISBN: 9783319473314 ;ISBN: 331947331X ;DOI: 10.1007/978-3-319-47331-4_178Digital Resources/Online E-Resources |
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2 |
Material Type: Book Chapter
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The unexpected effects of gas market liberalisation: inherited devices and new practicesReconnecting Marketing to Markets, 2010Distributed under a Creative Commons Attribution 4.0 International License ;ISBN: 9780199578061 ;ISBN: 0199578060Digital Resources/Online E-Resources |
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3 |
Material Type: Book Chapter
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Understanding the Boundary Between Information Systems and Organizational Semiotics: POS as Case StudyIFIP Advances in Information and Communication Technology, 2018, Vol.AICT-527, p.3-11Attribution ;DOI: 10.1007/978-3-319-94541-5_1Digital Resources/Online E-Resources |