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Results 1 - 20 of 3,150,821  for All Library Resources

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1
Influencer: The Science Behind Swaying Others
Influencer: The Science Behind Swaying Others
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Influencer: The Science Behind Swaying Others

2021 T. Bettina Cornwell and Helen Katz ;ISBN: 9781000316513 ;ISBN: 1000316513 ;ISBN: 0367481162 ;ISBN: 9780367481162 ;ISBN: 9780367468491 ;ISBN: 0367468492 ;ISBN: 1000317862 ;ISBN: 100031717X ;ISBN: 9781000317176 ;ISBN: 9781003037767 ;ISBN: 1003037763 ;ISBN: 9781000317862 ;EISBN: 9781000316513 ;EISBN: 1000317862 ;EISBN: 9781003037767 ;EISBN: 1003037763 ;EISBN: 9781000317862 ;EISBN: 1000316513 ;DOI: 10.4324/9781003037767 ;OCLC: 1224364094

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2
The Routledge Companion to Strategic Marketing
The Routledge Companion to Strategic Marketing
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The Routledge Companion to Strategic Marketing

2021 selection and editorial matter, Bodo B. Schlegelmilch and Russell S. Winer; individual chapters, the contributors ;ISBN: 1351038656 ;ISBN: 9781351038652 ;ISBN: 9781138489080 ;ISBN: 1138489085 ;ISBN: 9781138489097 ;ISBN: 1138489093 ;EISBN: 1351038656 ;EISBN: 1351038648 ;EISBN: 135103863X ;EISBN: 9781351038652 ;EISBN: 9781351038645 ;EISBN: 9781351038669 ;EISBN: 1351038664 ;EISBN: 9781351038638 ;DOI: 10.4324/9781351038669 ;OCLC: 1204138987

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3
Evaluating Social Media Marketing: Social Proof and Online Buyer Behaviour
Evaluating Social Media Marketing: Social Proof and Online Buyer Behaviour
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Evaluating Social Media Marketing: Social Proof and Online Buyer Behaviour

2022 Katarzyna Sanak-Kosmowska ;ISBN: 9781000480375 ;ISBN: 1000480372 ;ISBN: 9780367646523 ;ISBN: 0367646528 ;ISBN: 9780367651459 ;ISBN: 0367651459 ;ISBN: 1000480410 ;ISBN: 9781000480412 ;EISBN: 1000480410 ;EISBN: 9781003128052 ;EISBN: 9781000480375 ;EISBN: 9781000480412 ;EISBN: 100312805X ;EISBN: 1000480372 ;DOI: 10.4324/9781003128052 ;OCLC: 1273979306

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4
Marketing to the Poor: Creating Value
Marketing to the Poor: Creating Value
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Marketing to the Poor: Creating Value

2023 selection and editorial matter, Ramendra Singh and Tahir A Wani; individual chapters, the contributors ;ISBN: 9781000633214 ;ISBN: 1000633217 ;ISBN: 1032318295 ;ISBN: 1032130288 ;ISBN: 9781032318295 ;ISBN: 9781032130286 ;EISBN: 9781003311560 ;EISBN: 9781000633214 ;EISBN: 1000633217 ;EISBN: 1003311563 ;EISBN: 9781000634211 ;EISBN: 1000634213 ;DOI: 10.4324/9781003311560 ;OCLC: 1342503194

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5
Consumer Marketing and Advertising 2023
Consumer Marketing and Advertising 2023
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Consumer Marketing and Advertising 2023

EISBN: 9781577833192 ;EISBN: 1577833198 ;OCLC: 1334996740

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6
Marketing in Latin America and the Caribbean: Contemporary Case Studies
Marketing in Latin America and the Caribbean: Contemporary Case Studies
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Marketing in Latin America and the Caribbean: Contemporary Case Studies

2022 selection and editorial matter, Joseann J. Knight, Fabrizio Noboa S and Barney G. Pacheco; individual chapters, the contributors ;ISBN: 1000555143 ;ISBN: 9781000555141 ;ISBN: 0367609053 ;ISBN: 0367609061 ;ISBN: 9780367609061 ;ISBN: 9780367609054 ;EISBN: 1003102476 ;EISBN: 1000555143 ;EISBN: 9781003102472 ;EISBN: 9781000555141 ;EISBN: 9781000555196 ;EISBN: 1000555194 ;DOI: 10.4324/9781003102472 ;OCLC: 1296431721

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7
Next Steps for Frontiers in Marketing Science
Next Steps for Frontiers in Marketing Science
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Next Steps for Frontiers in Marketing Science

Marketing science (Providence, R.I.), 2022-09, Vol.41 (5), p.443 [Peer Reviewed Journal]

COPYRIGHT 2022 Institute for Operations Research and the Management Sciences ;ISSN: 0732-2399 ;EISSN: 1526-548X ;DOI: 10.1287/mksc.2022.1377

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8
Marketing Analytics Practitioner's Guide, The - Volume 3: Digital Marketing
Marketing Analytics Practitioner's Guide, The - Volume 3: Digital Marketing
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Marketing Analytics Practitioner's Guide, The - Volume 3: Digital Marketing

ISBN: 9811274509 ;ISBN: 9789811274503 ;EISBN: 9811274517 ;EISBN: 9789811274510 ;DOI: 10.1142/13377#t=toc

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9
Hispanic Market Power: America's Business Growth Engine
Hispanic Market Power: America's Business Growth Engine
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Hispanic Market Power: America's Business Growth Engine

ISBN: 1032392347 ;ISBN: 9781032392349 ;EISBN: 1000868613 ;EISBN: 9781000868616 ;EISBN: 9781000868630 ;EISBN: 100086863X ;DOI: 10.4324/9781003348931 ;OCLC: 1373345631

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10
Advanced Theory and Practice in Sport Marketing
Advanced Theory and Practice in Sport Marketing
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Advanced Theory and Practice in Sport Marketing

2022 Eric C. Schwarz, Jason D. Hunter, Kyle J. Brannigan and Kevin P. Cattani ;ISBN: 1000622711 ;ISBN: 9781000622713 ;ISBN: 1032137649 ;ISBN: 1032137533 ;ISBN: 9781032137643 ;ISBN: 9781032137537 ;EISBN: 1003230717 ;EISBN: 1000622983 ;EISBN: 1000622711 ;EISBN: 9781003230717 ;EISBN: 9781000622980 ;EISBN: 9781000622713 ;DOI: 10.4324/9781003230717 ;OCLC: 1333083211

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11
The Critical Role of Methodological Pluralism for Policy-Relevant Empirical Marketing Research
The Critical Role of Methodological Pluralism for Policy-Relevant Empirical Marketing Research
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The Critical Role of Methodological Pluralism for Policy-Relevant Empirical Marketing Research

Journal of public policy & marketing, 2022-07, Vol.41 (3), p.203-205 [Peer Reviewed Journal]

American Marketing Association 2022 ;ISSN: 0743-9156 ;EISSN: 1547-7207 ;DOI: 10.1177/07439156221092010

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12
Marketing Analytics Practitioner's Guide, The - Volume 1: Brand And Consumer
Marketing Analytics Practitioner's Guide, The - Volume 1: Brand And Consumer
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Marketing Analytics Practitioner's Guide, The - Volume 1: Brand And Consumer

ISBN: 9811274460 ;ISBN: 9789811274466 ;EISBN: 9811274479 ;EISBN: 9789811274473 ;DOI: 10.1142/13375#t=toc

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13
Marketing Analytics Practitioner's Guide, The - Volume 4: Retail And Statistics
Marketing Analytics Practitioner's Guide, The - Volume 4: Retail And Statistics
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Marketing Analytics Practitioner's Guide, The - Volume 4: Retail And Statistics

ISBN: 9789811274527 ;ISBN: 9811274525 ;EISBN: 9789811274534 ;EISBN: 9811274533 ;DOI: 10.1142/13378#t=toc

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14
Marketing Analytics Practitioner's Guide, The - Volume 2: Product, Advertising, Packaging, Biometrics, Price And Promotion
Marketing Analytics Practitioner's Guide, The - Volume 2: Product, Advertising, Packaging, Biometrics, Price And Promotion
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Marketing Analytics Practitioner's Guide, The - Volume 2: Product, Advertising, Packaging, Biometrics, Price And Promotion

ISBN: 9811274487 ;ISBN: 9789811274480 ;EISBN: 9789811274497 ;EISBN: 9811274495 ;DOI: 10.1142/13376#t=toc

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15
Integrated Marketing Communication: Advertising and Promotion in a Digital World
Integrated Marketing Communication: Advertising and Promotion in a Digital World
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Integrated Marketing Communication: Advertising and Promotion in a Digital World

2022 Taylor & Francis ;ISBN: 1000485641 ;ISBN: 9781000485646 ;ISBN: 0367443368 ;ISBN: 9780367436230 ;ISBN: 9780367443368 ;ISBN: 036743623X ;EISBN: 1000485641 ;EISBN: 1000485684 ;EISBN: 9780367443382 ;EISBN: 9781000485684 ;EISBN: 0367443384 ;EISBN: 9781000485646 ;DOI: 10.4324/9780367443382 ;OCLC: 1285169334

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16
Online influencer marketing
Online influencer marketing
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Online influencer marketing

Journal of the Academy of Marketing Science, 2022-03, Vol.50 (2), p.226-251 [Peer Reviewed Journal]

Academy of Marketing Science 2021 ;COPYRIGHT 2022 Springer ;Academy of Marketing Science 2021. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-021-00829-4

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17
2022 Marketing Science Service Awards
2022 Marketing Science Service Awards
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2022 Marketing Science Service Awards

Marketing science (Providence, R.I.), 2023-03, Vol.42 (2), p.213-213 [Peer Reviewed Journal]

COPYRIGHT 2023 Institute for Operations Research and the Management Sciences ;ISSN: 0732-2399 ;EISSN: 1526-548X ;DOI: 10.1287/mksc.2023.1431

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18
Building Corporate Identity, Image and Reputation in the Digital Era
Building Corporate Identity, Image and Reputation in the Digital Era
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Building Corporate Identity, Image and Reputation in the Digital Era

2022 selection and editorial matter, T C Melewar, Charles Dennis and Pantea Foroudi; individual chapters, the contributors ;ISBN: 1000382176 ;ISBN: 9781000382174 ;ISBN: 9780367531249 ;ISBN: 0367531240 ;ISBN: 0367531232 ;ISBN: 9780367531232 ;EISBN: 9781003080572 ;EISBN: 1000382176 ;EISBN: 9781000382174 ;EISBN: 1000382214 ;EISBN: 9781000382211 ;EISBN: 100308057X ;DOI: 10.4324/9781003080572 ;OCLC: 1262370167

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19
Power in Business Relationships: Dynamics, Strategies and Internationalisation
Power in Business Relationships: Dynamics, Strategies and Internationalisation
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Book 		Add to My Research

Power in Business Relationships: Dynamics, Strategies and Internationalisation

2023 Dariusz Siemieniako, Maciej Mitręga, Hannu Makkonen and Gregor Pfajfar ;ISBN: 9781000685503 ;ISBN: 1000685500 ;ISBN: 036755979X ;ISBN: 9780367559793 ;ISBN: 9780367549923 ;ISBN: 0367549921 ;EISBN: 1003095933 ;EISBN: 1000685535 ;EISBN: 1000685500 ;EISBN: 9781000685534 ;EISBN: 9781003095934 ;EISBN: 9781000685503 ;DOI: 10.4324/9781003095934 ;OCLC: 1334886569

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20
Place Branding and Marketing from a Policy Perspective : Building Effective Strategies for Places
Place Branding and Marketing from a Policy Perspective : Building Effective Strategies for Places
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Place Branding and Marketing from a Policy Perspective : Building Effective Strategies for Places

https://creativecommons.org/licenses/by-nc-nd/4.0/legalcode ;2024 Vincent Mabillard, Martial Pasquier, and Renaud Vuignier ;ISBN: 9781003825876 ;ISBN: 1003825877 ;ISBN: 9781032260310 ;ISBN: 1032260351 ;ISBN: 9781032260358 ;ISBN: 1032260319 ;ISBN: 1003286186 ;ISBN: 9781003286189 ;EISBN: 9781003825890 ;EISBN: 9781003825876 ;EISBN: 1003286186 ;EISBN: 1003825893 ;EISBN: 1003825877 ;EISBN: 9781003286189 ;DOI: 10.4324/9781003286189

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