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Results 1 - 20 of 1,397  for All Library Resources

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1
Marketing Strategies and Sales: Key Factors for Positioning and Growth in the Market
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Book Chapter
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Marketing Strategies and Sales: Key Factors for Positioning and Growth in the Market

Marketing and Smart Technologies, p.371-383 [Peer Reviewed Journal]

The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd. 2024 ;ISSN: 2190-3018 ;ISBN: 9819903327 ;ISBN: 9789819903320 ;EISSN: 2190-3026 ;EISBN: 9789819903337 ;EISBN: 9819903335 ;DOI: 10.1007/978-981-99-0333-7_27

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2
New Retail Format, Sales Management Applications for Business Using AI and Wireless Network
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Book Chapter
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New Retail Format, Sales Management Applications for Business Using AI and Wireless Network

Global Economic Revolutions: Big Data Governance and Business Analytics for Sustainability, p.131-141 [Peer Reviewed Journal]

The Author(s), under exclusive license to Springer Nature Switzerland AG 2024 ;ISSN: 1865-0929 ;ISBN: 9783031505171 ;ISBN: 3031505174 ;EISSN: 1865-0937 ;EISBN: 3031505182 ;EISBN: 9783031505188 ;DOI: 10.1007/978-3-031-50518-8_11

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3
The AI Evolution in Marketing and Sales: How Social Design Thinking Techniques Can Boost Long-Term AI Strategies in Companies and Regions
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Book Chapter
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The AI Evolution in Marketing and Sales: How Social Design Thinking Techniques Can Boost Long-Term AI Strategies in Companies and Regions

Marketing and Smart Technologies, p.17-34 [Peer Reviewed Journal]

The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd. 2024 ;ISSN: 2190-3018 ;ISBN: 9819903327 ;ISBN: 9789819903320 ;EISSN: 2190-3026 ;EISBN: 9789819903337 ;EISBN: 9819903335 ;DOI: 10.1007/978-981-99-0333-7_2

Digital Resources/Online E-Resources

4
Sites of States with a Dynamically Developing Socio-Political Structure and Economy: Analyzing Forms and Methods of Obtaining Competitive Advantages of Transnational (Global) Companies
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Book Chapter
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Sites of States with a Dynamically Developing Socio-Political Structure and Economy: Analyzing Forms and Methods of Obtaining Competitive Advantages of Transnational (Global) Companies

Current Problems of the World Economy and International Trade, 2022, Vol.42, p.233-242

Copyright © 2022 Elena G. Popkova and Inna V. Andronova. Published under exclusive licence by Emerald Publishing Limited ;ISSN: 0190-1281 ;ISBN: 9781802620900 ;ISBN: 1802620907 ;DOI: 10.1108/S0190-128120220000042022

Digital Resources/Online E-Resources

5
Being Present: Toward a Better Understanding of Customer Experiences
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Book Chapter
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Being Present: Toward a Better Understanding of Customer Experiences

Qualitative Consumer Research, 2017, Vol.14 [Peer Reviewed Journal]

ISBN: 1787144925 ;ISBN: 9781787144927 ;EISBN: 9781787144910 ;EISBN: 1787144917 ;DOI: 10.1108/S1548-643520170000014013 ;OCLC: 1000138791 ;LCCallNum: HF5410-5417.5

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6
Customer Experience Research with Mobile Ethnography: A Case Study of the Alpine Destination Serfaus-Fiss-Ladis
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Book Chapter
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Customer Experience Research with Mobile Ethnography: A Case Study of the Alpine Destination Serfaus-Fiss-Ladis

Qualitative Consumer Research, 2017, Vol.14 [Peer Reviewed Journal]

ISBN: 1787144925 ;ISBN: 9781787144927 ;EISBN: 9781787144910 ;EISBN: 1787144917 ;DOI: 10.1108/S1548-643520170000014009 ;OCLC: 1000138791 ;LCCallNum: HF5410-5417.5

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7
Subalterns Approach to Chain Supermarketization: Modern Grocery Retailers versus Independent Small Grocers
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Book Chapter
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Subalterns Approach to Chain Supermarketization: Modern Grocery Retailers versus Independent Small Grocers

Qualitative Consumer Research, 2017, Vol.14 [Peer Reviewed Journal]

ISBN: 1787144925 ;ISBN: 9781787144927 ;EISBN: 9781787144910 ;EISBN: 1787144917 ;DOI: 10.1108/S1548-643520170000014008 ;OCLC: 1000138791 ;LCCallNum: HF5410-5417.5

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8
The Influence of Bad Credit on Consumers’ Identities
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Book Chapter
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The Influence of Bad Credit on Consumers’ Identities

Qualitative Consumer Research, 2017, Vol.14 [Peer Reviewed Journal]

ISBN: 1787144925 ;ISBN: 9781787144927 ;EISBN: 9781787144910 ;EISBN: 1787144917 ;DOI: 10.1108/S1548-643520170000014006 ;OCLC: 1000138791 ;LCCallNum: HF5410-5417.5

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9
Price: Meanings and Significance
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Book Chapter
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Price: Meanings and Significance

Qualitative Consumer Research, 2017, Vol.14 [Peer Reviewed Journal]

ISBN: 1787144925 ;ISBN: 9781787144927 ;EISBN: 9781787144910 ;EISBN: 1787144917 ;DOI: 10.1108/S1548-643520170000014011 ;OCLC: 1000138791 ;LCCallNum: HF5410-5417.5

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10
Convenience Orientation in the 21st Century: Qualitative Insights from Interviews with Consumers and Marketing Professionals
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Book Chapter
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Convenience Orientation in the 21st Century: Qualitative Insights from Interviews with Consumers and Marketing Professionals

Qualitative Consumer Research, 2017, Vol.14 [Peer Reviewed Journal]

ISBN: 1787144925 ;ISBN: 9781787144927 ;EISBN: 9781787144910 ;EISBN: 1787144917 ;DOI: 10.1108/S1548-643520170000014012 ;OCLC: 1000138791 ;LCCallNum: HF5410-5417.5

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11
Four-Corner Outcomes in Strategic Management: Successful and Unsuccessful Paddling Down versus Upstream
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Book Chapter
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Four-Corner Outcomes in Strategic Management: Successful and Unsuccessful Paddling Down versus Upstream

Improving the Marriage of Modeling and Theory for Accurate Forecasts of Outcomes, 2018, Vol.25, p.19-62

Copyright © 2018 Emerald Publishing Limited ;ISSN: 1069-0964 ;ISBN: 9781786351227 ;ISBN: 1786351226 ;EISBN: 1786351218 ;EISBN: 9781786351210 ;DOI: 10.1108/S1069-096420180000025005 ;OCLC: 1019678864 ;LCCallNum: HF5001-6182

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12
Embracing the Paradigm Shift from Variable-Based to Case-Based Modeling
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Book Chapter
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Embracing the Paradigm Shift from Variable-Based to Case-Based Modeling

Improving the Marriage of Modeling and Theory for Accurate Forecasts of Outcomes, 2018, Vol.25, p.1-18

Copyright © 2018 Emerald Publishing Limited ;ISSN: 1069-0964 ;ISBN: 9781786351227 ;ISBN: 1786351226 ;EISBN: 1786351218 ;EISBN: 9781786351210 ;DOI: 10.1108/S1069-096420180000025003 ;OCLC: 1019678864 ;LCCallNum: HF5001-6182

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13
Exploring the Country of Origin Effect: A Qualitative Analysis of Turkish Consumption Practices
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Book Chapter
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Exploring the Country of Origin Effect: A Qualitative Analysis of Turkish Consumption Practices

Qualitative Consumer Research, 2017, Vol.14 [Peer Reviewed Journal]

ISBN: 1787144925 ;ISBN: 9781787144927 ;EISBN: 9781787144910 ;EISBN: 1787144917 ;DOI: 10.1108/S1548-643520170000014005 ;OCLC: 1000138791 ;LCCallNum: HF5410-5417.5

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14
Showrooming and the Small Retailer
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Book Chapter
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Showrooming and the Small Retailer

Qualitative Consumer Research, 2017, Vol.14 [Peer Reviewed Journal]

ISBN: 1787144925 ;ISBN: 9781787144927 ;EISBN: 9781787144910 ;EISBN: 1787144917 ;DOI: 10.1108/S1548-643520170000014007 ;OCLC: 1000138791 ;LCCallNum: HF5410-5417.5

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15
Alleviating Survivor Loneliness: The Value of Expressive Gift Systems in Peer-To-Peer Online Patient Survivor Networks
Material Type:
Book Chapter
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Alleviating Survivor Loneliness: The Value of Expressive Gift Systems in Peer-To-Peer Online Patient Survivor Networks

Qualitative Consumer Research, 2017, Vol.14 [Peer Reviewed Journal]

ISBN: 1787144925 ;ISBN: 9781787144927 ;EISBN: 9781787144910 ;EISBN: 1787144917 ;DOI: 10.1108/S1548-643520170000014010 ;OCLC: 1000138791 ;LCCallNum: HF5410-5417.5

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16
Purse Parties: A Phenomenology of In-Home Counterfeit Luxury Events
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Book Chapter
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Purse Parties: A Phenomenology of In-Home Counterfeit Luxury Events

Qualitative Consumer Research, 2017, Vol.14 [Peer Reviewed Journal]

ISBN: 1787144925 ;ISBN: 9781787144927 ;EISBN: 9781787144910 ;EISBN: 1787144917 ;DOI: 10.1108/S1548-643520170000014014 ;OCLC: 1000138791 ;LCCallNum: HF5410-5417.5

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17
A New Bridge from Text to Mind: Cognitive Literary Approaches to Advertising
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Book Chapter
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A New Bridge from Text to Mind: Cognitive Literary Approaches to Advertising

Qualitative Consumer Research, 2017, Vol.14 [Peer Reviewed Journal]

ISBN: 1787144925 ;ISBN: 9781787144927 ;EISBN: 9781787144910 ;EISBN: 1787144917 ;DOI: 10.1108/S1548-643520170000014001 ;OCLC: 1000138791 ;LCCallNum: HF5410-5417.5

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18
Computing with Words in Modeling Firms’ Paradoxical Performances
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Book Chapter
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Computing with Words in Modeling Firms’ Paradoxical Performances

Improving the Marriage of Modeling and Theory for Accurate Forecasts of Outcomes, 2018, Vol.25, p.155-236

Copyright © 2018 Emerald Publishing Limited ;ISSN: 1069-0964 ;ISBN: 9781786351227 ;ISBN: 1786351226 ;EISBN: 1786351218 ;EISBN: 9781786351210 ;DOI: 10.1108/S1069-096420180000025008 ;OCLC: 1019678864 ;LCCallNum: HF5001-6182

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19
Salespeople’s Earned Social Media and Enablement: Understanding and Enhancing the Salespeople’s Digital and Social Selling Influence: An Abstract
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Book Chapter
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Salespeople’s Earned Social Media and Enablement: Understanding and Enhancing the Salespeople’s Digital and Social Selling Influence: An Abstract

Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs, 2023, p.339-340

The Author(s), under exclusive license to Springer Nature Switzerland AG 2023 ;ISSN: 2363-6165 ;ISBN: 9783031246869 ;ISBN: 3031246861 ;EISSN: 2363-6173 ;EISBN: 303124687X ;EISBN: 9783031246876 ;DOI: 10.1007/978-3-031-24687-6_140 ;OCLC: 1373344029 ;LCCallNum: HF5415.5-5415.53

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20
Accurately Predicting Precise Outcomes in Business-to-Business Marketing
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Book Chapter
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Accurately Predicting Precise Outcomes in Business-to-Business Marketing

Improving the Marriage of Modeling and Theory for Accurate Forecasts of Outcomes, 2018, Vol.25, p.63-84

Copyright © 2018 Emerald Publishing Limited ;ISSN: 1069-0964 ;ISBN: 9781786351227 ;ISBN: 1786351226 ;EISBN: 1786351218 ;EISBN: 9781786351210 ;DOI: 10.1108/S1069-096420180000025006 ;OCLC: 1019678864 ;LCCallNum: HF5001-6182

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