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Results 1 - 20 of 7,377  for All Library Resources

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Refined by: Database: Ebook Central - Academic Complete remove resource type: Book Chapters remove
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1
An Exploration of Networks in Value Cocreation: A Service-Ecosystems View
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An Exploration of Networks in Value Cocreation: A Service-Ecosystems View

Special Issue – Toward a Better Understanding of the Role of Value in Markets and Marketing, 2012, Vol.9, p.13-50 [Peer Reviewed Journal]

Emerald Group Publishing Limited ;ISSN: 1548-6435 ;ISBN: 1780529120 ;ISBN: 9781780529127 ;EISSN: 1944-7035 ;EISBN: 1780529139 ;EISBN: 9781780529134 ;DOI: 10.1108/S1548-6435(2012)0000009006 ;OCLC: 795895104 ;LCCallNum: HB201 -- .T69 2012eb

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2
Being Present: Toward a Better Understanding of Customer Experiences
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Being Present: Toward a Better Understanding of Customer Experiences

Qualitative Consumer Research, 2017, Vol.14 [Peer Reviewed Journal]

ISBN: 1787144925 ;ISBN: 9781787144927 ;EISBN: 9781787144910 ;EISBN: 1787144917 ;DOI: 10.1108/S1548-643520170000014013 ;OCLC: 1000138791 ;LCCallNum: HF5410-5417.5

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3
Mobile Marketing 2.0: State of the Art and Research Agenda
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Book Chapter
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Mobile Marketing 2.0: State of the Art and Research Agenda

Marketing in a Digital World, 2019, Vol.16, p.97-119 [Peer Reviewed Journal]

Copyright © 2019 Emerald Publishing Limited ;ISSN: 1548-6435 ;ISBN: 1787563405 ;ISBN: 9781787563407 ;EISSN: 1944-7035 ;EISBN: 1787563413 ;EISBN: 9781787563414 ;DOI: 10.1108/S1548-643520190000016008 ;OCLC: 1114974650 ;LCCallNum: HF5410-5417.5

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4
The Nature and Understanding of Value: A Service-Dominant Logic Perspective
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Book Chapter
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The Nature and Understanding of Value: A Service-Dominant Logic Perspective

Special Issue – Toward a Better Understanding of the Role of Value in Markets and Marketing, 2012, Vol.9, p.1-12 [Peer Reviewed Journal]

Emerald Group Publishing Limited ;ISSN: 1548-6435 ;ISBN: 1780529120 ;ISBN: 9781780529127 ;EISSN: 1944-7035 ;EISBN: 1780529139 ;EISBN: 9781780529134 ;DOI: 10.1108/S1548-6435(2012)0000009005 ;OCLC: 795895104 ;LCCallNum: HB201 -- .T69 2012eb

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5
Customer Experience Research with Mobile Ethnography: A Case Study of the Alpine Destination Serfaus-Fiss-Ladis
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Book Chapter
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Customer Experience Research with Mobile Ethnography: A Case Study of the Alpine Destination Serfaus-Fiss-Ladis

Qualitative Consumer Research, 2017, Vol.14 [Peer Reviewed Journal]

ISBN: 1787144925 ;ISBN: 9781787144927 ;EISBN: 9781787144910 ;EISBN: 1787144917 ;DOI: 10.1108/S1548-643520170000014009 ;OCLC: 1000138791 ;LCCallNum: HF5410-5417.5

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6
Subalterns Approach to Chain Supermarketization: Modern Grocery Retailers versus Independent Small Grocers
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Book Chapter
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Subalterns Approach to Chain Supermarketization: Modern Grocery Retailers versus Independent Small Grocers

Qualitative Consumer Research, 2017, Vol.14 [Peer Reviewed Journal]

ISBN: 1787144925 ;ISBN: 9781787144927 ;EISBN: 9781787144910 ;EISBN: 1787144917 ;DOI: 10.1108/S1548-643520170000014008 ;OCLC: 1000138791 ;LCCallNum: HF5410-5417.5

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7
The Influence of Bad Credit on Consumers’ Identities
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Book Chapter
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The Influence of Bad Credit on Consumers’ Identities

Qualitative Consumer Research, 2017, Vol.14 [Peer Reviewed Journal]

ISBN: 1787144925 ;ISBN: 9781787144927 ;EISBN: 9781787144910 ;EISBN: 1787144917 ;DOI: 10.1108/S1548-643520170000014006 ;OCLC: 1000138791 ;LCCallNum: HF5410-5417.5

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8
Price: Meanings and Significance
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Book Chapter
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Price: Meanings and Significance

Qualitative Consumer Research, 2017, Vol.14 [Peer Reviewed Journal]

ISBN: 1787144925 ;ISBN: 9781787144927 ;EISBN: 9781787144910 ;EISBN: 1787144917 ;DOI: 10.1108/S1548-643520170000014011 ;OCLC: 1000138791 ;LCCallNum: HF5410-5417.5

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9
Convenience Orientation in the 21st Century: Qualitative Insights from Interviews with Consumers and Marketing Professionals
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Book Chapter
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Convenience Orientation in the 21st Century: Qualitative Insights from Interviews with Consumers and Marketing Professionals

Qualitative Consumer Research, 2017, Vol.14 [Peer Reviewed Journal]

ISBN: 1787144925 ;ISBN: 9781787144927 ;EISBN: 9781787144910 ;EISBN: 1787144917 ;DOI: 10.1108/S1548-643520170000014012 ;OCLC: 1000138791 ;LCCallNum: HF5410-5417.5

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10
Four-Corner Outcomes in Strategic Management: Successful and Unsuccessful Paddling Down versus Upstream
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Book Chapter
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Four-Corner Outcomes in Strategic Management: Successful and Unsuccessful Paddling Down versus Upstream

Improving the Marriage of Modeling and Theory for Accurate Forecasts of Outcomes, 2018, Vol.25, p.19-62

Copyright © 2018 Emerald Publishing Limited ;ISSN: 1069-0964 ;ISBN: 9781786351227 ;ISBN: 1786351226 ;EISBN: 1786351218 ;EISBN: 9781786351210 ;DOI: 10.1108/S1069-096420180000025005 ;OCLC: 1019678864 ;LCCallNum: HF5001-6182

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11
Designing Business Models for Value Co-Creation
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Book Chapter
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Designing Business Models for Value Co-Creation

Special Issue – Toward a Better Understanding of the Role of Value in Markets and Marketing, 2012, Vol.9, p.51-78 [Peer Reviewed Journal]

Emerald Group Publishing Limited ;ISSN: 1548-6435 ;ISBN: 1780529120 ;ISBN: 9781780529127 ;EISSN: 1944-7035 ;EISBN: 1780529139 ;EISBN: 9781780529134 ;DOI: 10.1108/S1548-6435(2012)0000009007 ;OCLC: 795895104 ;LCCallNum: HB201 -- .T69 2012eb

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12
Embracing the Paradigm Shift from Variable-Based to Case-Based Modeling
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Book Chapter
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Embracing the Paradigm Shift from Variable-Based to Case-Based Modeling

Improving the Marriage of Modeling and Theory for Accurate Forecasts of Outcomes, 2018, Vol.25, p.1-18

Copyright © 2018 Emerald Publishing Limited ;ISSN: 1069-0964 ;ISBN: 9781786351227 ;ISBN: 1786351226 ;EISBN: 1786351218 ;EISBN: 9781786351210 ;DOI: 10.1108/S1069-096420180000025003 ;OCLC: 1019678864 ;LCCallNum: HF5001-6182

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13
Showrooming and the Small Retailer
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Book Chapter
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Showrooming and the Small Retailer

Qualitative Consumer Research, 2017, Vol.14 [Peer Reviewed Journal]

ISBN: 1787144925 ;ISBN: 9781787144927 ;EISBN: 9781787144910 ;EISBN: 1787144917 ;DOI: 10.1108/S1548-643520170000014007 ;OCLC: 1000138791 ;LCCallNum: HF5410-5417.5

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14
Exploring the Country of Origin Effect: A Qualitative Analysis of Turkish Consumption Practices
Material Type:
Book Chapter
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Exploring the Country of Origin Effect: A Qualitative Analysis of Turkish Consumption Practices

Qualitative Consumer Research, 2017, Vol.14 [Peer Reviewed Journal]

ISBN: 1787144925 ;ISBN: 9781787144927 ;EISBN: 9781787144910 ;EISBN: 1787144917 ;DOI: 10.1108/S1548-643520170000014005 ;OCLC: 1000138791 ;LCCallNum: HF5410-5417.5

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15
Alleviating Survivor Loneliness: The Value of Expressive Gift Systems in Peer-To-Peer Online Patient Survivor Networks
Material Type:
Book Chapter
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Alleviating Survivor Loneliness: The Value of Expressive Gift Systems in Peer-To-Peer Online Patient Survivor Networks

Qualitative Consumer Research, 2017, Vol.14 [Peer Reviewed Journal]

ISBN: 1787144925 ;ISBN: 9781787144927 ;EISBN: 9781787144910 ;EISBN: 1787144917 ;DOI: 10.1108/S1548-643520170000014010 ;OCLC: 1000138791 ;LCCallNum: HF5410-5417.5

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16
Purse Parties: A Phenomenology of In-Home Counterfeit Luxury Events
Material Type:
Book Chapter
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Purse Parties: A Phenomenology of In-Home Counterfeit Luxury Events

Qualitative Consumer Research, 2017, Vol.14 [Peer Reviewed Journal]

ISBN: 1787144925 ;ISBN: 9781787144927 ;EISBN: 9781787144910 ;EISBN: 1787144917 ;DOI: 10.1108/S1548-643520170000014014 ;OCLC: 1000138791 ;LCCallNum: HF5410-5417.5

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17
A New Bridge from Text to Mind: Cognitive Literary Approaches to Advertising
Material Type:
Book Chapter
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A New Bridge from Text to Mind: Cognitive Literary Approaches to Advertising

Qualitative Consumer Research, 2017, Vol.14 [Peer Reviewed Journal]

ISBN: 1787144925 ;ISBN: 9781787144927 ;EISBN: 9781787144910 ;EISBN: 1787144917 ;DOI: 10.1108/S1548-643520170000014001 ;OCLC: 1000138791 ;LCCallNum: HF5410-5417.5

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18
An Integrative Framework of Value
Material Type:
Book Chapter
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An Integrative Framework of Value

Special Issue – Toward a Better Understanding of the Role of Value in Markets and Marketing, 2012, Vol.9, p.207-243 [Peer Reviewed Journal]

Emerald Group Publishing Limited ;ISSN: 1548-6435 ;ISBN: 1780529120 ;ISBN: 9781780529127 ;EISSN: 1944-7035 ;EISBN: 1780529139 ;EISBN: 9781780529134 ;DOI: 10.1108/S1548-6435(2012)0000009011 ;OCLC: 795895104 ;LCCallNum: HB201 -- .T69 2012eb

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19
Computing with Words in Modeling Firms’ Paradoxical Performances
Material Type:
Book Chapter
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Computing with Words in Modeling Firms’ Paradoxical Performances

Improving the Marriage of Modeling and Theory for Accurate Forecasts of Outcomes, 2018, Vol.25, p.155-236

Copyright © 2018 Emerald Publishing Limited ;ISSN: 1069-0964 ;ISBN: 9781786351227 ;ISBN: 1786351226 ;EISBN: 1786351218 ;EISBN: 9781786351210 ;DOI: 10.1108/S1069-096420180000025008 ;OCLC: 1019678864 ;LCCallNum: HF5001-6182

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20
Accurately Predicting Precise Outcomes in Business-to-Business Marketing
Material Type:
Book Chapter
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Accurately Predicting Precise Outcomes in Business-to-Business Marketing

Improving the Marriage of Modeling and Theory for Accurate Forecasts of Outcomes, 2018, Vol.25, p.63-84

Copyright © 2018 Emerald Publishing Limited ;ISSN: 1069-0964 ;ISBN: 9781786351227 ;ISBN: 1786351226 ;EISBN: 1786351218 ;EISBN: 9781786351210 ;DOI: 10.1108/S1069-096420180000025006 ;OCLC: 1019678864 ;LCCallNum: HF5001-6182

Full text available

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