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| Result Number | Material Type | Add to My Shelf Action | Record Details and Options |
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| 1 |
Material Type: Article
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Know Your Customer: How Salesperson Perceptions of Customer Relationship Quality Form and Influence Account ProfitabilityJournal of marketing, 2014-11, Vol.78 (6), p.38-58 [Peer Reviewed Journal]Copyright © 2014 American Marketing Association ;Copyright American Marketing Association Nov 2014 ;ISSN: 0022-2429 ;EISSN: 1547-7185 ;DOI: 10.1509/jm.13.0300 ;CODEN: JMKTAKDigital Resources/Online E-Resources |
| 2 |
Material Type: Article
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Market Valuation Models of the Effect of Advertising and Promotional Spending: A Review and Meta-AnalysisJournal of the Academy of Marketing Science, 2005-09, Vol.33 (4), p.445-460 [Peer Reviewed Journal]Copyright SAGE PUBLICATIONS, INC. Fall 2005 ;Academy of Marketing Science 2005. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1177/0092070305277693 ;CODEN: JAMSDEFull text available |
| 3 |
Material Type: Article
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Besteuerung thesaurierter Unternehmensgewinne und Einkünfte aus KapitalvermögenWirtschaftsdienst (Hamburg), 2022-07, Vol.102 (7), p.534-539 [Peer Reviewed Journal]Der/die Autor:in 2022. korrigierte Publikation 2022 ;Der/die Autor:in 2022. This work is published under http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1613-978X ;ISSN: 0043-6275 ;EISSN: 1613-978X ;DOI: 10.1007/s10273-022-3227-zFull text available |
| 4 |
Material Type: Article
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The Laffer Curve, Efficiency, and Tax Policy: A NoteJahrbuch für Wirtschaftswissenschaften, 2016-12, Vol.67 (3), p.255-262 [Peer Reviewed Journal]Copyright Walter de Gruyter GmbH Dec 2016 ;ISSN: 0948-5139 ;EISSN: 2366-035X ;DOI: 10.1515/roe-2016-0006Full text available |
| 5 |
Material Type: Article
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Der steuerliche Umgang mit Verlusten: Reformoptionen für die Corona-KriseWirtschaftsdienst (Hamburg), 2020-05, Vol.100 (5), p.367-373 [Peer Reviewed Journal]Der/die Autor(en) 2020 ;Der/die Autor(en) 2020. This work is published under http://creativecommons.org/licenses/by/4.0/deed.de (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1613-978X ;ISSN: 0043-6275 ;EISSN: 1613-978X ;DOI: 10.1007/s10273-020-2657-8Full text available |
| 6 |
Material Type: Article
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Media Bias and Advertising: Evidence from a German Car MagazineJahrbuch für Wirtschaftswissenschaften, 2014-01, Vol.65 (1), p.77-94 [Peer Reviewed Journal]2014 Lucius & Lucius Verlagsges. mbH ;Copyright Lucius & Lucius Verlagsgesellschaft mbH 2014 ;ISSN: 0948-5139 ;EISSN: 2366-035X ;DOI: 10.1515/roe-2014-0105Full text available |
| 7 |
Material Type: Article
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Optimal Pricing Strategy for Quantity Discount PromotionsMarketing, 2011-01, Vol.33 (3), p.235-246 [Peer Reviewed Journal]Copyright Verlag C.H. Beck OHG 2011 ;ISSN: 0344-1369 ;DOI: 10.15358/0344-1369-2011-3-235Full text available |
| 8 |
Material Type: Article
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Measuring Consumers’ Willingness to Pay. Which Method Fits Best?GfK marketing intelligence review, 2012-05, Vol.4 (1), p.42-49Copyright GfK Association, Marketing Intelligence Review May 2012 ;ISSN: 1865-5866 ;EISSN: 1865-5866 ;DOI: 10.2478/gfkmir-2014-0040Digital Resources/Online E-Resources |
| 9 |
Material Type: Article
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Allocating Selling Effort Via Dynamic ProgrammingManagement science, 1977-03, Vol.23 (7), p.667-678 [Peer Reviewed Journal]Copyright 1977 The Institute of Management Sciences ;Copyright Institute for Operations Research and the Management Sciences Mar 1977 ;Copyright Institute for Operations Research and the Management Sciences MARCH 1977 ;ISSN: 0025-1909 ;EISSN: 1526-5501 ;DOI: 10.1287/mnsc.23.7.667 ;CODEN: MNSCDIFull text available |
| 10 |
Material Type: Article
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Profitability of Short-Selling and Exploitability of Short InformationJournal of portfolio management, 1994-01, Vol.20 (2), p.33-38 [Peer Reviewed Journal]Copyright Euromoney Institutional Investor PLC Winter 1994 ;ISSN: 0095-4918 ;EISSN: 2168-8656 ;DOI: 10.3905/jpm.1994.409475Full text available |
| 11 |
Material Type: Article
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Executive Compensation: Performance versus Personal CharacteristicsSouthern economic journal, 1980-04, Vol.46 (4), p.1060-1068 [Peer Reviewed Journal]Copyright 1980 Southern Economic Association ;Copyright Southern Economic Association Apr 1980 ;ISSN: 0038-4038 ;EISSN: 2325-8012 ;DOI: 10.2307/1057241 ;CODEN: SECJARFull text available |
| 12 |
Material Type: Article
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Profit Maximization under Monopolistic CompetitionThe American economic review, 1941-06, Vol.31 (2), p.317-326 [Peer Reviewed Journal]Copyright American Economic Association Jun 1941 ;ISSN: 0002-8282 ;EISSN: 1944-7981 ;CODEN: AENRAADigital Resources/Online E-Resources |
| 13 |
Material Type: magazinearticle
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Amazon, Chewy private label pet foods threaten profits: The ability of online retailers to undercut premium pet foods with their own brands threatens the profitability of pet food premiumizationPetfood industry, 2018-12Copyright Watt Global Media Dec 2018 ;ISSN: 0031-6245Full text available |
| 14 |
Material Type: Article
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Alternative Managerial Objectives: An Exploratory NoteOxford economic papers, 1972-07, Vol.24 (2), p.137-150 [Peer Reviewed Journal]Copyright Oxford University Press(England) Jul 1972 ;ISSN: 0030-7653 ;EISSN: 1464-3812 ;CODEN: OXEPA8Full text available |
| 15 |
Material Type: magazinearticle
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US Natural Gas STAR program success points to global opportunities to cut methane emissions cost-effectivelyThe Oil & gas journal, 2004-07, Vol.102 (26), p.18-242004 INIST-CNRS ;Copyright PennWell Publishing Company Jul 12, 2004 ;ISSN: 0030-1388 ;EISSN: 1944-9151 ;CODEN: OIGJAVFull text available |
| 16 |
Material Type: Article
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In-Store Advertising by CompetitorsMarketing science (Providence, R.I.), 2017-05, Vol.36 (3), p.402-425 [Peer Reviewed Journal]2017 INFORMS ;COPYRIGHT 2017 Institute for Operations Research and the Management Sciences ;Copyright Institute for Operations Research and the Management Sciences May/Jun 2017 ;ISSN: 0732-2399 ;EISSN: 1526-548X ;DOI: 10.1287/mksc.2016.1015Digital Resources/Online E-Resources |
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