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1
Exploring the Gap Between Consumers' Green Rhetoric and Purchasing Behaviour
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Article
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Exploring the Gap Between Consumers' Green Rhetoric and Purchasing Behaviour

Journal of business ethics, 2015-12, Vol.132 (2), p.311-328 [Peer Reviewed Journal]

Springer Science+Business Media 2015 ;Springer Science+Business Media Dordrecht 2014 ;Springer Science+Business Media Dordrecht 2015 ;ISSN: 0167-4544 ;EISSN: 1573-0697 ;DOI: 10.1007/s10551-014-2316-3 ;CODEN: JBUEDJ

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2
Relative persuasiveness of repurchase intentions versus recommendations in online reviews
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Article
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Relative persuasiveness of repurchase intentions versus recommendations in online reviews

Journal of retailing, 2022-12, Vol.98 (4), p.724-740 [Peer Reviewed Journal]

2022 ;Copyright Elsevier Limited Dec 2022 ;ISSN: 0022-4359 ;EISSN: 1873-3271 ;DOI: 10.1016/j.jretai.2022.06.001

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3
Meta-analysis of augmented reality marketing
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Article
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Meta-analysis of augmented reality marketing

Marketing intelligence & planning, 2023-01, Vol.41 (1), p.110-123

Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 0263-4503 ;EISSN: 1758-8049 ;DOI: 10.1108/MIP-06-2022-0221

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4
Effect of consumption values on customers’ green purchase intention: a mediating role of green trust
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Effect of consumption values on customers’ green purchase intention: a mediating role of green trust

Social responsibility journal, 2021-11, Vol.17 (8), p.1320-1336 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited 2020 ;ISSN: 1747-1117 ;EISSN: 1758-857X ;DOI: 10.1108/SRJ-05-2020-0191

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5
An Exploration and Investigation of Edible Insect Consumption: The Impacts of Image and Description on Risk Perceptions and Purchase Intent
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Article
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An Exploration and Investigation of Edible Insect Consumption: The Impacts of Image and Description on Risk Perceptions and Purchase Intent

Psychology & marketing, 2016-02, Vol.33 (2), p.94-112 [Peer Reviewed Journal]

2016 Wiley Periodicals, Inc. ;Copyright Wiley Periodicals Inc. Feb 2016 ;ISSN: 0742-6046 ;EISSN: 1520-6793 ;DOI: 10.1002/mar.20847

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6
The “indie” premium: how independent firms create product value across cultures
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Article
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The “indie” premium: how independent firms create product value across cultures

International marketing review, 2022-11, Vol.39 (6), p.1353-1389 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 0265-1335 ;EISSN: 1758-6763 ;DOI: 10.1108/IMR-04-2021-0157

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7
“Make an Effort and Show Me the Love!” Effects of Indexical and Iconic Authenticity on Perceived Brand Ethicality
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Article
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“Make an Effort and Show Me the Love!” Effects of Indexical and Iconic Authenticity on Perceived Brand Ethicality

Journal of business ethics, 2022-08, Vol.179 (1), p.89-110 [Peer Reviewed Journal]

The Author(s), under exclusive licence to Springer Nature B.V. 2021 ;The Author(s), under exclusive licence to Springer Nature B.V. 2021. ;Distributed under a Creative Commons Attribution 4.0 International License ;ISSN: 0167-4544 ;EISSN: 1573-0697 ;DOI: 10.1007/s10551-021-04779-3

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8
The role of brand interactivity and involvement in driving social media consumer brand engagement and brand loyalty: the mediating effect of brand trust
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Article
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The role of brand interactivity and involvement in driving social media consumer brand engagement and brand loyalty: the mediating effect of brand trust

Journal of research in interactive marketing, 2022-12, Vol.16 (4), p.648-664 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 2040-7122 ;EISSN: 2040-7130 ;DOI: 10.1108/JRIM-03-2021-0072

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9
Retail price discount depth and perceived quality uncertainty
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Article
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Retail price discount depth and perceived quality uncertainty

Journal of retailing, 2022-10, Vol.98 (3), p.542-557 [Peer Reviewed Journal]

2021 ;Copyright Elsevier Limited Oct 2022 ;ISSN: 0022-4359 ;EISSN: 1873-3271 ;DOI: 10.1016/j.jretai.2021.12.001

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10
Interplay of consumer expectation and processing fluency in perception of product innovativeness and product evaluation
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Article
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Interplay of consumer expectation and processing fluency in perception of product innovativeness and product evaluation

European journal of marketing, 2023-01, Vol.57 (1), p.283-324 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-08-2021-0603

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11
You want to sell this to me twice!? How perceptions of betrayal may undermine internal product upgrades
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Article
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You want to sell this to me twice!? How perceptions of betrayal may undermine internal product upgrades

Journal of the Academy of Marketing Science, 2023-03, Vol.51 (2), p.286-309 [Peer Reviewed Journal]

The Author(s) 2022 ;COPYRIGHT 2023 Springer ;The Author(s) 2022. This work is published under http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-022-00881-8

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12
Role transitions at the prosumer level: spillover effects in the collaborative economy from an interactive marketing perspective
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Role transitions at the prosumer level: spillover effects in the collaborative economy from an interactive marketing perspective

European journal of marketing, 2022-11, Vol.56 (10), p.2721-2748 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-10-2021-0828

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13
Peer-to-peer accommodation amid COVID-19: the effects of Airbnb cleanliness information on guests’ trust and behavioral intentions
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Article
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Peer-to-peer accommodation amid COVID-19: the effects of Airbnb cleanliness information on guests’ trust and behavioral intentions

International journal of contemporary hospitality management, 2023-03, Vol.35 (4), p.1219-1237 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 0959-6119 ;EISSN: 1757-1049 ;DOI: 10.1108/IJCHM-12-2021-1508

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14
Won't Get Fooled Again: The Effects of Internal and External CSR ECO-Labeling
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Article
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Won't Get Fooled Again: The Effects of Internal and External CSR ECO-Labeling

Journal of business ethics, 2019-03, Vol.155 (2), p.413-424 [Peer Reviewed Journal]

Springer Nature B.V. 2019 ;The Author(s) 2017 ;Journal of Business Ethics is a copyright of Springer, (2017). All Rights Reserved. © 2017. This work is published under http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 0167-4544 ;EISSN: 1573-0697 ;DOI: 10.1007/s10551-017-3512-8

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15
To stream or not to stream? Exploring factors influencing impulsive consumption through gastronomy livestreaming
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Article
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To stream or not to stream? Exploring factors influencing impulsive consumption through gastronomy livestreaming

International journal of contemporary hospitality management, 2022-08, Vol.34 (9), p.3394-3416 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 0959-6119 ;EISSN: 1757-1049 ;DOI: 10.1108/IJCHM-09-2021-1137

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16
Angelic brand name priming: saintly branded food influences brand healthfulness perceptions
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Article
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Angelic brand name priming: saintly branded food influences brand healthfulness perceptions

European journal of marketing, 2023-03, Vol.57 (4), p.1099-1129 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-09-2021-0719

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17
Global identity, perceptions of luxury value and consumer purchase intention: a cross-cultural examination
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Article
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Global identity, perceptions of luxury value and consumer purchase intention: a cross-cultural examination

The Journal of consumer marketing, 2018-11, Vol.35 (5), p.533-542 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited 2018 ;ISSN: 0736-3761 ;EISSN: 2052-1200 ;DOI: 10.1108/JCM-02-2017-2081

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18
Does e-retailer's country of origin influence consumer privacy, trust and purchase intention?
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Article
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Does e-retailer's country of origin influence consumer privacy, trust and purchase intention?

The Journal of consumer marketing, 2023-02, Vol.40 (2), p.248-259 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 0736-3761 ;EISSN: 2052-1200 ;DOI: 10.1108/JCM-04-2021-4611

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19
The impact of cultural variability on brand stereotype, emotion and purchase intention
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Article
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The impact of cultural variability on brand stereotype, emotion and purchase intention

The Journal of consumer marketing, 2023-01, Vol.40 (1), p.112-123 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 0736-3761 ;EISSN: 2052-1200 ;DOI: 10.1108/JCM-01-2022-5121

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20
The “proximal depiction effect” of indulgent (versus non-indulgent) foods on consumer responses
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Article
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The “proximal depiction effect” of indulgent (versus non-indulgent) foods on consumer responses

European journal of marketing, 2022-11, Vol.56 (11), p.2833-2861 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-01-2022-0013

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