Results 21 - 40 of 1,507 for All Library Resources
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| Result Number | Material Type | Add to My Shelf Action | Record Details and Options |
|---|---|---|---|
| 21 |
Material Type: Article
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Scarcity tactics in marketing: A meta-analysis of product scarcity effects on consumer purchase intentionsJournal of retailing, 2022-12, Vol.98 (4), p.741-758 [Peer Reviewed Journal]2022 ;Copyright Elsevier Limited Dec 2022 ;ISSN: 0022-4359 ;EISSN: 1873-3271 ;DOI: 10.1016/j.jretai.2022.06.003Full text available |
| 22 |
Material Type: Article
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Channel integration affects usage intention in food delivery platform services: the mediating effect of perceived valueAsia Pacific journal of marketing and logistics, 2023-01, Vol.35 (1), p.54-73 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 1355-5855 ;EISSN: 1758-4248 ;DOI: 10.1108/APJML-05-2021-0372Full text available |
| 23 |
Material Type: Article
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How and when do exporters benefit from an international adaptation strategy? The moderating effect of formal and informal institutional distanceInternational marketing review, 2022-11, Vol.39 (6), p.1390-1416 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 0265-1335 ;EISSN: 1758-6763 ;DOI: 10.1108/IMR-01-2021-0007Full text available |
| 24 |
Material Type: Article
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An empirical study of consumers intention to purchase energy efficient appliancesSocial responsibility journal, 2021-05, Vol.17 (4), p.489-507 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited 2020 ;ISSN: 1747-1117 ;EISSN: 1758-857X ;DOI: 10.1108/SRJ-11-2019-0378Full text available |
| 25 |
Material Type: Article
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E-service quality on live streaming platforms: swift guanxi perspectiveThe Journal of services marketing, 2021-07, Vol.35 (3), p.312-324 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited 2020 ;ISSN: 0887-6045 ;EISSN: 2054-1651 ;DOI: 10.1108/JSM-01-2020-0009Full text available |
| 26 |
Material Type: Article
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Evolution of retail formats: Past, present, and futureJournal of retailing, 2021-03, Vol.97 (1), p.42-61 [Peer Reviewed Journal]2020 New York University ;2020. New York University ;ISSN: 0022-4359 ;EISSN: 1873-3271 ;DOI: 10.1016/j.jretai.2020.11.002Full text available |
| 27 |
Material Type: Article
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To make your mouth water or not? How field dependence/independence and occasion-setting cues affect consumers’ food intake intentionEuropean journal of marketing, 2022-11, Vol.56 (11), p.2862-2891 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-07-2021-0571Full text available |
| 28 |
Material Type: Article
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Consumer cosmopolitanism in international marketing research: a systematic review and future research agendaInternational marketing review, 2022-10, Vol.39 (5), p.1151-1181 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 0265-1335 ;EISSN: 1758-6763 ;DOI: 10.1108/IMR-12-2020-0304Full text available |
| 29 |
Material Type: Article
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Leveraging service recovery strategies to reduce customer churn in an emerging marketJournal of the Academy of Marketing Science, 2020-09, Vol.48 (5), p.848-868 [Peer Reviewed Journal]Academy of Marketing Science 2019 ;COPYRIGHT 2020 Springer ;Journal of the Academy of Marketing Science is a copyright of Springer, (2019). All Rights Reserved. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-019-00634-0Full text available |
| 30 |
Material Type: Article
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The retailer’s puzzle: influencer opinions and consumer-generated informationThe Journal of consumer marketing, 2022-11, Vol.39 (7), p.756-768 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 0736-3761 ;EISSN: 2052-1200 ;DOI: 10.1108/JCM-09-2020-4143Full text available |
| 31 |
Material Type: Article
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Developing strategies for international celebrity branding: a comparative analysis between Western and South Asian culturesInternational marketing review, 2023-02, Vol.40 (1), p.102-126 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 0265-1335 ;EISSN: 1758-6763 ;DOI: 10.1108/IMR-08-2021-0261Full text available |
| 32 |
Material Type: Article
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Exploring the Gap Between Consumers' Green Rhetoric and Purchasing BehaviourJournal of business ethics, 2015-12, Vol.132 (2), p.311-328 [Peer Reviewed Journal]Springer Science+Business Media 2015 ;Springer Science+Business Media Dordrecht 2014 ;Springer Science+Business Media Dordrecht 2015 ;ISSN: 0167-4544 ;EISSN: 1573-0697 ;DOI: 10.1007/s10551-014-2316-3 ;CODEN: JBUEDJFull text available |
| 33 |
Material Type: Article
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The Impact of the Multi-channel Retail Mix on Online Store Choice: Does Online Experience Matter?Journal of retailing, 2015-06, Vol.91 (2), p.272-288 [Peer Reviewed Journal]2014 New York University ;ISSN: 0022-4359 ;EISSN: 1873-3271 ;DOI: 10.1016/j.jretai.2014.12.004 ;CODEN: JLREA3Full text available |
| 34 |
Material Type: Article
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How do interpersonal interaction factors affect buyers' purchase intention in live stream shopping? The mediating effects of swift guanxiInternet research, 2022-01, Vol.32 (1), p.335-361 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited 2021 ;ISSN: 1066-2243 ;EISSN: 2054-5657 ;DOI: 10.1108/INTR-05-2020-0252Full text available |
| 35 |
Material Type: Article
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Exciting red and competent blue: the importance of color in marketingJournal of the Academy of Marketing Science, 2012-09, Vol.40 (5), p.711-727 [Peer Reviewed Journal]Academy of Marketing Science 2011 ;COPYRIGHT 2012 Springer ;Academy of Marketing Science 2012 ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-010-0245-y ;CODEN: JAMSDEFull text available |
| 36 |
Material Type: Article
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Understanding online purchase intention: the mediating role of attitude towards advertisingCogent business & management, 2022-12, Vol.9 (1), p.1-23 [Peer Reviewed Journal]2022 The Author(s). This open access article is distributed under a Creative Commons Attribution (CC-BY) 4.0 license. 2022 ;2022 The Author(s). This open access article is distributed under a Creative Commons Attribution (CC-BY) 4.0 license. This work is licensed under the Creative Commons Attribution License http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2331-1975 ;EISSN: 2331-1975 ;DOI: 10.1080/23311975.2022.2095950Full text available |
| 37 |
Material Type: Article
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Post-purchase shipping and customer service experiences in online shopping and their impact on customer satisfaction: An empirical study with comparisonAsia Pacific journal of marketing and logistics, 2018-01, Vol.30 (2), p.400-416 [Peer Reviewed Journal]ISSN: 1355-5855 ;EISSN: 1758-4248 ;DOI: 10.1108/APJML-04-2017-0071Full text available |
| 38 |
Material Type: Article
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Brand systems: integrating branding research perspectivesEuropean journal of marketing, 2023-01, Vol.57 (2), p.387-425 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-08-2021-0606Full text available |
| 39 |
Material Type: Article
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Meta-analysis of augmented reality marketingMarketing intelligence & planning, 2023-01, Vol.41 (1), p.110-123Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 0263-4503 ;EISSN: 1758-8049 ;DOI: 10.1108/MIP-06-2022-0221Full text available |
| 40 |
Material Type: Article
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Role of conspicuous value in luxury purchase intentionMarketing intelligence & planning, 2021-07, Vol.39 (2), p.169-185Emerald Publishing Limited ;ISSN: 0263-4503 ;EISSN: 1758-8049 ;DOI: 10.1108/MIP-03-2020-0102Full text available |
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