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1
Consumers' perception of products with geographical indications in Serbia
Consumers' perception of products with geographical indications in Serbia
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Consumers' perception of products with geographical indications in Serbia

Marketing (Beograd), 2022, Vol.53 (3), p.193-202

ISSN: 0354-3471 ;EISSN: 2334-8364 ;DOI: 10.5937/mkng2203193U

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2
Consumer preferences towards imported food products in the Republic of Srpska
Consumer preferences towards imported food products in the Republic of Srpska
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Consumer preferences towards imported food products in the Republic of Srpska

Marketing (Beograd), 2023, Vol.54 (2), p.123-135

ISSN: 0354-3471 ;EISSN: 2334-8364 ;DOI: 10.5937/mkng2302123K

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3
The influence of loyalty programs on loyal consumer behavior
The influence of loyalty programs on loyal consumer behavior
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The influence of loyalty programs on loyal consumer behavior

Marketing (Beograd), 2023-01, Vol.54 (3), p.157-168

ISSN: 0354-3471 ;EISSN: 2334-8364 ;DOI: 10.5937/mkng2303157D

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4
Methodological aspects of observing children as consumers: Research on students in Tuzla canton
Methodological aspects of observing children as consumers: Research on students in Tuzla canton
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Methodological aspects of observing children as consumers: Research on students in Tuzla canton

Marketing (Beograd), 2023, Vol.54 (2), p.94-102

ISSN: 0354-3471 ;EISSN: 2334-8364 ;DOI: 10.5937/mkng2302094B

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5
The influence of logistics value on consumer satisfaction in the context of digital literacy
The influence of logistics value on consumer satisfaction in the context of digital literacy
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The influence of logistics value on consumer satisfaction in the context of digital literacy

Marketing (Beograd), 2022, Vol.53 (4), p.264-275

ISSN: 0354-3471 ;EISSN: 2334-8364 ;DOI: 10.5937/mkng2204264K

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6
Consumer socialization of children in modern family
Consumer socialization of children in modern family
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Consumer socialization of children in modern family

Marketing (Beograd), 2016, Vol.47 (3), p.181-190

ISSN: 0354-3471 ;EISSN: 2334-8364 ;DOI: 10.5937/markt1603181K

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7
The analysis of consumers' perception of the confectionary products in the Serbian market (case study of Chipita products)
The analysis of consumers' perception of the confectionary products in the Serbian market (case study of Chipita products)
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The analysis of consumers' perception of the confectionary products in the Serbian market (case study of Chipita products)

Marketing (Beograd), 2015, Vol.46 (4), p.297-308

ISSN: 0354-3471 ;EISSN: 2334-8364 ;DOI: 10.5937/markt1504297D

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8
Retail service quality as a base in purchasing decision
Retail service quality as a base in purchasing decision
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Retail service quality as a base in purchasing decision

Marketing (Beograd), 2015, Vol.46 (1), p.26-35

ISSN: 0354-3471 ;EISSN: 2334-8364 ;DOI: 10.5937/markt1501026S

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9
Analysis of attitudes of GenZ toward media and consumption: The region of Balkans
Analysis of attitudes of GenZ toward media and consumption: The region of Balkans
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Analysis of attitudes of GenZ toward media and consumption: The region of Balkans

Marketing (Beograd), 2020, Vol.51 (3), p.210-218

ISSN: 0354-3471 ;EISSN: 2334-8364 ;DOI: 10.5937/markt2003210P

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10
Consumers' perception of organic food products and organic labels in Serbia
Consumers' perception of organic food products and organic labels in Serbia
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Consumers' perception of organic food products and organic labels in Serbia

Marketing (Beograd), 2021, Vol.52 (1), p.23-31

ISSN: 0354-3471 ;EISSN: 2334-8364 ;DOI: 10.5937/markt2101023F

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11
Determinants of organic market development in the Western Balkans
Determinants of organic market development in the Western Balkans
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Determinants of organic market development in the Western Balkans

Marketing (Beograd), 2019, Vol.50 (1), p.43-56

ISSN: 0354-3471 ;EISSN: 2334-8364 ;DOI: 10.5937/Markt1901043V

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12
The public perception of the print and electronic newspapers and magazines editions: Case of Serbia
The public perception of the print and electronic newspapers and magazines editions: Case of Serbia
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The public perception of the print and electronic newspapers and magazines editions: Case of Serbia

Marketing (Beograd), 2017, Vol.48 (1), p.50-57

ISSN: 0354-3471 ;EISSN: 2334-8364 ;DOI: 10.5937/markt1701050P

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13
Attitudes and habits of young adults in using the services of fast food restaurants
Attitudes and habits of young adults in using the services of fast food restaurants
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Attitudes and habits of young adults in using the services of fast food restaurants

Marketing (Beograd), 2020, Vol.51 (3), p.200-209

ISSN: 0354-3471 ;EISSN: 2334-8364 ;DOI: 10.5937/markt2003200D

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14
The role and importance of social media in communicating brand value
The role and importance of social media in communicating brand value
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The role and importance of social media in communicating brand value

Marketing (Beograd), 2011, Vol.42 (1), p.17-26

ISSN: 0354-3471 ;EISSN: 2334-8364 ;DOI: 10.5937/markt1101017D

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15
Analysis of marketing instruments used by domestic organic food producers
Analysis of marketing instruments used by domestic organic food producers
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Analysis of marketing instruments used by domestic organic food producers

Marketing (Beograd), 2016, Vol.47 (1), p.29-41

ISSN: 0354-3471 ;EISSN: 2334-8364 ;DOI: 10.5937/markt1601029V

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16
Consumers' Controversies about Consumption: A Preliminary Model
Consumers' Controversies about Consumption: A Preliminary Model
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Consumers' Controversies about Consumption: A Preliminary Model

Marketing, 2011-01, Vol.33 (1), p.46-56 [Peer Reviewed Journal]

Copyright Verlag C.H. Beck OHG 2011 ;ISSN: 0344-1369

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17
Digital marketing communications in the function of creating competitive advantages in the market
Digital marketing communications in the function of creating competitive advantages in the market
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Digital marketing communications in the function of creating competitive advantages in the market

Marketing (Beograd), 2020, Vol.51 (1), p.43-50

ISSN: 0354-3471 ;EISSN: 2334-8364 ;DOI: 10.5937/markt2001043C

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18
Research on health and care for the environment as consumer motives in purchase of green products in the Republic of Serbia
Research on health and care for the environment as consumer motives in purchase of green products in the Republic of Serbia
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Research on health and care for the environment as consumer motives in purchase of green products in the Republic of Serbia

Marketing (Beograd), 2019, Vol.50 (3), p.167-178

ISSN: 0354-3471 ;EISSN: 2334-8364 ;DOI: 10.5937/markt1903167S

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19
New multinational companies' focus strategy on the global "value-for-money" segment and new opportunities for Serbian enterprises
New multinational companies' focus strategy on the global "value-for-money" segment and new opportunities for Serbian enterprises
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New multinational companies' focus strategy on the global "value-for-money" segment and new opportunities for Serbian enterprises

Marketing (Beograd), 2019, Vol.50 (4), p.247-258

ISSN: 0354-3471 ;EISSN: 2334-8364 ;DOI: 10.5937/markt1904247R

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20
Elderly consumers existent or not?: Portrayal of consumers 65+ in print ads in Serbia
Elderly consumers existent or not?: Portrayal of consumers 65+ in print ads in Serbia
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Elderly consumers existent or not?: Portrayal of consumers 65+ in print ads in Serbia

Marketing (Beograd), 2017-01, Vol.48 (3), p.183-188

ISSN: 0354-3471 ;EISSN: 2334-8364

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