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1
Revisiting international marketing strategy in a digital era: Opportunities, challenges, and research directions
Revisiting international marketing strategy in a digital era: Opportunities, challenges, and research directions
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Revisiting international marketing strategy in a digital era: Opportunities, challenges, and research directions

International marketing review, 2020-05, Vol.37 (3), p.405-424 [Peer Reviewed Journal]

Emerald Publishing Limited 2019 ;ISSN: 0265-1335 ;EISSN: 1758-6763 ;DOI: 10.1108/IMR-02-2019-0080

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2
Digital marketing for B2B organizations: structured literature review and future research directions
Digital marketing for B2B organizations: structured literature review and future research directions
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Digital marketing for B2B organizations: structured literature review and future research directions

The Journal of business & industrial marketing, 2020-06, Vol.35 (7), p.1191-1204 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited 2020 ;ISSN: 0885-8624 ;EISSN: 2052-1189 ;DOI: 10.1108/JBIM-06-2019-0283

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3
The internet, consumer empowerment and marketing strategies
The internet, consumer empowerment and marketing strategies
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The internet, consumer empowerment and marketing strategies

European journal of marketing, 2006-09, Vol.40 (9/10), p.936-949 [Peer Reviewed Journal]

Emerald Group Publishing Limited ;Copyright Emerald Group Publishing Limited 2006 ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/03090560610680943

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4
Digital communication, value co-creation and customer engagement in business networks: a conceptual matrix and propositions
Digital communication, value co-creation and customer engagement in business networks: a conceptual matrix and propositions
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Digital communication, value co-creation and customer engagement in business networks: a conceptual matrix and propositions

European journal of marketing, 2021-06, Vol.55 (6), p.1643-1663 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited 2021 ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-01-2020-0023

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5
The influence of online customer reviews on customers’ purchase intentions: a cross-cultural study from India and the UK
The influence of online customer reviews on customers’ purchase intentions: a cross-cultural study from India and the UK
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The influence of online customer reviews on customers’ purchase intentions: a cross-cultural study from India and the UK

International journal of organizational analysis (2005), 2022-12, Vol.30 (6), p.1595-1623 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 1934-8835 ;EISSN: 1758-8561 ;DOI: 10.1108/IJOA-02-2021-2627

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6
On the Go: How Mobile Shopping Affects Customer Purchase Behavior
On the Go: How Mobile Shopping Affects Customer Purchase Behavior
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On the Go: How Mobile Shopping Affects Customer Purchase Behavior

Journal of retailing, 2015-06, Vol.91 (2), p.217-234 [Peer Reviewed Journal]

2015 New York University ;ISSN: 0022-4359 ;EISSN: 1873-3271 ;DOI: 10.1016/j.jretai.2015.01.002 ;CODEN: JLREA3

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7
Applying uses and gratifications theory to understand customer participation in social media brand communities: Perspective of media technology
Applying uses and gratifications theory to understand customer participation in social media brand communities: Perspective of media technology
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Applying uses and gratifications theory to understand customer participation in social media brand communities: Perspective of media technology

Asia Pacific journal of marketing and logistics, 2020-01, Vol.32 (1), p.205-231 [Peer Reviewed Journal]

Emerald Publishing Limited 2019 ;ISSN: 1355-5855 ;EISSN: 1758-4248 ;DOI: 10.1108/APJML-11-2017-0289

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8
Understanding Customer Value in the Mobile Internet Era
Understanding Customer Value in the Mobile Internet Era
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Understanding Customer Value in the Mobile Internet Era

Discrete dynamics in nature and society, 2021-11, Vol.2021, p.1-14 [Peer Reviewed Journal]

Copyright © 2021 Jing Li et al. ;COPYRIGHT 2021 Hindawi Limited ;Copyright © 2021 Jing Li et al. This is an open access article distributed under the Creative Commons Attribution License (the “License”), which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited. Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. https://creativecommons.org/licenses/by/4.0 ;ISSN: 1026-0226 ;EISSN: 1607-887X ;DOI: 10.1155/2021/9585743

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9
COVID‐19 and the Demand for Online Food Shopping Services: Empirical Evidence from Taiwan
COVID‐19 and the Demand for Online Food Shopping Services: Empirical Evidence from Taiwan
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COVID‐19 and the Demand for Online Food Shopping Services: Empirical Evidence from Taiwan

American Journal of Agricultural Economics, 2021-03 [Peer Reviewed Journal]

2020. Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the associated terms available at https://novel-coronavirus.onlinelibrary.wiley.com ;DOI: 10.1111/ajae.12170

Digital Resources/Online E-Resources

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10
Predicting the intention to use mobile banking in India
Predicting the intention to use mobile banking in India
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Article 		Add to My Research

Predicting the intention to use mobile banking in India

International journal of bank marketing, 2018-04, Vol.36 (2), p.357-378 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited 2018 ;ISSN: 0265-2323 ;EISSN: 1758-5937 ;DOI: 10.1108/IJBM-12-2016-0186

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11
I am feeling so good! Motivations for interacting in online brand communities
I am feeling so good! Motivations for interacting in online brand communities
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Article 		Add to My Research

I am feeling so good! Motivations for interacting in online brand communities

Journal of research in interactive marketing, 2023-01, Vol.17 (1), p.61-77 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 2040-7122 ;EISSN: 2040-7130 ;DOI: 10.1108/JRIM-07-2021-0182

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12
Willingness-to-pay experimental model for Stackelberg dual channel pricing decision
Willingness-to-pay experimental model for Stackelberg dual channel pricing decision
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Article 		Add to My Research

Willingness-to-pay experimental model for Stackelberg dual channel pricing decision

International journal of retail & distribution management, 2023-01, Vol.51 (1), p.103-123 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 0959-0552 ;EISSN: 1758-6690 ;DOI: 10.1108/IJRDM-10-2021-0495

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13
Enhancing brand loyalty through online brand communities: the role of community benefits
Enhancing brand loyalty through online brand communities: the role of community benefits
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Enhancing brand loyalty through online brand communities: the role of community benefits

The journal of product & brand management, 2022-06, Vol.31 (5), p.823-838 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/JPBM-08-2020-3027

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14
The Influence of E-Trust and E-Satisfaction on Customer E-Loyalty toward Online Shop in E-Marketplace during Pandemic Covid-19
The Influence of E-Trust and E-Satisfaction on Customer E-Loyalty toward Online Shop in E-Marketplace during Pandemic Covid-19
Material Type:
Conference Proceeding 		Add to My Research

The Influence of E-Trust and E-Satisfaction on Customer E-Loyalty toward Online Shop in E-Marketplace during Pandemic Covid-19

E3S Web of Conferences, 2023, Vol.388, p.3001 [Peer Reviewed Journal]

2023. This work is licensed under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2267-1242 ;ISSN: 2555-0403 ;EISSN: 2267-1242 ;DOI: 10.1051/e3sconf/202338803001

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15
Engaging customers during a website visit: a model of website customer engagement
Engaging customers during a website visit: a model of website customer engagement
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Engaging customers during a website visit: a model of website customer engagement

International journal of retail & distribution management, 2016-08, Vol.44 (8), p.814-839 [Peer Reviewed Journal]

Emerald Group Publishing Limited ;Emerald Group Publishing Limited 2016 ;Distributed under a Creative Commons Attribution 4.0 International License ;ISSN: 0959-0552 ;EISSN: 1758-6690 ;DOI: 10.1108/IJRDM-08-2015-0124

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16
Understanding customer participation in online brand communities: Literature review and future research agenda
Understanding customer participation in online brand communities: Literature review and future research agenda
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Understanding customer participation in online brand communities: Literature review and future research agenda

Qualitative market research, 2017-01, Vol.20 (3), p.306-334 [Peer Reviewed Journal]

Emerald Publishing Limited 2017 ;ISSN: 1352-2752 ;EISSN: 1758-7646 ;DOI: 10.1108/QMR-08-2016-0069

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17
What Makes CSR Communication Lead to CSR Participation? Testing the Mediating Effects of CSR Associations, CSR Credibility, and Organization-Public Relationships
What Makes CSR Communication Lead to CSR Participation? Testing the Mediating Effects of CSR Associations, CSR Credibility, and Organization-Public Relationships
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What Makes CSR Communication Lead to CSR Participation? Testing the Mediating Effects of CSR Associations, CSR Credibility, and Organization-Public Relationships

Journal of business ethics, 2019-06, Vol.157 (2), p.413-429 [Peer Reviewed Journal]

Springer Nature B.V. 2019 ;Springer Science+Business Media B.V. 2017 ;Journal of Business Ethics is a copyright of Springer, (2017). All Rights Reserved. ;ISSN: 0167-4544 ;EISSN: 1573-0697 ;DOI: 10.1007/s10551-017-3609-0

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18
Research on Customer Relationship of Power Marketing Based on Clustering Model of Internet
Research on Customer Relationship of Power Marketing Based on Clustering Model of Internet
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Article 		Add to My Research

Research on Customer Relationship of Power Marketing Based on Clustering Model of Internet

Journal of physics. Conference series, 2020-11, Vol.1635 (1), p.12003 [Peer Reviewed Journal]

Published under licence by IOP Publishing Ltd ;2020. This work is published under http://creativecommons.org/licenses/by/3.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1742-6588 ;EISSN: 1742-6596 ;DOI: 10.1088/1742-6596/1635/1/012003

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19
THE EFFECT OF USER-GENERATED CONTENT QUALITY ON BRAND ENGAGEMENT: THE MEDIATING ROLE OF FUNCTIONAL AND EMOTIONAL VALUES
THE EFFECT OF USER-GENERATED CONTENT QUALITY ON BRAND ENGAGEMENT: THE MEDIATING ROLE OF FUNCTIONAL AND EMOTIONAL VALUES
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Article 		Add to My Research

THE EFFECT OF USER-GENERATED CONTENT QUALITY ON BRAND ENGAGEMENT: THE MEDIATING ROLE OF FUNCTIONAL AND EMOTIONAL VALUES

Journal of electronic commerce research, 2020-02, Vol.21 (1), p.39-55 [Peer Reviewed Journal]

Copyright Journal of Electronic Commerce Research 2020 ;ISSN: 1938-9027 ;EISSN: 1526-6133

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20
Determinants of intention to continue using internet banking: Indian context
Determinants of intention to continue using internet banking: Indian context
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Article 		Add to My Research

Determinants of intention to continue using internet banking: Indian context

Innovative marketing, 2021-02, Vol.17 (1), p.40-52 [Peer Reviewed Journal]

ISSN: 1814-2427 ;EISSN: 1816-6326 ;DOI: 10.21511/im.17(1).2021.04

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