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Social Sciences
| Result Number | Material Type | Add to My Shelf Action | Record Details and Options |
|---|---|---|---|
| 1 |
Material Type: Article
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Why online consumers have the urge to buy impulsively: roles of serendipity, trust and flow experienceManagement decision, 2022-11, Vol.60 (12), p.3350-3365 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 0025-1747 ;EISSN: 1758-6070 ;DOI: 10.1108/MD-07-2021-0900Full text available |
| 2 |
Material Type: Article
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Examining consumer participation on brand microblogs in China: perspectives from elaboration likelihood model, commitment–trust theory and social presenceJournal of research in interactive marketing, 2021-05, Vol.15 (1), p.10-29 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited 2020 ;ISSN: 2040-7122 ;EISSN: 2040-7130 ;DOI: 10.1108/JRIM-02-2019-0027Full text available |
| 3 |
Material Type: Article
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Understanding customers’ stickiness of live streaming commerce platforms: an empirical study based on modified e-commerce system success modelAsia Pacific journal of marketing and logistics, 2023-03, Vol.35 (3), p.775-793 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 1355-5855 ;EISSN: 1758-4248 ;DOI: 10.1108/APJML-09-2021-0707Full text available |
| 4 |
Material Type: Article
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Exploring consumers’ purchase intention in social commerce: An empirical study based on trust, argument quality, and social presenceAsia Pacific journal of marketing and logistics, 2019-03, Vol.31 (2), p.378-397 [Peer Reviewed Journal]Emerald Publishing Limited 2019 ;ISSN: 1355-5855 ;EISSN: 1758-4248 ;DOI: 10.1108/APJML-05-2018-0170Full text available |
| 5 |
Material Type: Article
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Factors affecting users’ stickiness of fitness apps: an empirical study based on the S-O-R perspectiveInternational journal of sports marketing & sponsorship, 2022-08, Vol.23 (4), p.823-840 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 1464-6668 ;EISSN: 2515-7841 ;DOI: 10.1108/IJSMS-06-2021-0123Full text available |
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Subject
- Business (4)
- Business & Economics (4)
- Electronic Commerce (3)
- Social Networks (3)
- Serendipity (2)
- Purchase Intention (2)
- Behavior (2)
- Consumer Behavior (2)
- Social Presence (2)
- Consumers (2)
- Perceptions (2)
- Trust (2)
- Shopping (2)
- Argument Quality (1)
- Community Commitment (1)
- Brand Microblog (1)
- Brand (1)
- Brand Loyalty (1)
- Attitudes (1)
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