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| Result Number | Material Type | Add to My Shelf Action | Record Details and Options |
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| 1 |
Material Type: Article
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Purchase Intentions and Purchase BehaviorJournal of marketing, 1979, Vol.43 (2), p.65 [Peer Reviewed Journal]ISSN: 0022-2429 ;EISSN: 1547-7185 ;DOI: 10.2307/1250742Full text available |
| 2 |
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Purchase Intentions and Purchase BehaviorJournal of marketing, 1979-04, Vol.43 (2), p.65-74 [Peer Reviewed Journal]Copyright 1979 The American Marketing Association ;Copyright American Marketing Association Spring 1979 ;ISSN: 0022-2429 ;EISSN: 1547-7185 ;DOI: 10.1177/002224297904300207 ;CODEN: JMKTAKFull text available |
| 3 |
Material Type: Article
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Buying a Gift: Product Price Moderation of Social Normative Influences on Gift Purchase IntentionsPersonality & social psychology bulletin, 1980-03, Vol.6 (1), p.143-147 [Peer Reviewed Journal]ISSN: 0146-1672 ;EISSN: 1552-7433 ;DOI: 10.1177/014616728061022Full text available |
| 4 |
Material Type: Article
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Consumer Purchase Intentions and Perceptions of Product Quality and National AdvertisingJournal of advertising, 1978, Vol.7 (1), p.48-51 [Peer Reviewed Journal]Copyright Taylor & Francis Group, LLC 1978 ;Copyright 1978 Board of Directors ;Copyright American Academy of Advertising Winter 1978 ;ISSN: 0091-3367 ;EISSN: 1557-7805 ;DOI: 10.1080/00913367.1978.10672740 ;CODEN: JOADD7Full text available |
| 5 |
Material Type: Article
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"Covariance Bias of Thurstone Case V Scaling as Applied to Consumer Preferences and Purchase Intentions"Advances in consumer research, 1979-01, Vol.6, p.578 [Peer Reviewed Journal]ISSN: 0098-9258Full text available |
| 6 |
Material Type: Article
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Consumer Reactions to Explicit Brand Comparisons in AdvertisementsJournal of marketing research, 1979-11, Vol.16 (4), p.517-532 [Peer Reviewed Journal]Copyright 1979 American Marketing Association ;Copyright American Marketing Association Nov 1979 ;ISSN: 0022-2437 ;EISSN: 1547-7193 ;DOI: 10.1177/002224377901600408 ;CODEN: JMKRAEFull text available |
| 7 |
Material Type: Article
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A Cognitive Model of the Antecedents and Consequences of Satisfaction DecisionsJournal of marketing research, 1980-11, Vol.17 (4), p.460-469 [Peer Reviewed Journal]Copyright 1980 American Marketing Association ;Copyright American Marketing Association Nov 1980 ;ISSN: 0022-2437 ;EISSN: 1547-7193 ;DOI: 10.1177/002224378001700405 ;CODEN: JMKRAEFull text available |
| 8 |
Material Type: Article
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Revision of consumer intention: Two modelsOmega (Oxford), 1979, Vol.7 (3), p.241-247 [Peer Reviewed Journal]1979 ;ISSN: 0305-0483 ;EISSN: 1873-5274 ;DOI: 10.1016/0305-0483(79)90059-8Full text available |
| 9 |
Material Type: Article
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Predicting Purchase and Other Behaviors from General and Contextually Specific IntentionsJournal of marketing research, 1980-02, Vol.17 (1), p.26-33 [Peer Reviewed Journal]Copyright 1980 American Marketing Association ;Copyright American Marketing Association Feb 1980 ;ISSN: 0022-2437 ;EISSN: 1547-7193 ;DOI: 10.1177/002224378001700103 ;CODEN: JMKRAEFull text available |
| 10 |
Material Type: Article
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Technical Wording in Advertising: Implications for Market SegmentationJournal of marketing, 1980-01, Vol.44 (1), p.57-66 [Peer Reviewed Journal]Copyright 1980 The American Marketing Association ;Copyright American Marketing Association Winter 1980 ;ISSN: 0022-2429 ;EISSN: 1547-7185 ;DOI: 10.1177/002224298004400108 ;CODEN: JMKTAKFull text available |
| 11 |
Material Type: Article
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Discriminant Validity of a Product-Anchored Self-Concept MeasureJournal of marketing research, 1977-05, Vol.14 (2), p.252-256 [Peer Reviewed Journal]Copyright 1977 American Marketing Association ;Copyright American Marketing Association May 1977 ;Copyright American Marketing Association MAY 1977 ;ISSN: 0022-2437 ;EISSN: 1547-7193 ;DOI: 10.1177/002224377701400213 ;CODEN: JMKRAEFull text available |
| 12 |
Material Type: Article
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Forecasting Sales Prior to Test MarketJournal of marketing, 1977-01, Vol.41 (1), p.80-84 [Peer Reviewed Journal]Copyright 1977 The American Marketing Association ;Copyright American Marketing Association Jan 1977 ;Copyright American Marketing Association JAN. 1977 ;ISSN: 0022-2429 ;EISSN: 1547-7185 ;DOI: 10.1177/002224297704100113 ;CODEN: JMKTAKFull text available |
| 13 |
Material Type: Article
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Gasoline Prices: Their Effect on Consumer Behavior and AttitudesJournal of marketing, 1977-01, Vol.41 (1), p.24-31 [Peer Reviewed Journal]Copyright 1977 The American Marketing Association ;Copyright American Marketing Association Jan 1977 ;Copyright American Marketing Association JAN. 1977 ;ISSN: 0022-2429 ;EISSN: 1547-7185 ;DOI: 10.1177/002224297704100104 ;CODEN: JMKTAKFull text available |
| 14 |
Material Type: Article
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Market Segmentation Based on Consumer Ratings of Proposed Product DesignsJournal of marketing research, 1978-11, Vol.15 (4), p.557-564 [Peer Reviewed Journal]Copyright 1978 American Marketing Association ;Copyright American Marketing Association Nov 1978 ;Copyright American Marketing Association Nov. 1978 ;ISSN: 0022-2437 ;EISSN: 1547-7193 ;DOI: 10.1177/002224377801500405 ;CODEN: JMKRAEFull text available |
| 15 |
Material Type: Article
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Developing International Advertising StrategyJournal of marketing, 1980-10, Vol.44 (4), p.73-79 [Peer Reviewed Journal]Copyright 1980 The American Marketing Association ;Copyright American Marketing Association Fall 1980 ;ISSN: 0022-2429 ;EISSN: 1547-7185 ;DOI: 10.1177/002224298004400411 ;CODEN: JMKTAKFull text available |
| 16 |
Material Type: Article
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Sex Role Portrayals in AdvertisingJournal of marketing, 1977-07, Vol.41 (3), p.72-79 [Peer Reviewed Journal]Copyright 1977 The American Marketing Association ;Copyright American Marketing Association Jul 1977 ;Copyright American Marketing Association JULY 1977 ;ISSN: 0022-2429 ;EISSN: 1547-7185 ;DOI: 10.1177/002224297704100308 ;CODEN: JMKTAKFull text available |
| 17 |
Material Type: Article
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Forcasting Sales Prior to Test MarketJournal of marketing, 1977-01, Vol.41 (1), p.80 [Peer Reviewed Journal]ISSN: 0022-2429 ;EISSN: 1547-7185Full text available |
| 18 |
Material Type: Article
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Cognitive Effects of Deceptive AdvertisingJournal of marketing research, 1978-02, Vol.15 (1), p.29-38 [Peer Reviewed Journal]Copyright 1978 American Marketing Association ;Copyright American Marketing Association February 1978 ;ISSN: 0022-2437 ;EISSN: 1547-7193 ;DOI: 10.1177/002224377801500105 ;CODEN: JMKRAEFull text available |
| 19 |
Material Type: Article
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Fishbein's Intentions Model: A Test of External and Pragmatic ValidityJournal of marketing, 1980-04, Vol.44 (2), p.82-95 [Peer Reviewed Journal]Copyright 1980 The American Marketing Association ;Copyright American Marketing Association Spring 1980 ;ISSN: 0022-2429 ;EISSN: 1547-7185 ;DOI: 10.1177/002224298004400210 ;CODEN: JMKTAKFull text available |
| 20 |
Material Type: Article
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Cogntive effects of deceptive advertisingJournal of marketing research, 1978-02, Vol.15 (1), p.29 [Peer Reviewed Journal]Copyright American Marketing Association Feb 1978 ;ISSN: 0022-2437 ;EISSN: 1547-7193 ;CODEN: JMKRAEFull text available |
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