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| Result Number | Material Type | Add to My Shelf Action | Record Details and Options |
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| 1 |
Material Type: Article
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Reduce New Product Failures: Measure Needs As Well As Purchase InterestJournal of marketing, 1973-07, Vol.37 (3), p.61-64 [Peer Reviewed Journal]Copyright American Marketing Association Jul 1973 ;ISSN: 0022-2429 ;EISSN: 1547-7185 ;DOI: 10.1177/002224297303700309 ;CODEN: JMKTAKFull text available |
| 2 |
Material Type: Article
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The Effects of Repetition of Refutational and Supportive Advertising AppealsJournal of marketing research, 1973-02, Vol.10 (1), p.23-33 [Peer Reviewed Journal]Copyright 1973 American Marketing Association ;Copyright American Marketing Association Feb 1973 ;Copyright American Marketing Association FEB 73 ;ISSN: 0022-2437 ;EISSN: 1547-7193 ;DOI: 10.1177/002224377301000104 ;CODEN: JMKRAEFull text available |
| 3 |
Material Type: Article
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Behavioral Measurement for Marketing Models: Estimating the Effects of Advertising Repetition for Media PlanningManagement science, 1971-12, Vol.18 (4-Part-II), p.P-73-P-89 [Peer Reviewed Journal]Copyright 1971 The Institute of Management Sciences ;Copyright Institute for Operations Research and the Management Sciences Dec 1971 ;ISSN: 0025-1909 ;EISSN: 1526-5501 ;DOI: 10.1287/mnsc.18.4.P73 ;CODEN: MNSCDIFull text available |
| 4 |
Material Type: Article
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Repetition in Media Models: A Laboratory TechniqueJournal of marketing research, 1971-02, Vol.8 (1), p.20-29 [Peer Reviewed Journal]Copyright 1971 American Marketing Association ;Copyright American Marketing Association Feb 1971 ;ISSN: 0022-2437 ;EISSN: 1547-7193 ;DOI: 10.1177/002224377100800102 ;CODEN: JMKRAEFull text available |
| 5 |
Material Type: Article
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Stages of Consumer Decision MakingJournal of marketing research, 1971-08, Vol.8 (3), p.283-289 [Peer Reviewed Journal]Copyright 1971 American Marketing Association ;Copyright American Marketing Association Aug 1971 ;ISSN: 0022-2437 ;EISSN: 1547-7193 ;DOI: 10.1177/002224377100800301 ;CODEN: JMKRAEFull text available |
| 6 |
Material Type: Article
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A Study of Innovativeness OverlapJournal of marketing research, 1972-08, Vol.9 (3), p.341-343 [Peer Reviewed Journal]Copyright 1972 American Marketing Association ;Copyright American Marketing Association Aug 1972 ;ISSN: 0022-2437 ;EISSN: 1547-7193 ;DOI: 10.1177/002224377200900319 ;CODEN: JMKRAEFull text available |
| 7 |
Material Type: Article
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A Cautionary Note on Innovative OverlapJournal of marketing research, 1973-05, Vol.10 (2), p.224-225 [Peer Reviewed Journal]Copyright 1973 American Marketing Association ;Copyright American Marketing Association May 1973 ;ISSN: 0022-2437 ;EISSN: 1547-7193 ;DOI: 10.1177/002224377301000220 ;CODEN: JMKRAEFull text available |
| 8 |
Material Type: Article
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A Crucial Test for the Howard-Sheth Model of Buyer BehaviorJournal of marketing research, 1972-08, Vol.9 (3), p.346-348 [Peer Reviewed Journal]Copyright 1972 American Marketing Association ;Copyright American Marketing Association Aug 1972 ;ISSN: 0022-2437 ;EISSN: 1547-7193 ;DOI: 10.1177/002224377200900321 ;CODEN: JMKRAEFull text available |
| 9 |
Material Type: Article
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Toward a Normative Model of Promotional Decision MakingManagement science, 1973-02, Vol.19 (6), p.593-603 [Peer Reviewed Journal]Copyright 1973 The Institute of Management Sciences ;Copyright Institute for Operations Research and the Management Sciences Feb 1973 ;Copyright Institute for Operations Research and the Management Sciences Feb. 1973 ;Copyright Institute for Operations Research and the Management Sciences FEB 1973 ;ISSN: 0025-1909 ;EISSN: 1526-5501 ;DOI: 10.1287/mnsc.19.6.593 ;CODEN: MNSCDIFull text available |
| 10 |
Material Type: Article
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A Further Caution: It's Innovativeness OverlapJournal of marketing research, 1973-05, Vol.10 (2), p.225-226 [Peer Reviewed Journal]Copyright 1973 American Marketing Association ;Copyright American Marketing Association May 1973 ;ISSN: 0022-2437 ;EISSN: 1547-7193 ;DOI: 10.1177/002224377301000221 ;CODEN: JMKRAEFull text available |
| 11 |
Material Type: Article
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The Theory of Buyer BehaviorJournal of Marketing, 1971-01, Vol.35 (1), p.102-103 [Peer Reviewed Journal]Copyright 1971 The American Marketing Association ;Copyright American Marketing Association Jan 1971 ;ISSN: 0022-2429 ;EISSN: 1547-7185 ;DOI: 10.2307/1250571 ;CODEN: JMKTAKFull text available |
| 12 |
Material Type: Article
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Attitude Measurement under Conditions of Multiple StimuliJournal of marketing, 1971-01, Vol.35 (1), p.66-70 [Peer Reviewed Journal]Copyright 1971 The American Marketing Association ;Copyright American Marketing Association Jan 1971 ;ISSN: 0022-2429 ;EISSN: 1547-7185 ;DOI: 10.1177/002224297103500112 ;CODEN: JMKTAKFull text available |
| 13 |
Material Type: Article
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Selected Social Psychological Models for Analyzing BuyersJournal of marketing, 1973-07, Vol.37 (3), p.31-39 [Peer Reviewed Journal]Copyright American Marketing Association Jul 1973 ;Copyright American Marketing Association JULY 73 ;ISSN: 0022-2429 ;EISSN: 1547-7185 ;DOI: 10.2307/1249944 ;CODEN: JMKTAKFull text available |
| 14 |
Material Type: Article
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The Relationship between Shelf Space and Unit Sales in SupermarketsJournal of marketing research, 1972-11, Vol.9 (4), p.406-412 [Peer Reviewed Journal]Copyright 1972 American Marketing Association ;Copyright American Marketing Association Nov 1972 ;Copyright American Marketing Association NOV 72 ;ISSN: 0022-2437 ;EISSN: 1547-7193 ;DOI: 10.1177/002224377200900408 ;CODEN: JMKRAEFull text available |
| 15 |
Material Type: Article
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Tracking Consumer Decision MakingJournal of marketing, 1971-01, Vol.35 (1), p.34-40 [Peer Reviewed Journal]Copyright 1971 The American Marketing Association ;Copyright American Marketing Association Jan 1971 ;ISSN: 0022-2429 ;EISSN: 1547-7185 ;DOI: 10.1177/002224297103500106 ;CODEN: JMKTAKFull text available |
| 16 |
Material Type: Article
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Market Measures from Salesmen: A Multidimensional Scaling ApproachJournal of marketing research, 1971-05, Vol.8 (2), p.165-172 [Peer Reviewed Journal]Copyright 1971 American Marketing Association ;ISSN: 0022-2437 ;EISSN: 1547-7193 ;DOI: 10.1177/002224377100800202Full text available |
| 17 |
Material Type: Article
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SEX IN ADVERTISING: Its Relevance, Use, and EffectsManagement decision, 1973-03, Vol.11 (3), p.145-158 [Peer Reviewed Journal]MCB UP Limited ;ISSN: 0025-1747 ;EISSN: 1758-6070 ;DOI: 10.1108/eb001017Full text available |
| 18 |
Material Type: Article
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NEW BOOKS IN REVIEWJournal of marketing research, 1971-11, Vol.8 (4), p.520 [Peer Reviewed Journal]ISSN: 0022-2437 ;EISSN: 1547-7193Full text available |
| 19 |
Material Type: Article
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A VALUE ANALYSIS MODELManagement accounting (New York, N.Y.), 1973-04, Vol.54 (10), p.28Copyright Institute of Management Accountants APR 73 ;Copyright Institute of Management Accountants Apr 1973 ;ISSN: 0025-1690 ;CODEN: MGACBDFull text available |
| 20 |
Material Type: Book Chapter
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Some Puzzles about EffortEnigmas of Agency, 1972, p.87-1041972 George Allen & Unwin Ltd ;ISBN: 1138871206 ;ISBN: 9781138871205 ;ISBN: 9780415296212 ;ISBN: 0415296218 ;EISBN: 9781317851424 ;EISBN: 1317851420 ;EISBN: 9781317851417 ;EISBN: 9781315829951 ;EISBN: 1315829959 ;EISBN: 1317851412 ;DOI: 10.4324/9781315829951-5Full text available |
Results 1 - 20 of 23 for All Library Resources
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