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1
Place Branding and Marketing from a Policy Perspective: Building Effective Strategies for Places
Place Branding and Marketing from a Policy Perspective: Building Effective Strategies for Places
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Place Branding and Marketing from a Policy Perspective: Building Effective Strategies for Places

ISBN: 9781032260310 ;ISBN: 1032260351 ;ISBN: 1003286186 ;ISBN: 9781032260358 ;ISBN: 1032260319 ;ISBN: 9781003286189 ;DOI: 10.4324/9781003286189

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2
Social Marketing to Protect the Environment: What Works
Social Marketing to Protect the Environment: What Works
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Social Marketing to Protect the Environment: What Works

Copyright © 2012 by SAGE Publications, Inc. All rights reserved. No part of this book may be reproduced or utilized in any form or by any means, electronic or mechanical, including photocopying, recording, or by any information storage and retrieval system, without permission in writing from the publisher. ;ISBN: 9781412991292 ;ISBN: 1412991293 ;EISBN: 1452224315 ;EISBN: 9781452224312 ;EISBN: 9781483349466 ;EISBN: 1483349462 ;EISBN: 1452238537 ;EISBN: 9781452238531 ;DOI: 10.4135/9781483349466 ;OCLC: 872672201

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3
Bayesian Statistics and Marketing
Bayesian Statistics and Marketing
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Bayesian Statistics and Marketing

2012 John Wiley & Sons, Incorporated ;ISBN: 0470863676 ;ISBN: 9780470863671 ;ISBN: 0470863684 ;ISBN: 9780470863688 ;ISBN: 0470863692 ;ISBN: 9780470863695 ;EISBN: 9780470863688 ;EISBN: 0470863684 ;DOI: 10.1002/0470863692 ;OCLC: 793995918 ;LCCallNum: HF5415.2

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4
Equity Crowdfunding in Sports Clubs: Consumer-Oriented Strategic Marketing
Equity Crowdfunding in Sports Clubs: Consumer-Oriented Strategic Marketing
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Equity Crowdfunding in Sports Clubs: Consumer-Oriented Strategic Marketing

ISBN: 9781032341170 ;ISBN: 1032341173 ;ISBN: 9781003320623 ;ISBN: 1003320627 ;ISBN: 9781032341163 ;ISBN: 1032341165 ;DOI: 10.4324/9781003320623

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5
Frontiers of the marketing paradigm in the third millennium
Frontiers of the marketing paradigm in the third millennium
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Frontiers of the marketing paradigm in the third millennium

Journal of the Academy of Marketing Science, 2012-01, Vol.40 (1), p.35-52 [Peer Reviewed Journal]

Academy of Marketing Science 2011 ;COPYRIGHT 2012 Springer ;Academy of Marketing Science 2012 ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-011-0255-4 ;CODEN: JAMSDE

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6
Marketing 4.0: moving from traditional to digital
Marketing 4.0: moving from traditional to digital
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Marketing 4.0: moving from traditional to digital

ISBN: 1119341205 ;ISBN: 9781119341208 ;ISBN: 1119341140 ;ISBN: 9781119341147 ;EISBN: 111934106X ;EISBN: 9781119341062 ;EISBN: 1119341140 ;EISBN: 9781119341147

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7
Social Marketing to the Business Customer: Listen to Your B2B Market, Generate Major Account Leads, and Build Client Relationships
Social Marketing to the Business Customer: Listen to Your B2B Market, Generate Major Account Leads, and Build Client Relationships
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Social Marketing to the Business Customer: Listen to Your B2B Market, Generate Major Account Leads, and Build Client Relationships

ISBN: 9780470639337 ;ISBN: 0470639334 ;ISBN: 0470939729 ;ISBN: 9780470939727 ;ISBN: 9780470939734 ;ISBN: 0470939737 ;EISBN: 0470939729 ;EISBN: 9780470939727 ;EISBN: 0470939737 ;EISBN: 9780470939734 ;OCLC: 700704014 ;LCCallNum: HF5415.1265.G554

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8
Leading digital transformation through an Agile Marketing Capability: the case of Spotahome
Leading digital transformation through an Agile Marketing Capability: the case of Spotahome
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Leading digital transformation through an Agile Marketing Capability: the case of Spotahome

Journal of management and governance, 2021-12, Vol.25 (4), p.1145-1177 [Peer Reviewed Journal]

The Author(s) 2020 ;The Author(s) 2020. This work is published under http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1385-3457 ;EISSN: 1572-963X ;DOI: 10.1007/s10997-020-09534-w

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9
Psychic distance and performance of MNCs during marketing crises
Psychic distance and performance of MNCs during marketing crises
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Psychic distance and performance of MNCs during marketing crises

Journal of international business studies, 2019-04, Vol.50 (3), p.339-364 [Peer Reviewed Journal]

2018 Academy of International Business ;Academy of International Business 2018 ;Copyright Palgrave Macmillan Apr 2019 ;ISSN: 0047-2506 ;EISSN: 1478-6990 ;DOI: 10.1057/s41267-018-0187-z

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10
A Practitioner's Guide to Account-Based Marketing: Accelerating Growth in Strategic Accounts
A Practitioner's Guide to Account-Based Marketing: Accelerating Growth in Strategic Accounts
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A Practitioner's Guide to Account-Based Marketing: Accelerating Growth in Strategic Accounts

ISBN: 0749479892 ;ISBN: 9780749479893 ;ISBN: 0749479906 ;ISBN: 9780749479909 ;EISBN: 0749479906 ;EISBN: 9780749479909 ;OCLC: 969973790 ;LCCallNum: HF5415.1265 .B87 2017

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11
N-REL: A comprehensive framework of social media marketing strategic actions for marketing organizations
N-REL: A comprehensive framework of social media marketing strategic actions for marketing organizations
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N-REL: A comprehensive framework of social media marketing strategic actions for marketing organizations

Journal of innovation & knowledge, 2016-09, Vol.1 (3), p.170-180 [Peer Reviewed Journal]

2016 Journal of Innovation & Knowledge ;ISSN: 2444-569X ;EISSN: 2444-569X ;DOI: 10.1016/j.jik.2016.01.003

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12
Integrating the Principles of Green Marketing by Using Big Data. Good Practices
Integrating the Principles of Green Marketing by Using Big Data. Good Practices
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Integrating the Principles of Green Marketing by Using Big Data. Good Practices

Amfiteatru economic, 2019-02, Vol.21 (50), p.258-269 [Peer Reviewed Journal]

2019. This work is published under https://creativecommons.org/licenses/by/4.0 (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1582-9146 ;ISSN: 2247-9104 ;EISSN: 2247-9104 ;DOI: 10.24818/EA/2019/50/258

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13
Customer satisfaction and international business: A multidisciplinary review and avenues for research
Customer satisfaction and international business: A multidisciplinary review and avenues for research
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Customer satisfaction and international business: A multidisciplinary review and avenues for research

Journal of international business studies, 2022-10, Vol.53 (8), p.1695-1733 [Peer Reviewed Journal]

Academy of International Business 2022. Springer Nature or its licensor holds exclusive rights to this article under a publishing agreement with the author(s) or other rightsholder(s); author self-archiving of the accepted manuscript version of this article is solely governed by the terms of such publishing agreement and applicable law. ;ISSN: 0047-2506 ;EISSN: 1478-6990 ;DOI: 10.1057/s41267-022-00546-2

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14
Multichannel marketing: metrics and methods for on and offline success
Multichannel marketing: metrics and methods for on and offline success
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Book 		Add to My Research

Multichannel marketing: metrics and methods for on and offline success

ISBN: 9780470378878 ;ISBN: 047023959X ;ISBN: 9780470239599 ;ISBN: 0470378875 ;EISBN: 9780470378878 ;EISBN: 0470378875 ;EISBN: 1118059530 ;EISBN: 9781118059531 ;OCLC: 609847895 ;LCCallNum: HF 5415.1265 .A75

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15
Perceived Greenwashing: The Effects of Green Marketing on Environmental and Product Perceptions
Perceived Greenwashing: The Effects of Green Marketing on Environmental and Product Perceptions
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Perceived Greenwashing: The Effects of Green Marketing on Environmental and Product Perceptions

Journal of business ethics, 2021-07, Vol.171 (4), p.719-739 [Peer Reviewed Journal]

Springer Nature B.V. 2020 ;Springer Nature B.V. 2020. ;ISSN: 0167-4544 ;EISSN: 1573-0697 ;DOI: 10.1007/s10551-020-04461-0

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16
Strategic Marketing Planning
Strategic Marketing Planning
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Strategic Marketing Planning

Copyright © 2009, Colin Gilligan and Richard M. S. Wilson. ;ISBN: 9781856176170 ;ISBN: 1856176177 ;ISBN: 1138133957 ;ISBN: 9781138133952 ;EISBN: 1136435255 ;EISBN: 9780080912127 ;EISBN: 0080912125 ;EISBN: 9781136435256 ;EISBN: 1856176177 ;EISBN: 9781136435249 ;EISBN: 1136435247 ;EISBN: 9781856176170 ;DOI: 10.4324/9780080912127 ;OCLC: 643513030

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17
Evaluation and decision making in social media marketing
Evaluation and decision making in social media marketing
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Evaluation and decision making in social media marketing

Management decision, 2017-01, Vol.55 (1), p.15-31 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited 2017 ;ISSN: 0025-1747 ;EISSN: 1758-6070 ;DOI: 10.1108/MD-10-2015-0450 ;CODEN: MANDA4

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18
Marketing and business performance
Marketing and business performance
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Marketing and business performance

Journal of the Academy of Marketing Science, 2012, Vol.40 (1), p.102-119 [Peer Reviewed Journal]

Academy of Marketing Science 2011 ;COPYRIGHT 2012 Springer ;Academy of Marketing Science 2012 ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-011-0279-9 ;CODEN: JAMSDE

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19
Factors influencing popularity of branded content in Facebook fan pages
Factors influencing popularity of branded content in Facebook fan pages
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Article 		Add to My Research

Factors influencing popularity of branded content in Facebook fan pages

Attribution-NonCommercial-NoDerivs 3.0 Spain info:eu-repo/semantics/openAccess http://creativecommons.org/licenses/by-nc-nd/3.0/es/ ;ISSN: 0263-2373 ;EISSN: 1873-5681 ;DOI: 10.1016/j.emj.2014.05.001

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20
In pursuit of an effective B2B digital marketing strategy in an emerging market
In pursuit of an effective B2B digital marketing strategy in an emerging market
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Article 		Add to My Research

In pursuit of an effective B2B digital marketing strategy in an emerging market

Journal of the Academy of Marketing Science, 2019-11, Vol.47 (6), p.1085-1108 [Peer Reviewed Journal]

Academy of Marketing Science 2019 ;COPYRIGHT 2019 Springer ;Journal of the Academy of Marketing Science is a copyright of Springer, (2019). All Rights Reserved. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-019-00687-1

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