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1
Online influencer marketing
Online influencer marketing
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Online influencer marketing

Journal of the Academy of Marketing Science, 2022-03, Vol.50 (2), p.226-251 [Peer Reviewed Journal]

Academy of Marketing Science 2021 ;COPYRIGHT 2022 Springer ;Academy of Marketing Science 2021. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-021-00829-4

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2
Business-to-business referral as digital coopetition strategy
Business-to-business referral as digital coopetition strategy
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Business-to-business referral as digital coopetition strategy

European journal of marketing, 2020-06, Vol.54 (6), p.1181-1203 [Peer Reviewed Journal]

Ying Zhu, Valerie Lynette Wang, Yong Jian Wang and Jim Nastos. ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-01-2019-0011

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3
Don’t you (forget about me)
Don’t you (forget about me)
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Don’t you (forget about me)

European journal of marketing, 2020-04, Vol.54 (4), p.761-790 [Peer Reviewed Journal]

Emerald Publishing Limited ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-05-2018-0324

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4
Compensatory word of mouth as symbolic self-completion
Compensatory word of mouth as symbolic self-completion
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Compensatory word of mouth as symbolic self-completion

European journal of marketing, 2020-04, Vol.54 (4), p.671-690 [Peer Reviewed Journal]

Emerald Publishing Limited ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-03-2018-0206

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5
Analysis of Arc’Teryx Marketing Strategy and Suggestions for the Operating Risks
Analysis of Arc’Teryx Marketing Strategy and Suggestions for the Operating Risks
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Analysis of Arc’Teryx Marketing Strategy and Suggestions for the Operating Risks

SHS Web of Conferences, 2024, Vol.181, p.1001 [Peer Reviewed Journal]

2024. This work is licensed under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2261-2424 ;ISSN: 2416-5182 ;EISSN: 2261-2424 ;DOI: 10.1051/shsconf/202418101001

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6
Digital Sport Marketing: Concepts, Cases, and Conversations
Digital Sport Marketing: Concepts, Cases, and Conversations
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Digital Sport Marketing: Concepts, Cases, and Conversations

The sport journal, 2023-12 [Peer Reviewed Journal]

COPYRIGHT 2023 United States Sports Academy ;ISSN: 1543-9518 ;EISSN: 1543-9518

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7
The role of marketing in new ventures: How marketing activities should be organized in firms’ infancy
The role of marketing in new ventures: How marketing activities should be organized in firms’ infancy
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The role of marketing in new ventures: How marketing activities should be organized in firms’ infancy

Journal of the Academy of Marketing Science, 2023-09, Vol.51 (5), p.966-989 [Peer Reviewed Journal]

The Author(s) 2023 ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-022-00920-4

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8
Guerrilla marketing on Facebook: A mixed-method study on the effects on brand image and content sharing intentions
Guerrilla marketing on Facebook: A mixed-method study on the effects on brand image and content sharing intentions
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Guerrilla marketing on Facebook: A mixed-method study on the effects on brand image and content sharing intentions

Tourism & management studies, 2022-01, Vol.18 (3), p.37-47 [Peer Reviewed Journal]

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License. ;LICENCIA DE USO: Los documentos a texto completo incluidos en Dialnet son de acceso libre y propiedad de sus autores y/o editores. Por tanto, cualquier acto de reproducción, distribución, comunicación pública y/o transformación total o parcial requiere el consentimiento expreso y escrito de aquéllos. Cualquier enlace al texto completo de estos documentos deberá hacerse a través de la URL oficial de éstos en Dialnet. Más información: https://dialnet.unirioja.es/info/derechosOAI | INTELLECTUAL PROPERTY RIGHTS STATEMENT: Full text documents hosted by Dialnet are protected by copyright and/or related rights. This digital object is accessible without charge, but its use is subject to the licensing conditions set by its authors or editors. Unless expressly stated otherwise in the licensing conditions, you are free to linking, browsing, printing and making a copy for your own personal purposes. All other acts of reproduction and communication to the public are subject to the licensing conditions expressed by editors and authors and require consent from them. Any link to this document should be made using its official URL in Dialnet. More info: https://dialnet.unirioja.es/info/derechosOAI ;ISSN: 2182-8466 ;ISSN: 2182-8458 ;EISSN: 2182-8466 ;DOI: 10.18089/tms.2022.180303

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9
Main Factors that Explain Organic Food Purchase Intention: A Systematic Review
Main Factors that Explain Organic Food Purchase Intention: A Systematic Review
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Main Factors that Explain Organic Food Purchase Intention: A Systematic Review

Innovar : revista de ciencias administrativas y sociales, 2023-03, Vol.33 (87), p.93-108 [Peer Reviewed Journal]

ISSN: 0121-5051

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10
Getting Past the Crisis: Marketing Communication of University Sustainability
Getting Past the Crisis: Marketing Communication of University Sustainability
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Getting Past the Crisis: Marketing Communication of University Sustainability

Innovar : revista de ciencias administrativas y sociales, 2023-03, Vol.33 (87), p.109-122 [Peer Reviewed Journal]

ISSN: 0121-5051

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11
Is Marketing a Science or an Instrumental and Sociotechnical Method of Shaping the Activities of Market, Public Non-Market and Political Organizations?
Is Marketing a Science or an Instrumental and Sociotechnical Method of Shaping the Activities of Market, Public Non-Market and Political Organizations?
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Is Marketing a Science or an Instrumental and Sociotechnical Method of Shaping the Activities of Market, Public Non-Market and Political Organizations?

Economic and Regional Studies (Studia Ekonomiczne i Regionalne), 2023-06, Vol.16 (2), p.330-347 [Peer Reviewed Journal]

ISSN: 2083-3725 ;DOI: 10.22004/ag.econ.339223

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12
Editorial
Editorial
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Editorial

NIM Marketing Intelligence Review, 2023-05, Vol.15 (1), p.3-3 [Peer Reviewed Journal]

2023. This work is published under https://creativecommons.org/licenses/by-nc-nd/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2627-4957 ;EISSN: 2628-166X ;DOI: 10.2478/nimmir-2023-0001

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13
Business to business digital content marketing: marketers’ perceptions of best practice
Business to business digital content marketing: marketers’ perceptions of best practice
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Business to business digital content marketing: marketers’ perceptions of best practice

Journal of research in interactive marketing, 2014-10, Vol.8 (4), p.269-293 [Peer Reviewed Journal]

Emerald Group Publishing Limited ;Emerald Group Publishing Limited 2014 ;ISSN: 2040-7122 ;EISSN: 2040-7130 ;DOI: 10.1108/JRIM-02-2014-0013

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14
Maybelline: dilemas e desafios do lançamento no Brasil
Maybelline: dilemas e desafios do lançamento no Brasil
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Maybelline: dilemas e desafios do lançamento no Brasil

Cadernos EBAPE.BR, 2022-11, Vol.20 (6), p.931-943 [Peer Reviewed Journal]

COPYRIGHT 2022 Fundacao Getulio Vargas ;ISSN: 1679-3951 ;EISSN: 1679-3951 ;DOI: 10.1590/1679-395120220008

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15
The spillover effect of incidental social comparison on materialistic pursuits
The spillover effect of incidental social comparison on materialistic pursuits
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The spillover effect of incidental social comparison on materialistic pursuits

European journal of marketing, 2018-04, Vol.52 (5/6), p.1107-1127 [Peer Reviewed Journal]

Emerald Publishing Limited ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-04-2016-0208

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16
Halal certification or ingredient disclosure
Halal certification or ingredient disclosure
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Halal certification or ingredient disclosure

Journal of Islamic marketing, 2020-05, Vol.11 (3), p.765-781 [Peer Reviewed Journal]

Emerald Publishing Limited ;ISSN: 1759-0833 ;DOI: 10.1108/JIMA-07-2018-0129

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17
When customers are willing to disclose information in the insurance industry
When customers are willing to disclose information in the insurance industry
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When customers are willing to disclose information in the insurance industry

International journal of bank marketing, 2018-09, Vol.36 (6), p.1015-1033 [Peer Reviewed Journal]

Emerald Publishing Limited ;ISSN: 0265-2323 ;EISSN: 1758-5937 ;DOI: 10.1108/IJBM-12-2016-0183

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18
KRISTEN KNIGHT: Marketing Associate, Digital Products and Design
KRISTEN KNIGHT: Marketing Associate, Digital Products and Design
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KRISTEN KNIGHT: Marketing Associate, Digital Products and Design

Bulletin of the American Meteorological Society, 2019-10, Vol.100 (10), p.2090 [Peer Reviewed Journal]

COPYRIGHT 2019 American Meteorological Society ;ISSN: 0003-0007 ;EISSN: 1520-0477

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19
OPINION ON THE PAPER BY JACEK KAMIŃSKI ENTITLED ”HISTORICAL MARKETING RESEARCH – BARRIERS TO CONDUCTING IT AND ITS IMPORTANCE”, ECONOMIC AND REGIONAL STUDIES 2021, 14(1), 108–126
OPINION ON THE PAPER BY JACEK KAMIŃSKI ENTITLED ”HISTORICAL MARKETING RESEARCH – BARRIERS TO CONDUCTING IT AND ITS IMPORTANCE”, ECONOMIC AND REGIONAL STUDIES 2021, 14(1), 108–126
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Article 		Add to My Research

OPINION ON THE PAPER BY JACEK KAMIŃSKI ENTITLED ”HISTORICAL MARKETING RESEARCH – BARRIERS TO CONDUCTING IT AND ITS IMPORTANCE”, ECONOMIC AND REGIONAL STUDIES 2021, 14(1), 108–126

Economic and Regional Studies (Studia Ekonomiczne i Regionalne), 2021-06, Vol.14 (2), p.261-263 [Peer Reviewed Journal]

ISSN: 2083-3725 ;DOI: 10.22004/ag.econ.313146

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20
Frontiers of the marketing paradigm in the third millennium
Frontiers of the marketing paradigm in the third millennium
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Frontiers of the marketing paradigm in the third millennium

Journal of the Academy of Marketing Science, 2012-01, Vol.40 (1), p.35-52 [Peer Reviewed Journal]

Academy of Marketing Science 2011 ;COPYRIGHT 2012 Springer ;Academy of Marketing Science 2012 ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-011-0255-4 ;CODEN: JAMSDE

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