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1
Business to business digital content marketing: marketers’ perceptions of best practice
Business to business digital content marketing: marketers’ perceptions of best practice
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Article 		Add to My Research

Business to business digital content marketing: marketers’ perceptions of best practice

Journal of research in interactive marketing, 2014-10, Vol.8 (4), p.269-293 [Peer Reviewed Journal]

Emerald Group Publishing Limited ;Emerald Group Publishing Limited 2014 ;ISSN: 2040-7122 ;EISSN: 2040-7130 ;DOI: 10.1108/JRIM-02-2014-0013

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2
Frontiers of the marketing paradigm in the third millennium
Frontiers of the marketing paradigm in the third millennium
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Frontiers of the marketing paradigm in the third millennium

Journal of the Academy of Marketing Science, 2012-01, Vol.40 (1), p.35-52 [Peer Reviewed Journal]

Academy of Marketing Science 2011 ;COPYRIGHT 2012 Springer ;Academy of Marketing Science 2012 ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-011-0255-4 ;CODEN: JAMSDE

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3
Antecedents of social media B2B use in industrial marketing context: customers’ view
Antecedents of social media B2B use in industrial marketing context: customers’ view
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Antecedents of social media B2B use in industrial marketing context: customers’ view

The Journal of business & industrial marketing, 2015-07, Vol.30 (6), p.711-722 [Peer Reviewed Journal]

Emerald Group Publishing Limited ;Emerald Group Publishing Limited 2015 ;ISSN: 0885-8624 ;EISSN: 2052-1189 ;DOI: 10.1108/JBIM-04-2013-0095

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4
Analysis of content creation in social media by B2B companies
Analysis of content creation in social media by B2B companies
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Analysis of content creation in social media by B2B companies

The Journal of business & industrial marketing, 2015-07, Vol.30 (6), p.761-770 [Peer Reviewed Journal]

Emerald Group Publishing Limited ;Emerald Group Publishing Limited 2015 ;ISSN: 0885-8624 ;EISSN: 2052-1189 ;DOI: 10.1108/JBIM-05-2013-0118

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5
Social media and consumer engagement: a review and research agenda
Social media and consumer engagement: a review and research agenda
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Social media and consumer engagement: a review and research agenda

Journal of research in interactive marketing, 2016-01, Vol.10 (4), p.268-287 [Peer Reviewed Journal]

Emerald Group Publishing Limited ;Emerald Group Publishing Limited 2016 ;ISSN: 2040-7122 ;EISSN: 2040-7130 ;DOI: 10.1108/JRIM-06-2016-0065

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6
Export marketing strategy implementation, export marketing capabilities, and export venture performance
Export marketing strategy implementation, export marketing capabilities, and export venture performance
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Article 		Add to My Research

Export marketing strategy implementation, export marketing capabilities, and export venture performance

Journal of the Academy of Marketing Science, 2012-03, Vol.40 (2), p.271-289 [Peer Reviewed Journal]

Academy of Marketing Science 2011 ;COPYRIGHT 2012 Springer ;Academy of Marketing Science 2012 ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-011-0275-0 ;CODEN: JAMSDE

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7
Psychic distance and performance of MNCs during marketing crises
Psychic distance and performance of MNCs during marketing crises
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Psychic distance and performance of MNCs during marketing crises

Journal of international business studies, 2019-04, Vol.50 (3), p.339-364 [Peer Reviewed Journal]

2018 Academy of International Business ;Academy of International Business 2018 ;Copyright Palgrave Macmillan Apr 2019 ;ISSN: 0047-2506 ;EISSN: 1478-6990 ;DOI: 10.1057/s41267-018-0187-z

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8
The influence of YouTubers on followers’ use intention
The influence of YouTubers on followers’ use intention
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The influence of YouTubers on followers’ use intention

Journal of research in interactive marketing, 2020-05, Vol.14 (2), p.173-194 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited 2020 ;ISSN: 2040-7122 ;EISSN: 2040-7130 ;DOI: 10.1108/JRIM-09-2019-0154

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9
Online relationship marketing
Online relationship marketing
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Online relationship marketing

Journal of the Academy of Marketing Science, 2019-05, Vol.47 (3), p.369-393 [Peer Reviewed Journal]

Academy of Marketing Science 2018 ;COPYRIGHT 2019 Springer ;Journal of the Academy of Marketing Science is a copyright of Springer, (2018). All Rights Reserved. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-018-0621-6

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10
The Impact of Different Touchpoints on Brand Consideration
The Impact of Different Touchpoints on Brand Consideration
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The Impact of Different Touchpoints on Brand Consideration

Journal of retailing, 2015-06, Vol.91 (2), p.235-253 [Peer Reviewed Journal]

2015 New York University ;ISSN: 0022-4359 ;EISSN: 1873-3271 ;DOI: 10.1016/j.jretai.2014.12.008 ;CODEN: JLREA3

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11
SoLoMo marketing as a global tool for enhancing awareness of eco–innovations in Slovak business environment
SoLoMo marketing as a global tool for enhancing awareness of eco–innovations in Slovak business environment
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SoLoMo marketing as a global tool for enhancing awareness of eco–innovations in Slovak business environment

Equilibrium (Toruń ), 2020-03, Vol.15 (1), p.133-150 [Peer Reviewed Journal]

2020. This work is published under https://creativecommons.org/licenses/by/4.0 (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1689-765X ;EISSN: 2353-3293 ;DOI: 10.24136/eq.2020.007

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12
Does relationship marketing matter in online retailing? A meta-analytic approach
Does relationship marketing matter in online retailing? A meta-analytic approach
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Does relationship marketing matter in online retailing? A meta-analytic approach

Journal of the Academy of Marketing Science, 2016-03, Vol.44 (2), p.206-217 [Peer Reviewed Journal]

Academy of Marketing Science 2015 ;COPYRIGHT 2016 Springer ;Academy of Marketing Science 2016 ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-015-0429-6 ;CODEN: JAMSDE

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13
Synergistic effects of social media and traditional marketing on brand sales: capturing the time-varying effects
Synergistic effects of social media and traditional marketing on brand sales: capturing the time-varying effects
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Article 		Add to My Research

Synergistic effects of social media and traditional marketing on brand sales: capturing the time-varying effects

Journal of the Academy of Marketing Science, 2017-03, Vol.45 (2), p.268-288 [Peer Reviewed Journal]

Academy of Marketing Science 2016 ;COPYRIGHT 2017 Springer ;Journal of the Academy of Marketing Science is a copyright of Springer, 2017. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-016-0484-7 ;CODEN: JAMSDE

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14
Factors influencing popularity of branded content in Facebook fan pages
Factors influencing popularity of branded content in Facebook fan pages
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Article 		Add to My Research

Factors influencing popularity of branded content in Facebook fan pages

Attribution-NonCommercial-NoDerivs 3.0 Spain info:eu-repo/semantics/openAccess http://creativecommons.org/licenses/by-nc-nd/3.0/es/ ;ISSN: 0263-2373 ;EISSN: 1873-5681 ;DOI: 10.1016/j.emj.2014.05.001

Digital Resources/Online E-Resources

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15
Toward a theory of customer engagement marketing
Toward a theory of customer engagement marketing
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Toward a theory of customer engagement marketing

Journal of the Academy of Marketing Science, 2017-05, Vol.45 (3), p.312-335 [Peer Reviewed Journal]

Academy of Marketing Science 2016 ;COPYRIGHT 2017 Springer ;Journal of the Academy of Marketing Science is a copyright of Springer, 2017. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-016-0509-2 ;CODEN: JAMSDE

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16
Export performance: multiple predictors and multiple measures approach
Export performance: multiple predictors and multiple measures approach
Material Type:
Article 		Add to My Research

Export performance: multiple predictors and multiple measures approach

Asia Pacific journal of marketing and logistics, 2014-06, Vol.26 (3), p.378-407 [Peer Reviewed Journal]

Emerald Group Publishing Limited ;Copyright Emerald Group Publishing Limited 2014 ;Emerald Group Publishing Limited 2014 ;ISSN: 1355-5855 ;EISSN: 1758-4248 ;DOI: 10.1108/APJML-11-2012-0119

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17
Customer-dominant logic: foundations and implications
Customer-dominant logic: foundations and implications
Material Type:
Article 		Add to My Research

Customer-dominant logic: foundations and implications

The Journal of services marketing, 2015-09, Vol.29 (6/7), p.472-484 [Peer Reviewed Journal]

Emerald Group Publishing Limited ;Emerald Group Publishing Limited 2015 ;ISSN: 0887-6045 ;EISSN: 2054-1651 ;DOI: 10.1108/JSM-02-2015-0096

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18
Normative Perspectives for Ethical and Socially Responsible Marketing
Normative Perspectives for Ethical and Socially Responsible Marketing
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Article 		Add to My Research

Normative Perspectives for Ethical and Socially Responsible Marketing

Journal of macromarketing, 2006-12, Vol.26 (2), p.154-177 [Peer Reviewed Journal]

Copyright SAGE PUBLICATIONS, INC. Dec 2006 ;ISSN: 0276-1467 ;EISSN: 1552-6534 ;DOI: 10.1177/0276146706290924

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19
Customer engagement, buyer-seller relationships, and social media
Customer engagement, buyer-seller relationships, and social media
Material Type:
Article 		Add to My Research

Customer engagement, buyer-seller relationships, and social media

Management decision, 2012-03, Vol.50 (2), p.253-272 [Peer Reviewed Journal]

Emerald Group Publishing Limited ;Copyright Emerald Group Publishing Limited 2012 ;ISSN: 0025-1747 ;EISSN: 1758-6070 ;DOI: 10.1108/00251741211203551 ;CODEN: MANDA4

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20
Customer experience management: toward implementing an evolving marketing concept
Customer experience management: toward implementing an evolving marketing concept
Material Type:
Article 		Add to My Research

Customer experience management: toward implementing an evolving marketing concept

Journal of the Academy of Marketing Science, 2017-05, Vol.45 (3), p.377-401 [Peer Reviewed Journal]

Academy of Marketing Science 2015 ;COPYRIGHT 2017 Springer ;Journal of the Academy of Marketing Science is a copyright of Springer, 2017. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-015-0460-7 ;CODEN: JAMSDE

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