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1
Incongruent Brands: How the Employer Brand and the Consumer Brand Interact as Determinants of Job Pursuit Intentions and Purchase Intentions
Incongruent Brands: How the Employer Brand and the Consumer Brand Interact as Determinants of Job Pursuit Intentions and Purchase Intentions
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Incongruent Brands: How the Employer Brand and the Consumer Brand Interact as Determinants of Job Pursuit Intentions and Purchase Intentions

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2
Probability markers in advertisements: Effects on persuasiveness, purchase intention and recall
Probability markers in advertisements: Effects on persuasiveness, purchase intention and recall
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Probability markers in advertisements: Effects on persuasiveness, purchase intention and recall

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3
Interpreting explicit and implicit advertisements
Interpreting explicit and implicit advertisements
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Interpreting explicit and implicit advertisements

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4
You're the fun to my food. The effectiveness of fun food packaging to promote healthy food with children
You're the fun to my food. The effectiveness of fun food packaging to promote healthy food with children
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You're the fun to my food. The effectiveness of fun food packaging to promote healthy food with children

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5
Does Communicating the Customer's Resource Integrating Role Improve or Diminish Advertising Effectiveness?
Does Communicating the Customer's Resource Integrating Role Improve or Diminish Advertising Effectiveness?
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Does Communicating the Customer's Resource Integrating Role Improve or Diminish Advertising Effectiveness?

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6
The impact of Corporate Social Responsibility on the Emotional vs. Ethical Decision-Making Process - A Norwegian Case Study
The impact of Corporate Social Responsibility on the Emotional vs. Ethical Decision-Making Process - A Norwegian Case Study
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The impact of Corporate Social Responsibility on the Emotional vs. Ethical Decision-Making Process - A Norwegian Case Study

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7
Children's relative preference for healthy snacks: the impact of endorser familiarity and congruence
Children's relative preference for healthy snacks: the impact of endorser familiarity and congruence
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Children's relative preference for healthy snacks: the impact of endorser familiarity and congruence

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8
A Candle In The Wilderness
A Candle In The Wilderness
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A Candle In The Wilderness

Use when the Item is protected by copyright and/or related rights. Third parties, however, may copy, modify, distribute, display, or perform the Item without further permission, for educational uses only. IN COPYRIGHT – EDUCATIONAL USE PERMITTED

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