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Material Type: Article
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Antecedents of Green Brand Equity: An Integrated ApproachJournal of business ethics, 2014-05, Vol.121 (2), p.203-215 [Peer Reviewed Journal]Springer Science+Business Media 2014 ;Springer Science+Business Media Dordrecht 2013 ;Springer Science+Business Media Dordrecht 2014 ;ISSN: 0167-4544 ;EISSN: 1573-0697 ;DOI: 10.1007/s10551-013-1689-z ;CODEN: JBUEDJFull text available |
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Material Type: Article
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Examining the influence of customer-brand relationship constructs and bandwagon effect on brand loyaltyBenchmarking : an international journal, 2023-02, Vol.30 (2), p.361-381 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 1463-5771 ;EISSN: 1758-4094 ;DOI: 10.1108/BIJ-06-2021-0365Full text available |
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3 |
Material Type: Article
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Reconciling the tension between consistency and relevance: design thinking as a mechanism for brand ambidexterityJournal of the Academy of Marketing Science, 2015-09, Vol.43 (5), p.589-609 [Peer Reviewed Journal]Academy of Marketing Science 2015 ;COPYRIGHT 2015 Springer ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-015-0443-8 ;CODEN: JAMSDEFull text available |
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4 |
Material Type: Article
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Understanding customer brand engagement in brand communities: an application of psychological ownership theory and congruity theoryEuropean journal of marketing, 2021-04, Vol.55 (4), p.969-994 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited 2020 ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-04-2018-0290Full text available |
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5 |
Material Type: Article
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Brand engagement without brand ownership: a case of non-brand owner community membersThe journal of product & brand management, 2019-03, Vol.28 (2), p.216-230 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited 2019 ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/JPBM-04-2018-1840Full text available |
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6 |
Material Type: Article
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The impacts of brand experiences on brand loyalty: mediators of brand love and trustManagement decision, 2017-01, Vol.55 (5), p.915-934 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited 2017 ;ISSN: 0025-1747 ;EISSN: 1758-6070 ;DOI: 10.1108/MD-10-2015-0465Full text available |
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Material Type: Article
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Do Customer Perceptions of Corporate Services Brand Ethicality Improve Brand Equity? Considering the Roles of Brand Heritage, Brand Image, and Recognition BenefitsJournal of business ethics, 2019-01, Vol.154 (2), p.441-459 [Peer Reviewed Journal]Springer Nature B.V. 2019 ;Springer Science+Business Media Dordrecht 2017 ;Journal of Business Ethics is a copyright of Springer, (2017). All Rights Reserved. ;ISSN: 0167-4544 ;EISSN: 1573-0697 ;DOI: 10.1007/s10551-017-3455-0Full text available |
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8 |
Material Type: Article
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What Makes Restaurant Employees Become Brand Citizens?Social behavior and personality, 2022-06, Vol.50 (6), p.87-95 [Peer Reviewed Journal]Copyright Scientific Journal Publishers Ltd 2022 ;ISSN: 0301-2212 ;EISSN: 1179-6391 ;DOI: 10.2224/sbp.11575Full text available |
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9 |
Material Type: Article
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Brands and Branding: Research Findings and Future PrioritiesMarketing science (Providence, R.I.), 2006-11, Vol.25 (6), p.740-759 [Peer Reviewed Journal]Copyright 2006 INFORMS ;COPYRIGHT 2006 Institute for Operations Research and the Management Sciences ;Copyright Institute for Operations Research and the Management Sciences Nov/Dec 2006 ;ISSN: 0732-2399 ;EISSN: 1526-548X ;DOI: 10.1287/mksc.1050.0153 ;CODEN: MARSE5Full text available |
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10 |
Material Type: Article
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The effects of green brand equity on green word of mouth: the mediating roles of three green factorsThe Journal of business & industrial marketing, 2022-01, Vol.37 (2), p.294-308 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 0885-8624 ;EISSN: 2052-1189 ;DOI: 10.1108/JBIM-03-2020-0166Full text available |
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11 |
Material Type: Article
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Brand experience and brand loyalty: is it a matter of emotions?Asia Pacific journal of marketing and logistics, 2021-03, Vol.33 (4), p.1033-1051 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited 2020 ;ISSN: 1355-5855 ;EISSN: 1758-4248 ;DOI: 10.1108/APJML-11-2019-0669Full text available |
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12 |
Material Type: Article
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Associations among in-store music, and a store's brand equity, brand engagement, and brand relationshipSocial behavior and personality, 2023-12, Vol.51 (12), p.1-8 [Peer Reviewed Journal]COPYRIGHT 2023 Scientific Journal Publishers, Ltd. ;Copyright Scientific Journal Publishers Ltd 2023 ;ISSN: 0301-2212 ;EISSN: 1179-6391 ;DOI: 10.2224/sbp.12737Full text available |
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13 |
Material Type: Article
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Does Ethical Image Build Equity in Corporate Services Brands? The Influence of Customer Perceived Ethicality on Affect, Perceived Quality, and EquityJournal of business ethics, 2017-09, Vol.144 (3), p.661-676 [Peer Reviewed Journal]Springer Science+Business Media B.V. 2017 ;Springer Science+Business Media Dordrecht 2015 ;Journal of Business Ethics is a copyright of Springer, 2017. ;ISSN: 0167-4544 ;EISSN: 1573-0697 ;DOI: 10.1007/s10551-015-2855-2Full text available |
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14 |
Material Type: Article
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Brand communities’ relational outcomes, through brand loveThe journal of product & brand management, 2019-03, Vol.28 (2), p.154-165 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited 2019 ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/JPBM-09-2017-1593Full text available |
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15 |
Material Type: Article
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Consumer engagement in online brand communities: a solicitation of congruity theoryInternet research, 2018-01, Vol.28 (1), p.23-45 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited 2018 ;ISSN: 1066-2243 ;EISSN: 2054-5657 ;DOI: 10.1108/IntR-09-2016-0279Full text available |
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16 |
Material Type: Article
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A Path Analysis of Greenwashing in a Trust Crisis Among Chinese Energy Companies: The Role of Brand Legitimacy and Brand LoyaltyJournal of business ethics, 2017-02, Vol.140 (3), p.523-536 [Peer Reviewed Journal]Springer Science+Business Media Dordrecht 2017 ;Springer Science+Business Media Dordrecht 2015 ;Journal of Business Ethics is a copyright of Springer, 2017. ;ISSN: 0167-4544 ;EISSN: 1573-0697 ;DOI: 10.1007/s10551-015-2672-7 ;CODEN: JBUEDJFull text available |
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17 |
Material Type: Article
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Linking brand attitude to word-of-mouth and revisit intentions in the restaurant sectorBritish food journal (1966), 2021-12, Vol.123 (13), p.221-240 [Peer Reviewed Journal]Pantea Foroudi, Maria Palazzo and Asfia Sultana ;Pantea Foroudi, Maria Palazzo and Asfia Sultana. This work is published under https://creativecommons.org/licenses/by-nc/3.0/legalcode (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 0007-070X ;EISSN: 1758-4108 ;DOI: 10.1108/BFJ-11-2020-1008Full text available |
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18 |
Material Type: Article
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Examining the antecedents and consequences of brand experience dimensions: implications for branding strategyJournal of Asia business studies, 2020-06, Vol.14 (4), p.505-524 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited 2020 ;ISSN: 1558-7894 ;EISSN: 1559-2243 ;DOI: 10.1108/JABS-01-2019-0020Full text available |
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19 |
Material Type: Article
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Measuring brand association strength with EEG: A single-trial N400 ERP studyPloS one, 2019-06, Vol.14 (6), p.e0217125-e0217125 [Peer Reviewed Journal]COPYRIGHT 2019 Public Library of Science ;COPYRIGHT 2019 Public Library of Science ;2019 Camarrone, Van Hulle. This is an open access article distributed under the terms of the Creative Commons Attribution License: http://creativecommons.org/licenses/by/4.0/ (the “License”), which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited. Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;2019 Camarrone, Van Hulle 2019 Camarrone, Van Hulle ;ISSN: 1932-6203 ;EISSN: 1932-6203 ;DOI: 10.1371/journal.pone.0217125 ;PMID: 31181083Full text available |
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20 |
Material Type: Article
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Promoting consumer loyalty and resilience to negative information through brand identity sub-components: an empirical investigation in the luxury electronics goodsJournal of Islamic marketing, 2021-01, Vol.12 (9), p.1820-1834 [Peer Reviewed Journal]Emerald Publishing Limited 2020 ;ISSN: 1759-0833 ;EISSN: 1759-0841 ;DOI: 10.1108/JIMA-02-2020-0056Full text available |