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Results 1 - 20 of 34,416  for All Library Resources

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1
The evolution of brand management thinking over the last 25 years as recorded in the Journal of Product and Brand Management
The evolution of brand management thinking over the last 25 years as recorded in the Journal of Product and Brand Management
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Article 		Add to My Research

The evolution of brand management thinking over the last 25 years as recorded in the Journal of Product and Brand Management

The journal of product & brand management, 2017-01, Vol.26 (1), p.2-12 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited 2017 ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/JPBM-01-2017-1398

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2
Responsible brands vs active brands? An examination of brand personality on brand awareness, brand trust, and brand loyalty
Responsible brands vs active brands? An examination of brand personality on brand awareness, brand trust, and brand loyalty
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Article 		Add to My Research

Responsible brands vs active brands? An examination of brand personality on brand awareness, brand trust, and brand loyalty

Marketing intelligence & planning, 2017-01, Vol.35 (2), p.166-179

Emerald Publishing Limited ;Emerald Publishing Limited 2017 ;ISSN: 0263-4503 ;EISSN: 1758-8049 ;DOI: 10.1108/MIP-04-2016-0064

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3
Brand authenticity: model development and empirical testing
Brand authenticity: model development and empirical testing
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Brand authenticity: model development and empirical testing

The journal of product & brand management, 2014-05, Vol.23 (3), p.192-199 [Peer Reviewed Journal]

Emerald Group Publishing Limited ;Emerald Group Publishing Limited 2014 ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/JPBM-06-2013-0339

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4
Understanding the interplay between brand and innovation management: findings and future research directions
Understanding the interplay between brand and innovation management: findings and future research directions
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Article 		Add to My Research

Understanding the interplay between brand and innovation management: findings and future research directions

Journal of the Academy of Marketing Science, 2015-09, Vol.43 (5), p.548-557 [Peer Reviewed Journal]

Academy of Marketing Science 2015 ;COPYRIGHT 2015 Springer ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-015-0445-6 ;CODEN: JAMSDE

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5
Antecedents of Green Brand Equity: An Integrated Approach
Antecedents of Green Brand Equity: An Integrated Approach
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Antecedents of Green Brand Equity: An Integrated Approach

Journal of business ethics, 2014-05, Vol.121 (2), p.203-215 [Peer Reviewed Journal]

Springer Science+Business Media 2014 ;Springer Science+Business Media Dordrecht 2013 ;Springer Science+Business Media Dordrecht 2014 ;ISSN: 0167-4544 ;EISSN: 1573-0697 ;DOI: 10.1007/s10551-013-1689-z ;CODEN: JBUEDJ

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6
Brand love: development and validation of a practical scale
Brand love: development and validation of a practical scale
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Brand love: development and validation of a practical scale

Marketing letters, 2017-03, Vol.28 (1), p.1-14 [Peer Reviewed Journal]

Springer Science+Business Media 2017 ;Springer Science+Business Media New York 2016 ;Marketing Letters is a copyright of Springer, 2017. ;ISSN: 0923-0645 ;EISSN: 1573-059X ;DOI: 10.1007/s11002-016-9406-1

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7
Determinants and outcomes of brand hate
Determinants and outcomes of brand hate
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Determinants and outcomes of brand hate

The journal of product & brand management, 2017-01, Vol.26 (1), p.13-25 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited 2017 ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/JPBM-01-2016-1070

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8
Brand Naming: The Complete Guide to Creating a Name for Your Company, Product, or Service
Brand Naming: The Complete Guide to Creating a Name for Your Company, Product, or Service
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Book 		Add to My Research

Brand Naming: The Complete Guide to Creating a Name for Your Company, Product, or Service

ISBN: 9781637421550 ;ISBN: 1637421559 ;EISBN: 9781637421567 ;EISBN: 1637421567 ;OCLC: 1287679210

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9
The influence of brand experience on brand authenticity and brand love: an empirical study from Asian consumers’ perspective
The influence of brand experience on brand authenticity and brand love: an empirical study from Asian consumers’ perspective
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The influence of brand experience on brand authenticity and brand love: an empirical study from Asian consumers’ perspective

Asia Pacific journal of marketing and logistics, 2021-04, Vol.33 (5), p.1123-1138 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited 2020 ;ISSN: 1355-5855 ;EISSN: 1758-4248 ;DOI: 10.1108/APJML-02-2020-0123

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10
Managing brands and customer engagement in online brand communities
Managing brands and customer engagement in online brand communities
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Article 		Add to My Research

Managing brands and customer engagement in online brand communities

Journal of service management, 2013-06, Vol.24 (3), p.223-244 [Peer Reviewed Journal]

Emerald Group Publishing Limited ;ISSN: 1757-5818 ;EISSN: 1757-5826 ;DOI: 10.1108/09564231311326978

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11
Unpacking brand loyalty in retailing: a three-dimensional approach to customer–brand relationships
Unpacking brand loyalty in retailing: a three-dimensional approach to customer–brand relationships
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Unpacking brand loyalty in retailing: a three-dimensional approach to customer–brand relationships

International journal of retail & distribution management, 2021-01, Vol.49 (2), p.204-222 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited 2020 ;Distributed under a Creative Commons Attribution 4.0 International License ;ISSN: 0959-0552 ;EISSN: 1758-6690 ;DOI: 10.1108/IJRDM-03-2020-0115

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12
Two studies of consequences and actionable antecedents of brand love
Two studies of consequences and actionable antecedents of brand love
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Two studies of consequences and actionable antecedents of brand love

The journal of brand management, 2010-06, Vol.17 (7), p.504-518 [Peer Reviewed Journal]

Palgrave Macmillan, a division of Macmillan Publishers Ltd 2010 ;COPYRIGHT 2010 Palgrave Macmillan, a Division of Macmillan Publishers Ltd. (Springer) ;ISSN: 1350-231X ;ISSN: 1479-1803 ;EISSN: 1479-1803 ;DOI: 10.1057/bm.2010.6

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13
Chinese brand-individual values congruity and willingness of consumers from other countries to use positive word of mouth
Chinese brand-individual values congruity and willingness of consumers from other countries to use positive word of mouth
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Article 		Add to My Research

Chinese brand-individual values congruity and willingness of consumers from other countries to use positive word of mouth

Social behavior and personality, 2020-08, Vol.48 (8), p.1-14 [Peer Reviewed Journal]

COPYRIGHT 2020 Scientific Journal Publishers, Ltd. ;COPYRIGHT 2020 Scientific Journal Publishers, Ltd. ;Copyright Scientific Journal Publishers Ltd 2020 ;ISSN: 0301-2212 ;EISSN: 1179-6391 ;DOI: 10.2224/sbp.8899

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14
The Role of Self-Definitional Principles in Consumer Identification with a Socially Responsible Company
The Role of Self-Definitional Principles in Consumer Identification with a Socially Responsible Company
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Article 		Add to My Research

The Role of Self-Definitional Principles in Consumer Identification with a Socially Responsible Company

Journal of business ethics, 2009-11, Vol.89 (4), p.547-564 [Peer Reviewed Journal]

Copyright 2009 Springer ;Springer Science+Business Media B.V. 2009 ;ISSN: 0167-4544 ;EISSN: 1573-0697 ;DOI: 10.1007/s10551-008-0016-6 ;CODEN: JBUEDJ

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15
Do Customer Perceptions of Corporate Services Brand Ethicality Improve Brand Equity? Considering the Roles of Brand Heritage, Brand Image, and Recognition Benefits
Do Customer Perceptions of Corporate Services Brand Ethicality Improve Brand Equity? Considering the Roles of Brand Heritage, Brand Image, and Recognition Benefits
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Article 		Add to My Research

Do Customer Perceptions of Corporate Services Brand Ethicality Improve Brand Equity? Considering the Roles of Brand Heritage, Brand Image, and Recognition Benefits

Journal of business ethics, 2019-01, Vol.154 (2), p.441-459 [Peer Reviewed Journal]

Springer Nature B.V. 2019 ;Springer Science+Business Media Dordrecht 2017 ;Journal of Business Ethics is a copyright of Springer, (2017). All Rights Reserved. ;ISSN: 0167-4544 ;EISSN: 1573-0697 ;DOI: 10.1007/s10551-017-3455-0

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16
Brand credibility and marketplace globalization: The role of perceived brand globalness and localness
Brand credibility and marketplace globalization: The role of perceived brand globalness and localness
Material Type:
Article 		Add to My Research

Brand credibility and marketplace globalization: The role of perceived brand globalness and localness

Journal of international business studies, 2021-10, Vol.52 (8), p.1559-1590 [Peer Reviewed Journal]

Academy of International Business 2020 ;Academy of International Business 2020. ;ISSN: 0047-2506 ;EISSN: 1478-6990 ;DOI: 10.1057/s41267-020-00312-2

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17
Is brand activism an emotional affair? The role of moral emotions in consumer responses to brand activism
Is brand activism an emotional affair? The role of moral emotions in consumer responses to brand activism
Material Type:
Article 		Add to My Research

Is brand activism an emotional affair? The role of moral emotions in consumer responses to brand activism

The journal of brand management, 2024-03, Vol.31 (2), p.168-192 [Peer Reviewed Journal]

The Author(s) 2023 ;ISSN: 1350-231X ;EISSN: 1479-1803 ;DOI: 10.1057/s41262-023-00326-9

Digital Resources/Online E-Resources

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18
Developing and testing a typology of brand benefit differentiation
Developing and testing a typology of brand benefit differentiation
Material Type:
Article 		Add to My Research

Developing and testing a typology of brand benefit differentiation

The journal of product & brand management, 2022-02, Vol.31 (2), p.238-251 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited 2021 ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/JPBM-06-2019-2412

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19
What Makes Restaurant Employees Become Brand Citizens?
What Makes Restaurant Employees Become Brand Citizens?
Material Type:
Article 		Add to My Research

What Makes Restaurant Employees Become Brand Citizens?

Social behavior and personality, 2022-06, Vol.50 (6), p.87-95 [Peer Reviewed Journal]

Copyright Scientific Journal Publishers Ltd 2022 ;ISSN: 0301-2212 ;EISSN: 1179-6391 ;DOI: 10.2224/sbp.11575

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20
Celebrity endorsement, brand credibility and brand equity
Celebrity endorsement, brand credibility and brand equity
Material Type:
Article 		Add to My Research

Celebrity endorsement, brand credibility and brand equity

European journal of marketing, 2011-05, Vol.45 (6), p.882-909 [Peer Reviewed Journal]

Emerald Group Publishing Limited ;Copyright Emerald Group Publishing Limited 2011 ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/03090561111119958

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