Result Number | Material Type | Add to My Shelf Action | Record Details and Options |
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1 |
Material Type: Reference
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Sport Brands and ConsumersThe SAGE Handbook of Sport Management, 2016, p.345-367SAGE Publications Ltd 2016 ;ISBN: 1473902436 ;ISBN: 9781473902435 ;EISBN: 1473959225 ;EISBN: 9781473959224Full text available |
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2 |
Material Type: Reference
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The Perception of SafetySafety Culture : An Innovative Leadership Approach, 2014, p.3-21EISBN: 0123972175 ;EISBN: 9780123972170Full text available |
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3 |
Material Type: Reference
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Your Desktop Experience is not Your Mobile ExperienceMobile User Experience: Patterns to Make Sense of it All, 2014, p.11-17EISBN: 9780124114906 ;EISBN: 0124114903Full text available |
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4 |
Material Type: Reference
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Strategic Branding Process60-Minute Brand Strategist : The Essential Brand Book for Marketing Professionals, 2013, p.175-211EISBN: 1118659961 ;EISBN: 9781118659960Full text available |
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5 |
Material Type: Reference
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Strategic Positioning and BrandsSocial Marketing and Social Change : Strategies and Tools for Health, Well-Being, and the Environment, 2013, p.267EISBN: 111823524X ;EISBN: 9781118235249Full text available |
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6 |
Material Type: Reference
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Branding in a Postmodern Culture60-Minute Brand Strategist : The Essential Brand Book for Marketing Professionals, 2013, p.39-53EISBN: 1118659961 ;EISBN: 9781118659960Full text available |
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7 |
Material Type: Reference
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Strategic Brand Audit60-Minute Brand Strategist : The Essential Brand Book for Marketing Professionals, 2013, p.221-229EISBN: 1118659961 ;EISBN: 9781118659960Full text available |
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8 |
Material Type: Reference
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Strategic Branding Assessment60-Minute Brand Strategist : The Essential Brand Book for Marketing Professionals, 2013, p.213-219EISBN: 1118659961 ;EISBN: 9781118659960Full text available |
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9 |
Material Type: Reference
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All about Brands60-Minute Brand Strategist : The Essential Brand Book for Marketing Professionals, 2013, p.1-37EISBN: 1118659961 ;EISBN: 9781118659960Full text available |
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10 |
Material Type: Reference
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Measuring the Success of Your EventEvent Management for Dummies, 2013, p.279EISBN: 1118591100 ;EISBN: 9781118591109Full text available |
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11 |
Material Type: Reference
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Win the HeartWin the Heart : How to Create a Culture of Full Engagement, 2019, p.123-130EISBN: 1523099895 ;EISBN: 9781523099894Full text available |
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12 |
Material Type: Reference
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City Branding as a Governance StrategyThe SAGE Handbook of New Urban Studies, 2017, p.92-105SAGE Publications Ltd 2017 ;ISBN: 9781412912655 ;ISBN: 1412912652 ;EISBN: 9781526421630 ;EISBN: 1526421631Full text available |
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13 |
Material Type: Reference
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Getting Down to the Nitty-Gritty: Why, Who, and WhatWhat Customers Crave : How to Create Relevant and Memorable Experiences at Every Touchpoint, 2017, p.81-103EISBN: 0814437826 ;EISBN: 9780814437827Full text available |
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14 |
Material Type: Reference
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Brand Leadership60-Minute Brand Strategist : The Essential Brand Book for Marketing Professionals, 2013, p.127-141EISBN: 1118659961 ;EISBN: 9781118659960Full text available |
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15 |
Material Type: Reference
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Strategic Perspectives of Branding60-Minute Brand Strategist : The Essential Brand Book for Marketing Professionals, 2013, p.55-83EISBN: 1118659961 ;EISBN: 9781118659960Full text available |
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16 |
Material Type: Reference
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My Leadership Impact—My InfluenceIs My School a Better School BECAUSE I Lead It?, 2018, p.17-25EISBN: 1416626913 ;EISBN: 9781416626916Full text available |
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17 |
Material Type: Reference
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Sport Sponsorship and EndorsementsThe SAGE Handbook of Sport Management, 2016, p.368-382SAGE Publications Ltd 2016 ;ISBN: 1473902436 ;ISBN: 9781473902435 ;EISBN: 1473959225 ;EISBN: 9781473959224Full text available |
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18 |
Material Type: Reference
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Perspectives: Looking into the Future of Budgeting Strategies in Sponsored Search AuctionsBudget Constraints and Optimization in Sponsored Search Auctions, 2014, p.191-195EISBN: 9780124115040 ;EISBN: 0124115047Full text available |
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19 |
Material Type: Reference
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Case Study: XONEXThe Digital Crown: Winning at Content on the Web, 2014, p.65EISBN: 0124076572 ;EISBN: 9780124076570Full text available |
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20 |
Material Type: Reference
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Star-as-BrandHollywood Stardom, 2013, p.64EISBN: 9781118321669 ;EISBN: 1118321669Full text available |