Result Number | Material Type | Add to My Shelf Action | Record Details and Options |
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1 |
Material Type: Article
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Identification of key elements of university brand in brand formation and management existing modelsВестник университета, 2024-03 (2), p.41-51 [Peer Reviewed Journal]ISSN: 1816-4277 ;EISSN: 2686-8415 ;DOI: 10.26425/1816-4277-2024-2-41-51Full text available |
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2 |
Material Type: Article
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Research of the concept of polysensory branding and the possibilities of its adaptation to the web communication environmentE-management (Moscow, Russia), 2023-04, Vol.6 (1), p.71-80 [Peer Reviewed Journal]ISSN: 2658-3445 ;EISSN: 2686-8407 ;DOI: 10.26425/2658-3445-2023-6-1-71-80Full text available |
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3 |
Material Type: Article
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Competitiveness of city geo-brand assessment: selecting the research methodologyВестник университета, 2023-07, Vol.1 (6), p.29-38 [Peer Reviewed Journal]ISSN: 1816-4277 ;EISSN: 2686-8415 ;DOI: 10.26425/1816-4277-2023-6-29-38Full text available |
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4 |
Material Type: Article
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Theoretical and methodological aspects of personal brand formation in the digital environmentCifrovaâ sociologiâ, 2021-08, Vol.4 (2), p.44-54 [Peer Reviewed Journal]ISSN: 2658-347X ;EISSN: 2713-1653 ;DOI: 10.26425/2658-347X-2021-4-2-44-54Full text available |
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5 |
Material Type: Article
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Regional brand: the essence and formation modelВестник университета, 2024-03 (1), p.80-88 [Peer Reviewed Journal]ISSN: 1816-4277 ;EISSN: 2686-8415 ;DOI: 10.26425/1816-4277-2024-1-80-88Full text available |
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6 |
Material Type: Article
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The use of cartoon characters in brand advertising communicationsCifrovaâ sociologiâ, 2023-04, Vol.6 (1), p.29-38 [Peer Reviewed Journal]ISSN: 2658-347X ;EISSN: 2713-1653 ;DOI: 10.26425/2658-347X-2023-6-1-29-38Full text available |
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7 |
Material Type: Article
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Situational and communication content in the framework of SMM brand promotion in social networksCifrovaâ sociologiâ, 2023-06, Vol.6 (2), p.4-11 [Peer Reviewed Journal]ISSN: 2658-347X ;EISSN: 2713-1653 ;DOI: 10.26425/2658-347X-2023-6-2-4-11Full text available |
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8 |
Material Type: Article
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Publishing Brand and Its Communication PotentialBibliosfera : zhurnal po bibliotekovedenii͡u︡, bibliografovedenii͡u︡, knigovedenii͡u︡ i informatike, 2023-10 (3), p.5-11 [Peer Reviewed Journal]ISSN: 1815-3186 ;EISSN: 2712-7931 ;DOI: 10.20913/10.20913/1815-3186-2023-3-5-11Digital Resources/Online E-Resources |
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9 |
Material Type: Article
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Brand Loyalty and Economic Nationalism of Russian ConsumersSocialʹnaâ Psihologiâ i Obŝestvo, 2020-01, Vol.11 (4), p.198-213 [Peer Reviewed Journal]ISSN: 2221-1527 ;EISSN: 2311-7052 ;DOI: 10.17759/sps.2020110414Full text available |
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10 |
Material Type: Article
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The role of digital technologies in increasing the competitiveness of branded productsВестник университета, 2023-02, Vol.1 (12), p.14-21 [Peer Reviewed Journal]ISSN: 1816-4277 ;EISSN: 2686-8415 ;DOI: 10.26425/1816-4277-2022-12-14-21Full text available |
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11 |
Material Type: Article
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THE RESEARCH OF SEMANTIC SPACE OF BRANDВестник университета, 2019-02 (1), p.179-187 [Peer Reviewed Journal]ISSN: 1816-4277Full text available |
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12 |
Material Type: Article
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Corporate book publications in the corporate culture systemBibliosfera : zhurnal po bibliotekovedenii͡u︡, bibliografovedenii͡u︡, knigovedenii͡u︡ i informatike, 2018-12 (4), p.32-37 [Peer Reviewed Journal]ISSN: 1815-3186 ;EISSN: 2712-7931 ;DOI: 10.20913/1815-3186-2018-4-32-37Digital Resources/Online E-Resources |
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13 |
Material Type: Article
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Marketing Communication Barriers and How to Overcome ThemTehnika i tehnologiâ piŝevyh proizvodstv (Online), 2023-06, Vol.53 (2), p.294-308 [Peer Reviewed Journal]ISSN: 2074-9414 ;EISSN: 2313-1748 ;DOI: 10.21603/2074-9414-2023-2-2433Full text available |
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14 |
Material Type: Article
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Specifics of Brand as Linguocultural Unit (Tula Text of Culture)Nauc̆nyj dialog (Online), 2023-05, Vol.12 (4), p.261-278 [Peer Reviewed Journal]ISSN: 2225-756X ;EISSN: 2227-1295 ;DOI: 10.24224/2227-1295-2023-12-4-261-278Full text available |
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15 |
Material Type: Article
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INFLUENCE OF ORGANIZATIONAL CULTURE ON CORPORATE BRANDВестник университета, 2020-04 (2), p.5-11 [Peer Reviewed Journal]ISSN: 1816-4277 ;EISSN: 2686-8415 ;DOI: 10.26425/1816-4277-2020-2-5-11Full text available |
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16 |
Material Type: Article
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THE RESEARCH OF SEMANTIC SPACE OF BRANDВестник университета, 2017-01 (1), p.179-187 [Peer Reviewed Journal]ISSN: 1816-4277 ;EISSN: 2686-8415Digital Resources/Online E-Resources |
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17 |
Material Type: Article
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The Impact of Brand Equity Assets on Consumer Preference for Foreign Brands in Bosnia and HerzegovinaEuropean researcher, 2014-09, Vol.81 (8-2), p.1514-1522 [Peer Reviewed Journal]ISSN: 2219-8229 ;EISSN: 2224-0136 ;DOI: 10.13187/er.2014.81.1514Full text available |
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18 |
Material Type: Article
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Business diplomacy influence on multinational corporations’ foreign economic activity processesВестник университета, 2024-03 (2), p.5-15 [Peer Reviewed Journal]ISSN: 1816-4277 ;EISSN: 2686-8415 ;DOI: 10.26425/1816-4277-2024-2-5-15Full text available |
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19 |
Material Type: Article
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Brand essense: elements and added valueE-management (Moscow, Russia), 2021-04, Vol.4 (1), p.58-67 [Peer Reviewed Journal]ISSN: 2658-3445 ;EISSN: 2686-8407 ;DOI: 10.26425/2658-3445-2021-4-1-58-67Full text available |
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20 |
Material Type: Article
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Analysis of consumer behaviour variables influencing the adoption of mobile bankingUpravlenec (Online), 2023-03, Vol.14 (1), p.60-73 [Peer Reviewed Journal]ISSN: 2218-5003 ;EISSN: 2686-7923 ;DOI: 10.29141/2218-5003-2023-14-1-5Full text available |