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Results 1 - 20 of 357  for All Library Resources

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1
The role of social status of brand equity on customer invocations the brand of equatic complexes
The role of social status of brand equity on customer invocations the brand of equatic complexes
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The role of social status of brand equity on customer invocations the brand of equatic complexes

مطالعات راهبردی جامعه‌شناختی در ورزش, 2022-09, Vol.2 (3) [Peer Reviewed Journal]

ISSN: 2821-109X ;EISSN: 2820-8943 ;DOI: 10.30486/4s.2022.1957642.1041

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2
Study of the Effect of Brand Equity Drivers on University Brand Resonance (Case Study:Amir Kabir university, Sharif university, Tarbiat Modares university, Tehran university)
Study of the Effect of Brand Equity Drivers on University Brand Resonance (Case Study:Amir Kabir university, Sharif university, Tarbiat Modares university, Tehran university)
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Study of the Effect of Brand Equity Drivers on University Brand Resonance (Case Study:Amir Kabir university, Sharif university, Tarbiat Modares university, Tehran university)

New marketing research journal, 2015-06, Vol.5 (1), p.169-182

ISSN: 2228-7744

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3
The effect of brand prestige, brand differentiation, brand experiences, brand social benefits on brand productivity through brand attractiveness and Customer brand identification (Case study of Tabriz leather)
The effect of brand prestige, brand differentiation, brand experiences, brand social benefits on brand productivity through brand attractiveness and Customer brand identification (Case study of Tabriz leather)
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The effect of brand prestige, brand differentiation, brand experiences, brand social benefits on brand productivity through brand attractiveness and Customer brand identification (Case study of Tabriz leather)

Mudīriyyat-i bahrahvarī, 2020-03, Vol.14 (1(52)بهار), p.117-142 [Peer Reviewed Journal]

ISSN: 2716-9979 ;EISSN: 2476-7298 ;DOI: 10.30495/qjopm.2020.1864088.2398

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4
The effect of brand psychological characteristics on customer delight in the purchase process
The effect of brand psychological characteristics on customer delight in the purchase process
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The effect of brand psychological characteristics on customer delight in the purchase process

مجله علوم روانشناختی, 2023-10, Vol.22 (127), p.1435-1448 [Peer Reviewed Journal]

ISSN: 1735-7462 ;EISSN: 2676-6639

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5
A Model of Destination Brand Promotion
A Model of Destination Brand Promotion
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A Model of Destination Brand Promotion

Muṭālaʻāt-i mudīrīyat-i gardishgarī (Online), 2022-03, Vol.17 (57), p.207-237 [Peer Reviewed Journal]

ISSN: 2322-3294 ;EISSN: 2476-597X ;DOI: 10.22054/tms.2022.64705.2645

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6
Investigating the effect of social media marketing on brand loyalty with the mediating role of trust and brand equity(Case study: Bank Mellat Isfahan branches)
Investigating the effect of social media marketing on brand loyalty with the mediating role of trust and brand equity(Case study: Bank Mellat Isfahan branches)
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Investigating the effect of social media marketing on brand loyalty with the mediating role of trust and brand equity(Case study: Bank Mellat Isfahan branches)

ارزش آفرینی در مدیریت کسب و کار, 2022-02, Vol.1 (2), p.39-57 [Peer Reviewed Journal]

EISSN: 2980-8359 ;DOI: 10.22034/jbme.2022.332561.1016

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7
The Effect of Destination Brand Experience on Tourist Citizenship Behavior: With Emphasis on the Role of Tourism Destination Brand Attitude, Passion and Commitment (Case Study: Isfahan)
The Effect of Destination Brand Experience on Tourist Citizenship Behavior: With Emphasis on the Role of Tourism Destination Brand Attitude, Passion and Commitment (Case Study: Isfahan)
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The Effect of Destination Brand Experience on Tourist Citizenship Behavior: With Emphasis on the Role of Tourism Destination Brand Attitude, Passion and Commitment (Case Study: Isfahan)

Muṭālaʻāt-i mudīrīyat-i gardishgarī (Online), 2021-06, Vol.16 (54), p.95-126 [Peer Reviewed Journal]

ISSN: 2322-3294 ;EISSN: 2476-597X ;DOI: 10.22054/tms.2021.12789

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8
Mapping the Client’s Brand Associations Networks Using Brand Concept Map (BCM) Method. Case of Iranian Research Institute for Information Science and Technology (IranDoc)
Mapping the Client’s Brand Associations Networks Using Brand Concept Map (BCM) Method. Case of Iranian Research Institute for Information Science and Technology (IranDoc)
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Mapping the Client’s Brand Associations Networks Using Brand Concept Map (BCM) Method. Case of Iranian Research Institute for Information Science and Technology (IranDoc)

Pizhūhishnāmah-i pardāzish va mudiriyyat-i iṭṭilāʻāt (Online), 2018-12, Vol.34 (1), p.207-244 [Peer Reviewed Journal]

ISSN: 2251-8223 ;EISSN: 2251-8231

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9
The Impact of Brand-Oriented Strategy on Brand Performance with Emphasis on Brand Identity Intervention
The Impact of Brand-Oriented Strategy on Brand Performance with Emphasis on Brand Identity Intervention
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The Impact of Brand-Oriented Strategy on Brand Performance with Emphasis on Brand Identity Intervention

Muṭālaʻāt-i mudīrīyat- rāhburdī, 2019-08, Vol.10 (38), p.99-121 [Peer Reviewed Journal]

ISSN: 2228-6853 ;EISSN: 2676-6744

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10
Explaining the Interaction of Tourism brand equity and Urban Landscape from the Perspective of Foreign Tourists (case study: Isfahan Metropolis)
Explaining the Interaction of Tourism brand equity and Urban Landscape from the Perspective of Foreign Tourists (case study: Isfahan Metropolis)
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Explaining the Interaction of Tourism brand equity and Urban Landscape from the Perspective of Foreign Tourists (case study: Isfahan Metropolis)

Muṭālaʻāt-i mudīrīyat-i gardishgarī (Online), 2021-03, Vol.16 (53), p.173-200 [Peer Reviewed Journal]

ISSN: 2322-3294 ;EISSN: 2476-597X ;DOI: 10.22054/tms.2021.57888.2466

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11
Exploration of Factors Affecting the Development in Employer Brand Using Q Method (Case Study: Defense Universities)
Exploration of Factors Affecting the Development in Employer Brand Using Q Method (Case Study: Defense Universities)
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Exploration of Factors Affecting the Development in Employer Brand Using Q Method (Case Study: Defense Universities)

مطالعات منابع انسانی, 2022-04, Vol.12 (1), p.107-130 [Peer Reviewed Journal]

EISSN: 2783-0624 ;DOI: 10.22034/jhrs.2022.150419

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12
The Effect of Branding on Attracting International Students with the Mediating of Satisfaction and Loyalty of Brand in Higher Education
The Effect of Branding on Attracting International Students with the Mediating of Satisfaction and Loyalty of Brand in Higher Education
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The Effect of Branding on Attracting International Students with the Mediating of Satisfaction and Loyalty of Brand in Higher Education

Pizhūhish/hā-yi mudīriyyat-i ̒umūmī (Online), 2020-08, Vol.13 (48), p.265-292 [Peer Reviewed Journal]

ISSN: 2538-3418 ;EISSN: 2676-7880 ;DOI: 10.22111/jmr.2020.31759.4800

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13
Validation of Brand Citizenship Behavior Development Model in Medical Tourism Employees
Validation of Brand Citizenship Behavior Development Model in Medical Tourism Employees
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Validation of Brand Citizenship Behavior Development Model in Medical Tourism Employees

Rāhburdhā-yi mudīriyyat dar niẓām-i salāmat, 2023-12, Vol.8 (3), p.276-292 [Peer Reviewed Journal]

ISSN: 2476-6879 ;EISSN: 2538-1563 ;DOI: 10.18502/mshsj.v8i3.14466

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14
Designing a clothing brand identity model for women: Qualitative content analysis
Designing a clothing brand identity model for women: Qualitative content analysis
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Designing a clothing brand identity model for women: Qualitative content analysis

Faṣlnāmah-i zan va jāmiʹah (Online), 2021-10, Vol.12 (47), p.117-134 [Peer Reviewed Journal]

ISSN: 2008-8566 ;EISSN: 2783-3194 ;DOI: 10.30495/jzvj.2021.25624.3324

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15
Modeling the effect of brand nostalgia on loyalty in tourist travel decision (( tourism in Mashhad
Modeling the effect of brand nostalgia on loyalty in tourist travel decision (( tourism in Mashhad
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Modeling the effect of brand nostalgia on loyalty in tourist travel decision (( tourism in Mashhad

Muṭālaʻāt-i mudīrīyat-i gardishgarī (Online), 2021-06, Vol.16 (54), p.347-374 [Peer Reviewed Journal]

ISSN: 2322-3294 ;EISSN: 2476-597X ;DOI: 10.22054/tms.2021.12796

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16
Mapping IranDoc Brand Associations Network from the Stakeholders’ Viewpoint
Mapping IranDoc Brand Associations Network from the Stakeholders’ Viewpoint
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Mapping IranDoc Brand Associations Network from the Stakeholders’ Viewpoint

Pizhūhishnāmah-i pardāzish va mudiriyyat-i iṭṭilāʻāt (Online), 2021-12, Vol.37 (2), p.363-385 [Peer Reviewed Journal]

ISSN: 2251-8223 ;EISSN: 2251-8231

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17
Model of brand value creation in Brand-oriented with an emphasis on service quality
Model of brand value creation in Brand-oriented with an emphasis on service quality
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Model of brand value creation in Brand-oriented with an emphasis on service quality

Muṭālaʻāt-i mudīrīyat- rāhburdī, 2019-11, Vol.10 (39), p.121-151 [Peer Reviewed Journal]

ISSN: 2228-6853 ;EISSN: 2676-6744

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18
Measuring Employer Brand
Measuring Employer Brand
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Measuring Employer Brand

Muṭāliʻāt-i mudīriyyat-i bihbūd va taḥavvul (Online), 2019-04, Vol.28 (91), p.139-161 [Peer Reviewed Journal]

ISSN: 2251-8037 ;EISSN: 2476-5988 ;DOI: 10.22054/jmsd.2019.9664

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19
Branding of private banks with a focus on consumer behavior and emotional commitment
Branding of private banks with a focus on consumer behavior and emotional commitment
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Branding of private banks with a focus on consumer behavior and emotional commitment

ارزش آفرینی در مدیریت کسب و کار, 2021-11, Vol.1 (1), p.119-137 [Peer Reviewed Journal]

EISSN: 2980-8359 ;DOI: 10.22034/jbme.2022.313200.1003

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20
The Impact of the Corporate Social Responsibility on Customer Satisfaction through the Awareness and Reputation of Brands and Trust in them
The Impact of the Corporate Social Responsibility on Customer Satisfaction through the Awareness and Reputation of Brands and Trust in them
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The Impact of the Corporate Social Responsibility on Customer Satisfaction through the Awareness and Reputation of Brands and Trust in them

کاوش‌های مدیریت بازرگانی, 2021-08, Vol.13 (25), p.235-260 [Peer Reviewed Journal]

ISSN: 2645-386X ;EISSN: 2645-3878 ;DOI: 10.22034/jbar.2021.1590

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