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1	Material Type: Article	The Impact of Brand Knowledge on Consumers of Different Genders and from Different Cultures Asia Pacific Management Review, 2014-03, Vol.19 (1), p.047-059 [Peer Reviewed Journal] Copyright National Cheng Kung University, College of Management Mar 2014 ;ISSN: 1029-3132 ;EISSN: 2589-8213 ;DOI: 10.6126/APMR.2014.19.1.03 Full text available View Online Details Recommendations Reviews Times Cited External Links Citations Cited by
2	Material Type: Article	Exploring The Social Marketing Impacts of Virtual Brand Community Engagement Contemporary Management Research, 2018-08, Vol.14 (2), p.143-164 [Peer Reviewed Journal] Copyright Academy of Taiwan Information Systems Research Jun 2018 ;ISSN: 1813-5498 ;EISSN: 1813-5498 ;DOI: 10.7903/cmr.18086 Full text available View Online Details Recommendations Reviews Times Cited External Links Citations Cited by
3	Material Type: Article	Research on the Influence of Sports Consumers' Perception of Event Sponsorship on Sponsorship Brand Image-Based on Regulating Effects of Event Involvement Xi'an Tiyu Xueyuan Xuebao, 2021-01 (6), p.705 [Peer Reviewed Journal] Copyright Xi'an Institute of Physical Education 2021 ;ISSN: 1001-747X ;DOI: 10.16063/j.cnki.issn1001-747x.2021.06.009 Full text available View Online Details Recommendations Reviews Times Cited External Links Citations Cited by
4	Material Type: Article	Using Brand Positioning to Enhance Consumers' Loyalty in Participatory Sport Event Soochow journal of economics and business, 2016-12 (93), p.025-052 Copyright Soochow University Dec 2016 ;ISSN: 0259-3769 Full text available View Online Details Recommendations Reviews Times Cited External Links Citations Cited by
5	Material Type: Article	Relationships among Brand Experience, Brand Personality, And Customer Experiential Value Contemporary Management Research, 2013-09, Vol.9 (3), p.247-262 [Peer Reviewed Journal] Copyright Academy of Taiwan Information Systems Research Sep 2013 ;ISSN: 1813-5498 ;EISSN: 1813-5498 ;DOI: 10.7903/cmr.11086 Full text available View Online Details Recommendations Reviews Times Cited External Links Citations Cited by
6	Material Type: Article	A Study of the Relationship among Brand Experiences, Self-Concept Congruence, Customer Satisfaction, and Brand Preference Contemporary Management Research, 2015-06, Vol.11 (2), p.097-115 [Peer Reviewed Journal] Copyright Academy of Taiwan Information Systems Research Jun 2015 ;ISSN: 1813-5498 ;EISSN: 1813-5498 ;DOI: 10.7903/cmr.12970 Full text available View Online Details Recommendations Reviews Times Cited External Links Citations Cited by
7	Material Type: Article	The Brand Authenticity Scale: Development and Validation Contemporary Management Research, 2018-12, Vol.14 (4), p.277-291 [Peer Reviewed Journal] Copyright Academy of Taiwan Information Systems Research Dec 2018 ;ISSN: 1813-5498 ;EISSN: 1813-5498 ;DOI: 10.7903/cmr.18581 Full text available View Online Details Recommendations Reviews Times Cited External Links Citations Cited by
8	Material Type: Article	The Relationship between Brand Experience, Brand Personality and Customer Loyalty International Journal of Business and Economics, 2017-12, Vol.16 (2), p.109-126 Copyright International Journal of Business and Economics 2017 ;ISSN: 1607-0704 ;EISSN: 1526-775X Full text available View Online Details Recommendations Reviews Times Cited External Links Citations Cited by
9	Material Type: Article	Building Internal Competencies, Capabilities, and Capacity to Deliver Great Customer Experiences International Journal of Business and Economics, 2017-12, Vol.16 (3), p.319-321 Copyright International Journal of Business and Economics 2017 ;ISSN: 1607-0704 ;EISSN: 1526-775X Full text available View Online Details Recommendations Reviews Times Cited External Links Citations Cited by
10	Material Type: Article	Building Internal Competencies Capabilities and Capacity to Deliver Great Customer Experiences International Journal of Business and Economics, 2017-12, Vol.16 (2), p.167-169 Copyright International Journal of Business and Economics 2017 ;ISSN: 1607-0704 ;EISSN: 1526-775X Full text available View Online Details Recommendations Reviews Times Cited External Links Citations Cited by
11	Material Type: Article	An Empirical Study of Authenticity Dimensions of Local Catering Brands and Its Influence Mechanism on Recommendation Intention in Tourism Context Redai dili, 2023-07, Vol.43 (7), p.1351-1363 ISSN: 1001-5221 ;DOI: 10.13284/j.cnki.rddl.003710 Digital Resources/Online E-Resources View Online Details Recommendations Reviews Times Cited External Links Citations Cited by
12	Material Type: Article	Consumer Ethnocentrism, Self-Image Congruence and Local Brand Preference: A Cross-National Examination Asia Pacific Management Review, 2013-03, Vol.18 (1), p.043-061 [Peer Reviewed Journal] Copyright National Cheng Kung University, College of Management Mar 2013 ;ISSN: 1029-3132 ;EISSN: 2589-8213 ;DOI: 10.6126/APMR.2013.18.1.03 Full text available View Online Details Recommendations Reviews Times Cited External Links Citations Cited by
13	Material Type: Article	Research on the Influence Mechanism of Show-Oriented Sports Consumer Loyalty under the Product Involvement Xi'an Tiyu Xueyuan Xuebao, 2020-01 (6), p.696 [Peer Reviewed Journal] Copyright Xi'an Institute of Physical Education 2020 ;ISSN: 1001-747X Full text available View Online Details Recommendations Reviews Times Cited External Links Citations Cited by
14	Material Type: Article	New Interpretation of "Gang Rou" in Chinese Wushu -Based on The Tactile Phenomenology Xi'an Tiyu Xueyuan Xuebao, 2019-01 (4) [Peer Reviewed Journal] Copyright Xi'an Institute of Physical Education 2019 ;ISSN: 1001-747X Full text available View Online Details Recommendations Reviews Times Cited External Links Citations Cited by
15	Material Type: Article	品牌差异化竞争策略研究:基于权力结构的视角管理工程学报, 2022, Vol.36 (2), p.73-85 Copyright © Wanfang Data Co. Ltd. All Rights Reserved. ;ISSN: 1004-6062 ;DOI: 10.13587/j.cnki.jieem.2022.02.007 Full text available View Online Details Recommendations Reviews Times Cited External Links Citations Cited by
16	Material Type: Article	Brand Relationship: Customer Value and Brand Love Tai Da Guan Li Lun Cong, 2012-12, Vol.23 (1), p.1 [Peer Reviewed Journal] ISSN: 1018-1601 ;EISSN: 2410-2490 ;DOI: 10.6226/NTURM2012.DEC.M12 Full text available View Online Details Recommendations Reviews Times Cited External Links Citations Cited by
17	Material Type: Article	A Dynamic Examination of Online Customer Gratitude and Trust Tai Da Guan Li Lun Cong, 2021-08, Vol.31 (2), p.1 [Peer Reviewed Journal] Copyright National Taiwan University Press, NTU College of Management Aug 2021 ;ISSN: 1018-1601 ;EISSN: 2410-2490 ;DOI: 10.6226/NTUMR.202108_31(2).0001 Full text available View Online Details Recommendations Reviews Times Cited External Links Citations Cited by
18	Material Type: Article	左乙拉西坦的国产仿制药替换治疗儿童癫痫的疗效及安全性研究中国当代儿科杂志, 2022-03, Vol.24 (3), p.285-289 Copyright © Wanfang Data Co. Ltd. All Rights Reserved. ;ISSN: 1008-8830 ;DOI: 10.7499/j.issn.1008-8830.2111033 Full text available View Online Details Recommendations Reviews Times Cited External Links Citations Cited by
19	Material Type: Article	Create the influence of official WeChat accounts “Zhendao” 地震科学进展, 2020-12, Vol.50 (12), p.34-38 [Peer Reviewed Journal] ISSN: 2096-7780 ;DOI: 10.3969/j.issn.2096-7780.2020.12.006 Full text available View Online Details Recommendations Reviews Times Cited External Links Citations Cited by
20	Material Type: Article	The Brand Inside: Fulfilling the Needs of the New Employee Generation to Create Brand Advocates International Journal of Business and Economics, 2018-09, Vol.17 (2), p.143-162 Copyright International Journal of Business and Economics 2018 ;ISSN: 1607-0704 ;EISSN: 1526-775X Full text available View Online Details Recommendations Reviews Times Cited External Links Citations Cited by

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Results 1 - 20 of 163 for All Library Resources

Copyright National Cheng Kung University, College of Management Mar 2014 ;ISSN: 1029-3132 ;EISSN: 2589-8213 ;DOI: 10.6126/APMR.2014.19.1.03

Copyright Academy of Taiwan Information Systems Research Jun 2018 ;ISSN: 1813-5498 ;EISSN: 1813-5498 ;DOI: 10.7903/cmr.18086

Copyright Xi'an Institute of Physical Education 2021 ;ISSN: 1001-747X ;DOI: 10.16063/j.cnki.issn1001-747x.2021.06.009

Copyright Soochow University Dec 2016 ;ISSN: 0259-3769

Copyright Academy of Taiwan Information Systems Research Sep 2013 ;ISSN: 1813-5498 ;EISSN: 1813-5498 ;DOI: 10.7903/cmr.11086

Copyright Academy of Taiwan Information Systems Research Jun 2015 ;ISSN: 1813-5498 ;EISSN: 1813-5498 ;DOI: 10.7903/cmr.12970

Copyright Academy of Taiwan Information Systems Research Dec 2018 ;ISSN: 1813-5498 ;EISSN: 1813-5498 ;DOI: 10.7903/cmr.18581

Copyright International Journal of Business and Economics 2017 ;ISSN: 1607-0704 ;EISSN: 1526-775X

Copyright International Journal of Business and Economics 2017 ;ISSN: 1607-0704 ;EISSN: 1526-775X

Copyright International Journal of Business and Economics 2017 ;ISSN: 1607-0704 ;EISSN: 1526-775X

ISSN: 1001-5221 ;DOI: 10.13284/j.cnki.rddl.003710

Copyright National Cheng Kung University, College of Management Mar 2013 ;ISSN: 1029-3132 ;EISSN: 2589-8213 ;DOI: 10.6126/APMR.2013.18.1.03

Copyright Xi'an Institute of Physical Education 2020 ;ISSN: 1001-747X

Copyright Xi'an Institute of Physical Education 2019 ;ISSN: 1001-747X

Copyright © Wanfang Data Co. Ltd. All Rights Reserved. ;ISSN: 1004-6062 ;DOI: 10.13587/j.cnki.jieem.2022.02.007

ISSN: 1018-1601 ;EISSN: 2410-2490 ;DOI: 10.6226/NTURM2012.DEC.M12

Copyright National Taiwan University Press, NTU College of Management Aug 2021 ;ISSN: 1018-1601 ;EISSN: 2410-2490 ;DOI: 10.6226/NTUMR.202108_31(2).0001

Copyright © Wanfang Data Co. Ltd. All Rights Reserved. ;ISSN: 1008-8830 ;DOI: 10.7499/j.issn.1008-8830.2111033

ISSN: 2096-7780 ;DOI: 10.3969/j.issn.2096-7780.2020.12.006

Copyright International Journal of Business and Economics 2018 ;ISSN: 1607-0704 ;EISSN: 1526-775X

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