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Results 1 - 20 of 8,040  for All Library Resources

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Result Number Material Type Add to My Shelf Action Record Details and Options
1
Responsible brands vs active brands? An examination of brand personality on brand awareness, brand trust, and brand loyalty
Responsible brands vs active brands? An examination of brand personality on brand awareness, brand trust, and brand loyalty
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Article 		Add to My Research

Responsible brands vs active brands? An examination of brand personality on brand awareness, brand trust, and brand loyalty

Marketing intelligence & planning, 2017-01, Vol.35 (2), p.166-179

Emerald Publishing Limited ;Emerald Publishing Limited 2017 ;ISSN: 0263-4503 ;EISSN: 1758-8049 ;DOI: 10.1108/MIP-04-2016-0064

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2
Understanding the interplay between brand and innovation management: findings and future research directions
Understanding the interplay between brand and innovation management: findings and future research directions
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Understanding the interplay between brand and innovation management: findings and future research directions

Journal of the Academy of Marketing Science, 2015-09, Vol.43 (5), p.548-557 [Peer Reviewed Journal]

Academy of Marketing Science 2015 ;COPYRIGHT 2015 Springer ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-015-0445-6 ;CODEN: JAMSDE

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3
Consumer emotional brand attachment with social media brands and social media brand equity
Consumer emotional brand attachment with social media brands and social media brand equity
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Consumer emotional brand attachment with social media brands and social media brand equity

European journal of marketing, 2019-07, Vol.53 (6), p.1176-1204 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited 2018 ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-09-2016-0511

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4
Antecedents of Green Brand Equity: An Integrated Approach
Antecedents of Green Brand Equity: An Integrated Approach
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Antecedents of Green Brand Equity: An Integrated Approach

Journal of business ethics, 2014-05, Vol.121 (2), p.203-215 [Peer Reviewed Journal]

Springer Science+Business Media 2014 ;Springer Science+Business Media Dordrecht 2013 ;Springer Science+Business Media Dordrecht 2014 ;ISSN: 0167-4544 ;EISSN: 1573-0697 ;DOI: 10.1007/s10551-013-1689-z ;CODEN: JBUEDJ

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5
Self-congruity, brand attitude, and brand loyalty: a study on luxury brands
Self-congruity, brand attitude, and brand loyalty: a study on luxury brands
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Self-congruity, brand attitude, and brand loyalty: a study on luxury brands

European journal of marketing, 2012-07, Vol.46 (7/8), p.922-937 [Peer Reviewed Journal]

Emerald Group Publishing Limited ;Copyright Emerald Group Publishing Limited 2012 ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/03090561211230098

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6
Reconciling the tension between consistency and relevance: design thinking as a mechanism for brand ambidexterity
Reconciling the tension between consistency and relevance: design thinking as a mechanism for brand ambidexterity
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Reconciling the tension between consistency and relevance: design thinking as a mechanism for brand ambidexterity

Journal of the Academy of Marketing Science, 2015-09, Vol.43 (5), p.589-609 [Peer Reviewed Journal]

Academy of Marketing Science 2015 ;COPYRIGHT 2015 Springer ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-015-0443-8 ;CODEN: JAMSDE

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7
Understanding customer brand engagement in brand communities: an application of psychological ownership theory and congruity theory
Understanding customer brand engagement in brand communities: an application of psychological ownership theory and congruity theory
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Understanding customer brand engagement in brand communities: an application of psychological ownership theory and congruity theory

European journal of marketing, 2021-04, Vol.55 (4), p.969-994 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited 2020 ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-04-2018-0290

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8
Avengers, assemble! A network-based contingency analysis of spillover effects in multi-brand alliances
Avengers, assemble! A network-based contingency analysis of spillover effects in multi-brand alliances
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Avengers, assemble! A network-based contingency analysis of spillover effects in multi-brand alliances

Journal of the Academy of Marketing Science, 2024-03, Vol.52 (2), p.449-469 [Peer Reviewed Journal]

The Author(s) 2023 ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-023-00957-z

Digital Resources/Online E-Resources

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9
Chinese brand-individual values congruity and willingness of consumers from other countries to use positive word of mouth
Chinese brand-individual values congruity and willingness of consumers from other countries to use positive word of mouth
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Article 		Add to My Research

Chinese brand-individual values congruity and willingness of consumers from other countries to use positive word of mouth

Social behavior and personality, 2020-08, Vol.48 (8), p.1-14 [Peer Reviewed Journal]

COPYRIGHT 2020 Scientific Journal Publishers, Ltd. ;COPYRIGHT 2020 Scientific Journal Publishers, Ltd. ;Copyright Scientific Journal Publishers Ltd 2020 ;ISSN: 0301-2212 ;EISSN: 1179-6391 ;DOI: 10.2224/sbp.8899

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10
The Role of Self-Definitional Principles in Consumer Identification with a Socially Responsible Company
The Role of Self-Definitional Principles in Consumer Identification with a Socially Responsible Company
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The Role of Self-Definitional Principles in Consumer Identification with a Socially Responsible Company

Journal of business ethics, 2009-11, Vol.89 (4), p.547-564 [Peer Reviewed Journal]

Copyright 2009 Springer ;Springer Science+Business Media B.V. 2009 ;ISSN: 0167-4544 ;EISSN: 1573-0697 ;DOI: 10.1007/s10551-008-0016-6 ;CODEN: JBUEDJ

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11
Do Customer Perceptions of Corporate Services Brand Ethicality Improve Brand Equity? Considering the Roles of Brand Heritage, Brand Image, and Recognition Benefits
Do Customer Perceptions of Corporate Services Brand Ethicality Improve Brand Equity? Considering the Roles of Brand Heritage, Brand Image, and Recognition Benefits
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Do Customer Perceptions of Corporate Services Brand Ethicality Improve Brand Equity? Considering the Roles of Brand Heritage, Brand Image, and Recognition Benefits

Journal of business ethics, 2019-01, Vol.154 (2), p.441-459 [Peer Reviewed Journal]

Springer Nature B.V. 2019 ;Springer Science+Business Media Dordrecht 2017 ;Journal of Business Ethics is a copyright of Springer, (2017). All Rights Reserved. ;ISSN: 0167-4544 ;EISSN: 1573-0697 ;DOI: 10.1007/s10551-017-3455-0

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12
What Makes Restaurant Employees Become Brand Citizens?
What Makes Restaurant Employees Become Brand Citizens?
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Article 		Add to My Research

What Makes Restaurant Employees Become Brand Citizens?

Social behavior and personality, 2022-06, Vol.50 (6), p.87-95 [Peer Reviewed Journal]

Copyright Scientific Journal Publishers Ltd 2022 ;ISSN: 0301-2212 ;EISSN: 1179-6391 ;DOI: 10.2224/sbp.11575

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13
The importance of employee brand understanding, brand identification, and brand commitment in realizing brand citizenship behaviour
The importance of employee brand understanding, brand identification, and brand commitment in realizing brand citizenship behaviour
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Article 		Add to My Research

The importance of employee brand understanding, brand identification, and brand commitment in realizing brand citizenship behaviour

European journal of marketing, 2016-01, Vol.50 (9/10), p.1575-1601 [Peer Reviewed Journal]

Emerald Group Publishing Limited ;Emerald Group Publishing Limited 2016 ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-11-2014-0725

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14
Celebrity endorsement, brand credibility and brand equity
Celebrity endorsement, brand credibility and brand equity
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Article 		Add to My Research

Celebrity endorsement, brand credibility and brand equity

European journal of marketing, 2011-05, Vol.45 (6), p.882-909 [Peer Reviewed Journal]

Emerald Group Publishing Limited ;Copyright Emerald Group Publishing Limited 2011 ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/03090561111119958

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15
Brand evaluation, satisfaction and trust as predictors of brand loyalty: the mediator-moderator effect of brand relationships
Brand evaluation, satisfaction and trust as predictors of brand loyalty: the mediator-moderator effect of brand relationships
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Article 		Add to My Research

Brand evaluation, satisfaction and trust as predictors of brand loyalty: the mediator-moderator effect of brand relationships

The Journal of consumer marketing, 2015-09, Vol.32 (6), p.405-421 [Peer Reviewed Journal]

Emerald Group Publishing Limited ;Emerald Group Publishing Limited 2015 ;ISSN: 0736-3761 ;EISSN: 2052-1200 ;DOI: 10.1108/JCM-02-2014-0878

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16
Brands and Branding: Research Findings and Future Priorities
Brands and Branding: Research Findings and Future Priorities
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Article 		Add to My Research

Brands and Branding: Research Findings and Future Priorities

Marketing science (Providence, R.I.), 2006-11, Vol.25 (6), p.740-759 [Peer Reviewed Journal]

Copyright 2006 INFORMS ;COPYRIGHT 2006 Institute for Operations Research and the Management Sciences ;Copyright Institute for Operations Research and the Management Sciences Nov/Dec 2006 ;ISSN: 0732-2399 ;EISSN: 1526-548X ;DOI: 10.1287/mksc.1050.0153 ;CODEN: MARSE5

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17
The differing impacts of brand-line breadth and depth on customers’ repurchasing behavior of frequently purchased packaged goods
The differing impacts of brand-line breadth and depth on customers’ repurchasing behavior of frequently purchased packaged goods
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Article 		Add to My Research

The differing impacts of brand-line breadth and depth on customers’ repurchasing behavior of frequently purchased packaged goods

Journal of the Academy of Marketing Science, 2021-11, Vol.49 (6), p.1244-1266 [Peer Reviewed Journal]

Academy of Marketing Science 2021 ;COPYRIGHT 2021 Springer ;Academy of Marketing Science 2021. ;Distributed under a Creative Commons Attribution 4.0 International License ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-021-00797-9

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18
Does Having an Ethical Brand Matter? The Influence of Consumer Perceived Ethicality on Trust, Affect and Loyalty
Does Having an Ethical Brand Matter? The Influence of Consumer Perceived Ethicality on Trust, Affect and Loyalty
Material Type:
Article 		Add to My Research

Does Having an Ethical Brand Matter? The Influence of Consumer Perceived Ethicality on Trust, Affect and Loyalty

Journal of business ethics, 2012-12, Vol.111 (4), p.541-549 [Peer Reviewed Journal]

Springer Science + Business Media Dordrecht ;Springer Science+Business Media B.V. 2012 ;Springer Science+Business Media Dordrecht 2012 ;ISSN: 0167-4544 ;EISSN: 1573-0697 ;DOI: 10.1007/s10551-012-1216-7 ;CODEN: JBUEDJ

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19
How does greenwashing affect green branding equity and purchase intention? An empirical research
How does greenwashing affect green branding equity and purchase intention? An empirical research
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Article 		Add to My Research

How does greenwashing affect green branding equity and purchase intention? An empirical research

Marketing intelligence & planning, 2018-09, Vol.36 (7), p.809-824

Emerald Publishing Limited ;Emerald Publishing Limited 2018 ;ISSN: 0263-4503 ;EISSN: 1758-8049 ;DOI: 10.1108/MIP-12-2017-0339

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20
Mid- to low-end fashion brand personality affects consumers' perceived quality, commitment, and loyalty
Mid- to low-end fashion brand personality affects consumers' perceived quality, commitment, and loyalty
Material Type:
Article 		Add to My Research

Mid- to low-end fashion brand personality affects consumers' perceived quality, commitment, and loyalty

Social behavior and personality, 2019-07, Vol.47 (7), p.1-14 [Peer Reviewed Journal]

COPYRIGHT 2019 Scientific Journal Publishers, Ltd. ;COPYRIGHT 2019 Scientific Journal Publishers, Ltd. ;Copyright Scientific Journal Publishers Ltd 2019 ;ISSN: 0301-2212 ;EISSN: 1179-6391 ;DOI: 10.2224/sbp.7680

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