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1	Material Type: Article	Marketing Relevance Through Market Theory Revista brasileira de marketing, 2018-09, Vol.17 (5), p.730 2018. This work is licensed under http://creativecommons.org/licenses/by/3.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;EISSN: 2177-5184 ;DOI: 10.5585/remark.v17i5.4177 Full text available View Online Details Recommendations Reviews Times Cited External Links Citations Cited by
2	Material Type: Article	Learning from Data: An Empirics-First Approach to Relevant Knowledge Generation Journal of marketing, 2023-05, Vol.87 (3), p.319-336 [Peer Reviewed Journal] The Author(s) 2022 ;ISSN: 0022-2429 ;EISSN: 1547-7185 ;DOI: 10.1177/00222429221129200 Digital Resources/Online E-Resources View Online Details Recommendations Reviews Times Cited External Links Citations Cited by
3	Material Type: Article	Guidelines for choosing between multi-item and single-item scales for construct measurement: a predictive validity perspective Journal of the Academy of Marketing Science, 2012-05, Vol.40 (3), p.434-449 [Peer Reviewed Journal] The Author(s) 2012 ;COPYRIGHT 2012 Springer ;Academy of Marketing Science 2012 ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-011-0300-3 ;CODEN: JAMSDE Full text available View Online Details Recommendations Reviews Times Cited External Links Citations Cited by
4	Material Type: Article	Customer Experience Creation: Determinants, Dynamics and Management Strategies Journal of retailing, 2009-03, Vol.85 (1), p.31-41 [Peer Reviewed Journal] 2008 New York University ;Copyright © 2009 New York University. ;ISSN: 0022-4359 ;EISSN: 1873-3271 ;DOI: 10.1016/j.jretai.2008.11.001 ;CODEN: JLREA3 Full text available View Online Details Recommendations Reviews Times Cited External Links Citations Cited by
5	Material Type: Article	Drivers of and Barriers to Organic Purchase Behavior Journal of retailing, 2015-09, Vol.91 (3), p.436-450 [Peer Reviewed Journal] 2015 New York University ;ISSN: 0022-4359 ;EISSN: 1873-3271 ;DOI: 10.1016/j.jretai.2015.02.003 ;CODEN: JLREA3 Full text available View Online Details Recommendations Reviews Times Cited External Links Citations Cited by
6	Material Type: Article	Exploring positively- versus negatively-valenced brand engagement: a conceptual model The journal of product & brand management, 2014-01, Vol.23 (1), p.62-74 [Peer Reviewed Journal] Emerald Group Publishing Limited ;Copyright Emerald Group Publishing Limited 2014 ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/JPBM-06-2013-0332 Full text available View Online Details Recommendations Reviews Times Cited External Links Citations Cited by
7	Material Type: Article	Consumer brand engagement, satisfaction and brand loyalty: a comparative study between functional and emotional brand relationships The journal of product & brand management, 2019-03, Vol.28 (2), p.274-286 [Peer Reviewed Journal] Emerald Publishing Limited ;Emerald Publishing Limited 2019 ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/JPBM-08-2017-1545 Full text available View Online Details Recommendations Reviews Times Cited External Links Citations Cited by
8	Material Type: Article	Customer-dominant logic: foundations and implications The Journal of services marketing, 2015-09, Vol.29 (6/7), p.472-484 [Peer Reviewed Journal] Emerald Group Publishing Limited ;Emerald Group Publishing Limited 2015 ;ISSN: 0887-6045 ;EISSN: 2054-1651 ;DOI: 10.1108/JSM-02-2015-0096 Full text available View Online Details Recommendations Reviews Times Cited External Links Citations Cited by
9	Material Type: Article	The future of digital technologies in marketing: A conceptual framework and an overview Journal of the Academy of Marketing Science, 2022-11, Vol.50 (6), p.1125-1134 [Peer Reviewed Journal] Academy of Marketing Science 2022 ;COPYRIGHT 2022 Springer ;Academy of Marketing Science 2022. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-022-00906-2 Full text available View Online Details Recommendations Reviews Times Cited External Links Citations Cited by
10	Material Type: Article	Capturing Retailers’ Brand and Customer Focus Journal of retailing, 2021-12, Vol.97 (4), p.582-596 [Peer Reviewed Journal] 2021 The Author(s) ;2021. The Author(s) ;ISSN: 0022-4359 ;EISSN: 1873-3271 ;DOI: 10.1016/j.jretai.2021.01.001 Full text available View Online Details Recommendations Reviews Times Cited External Links Citations Cited by
11	Material Type: Article	Capitalismo Cognitivo y Gubernamentalidad. Una genealogía del discurso académico del marketing Sociedad y economía, 2023-01 (50), p.1-16 Copyright Sociedad y Economía 2023 ;ISSN: 1657-6357 Full text available View Online Details Recommendations Reviews Times Cited External Links Citations Cited by
12	Material Type: Article	Viewpoint The Journal of business & industrial marketing, 2020-01, Vol.35 (4), p.629-630 [Peer Reviewed Journal] Emerald Publishing Limited 2020 ;ISSN: 0885-8624 ;EISSN: 2052-1189 ;DOI: 10.1108/JBIM-04-2020-508 Full text available View Online Details Recommendations Reviews Times Cited External Links Citations Cited by
13	Material Type: Article	Powered by healthism? Marketing discourses of food and health European journal of marketing, 2021-01, Vol.55 (1), p.133-161 [Peer Reviewed Journal] Emerald Publishing Limited ;Emerald Publishing Limited 2020 ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-04-2018-0296 Full text available View Online Details Recommendations Reviews Times Cited External Links Citations Cited by
14	Material Type: Article	THE EVOLUTION FROM PRE-ACADEMIC MARKETING THOUGHT TO THE NEW PARADIGM OF ENTREPRENEURIAL MARKETING Academy of strategic management journal, 2022-07, Vol.21 (2), p.1-15 [Peer Reviewed Journal] Copyright Jordan Whitney Enterprises, Inc 2022 ;ISSN: 1544-1458 ;EISSN: 1939-6104 Full text available View Online Details Recommendations Reviews Times Cited External Links Citations Cited by
15	Material Type: Article	Interactive brand experience pathways to customer-brand engagement and value co-creation The journal of product & brand management, 2016-08, Vol.25 (5), p.402-408 [Peer Reviewed Journal] Emerald Group Publishing Limited ;Emerald Group Publishing Limited 2016 ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/JPBM-04-2016-1151 Full text available View Online Details Recommendations Reviews Times Cited External Links Citations Cited by
16	Material Type: Article	The past, present, and future of consumer research Marketing letters, 2020-09, Vol.31 (2/3), p.137-149 [Peer Reviewed Journal] Springer Science+Business Media, LLC, part of Springer Nature 2020 ;Springer Science+Business Media, LLC, part of Springer Nature 2020. ;ISSN: 0923-0645 ;EISSN: 1573-059X ;DOI: 10.1007/s11002-020-09526-8 ;PMID: 32836799 Full text available View Online Details Recommendations Reviews Times Cited External Links Citations Cited by
17	Material Type: Article	Contributors Journal of advertising education, 2018-11, Vol.22 (2), p.70-70 [Peer Reviewed Journal] The Author(s) 2018 ;ISSN: 1098-0482 ;EISSN: 2516-1873 ;DOI: 10.1177/1098048218807072 Full text available View Online Details Recommendations Reviews Times Cited External Links Citations Cited by
18	Material Type: Article	Product Design and Marketing: Reflections After Fifteen Years The Journal of product innovation management, 2011-05, Vol.28 (3), p.378-380 [Peer Reviewed Journal] 2011 Product Development & Management Association ;Copyright Blackwell Publishing Ltd. May 2011 ;ISSN: 0737-6782 ;EISSN: 1540-5885 ;DOI: 10.1111/j.1540-5885.2011.00805.x ;CODEN: JPIMDD Full text available View Online Details Recommendations Reviews Times Cited External Links Citations Cited by
19	Material Type: Article	The product life cycle revisited: an integrative review and research agenda European journal of marketing, 2022-02, Vol.56 (2), p.467-499 [Peer Reviewed Journal] Emerald Publishing Limited ;Emerald Publishing Limited 2021 ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-08-2020-0594 Full text available View Online Details Recommendations Reviews Times Cited External Links Citations Cited by
20	Material Type: Article	In or out? A field observational study on the placement of entertaining robots in retailing International journal of retail & distribution management, 2021-07, Vol.49 (7), p.846-874 [Peer Reviewed Journal] Emerald Publishing Limited ;Emerald Publishing Limited 2021 ;ISSN: 0959-0552 ;EISSN: 1758-6690 ;DOI: 10.1108/IJRDM-10-2020-0413 Full text available View Online Details Recommendations Reviews Times Cited External Links Citations Cited by

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Results 1 - 20 of 612 for All Library Resources

2018. This work is licensed under http://creativecommons.org/licenses/by/3.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;EISSN: 2177-5184 ;DOI: 10.5585/remark.v17i5.4177

The Author(s) 2022 ;ISSN: 0022-2429 ;EISSN: 1547-7185 ;DOI: 10.1177/00222429221129200

The Author(s) 2012 ;COPYRIGHT 2012 Springer ;Academy of Marketing Science 2012 ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-011-0300-3 ;CODEN: JAMSDE

2008 New York University ;Copyright © 2009 New York University. ;ISSN: 0022-4359 ;EISSN: 1873-3271 ;DOI: 10.1016/j.jretai.2008.11.001 ;CODEN: JLREA3

2015 New York University ;ISSN: 0022-4359 ;EISSN: 1873-3271 ;DOI: 10.1016/j.jretai.2015.02.003 ;CODEN: JLREA3

Emerald Group Publishing Limited ;Copyright Emerald Group Publishing Limited 2014 ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/JPBM-06-2013-0332

Emerald Publishing Limited ;Emerald Publishing Limited 2019 ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/JPBM-08-2017-1545

Emerald Group Publishing Limited ;Emerald Group Publishing Limited 2015 ;ISSN: 0887-6045 ;EISSN: 2054-1651 ;DOI: 10.1108/JSM-02-2015-0096

Academy of Marketing Science 2022 ;COPYRIGHT 2022 Springer ;Academy of Marketing Science 2022. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-022-00906-2

2021 The Author(s) ;2021. The Author(s) ;ISSN: 0022-4359 ;EISSN: 1873-3271 ;DOI: 10.1016/j.jretai.2021.01.001

Copyright Sociedad y Economía 2023 ;ISSN: 1657-6357

Emerald Publishing Limited 2020 ;ISSN: 0885-8624 ;EISSN: 2052-1189 ;DOI: 10.1108/JBIM-04-2020-508

Emerald Publishing Limited ;Emerald Publishing Limited 2020 ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-04-2018-0296

Copyright Jordan Whitney Enterprises, Inc 2022 ;ISSN: 1544-1458 ;EISSN: 1939-6104

Emerald Group Publishing Limited ;Emerald Group Publishing Limited 2016 ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/JPBM-04-2016-1151

Springer Science+Business Media, LLC, part of Springer Nature 2020 ;Springer Science+Business Media, LLC, part of Springer Nature 2020. ;ISSN: 0923-0645 ;EISSN: 1573-059X ;DOI: 10.1007/s11002-020-09526-8 ;PMID: 32836799

The Author(s) 2018 ;ISSN: 1098-0482 ;EISSN: 2516-1873 ;DOI: 10.1177/1098048218807072

2011 Product Development & Management Association ;Copyright Blackwell Publishing Ltd. May 2011 ;ISSN: 0737-6782 ;EISSN: 1540-5885 ;DOI: 10.1111/j.1540-5885.2011.00805.x ;CODEN: JPIMDD

Emerald Publishing Limited ;Emerald Publishing Limited 2021 ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-08-2020-0594

Emerald Publishing Limited ;Emerald Publishing Limited 2021 ;ISSN: 0959-0552 ;EISSN: 1758-6690 ;DOI: 10.1108/IJRDM-10-2020-0413

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