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Journal Of Marketing
| Result Number | Material Type | Add to My Shelf Action | Record Details and Options |
|---|---|---|---|
| 1 |
Material Type: Article
|
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Learning from Data: An Empirics-First Approach to Relevant Knowledge GenerationJournal of marketing, 2023-05, Vol.87 (3), p.319-336 [Peer Reviewed Journal]The Author(s) 2022 ;ISSN: 0022-2429 ;EISSN: 1547-7185 ;DOI: 10.1177/00222429221129200Digital Resources/Online E-Resources |
| 2 |
Material Type: Article
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From the editorJournal of marketing, 1999-01, Vol.63, p.1 [Peer Reviewed Journal]Copyright American Marketing Association 1999 ;ISSN: 0022-2429 ;EISSN: 1547-7185 ;CODEN: JMKTAKFull text available |
| 3 |
Material Type: Article
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New thoughts on old booksJournal of marketing, 1998-01, Vol.62 (1), p.114 [Peer Reviewed Journal]Copyright American Marketing Association Jan 1998 ;ISSN: 0022-2429 ;EISSN: 1547-7185 ;DOI: 10.1177/002224299806200110 ;CODEN: JMKTAKFull text available |
| 4 |
Material Type: Article
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The Influence of Anxiety: Ephebes, Épées, Posterity, and Preposterity in the World of Stephen BrownJournal of marketing, 2000-01, Vol.64 (1), p.84-86 [Peer Reviewed Journal]Copyright 2000 American Marketing Association ;Copyright American Marketing Association Jan 2000 ;ISSN: 0022-2429 ;EISSN: 1547-7185 ;DOI: 10.1509/jmkg.64.1.84.17988 ;CODEN: JMKTAKFull text available |
| 5 |
Material Type: Article
|
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Charting New Directions for MarketingJournal of marketing, 1999-01, Vol.63 (4_suppl1), p.3-13 [Peer Reviewed Journal]Copyright 1999 American Marketing Association ;Copyright American Marketing Association 1999 ;ISSN: 0022-2429 ;EISSN: 1547-7185 ;DOI: 10.1177/00222429990634s102 ;CODEN: JMKTAKFull text available |
| 6 |
Material Type: Article
|
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Marketing and Literature: The Anxiety of Academic InfluenceJournal of marketing, 1999-01, Vol.63 (1), p.1-15 [Peer Reviewed Journal]Copyright 1999 American Marketing Association ;Copyright American Marketing Association Jan 1999 ;ISSN: 0022-2429 ;EISSN: 1547-7185 ;DOI: 10.1177/002224299906300101 ;CODEN: JMKTAKFull text available |
| 7 |
Material Type: Article
|
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Generalizing about Trade Show Effectiveness: A Cross-National ComparisonJournal of marketing, 1997-10, Vol.61 (4), p.55-64 [Peer Reviewed Journal]Copyright 1997 American Marketing Association ;Copyright American Marketing Association Oct 1997 ;ISSN: 0022-2429 ;EISSN: 1547-7185 ;DOI: 10.1177/002224299706100404 ;CODEN: JMKTAKFull text available |
| 8 |
Material Type: Article
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Markets and Marketing, an OrientationJournal of Marketing, 1971-04, Vol.35 (2), p.104-104 [Peer Reviewed Journal]Copyright 1971 The American Marketing Association ;Copyright American Marketing Association Apr 1971 ;ISSN: 0022-2429 ;EISSN: 1547-7185 ;DOI: 10.2307/1249924 ;CODEN: JMKTAKFull text available |
| 9 |
Material Type: Article
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Analysis for Marketing DecisionsJournal of Marketing, 1971-04, Vol.35 (2), p.104-105 [Peer Reviewed Journal]Copyright 1971 The American Marketing Association ;Copyright American Marketing Association Apr 1971 ;ISSN: 0022-2429 ;EISSN: 1547-7185 ;DOI: 10.2307/1249925 ;CODEN: JMKTAKFull text available |
| 10 |
Material Type: Article
|
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Marketing Theory and MetatheoryJournal of Marketing, 1971-04, Vol.35 (2), p.103-104 [Peer Reviewed Journal]Copyright 1971 The American Marketing Association ;Copyright American Marketing Association Apr 1971 ;ISSN: 0022-2429 ;EISSN: 1547-7185 ;DOI: 10.2307/1249923 ;CODEN: JMKTAKFull text available |
| 11 |
Material Type: Review
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Book ReviewsJournal of Marketing (pre-1986), 1971, Vol.35 (2), p.103 [Peer Reviewed Journal]Copyright American Marketing Association Apr 1971 ;ISSN: 0022-2429 ;EISSN: 1547-7185 ;CODEN: JMKTAKFull text available |
| 12 |
Material Type: Review
|
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Defending Your Brand against Imitation: Consumer Behavior, Marketing Strategies, and Legal IssuesJournal of Marketing, 1997, Vol.61 (4), p.99-100 [Peer Reviewed Journal]Copyright 1997 American Marketing Association ;Copyright American Marketing Association Oct 1997 ;ISSN: 0022-2429 ;EISSN: 1547-7185 ;DOI: 10.2307/1252092 ;CODEN: JMKTAKFull text available |
| 13 |
Material Type: Review
|
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Narrative AnalysisJournal of Marketing, 1995, Vol.59 (3), p.99-101 [Peer Reviewed Journal]Copyright 1995 American Marketing Association ;Copyright American Marketing Association Jul 1995 ;ISSN: 0022-2429 ;EISSN: 1547-7185 ;DOI: 10.2307/1252124 ;CODEN: JMKTAKFull text available |
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