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Results 1 - 20 of 179,863  for All Library Resources

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1
I hate what you love: brand polarization and negativity towards brands as an opportunity for brand management
I hate what you love: brand polarization and negativity towards brands as an opportunity for brand management
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I hate what you love: brand polarization and negativity towards brands as an opportunity for brand management

The journal of product & brand management, 2019-09, Vol.28 (5), p.614-632 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited 2019 ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/JPBM-03-2018-1811

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2
ULUSAL MARKAMIZI OLUŞTURMANIN GELİŞİM YÖNLERİ
ULUSAL MARKAMIZI OLUŞTURMANIN GELİŞİM YÖNLERİ
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ULUSAL MARKAMIZI OLUŞTURMANIN GELİŞİM YÖNLERİ

TURAN : stratejik arastirmalar merkezi, 2023-07, Vol.15 (59), p.270-273 [Peer Reviewed Journal]

Copyright TURAN-SAM (TURAN Stratejik Arastirmalar Merkezi) Summer 2023 ;ISSN: 1308-8041 ;EISSN: 1309-4033 ;DOI: 10.15189/1308-8041

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3
Brand as Promise
Brand as Promise
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Brand as Promise

Journal of business ethics, 2022-09, Vol.179 (3), p.919-936 [Peer Reviewed Journal]

The Author(s) 2021. corrected publication 2021 ;The Author(s) 2021. corrected publication 2021. This work is published under http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 0167-4544 ;EISSN: 1573-0697 ;DOI: 10.1007/s10551-021-04834-z

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4
Towards a theory of conscientious corporate brand co-creation: the next key challenge in brand management
Towards a theory of conscientious corporate brand co-creation: the next key challenge in brand management
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Towards a theory of conscientious corporate brand co-creation: the next key challenge in brand management

The journal of brand management, 2020-11, Vol.27 (6), p.710-720 [Peer Reviewed Journal]

Springer Nature Limited 2020 ;Springer Nature Limited 2020. ;ISSN: 1350-231X ;EISSN: 1479-1803 ;DOI: 10.1057/s41262-020-00205-7

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5
The Future of Private Labels: Towards a Smart Private Label Strategy
The Future of Private Labels: Towards a Smart Private Label Strategy
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The Future of Private Labels: Towards a Smart Private Label Strategy

Journal of retailing, 2021-03, Vol.97 (1), p.99-115 [Peer Reviewed Journal]

2020 New York University ;2020. New York University ;ISSN: 0022-4359 ;EISSN: 1873-3271 ;DOI: 10.1016/j.jretai.2020.10.007

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6
The influence of global and local iconic brand positioning on advertising persuasion in an emerging market setting
The influence of global and local iconic brand positioning on advertising persuasion in an emerging market setting
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The influence of global and local iconic brand positioning on advertising persuasion in an emerging market setting

Journal of international business studies, 2017-10, Vol.48 (8), p.1009-1022 [Peer Reviewed Journal]

Copyright © 2017 Academy of International Business ;Academy of International Business 2017 ;Copyright Palgrave Macmillan Oct 2017 ;ISSN: 0047-2506 ;EISSN: 1478-6990 ;DOI: 10.1057/s41267-017-0071-2

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7
Luxury Brands: awareness and image and its influence on loyalty and engagement
Luxury Brands: awareness and image and its influence on loyalty and engagement
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Luxury Brands: awareness and image and its influence on loyalty and engagement

Contextus (Fortaleza), 2021-10, Vol.19 (20), p.305-315 [Peer Reviewed Journal]

LICENCIA DE USO: Los documentos a texto completo incluidos en Dialnet son de acceso libre y propiedad de sus autores y/o editores. Por tanto, cualquier acto de reproducción, distribución, comunicación pública y/o transformación total o parcial requiere el consentimiento expreso y escrito de aquéllos. Cualquier enlace al texto completo de estos documentos deberá hacerse a través de la URL oficial de éstos en Dialnet. Más información: https://dialnet.unirioja.es/info/derechosOAI | INTELLECTUAL PROPERTY RIGHTS STATEMENT: Full text documents hosted by Dialnet are protected by copyright and/or related rights. This digital object is accessible without charge, but its use is subject to the licensing conditions set by its authors or editors. Unless expressly stated otherwise in the licensing conditions, you are free to linking, browsing, printing and making a copy for your own personal purposes. All other acts of reproduction and communication to the public are subject to the licensing conditions expressed by editors and authors and require consent from them. Any link to this document should be made using its official URL in Dialnet. More info: https://dialnet.unirioja.es/info/derechosOAI ;ISSN: 1678-2089 ;ISSN: 2178-9258 ;EISSN: 2178-9258 ;DOI: 10.19094/contextus.2021.71415

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8
Disposal-based scarcity: How overstock reduction methods influence consumer brand perceptions and evaluations
Disposal-based scarcity: How overstock reduction methods influence consumer brand perceptions and evaluations
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Disposal-based scarcity: How overstock reduction methods influence consumer brand perceptions and evaluations

Journal of the Academy of Marketing Science, 2023-11, Vol.51 (6), p.1305-1326 [Peer Reviewed Journal]

The Author(s) 2023 ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-023-00969-9

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9
What (really) drives consumer love for traditional luxury brands? The joint effects of brand qualities on brand love
What (really) drives consumer love for traditional luxury brands? The joint effects of brand qualities on brand love
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What (really) drives consumer love for traditional luxury brands? The joint effects of brand qualities on brand love

Journal of strategic marketing, 2023-07, Vol.ahead-of-print (ahead-of-print), p.1-25 [Peer Reviewed Journal]

2023 The Author(s). Published by Informa UK Limited, trading as Taylor & Francis Group. 2023 ;ISSN: 0965-254X ;EISSN: 1466-4488 ;DOI: 10.1080/0965254X.2023.2236615

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10
A brand built on sand: Is acquiring a local brand in an emerging market an ill-advised strategy for foreign companies?
A brand built on sand: Is acquiring a local brand in an emerging market an ill-advised strategy for foreign companies?
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A brand built on sand: Is acquiring a local brand in an emerging market an ill-advised strategy for foreign companies?

Journal of the Academy of Marketing Science, 2016-09, Vol.44 (5), p.586-607 [Peer Reviewed Journal]

Academy of Marketing Science 2015 ;Journal of the Academy of Marketing Science is a copyright of Springer, 2016. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-015-0452-7 ;CODEN: JAMSDE

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11
The influence of non-product-related attributes on media brands' consumption
The influence of non-product-related attributes on media brands' consumption
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The influence of non-product-related attributes on media brands' consumption

Journal of open innovation, 2022-09, Vol.8 (3), p.1-26, Article 105 [Peer Reviewed Journal]

2022 the authors. ;2022 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https://creativecommons.org/licenses/by/4.0/). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2199-8531 ;EISSN: 2199-8531 ;DOI: 10.3390/joitmc8030105

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12
Cultural antecedents and consequences of luxury brand personalities
Cultural antecedents and consequences of luxury brand personalities
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Cultural antecedents and consequences of luxury brand personalities

European journal of marketing, 2022-10, Vol.56 (8), p.2423-2454 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-03-2021-0215

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13
Exploring sources of voter-based political human brand equity
Exploring sources of voter-based political human brand equity
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Exploring sources of voter-based political human brand equity

The journal of brand management, 2020-07, Vol.27 (4), p.481-494 [Peer Reviewed Journal]

Springer Nature Limited 2020 ;Springer Nature Limited 2020. ;ISSN: 1350-231X ;EISSN: 1479-1803 ;DOI: 10.1057/s41262-020-00192-9

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14
The past, present, and future of brand research
The past, present, and future of brand research
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The past, present, and future of brand research

Marketing letters, 2020-09, Vol.31 (2/3), p.151-162 [Peer Reviewed Journal]

Springer Science+Business Media, LLC, part of Springer Nature 2020 ;Springer Science+Business Media, LLC, part of Springer Nature 2020. ;ISSN: 0923-0645 ;EISSN: 1573-059X ;DOI: 10.1007/s11002-020-09524-w

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15
Finding greener grass on the other side of hill: Examining donor perceived brand equity in a moderating role of brand credibility
Finding greener grass on the other side of hill: Examining donor perceived brand equity in a moderating role of brand credibility
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Finding greener grass on the other side of hill: Examining donor perceived brand equity in a moderating role of brand credibility

Asia Pacific journal of marketing and logistics, 2018-11, Vol.30 (4), p.988-1012 [Peer Reviewed Journal]

Emerald Publishing Limited 2018 ;ISSN: 1355-5855 ;EISSN: 1758-4248 ;DOI: 10.1108/APJML-10-2017-0231

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16
Is social media marketing worth it for luxury brands? The dual impact of brand page satisfaction and brand love on word-of-mouth and attitudinal loyalty intentions
Is social media marketing worth it for luxury brands? The dual impact of brand page satisfaction and brand love on word-of-mouth and attitudinal loyalty intentions
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Is social media marketing worth it for luxury brands? The dual impact of brand page satisfaction and brand love on word-of-mouth and attitudinal loyalty intentions

The journal of product & brand management, 2022-08, Vol.31 (7), p.1033-1046 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/JPBM-06-2020-2936

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17
Factors influencing popularity of branded content in Facebook fan pages
Factors influencing popularity of branded content in Facebook fan pages
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Factors influencing popularity of branded content in Facebook fan pages

Attribution-NonCommercial-NoDerivs 3.0 Spain info:eu-repo/semantics/openAccess http://creativecommons.org/licenses/by-nc-nd/3.0/es/ ;ISSN: 0263-2373 ;EISSN: 1873-5681 ;DOI: 10.1016/j.emj.2014.05.001

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18
Exploring lack of closure as a brand transgression
Exploring lack of closure as a brand transgression
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Exploring lack of closure as a brand transgression

The Journal of consumer marketing, 2021-05, Vol.38 (3), p.241-250 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited 2021 ;ISSN: 0736-3761 ;EISSN: 2052-1200 ;DOI: 10.1108/JCM-07-2020-3937

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19
Employer Branding Is the New Marketing Imperative
Employer Branding Is the New Marketing Imperative
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Employer Branding Is the New Marketing Imperative

MIT Sloan management review, 2022-07, Vol.63 (4), p.1-3 [Peer Reviewed Journal]

Copyright Massachusetts Institute of Technology, Cambridge, MA Summer 2022 ;ISSN: 1532-9194 ;EISSN: 1532-8937

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20
Research on the Influence Mechanism of Fashion Brands’ Crossover Alliance on Consumers’ Online Brand Engagement: The Mediating Effect of Hedonic Perception and Novelty Perception
Research on the Influence Mechanism of Fashion Brands’ Crossover Alliance on Consumers’ Online Brand Engagement: The Mediating Effect of Hedonic Perception and Novelty Perception
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Research on the Influence Mechanism of Fashion Brands’ Crossover Alliance on Consumers’ Online Brand Engagement: The Mediating Effect of Hedonic Perception and Novelty Perception

Sustainability, 2023-03, Vol.15 (5), p.3953 [Peer Reviewed Journal]

COPYRIGHT 2023 MDPI AG ;2023 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https://creativecommons.org/licenses/by/4.0/). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2071-1050 ;EISSN: 2071-1050 ;DOI: 10.3390/su15053953

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