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| Result Number | Material Type | Add to My Shelf Action | Record Details and Options |
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| 1 |
Material Type: Article
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Technological Opportunism and Radical Technology Adoption: An Application to E-BusinessJournal of marketing, 2002-07, Vol.66 (3), p.47-60 [Peer Reviewed Journal]Copyright 2002 American Marketing Association ;Copyright American Marketing Association Jul 2002 ;ISSN: 0022-2429 ;EISSN: 1547-7185 ;DOI: 10.1509/jmkg.66.3.47.18508 ;CODEN: JMKTAKFull text available |
| 2 |
Material Type: Article
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What Counts Versus What Can Be Counted: The Complex Interplay of Market Orientation and Marketing Performance MeasurementJournal of marketing, 2016-05, Vol.80 (3), p.60 [Peer Reviewed Journal]ISSN: 1547-7185 ;ISSN: 0022-2429 ;EISSN: 1547-7185 ;DOI: 10.1509/jm.15.0153Digital Resources/Online E-Resources |
| 3 |
Material Type: Article
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Faculty Research Incentives and Business School Health: A New Perspective from and for MarketingJournal of marketing, 2021-09, Vol.85 (5), p.1-21 [Peer Reviewed Journal]The Author(s) 2021 ;ISSN: 0022-2429 ;EISSN: 1547-7185 ;DOI: 10.1177/00222429211001050Digital Resources/Online E-Resources |
| 4 |
Material Type: Article
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Buyer–Supplier Relationship Dynamics in Buyers’ Bankruptcy SurvivalJournal of marketing, 2024-05, Vol.88 (3), p.127-144 [Peer Reviewed Journal]The Author(s) 2023 ;ISSN: 0022-2429 ;EISSN: 1547-7185 ;DOI: 10.1177/00222429231193994Digital Resources/Online E-Resources |
| 5 |
Material Type: Article
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A Practice Perspective on Market Evolution: How Craft and Commercial Coffee Firms Expand Practices and Develop MarketsJournal of marketing, 2022-11, Vol.86 (6), p.50-69 [Peer Reviewed Journal]The Author(s) 2022 ;ISSN: 0022-2429 ;EISSN: 1547-7185 ;DOI: 10.1177/00222429221093624Digital Resources/Online E-Resources |
| 6 |
Material Type: Article
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Fields of Gold: Scraping Web Data for Marketing InsightsJournal of marketing, 2022-09, Vol.86 (5), p.1-20 [Peer Reviewed Journal]The Author(s) 2022 ;ISSN: 0022-2429 ;EISSN: 1547-7185 ;DOI: 10.1177/00222429221100750Digital Resources/Online E-Resources |
| 7 |
Material Type: Article
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Conducting Research in Marketing with Quasi-ExperimentsJournal of marketing, 2022-05, Vol.86 (3), p.1-20 [Peer Reviewed Journal]American Marketing Association 2022 ;ISSN: 0022-2429 ;EISSN: 1547-7185 ;DOI: 10.1177/00222429221082977Digital Resources/Online E-Resources |
| 8 |
Material Type: Article
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Blame the Bot: Anthropomorphism and Anger in Customer–Chatbot InteractionsJournal of marketing, 2022-01, Vol.86 (1), p.132-148 [Peer Reviewed Journal]The Author(s) 2021 ;ISSN: 0022-2429 ;EISSN: 1547-7185 ;DOI: 10.1177/00222429211045687Digital Resources/Online E-Resources |
| 9 |
Material Type: Article
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Path to Purpose? How Online Customer Journeys Differ for Hedonic Versus Utilitarian PurchasesJournal of marketing, 2020-07, Vol.84 (4), p.127-146 [Peer Reviewed Journal]American Marketing Association 2020 ;ISSN: 0022-2429 ;EISSN: 1547-7185 ;DOI: 10.1177/0022242920911628Digital Resources/Online E-Resources |
| 10 |
Material Type: Article
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Customer Experience Journeys: Loyalty Loops Versus Involvement SpiralsJournal of marketing, 2020-07, Vol.84 (4), p.45-66 [Peer Reviewed Journal]The Author(s) 2020 ;ISSN: 0022-2429 ;EISSN: 1547-7185 ;DOI: 10.1177/0022242920920262Digital Resources/Online E-Resources |
| 11 |
Material Type: Article
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In-Store Mobile Phone Use and Customer Shopping Behavior: Evidence from the FieldJournal of marketing, 2018-07, Vol.82 (4), p.102 [Peer Reviewed Journal]ISSN: 1547-7185 ;ISSN: 0022-2429 ;EISSN: 1547-7185 ;DOI: 10.1509/jm.17.0277Digital Resources/Online E-Resources |
| 12 |
Material Type: Article
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An Investigation into the Antecedents of Organizational Participation in Business-to-Business Electronic MarketsJournal of marketing, 2001-07, Vol.65 (3), p.17-33 [Peer Reviewed Journal]Copyright 2001 American Marketing Association ;Copyright American Marketing Association Jul 2001 ;ISSN: 0022-2429 ;EISSN: 1547-7185 ;DOI: 10.1509/jmkg.65.3.17.18331 ;CODEN: JMKTAKFull text available |
| 13 |
Material Type: Article
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Attribute Embedding: Learning Hierarchical Representations of Product Attributes from Consumer ReviewsJournal of marketing, 2022-11, Vol.86 (6), p.155-175 [Peer Reviewed Journal]The Author(s) 2021 ;ISSN: 0022-2429 ;EISSN: 1547-7185 ;DOI: 10.1177/00222429211047822Digital Resources/Online E-Resources |
| 14 |
Material Type: Article
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From Waste to Taste: How “Ugly” Labels Can Increase Purchase of Unattractive ProduceJournal of marketing, 2021-05, Vol.85 (3), p.62-77 [Peer Reviewed Journal]The Author(s) 2021 ;ISSN: 0022-2429 ;EISSN: 1547-7185 ;DOI: 10.1177/0022242920988656Digital Resources/Online E-Resources |
| 15 |
Material Type: Article
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Making Recommendations More Effective Through Framings: Impacts of User- Versus Item-Based Framings on Recommendation Click-ThroughsJournal of marketing, 2019-11, Vol.83 (6), p.61-75 [Peer Reviewed Journal]American Marketing Association 2019 ;ISSN: 0022-2429 ;EISSN: 1547-7185 ;DOI: 10.1177/0022242919873901Digital Resources/Online E-Resources |
| 16 |
Material Type: Article
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Is Nestlé a Lady? The Feminine Brand Name AdvantageJournal of marketing, 2021-11, Vol.85 (6), p.101-117 [Peer Reviewed Journal]American Marketing Association 2021 ;ISSN: 0022-2429 ;EISSN: 1547-7185 ;DOI: 10.1177/0022242921993060Digital Resources/Online E-Resources |
| 17 |
Material Type: Article
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Navigating the Last Mile: The Demand Effects of Click-and-Collect Order FulfillmentJournal of marketing, 2021-07, Vol.85 (4), p.158-178 [Peer Reviewed Journal]The Author(s) 2020 ;ISSN: 0022-2429 ;EISSN: 1547-7185 ;DOI: 10.1177/0022242920960430Digital Resources/Online E-Resources |
| 18 |
Material Type: Article
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Pleasant Ambient Scents: A Meta-Analysis of Customer Responses and Situational ContingenciesJournal of marketing, 2020-01, Vol.84 (1), p.125-145 [Peer Reviewed Journal]American Marketing Association 2019 ;ISSN: 0022-2429 ;EISSN: 1547-7185 ;DOI: 10.1177/0022242919881137Digital Resources/Online E-Resources |
| 19 |
Material Type: Article
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A Meta-Analysis of When and How Advertising Creativity WorksJournal of marketing, 2020-11, Vol.84 (6), p.39-56 [Peer Reviewed Journal]The Author(s) 2020 ;ISSN: 0022-2429 ;EISSN: 1547-7185 ;DOI: 10.1177/0022242920929288Digital Resources/Online E-Resources |
| 20 |
Material Type: Article
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Market Orientation and Alternative Strategic Orientations: A Longitudinal Assessment of Performance ImplicationsJournal of marketing, 2002-10, Vol.66 (4), p.25-39 [Peer Reviewed Journal]Copyright 2002 American Marketing Association ;Copyright American Marketing Association Oct 2002 ;ISSN: 0022-2429 ;EISSN: 1547-7185 ;DOI: 10.1509/jmkg.66.4.25.18513 ;CODEN: JMKTAKFull text available |
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