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Results 1 - 20 of 24,758  for All Library Resources

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Refined by: creation date: 1959 To 1974 remove top level: Peer-reviewed Journals remove
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1
An Empirical Test of Financial Ratio Analysis for Small Business Failure Prediction
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Article
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An Empirical Test of Financial Ratio Analysis for Small Business Failure Prediction

Journal of financial and quantitative analysis, 1972-03, Vol.7 (2), p.1477-1493 [Peer Reviewed Journal]

Copyright © School of Business Administration, University of Washington 1972 ;Copyright University of Washington MAR 72 ;ISSN: 0022-1090 ;EISSN: 1756-6916 ;DOI: 10.2307/2329929 ;CODEN: JFQAAC

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2
On the Pricing of Corporate Debt: The Risk Structure of Interest Rates
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Article
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On the Pricing of Corporate Debt: The Risk Structure of Interest Rates

The Journal of finance (New York), , Vol.29 (2), p.449 [Peer Reviewed Journal]

ISSN: 0022-1082 ;EISSN: 1540-6261 ;DOI: 10.2307/2978814

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3
Buyers' Subjective Perceptions of Price
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Article
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Buyers' Subjective Perceptions of Price

Journal of marketing research, 1973-02, Vol.10 (1), p.70 [Peer Reviewed Journal]

ISSN: 0022-2437 ;EISSN: 1547-7193 ;DOI: 10.2307/3149411

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4
Issues in Marketing's Use of Multi-Attribute Attitude Models
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Article
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Issues in Marketing's Use of Multi-Attribute Attitude Models

Journal of marketing research, 1973-11, Vol.10 (4), p.428 [Peer Reviewed Journal]

ISSN: 0022-2437 ;EISSN: 1547-7193 ;DOI: 10.2307/3149391

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5
A Model of Industrial Buyer Behavior
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Article
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A Model of Industrial Buyer Behavior

Journal of marketing, 1973-10, Vol.37 (4), p.50 [Peer Reviewed Journal]

ISSN: 0022-2429 ;EISSN: 1547-7185 ;DOI: 10.2307/1250358

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6
Social Marketing: An Approach to Planned Social Change
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Article
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Social Marketing: An Approach to Planned Social Change

Journal of marketing, 1971-07, Vol.35 (3), p.3 [Peer Reviewed Journal]

ISSN: 0022-2429 ;EISSN: 1547-7185 ;DOI: 10.2307/1249783

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7
The crucible of our business creeds: the choice: the classic capitalistic profit creed or the new emphasis on social responsibility
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Article
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The crucible of our business creeds: the choice: the classic capitalistic profit creed or the new emphasis on social responsibility

Business horizons, 1959-10, Vol.2, p.34-44 [Peer Reviewed Journal]

ISSN: 0007-6813 ;EISSN: 1873-6068

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8
A State-Preference Model of Optimal Financial Leverage
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Article
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A State-Preference Model of Optimal Financial Leverage

The Journal of finance (New York), 1973-09, Vol.28 (4), p.911 [Peer Reviewed Journal]

ISSN: 0022-1082 ;EISSN: 1540-6261 ;DOI: 10.2307/2978343

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9
Power in a Channel of Distribution: Sources and Consequences
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Article
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Power in a Channel of Distribution: Sources and Consequences

Journal of marketing research, 1974-05, Vol.11 (2), p.186 [Peer Reviewed Journal]

ISSN: 0022-2437 ;EISSN: 1547-7193 ;DOI: 10.2307/3150557

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10
Brand Loyalty vs. Repeat Purchasing Behavior
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Article
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Brand Loyalty vs. Repeat Purchasing Behavior

Journal of marketing research, 1973-02, Vol.10 (1), p.1 [Peer Reviewed Journal]

ISSN: 0022-2437 ;EISSN: 1547-7193 ;DOI: 10.2307/3149402

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11
Measuring the Job Satisfaction of Industrial Salesmen
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Article
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Measuring the Job Satisfaction of Industrial Salesmen

Journal of marketing research, 1974-08, Vol.11 (3), p.254 [Peer Reviewed Journal]

ISSN: 0022-2437 ;EISSN: 1547-7193 ;DOI: 10.2307/3151140

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12
The Role of Champion in Product Innovation
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Article
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The Role of Champion in Product Innovation

California management review, 1974-12, Vol.17 (2), p.58-62 [Peer Reviewed Journal]

1974 The Regents of the University of California ;Copyright University of California, Walter A. Haas School of Business WINTER 1974 ;ISSN: 0008-1256 ;EISSN: 2162-8564 ;DOI: 10.2307/41164561 ;CODEN: CMNRAK

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13
Consumer Dissatisfaction: The Effect of Disconfirmed Expectancy on Perceived Product Performance
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Article
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Consumer Dissatisfaction: The Effect of Disconfirmed Expectancy on Perceived Product Performance

Journal of marketing research, 1973-02, Vol.10 (1), p.38 [Peer Reviewed Journal]

ISSN: 0022-2437 ;EISSN: 1547-7193 ;DOI: 10.2307/3149407

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14
A Generic Concept of Marketing
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Article
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A Generic Concept of Marketing

Journal of marketing, 1972-04, Vol.36 (2), p.46 [Peer Reviewed Journal]

ISSN: 0022-2429 ;EISSN: 1547-7185 ;DOI: 10.2307/1250977

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15
The Case for and against Business Assumption of Social Responsibilities
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Article
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The Case for and against Business Assumption of Social Responsibilities

Academy of Management journal, 1973-06, Vol.16 (2), p.312-322 [Peer Reviewed Journal]

Copyright 1973 Academy of Management ;Copyright Academy of Management JUNE 73 ;Copyright Academy of Management Jun 1973 ;ISSN: 0001-4273 ;EISSN: 1948-0989 ;DOI: 10.5465/255331 ;CODEN: AMJOD6

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16
A General Model for Understanding Organizational Buying Behavior
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Article
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A General Model for Understanding Organizational Buying Behavior

Journal of marketing, 1972-04, Vol.36 (2), p.12 [Peer Reviewed Journal]

ISSN: 0022-2429 ;EISSN: 1547-7185 ;DOI: 10.2307/1250972

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17
Broadening the Concept of Marketing
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Article
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Broadening the Concept of Marketing

Journal of marketing, 1969-01, Vol.33 (1), p.10 [Peer Reviewed Journal]

ISSN: 0022-2429 ;EISSN: 1547-7185 ;DOI: 10.2307/1248740

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18
Review 30 -- No Title
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Review
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Review 30 -- No Title

The Journal of Asian Studies (pre-1986), 1964, Vol.23 (4), p.631 [Peer Reviewed Journal]

Copyright Association for Asian Studies, Inc. Aug 1964 ;ISSN: 0021-9118 ;EISSN: 1752-0401 ;CODEN: JASNBR

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19
Parameter Estimation for a Multiplicative Competitive Interaction Model: Least Squares Approach
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Article
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Parameter Estimation for a Multiplicative Competitive Interaction Model: Least Squares Approach

Journal of marketing research, , Vol.11 (3), p.303 [Peer Reviewed Journal]

ISSN: 0022-2437 ;EISSN: 1547-7193 ;DOI: 10.2307/3151146

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20
Power Measurement in the Distribution Channel
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Article
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Power Measurement in the Distribution Channel

Journal of marketing research, 1972-02, Vol.9 (1), p.47 [Peer Reviewed Journal]

ISSN: 0022-2437 ;EISSN: 1547-7193 ;DOI: 10.2307/3149605

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