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| Result Number | Material Type | Add to My Shelf Action | Record Details and Options |
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Impulse purchases during emergency situations: exploring permission marketing and the role of blockchainIndustrial management + data systems, 2023-02, Vol.123 (1), p.155-187 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 0263-5577 ;EISSN: 1758-5783 ;DOI: 10.1108/IMDS-12-2021-0799Full text available |
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Permission marketing: a systematic review of 22 Years of researchMarketing intelligence & planning, 2023-04, Vol.41 (3), p.310-328Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 0263-4503 ;EISSN: 1758-8049 ;DOI: 10.1108/MIP-05-2022-0187Full text available |
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PERMISSION MARKETING STRATEGY SHAPING CONSUMER BEHAVIOUR THROUGH ONLINE COMMUNICATION CHANNELSBaltic Journal of Economic Studies, 2023-05, Vol.9 (2), p.8-18 [Peer Reviewed Journal]ISSN: 2256-0742 ;EISSN: 2256-0963 ;DOI: 10.30525/2256-0742/2023-9-2-8-18Full text available |
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Guest editorial: Digital transformation strategy and impacts during emergency situationsIndustrial management + data systems, 2023-02, Vol.123 (1), p.1-9 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 0263-5577 ;EISSN: 1758-5783 ;DOI: 10.1108/IMDS-01-2023-814Full text available |
| 5 |
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Exploring social media adoption in small to medium-sized enterprises in IrelandJournal of small business and enterprise development, 2013-01, Vol.20 (4), p.716-734 [Peer Reviewed Journal]Emerald Group Publishing Limited ;Copyright Emerald Group Publishing Limited 2013 ;Emerald Group Publishing Limited 2013 ;ISSN: 1462-6004 ;EISSN: 1758-7840 ;DOI: 10.1108/JSBED-08-2012-0094Full text available |
| 6 |
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Do Affective Variables Make a Difference in Consumers Behavior Toward Mobile Advertising?Frontiers in psychology, 2017-01, Vol.7, p.2018-2018 [Peer Reviewed Journal]COPYRIGHT 2017 Frontiers Research Foundation ;Copyright © 2017 Martínez-Ruiz, Izquierdo-Yusta, Olarte-Pascual and Reinares-Lara. 2017 Martínez-Ruiz, Izquierdo-Yusta, Olarte-Pascual and Reinares-Lara ;ISSN: 1664-1078 ;EISSN: 1664-1078 ;DOI: 10.3389/fpsyg.2016.02018 ;PMID: 28096797Full text available |
| 7 |
Material Type: Book
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Marketing Analytics Practitioner's Guide, The - Volume 2: Product, Advertising, Packaging, Biometrics, Price And PromotionISBN: 9811274487 ;ISBN: 9789811274480 ;EISBN: 9789811274497 ;EISBN: 9811274495 ;DOI: 10.1142/13376#t=tocDigital Resources/Online E-Resources |
| 8 |
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Marketing Analytics Practitioner's Guide, The - Volume 1: Brand And ConsumerISBN: 9811274460 ;ISBN: 9789811274466 ;EISBN: 9811274479 ;EISBN: 9789811274473 ;DOI: 10.1142/13375#t=tocDigital Resources/Online E-Resources |
| 9 |
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Marketing Analytics Practitioner's Guide, The - Volume 4: Retail And StatisticsISBN: 9789811274527 ;ISBN: 9811274525 ;EISBN: 9789811274534 ;EISBN: 9811274533 ;DOI: 10.1142/13378#t=tocDigital Resources/Online E-Resources |
| 10 |
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Marketing Analytics Practitioner's Guide, The - Volume 3: Digital MarketingISBN: 9811274509 ;ISBN: 9789811274503 ;EISBN: 9811274517 ;EISBN: 9789811274510 ;DOI: 10.1142/13377#t=tocDigital Resources/Online E-Resources |
| 11 |
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The Impact of Targeting Technology on Advertising Markets and Media CompetitionThe American economic review, 2010-05, Vol.100 (2), p.608-613 [Peer Reviewed Journal]Copyright© 2010 American Economic Association ;Copyright American Economic Association May 2010 ;ISSN: 0002-8282 ;EISSN: 1944-7981 ;DOI: 10.1257/aer.100.2.608 ;CODEN: AENRAAFull text available |
| 12 |
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The Effects of Mobile Advertising Alerts and Perceived Value on Continuance Intention for Branded Mobile AppsSustainability, 2020-09, Vol.12 (17), p.6753 [Peer Reviewed Journal]2020. This work is licensed under http://creativecommons.org/licenses/by/3.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2071-1050 ;EISSN: 2071-1050 ;DOI: 10.3390/su12176753Full text available |
| 13 |
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Drivers and barriers of permission-based marketingJournal of research in interactive marketing, 2020-04, Vol.14 (1), p.51-70 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited 2020 ;ISSN: 2040-7122 ;EISSN: 2040-7130 ;DOI: 10.1108/JRIM-07-2018-0088Full text available |
| 14 |
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Can ‘Mobile Platform’ and ‘Permission Marketing’ dance a tango to the consumers' tune? Modeling adoption of ‘SMS based Permission Advertising’Acta Universitatis Danubius. Communicatio, 2015-12, Vol.9 (2), p.67-95 [Peer Reviewed Journal]ISSN: 1844-7562 ;EISSN: 2069-0398Full text available |
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The Criteria of Inbound Marketing to Segment and Explain the Domain Authority of the Cellars’ E-Commerce in the Canary IslandsSystems (Basel), 2023-11, Vol.11 (11), p.527 [Peer Reviewed Journal]COPYRIGHT 2023 MDPI AG ;2023 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https://creativecommons.org/licenses/by/4.0/). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2079-8954 ;EISSN: 2079-8954 ;DOI: 10.3390/systems11110527Full text available |
| 16 |
Material Type: Article
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Innovation project value assessment methodology for high-tech enterprisesSHS Web of Conferences, 2017, Vol.35, p.1086 [Peer Reviewed Journal]2017. This work is licensed under http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2261-2424 ;ISSN: 2416-5182 ;EISSN: 2261-2424 ;DOI: 10.1051/shsconf/20173501086Full text available |
| 17 |
Material Type: Article
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The use of e-mail marketing in accordance with permission marketing approach in promotion of a study programStrategic management (Online), 2018, Vol.23 (4), p.26-31 [Peer Reviewed Journal]ISSN: 1821-3448 ;EISSN: 2334-6191 ;DOI: 10.5937/StraMan1804026GFull text available |
| 18 |
Material Type: Article
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The Impact of the General Data Protection Regulation on the Design and Measurement of Marketing Activities: Introducing Permission Marketing and Tracking for Improved Marketing & CRM Compliance with Legal RequirementsJournal of marketing development and competitiveness, 2019-11, Vol.13 (4), p.63-71 [Peer Reviewed Journal]Copyright North American Business Press 2019 ;ISSN: 2155-2843 ;EISSN: 2155-2843 ;DOI: 10.33423/jmdc.v13i4.2352Full text available |
| 19 |
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A Short History of Florida Entomologist in Recognition of 100 Years of PublicationThe Florida entomologist, 2017-03, Vol.100 (1), p.1-4 [Peer Reviewed Journal]COPYRIGHT 2017 Florida Entomological Society ;COPYRIGHT 2017 Florida Entomological Society ;Copyright Florida Entomological Society Mar 2017 ;ISSN: 0015-4040 ;EISSN: 1938-5102 ;DOI: 10.1653/024.100.0101Full text available |
| 20 |
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Permission-Based Electronic Mail Factors from Recipient’s PerspectiveInternational journal of management studies (Kedah, Malaysia), 2015-08, Vol.22 [Peer Reviewed Journal]ISSN: 2232-1608 ;EISSN: 2180-2467Full text available |
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