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1
Integrating the Principles of Green Marketing by Using Big Data. Good Practices
Integrating the Principles of Green Marketing by Using Big Data. Good Practices
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Integrating the Principles of Green Marketing by Using Big Data. Good Practices

Amfiteatru economic, 2019-02, Vol.21 (50), p.258-269 [Peer Reviewed Journal]

2019. This work is published under https://creativecommons.org/licenses/by/4.0 (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1582-9146 ;ISSN: 2247-9104 ;EISSN: 2247-9104 ;DOI: 10.24818/EA/2019/50/258

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2
Marketing and business performance
Marketing and business performance
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Marketing and business performance

Journal of the Academy of Marketing Science, 2012, Vol.40 (1), p.102-119 [Peer Reviewed Journal]

Academy of Marketing Science 2011 ;COPYRIGHT 2012 Springer ;Academy of Marketing Science 2012 ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-011-0279-9 ;CODEN: JAMSDE

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3
Think with me, or think for me? On the future role of artificial intelligence in marketing strategy formulation
Think with me, or think for me? On the future role of artificial intelligence in marketing strategy formulation
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Think with me, or think for me? On the future role of artificial intelligence in marketing strategy formulation

TQM journal, 2020-07, Vol.32 (4), p.795-814 [Peer Reviewed Journal]

Theresa Eriksson, Alessandro Bigi and Michelle Bonera ;ISSN: 1754-2731 ;ISSN: 1754-274X ;EISSN: 1754-274X ;DOI: 10.1108/TQM-12-2019-0303

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4
Strategic marketing and marketing strategy: domain, definition, fundamental issues and foundational premises
Strategic marketing and marketing strategy: domain, definition, fundamental issues and foundational premises
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Strategic marketing and marketing strategy: domain, definition, fundamental issues and foundational premises

Journal of the Academy of Marketing Science, 2010-04, Vol.38 (2), p.119-140 [Peer Reviewed Journal]

Academy of Marketing Science 2009 ;COPYRIGHT 2010 Springer ;Academy of Marketing Science 2010 ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-009-0176-7 ;CODEN: JAMSDE

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5
Sustainability, Epistemology, Ecocentric Business, and Marketing Strategy: Ideology, Reality, and Vision
Sustainability, Epistemology, Ecocentric Business, and Marketing Strategy: Ideology, Reality, and Vision
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Sustainability, Epistemology, Ecocentric Business, and Marketing Strategy: Ideology, Reality, and Vision

Journal of business ethics, 2013-09, Vol.117 (1), p.173-187 [Peer Reviewed Journal]

2013 Springer Science+Business Media ;Springer Science+Business Media Dordrecht 2012 ;Springer Science+Business Media Dordrecht 2013 ;ISSN: 0167-4544 ;EISSN: 1573-0697 ;DOI: 10.1007/s10551-012-1519-8 ;CODEN: JBUEDJ

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6
The Role of Past Performance in Export Ventures: A Short-Term Reactive Approach
The Role of Past Performance in Export Ventures: A Short-Term Reactive Approach
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The Role of Past Performance in Export Ventures: A Short-Term Reactive Approach

Journal of international business studies, 2008-03, Vol.39 (2), p.304-325 [Peer Reviewed Journal]

Copyright 2008 Academy of International Business ;Academy of International Business 2007 ;Academy of International Business 2008 ;ISSN: 0047-2506 ;EISSN: 1478-6990 ;DOI: 10.1057/palgrave.jibs.8400339

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7
Effective social media marketing strategy: Facebook as an opportunity for universities
Effective social media marketing strategy: Facebook as an opportunity for universities
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Effective social media marketing strategy: Facebook as an opportunity for universities

International journal of retail & distribution management, 2017-01, Vol.45 (5), p.532-549 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited 2017 ;ISSN: 0959-0552 ;EISSN: 1758-6690 ;DOI: 10.1108/IJRDM-11-2016-0211

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8
Enhance green purchase intentions: The roles of green perceived value, green perceived risk, and green trust
Enhance green purchase intentions: The roles of green perceived value, green perceived risk, and green trust
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Enhance green purchase intentions: The roles of green perceived value, green perceived risk, and green trust

Management decision, 2012-01, Vol.50 (3), p.502-520 [Peer Reviewed Journal]

Copyright Emerald Group Publishing Limited 2012 ;ISSN: 0025-1747 ;EISSN: 1758-6070 ;DOI: 10.1108/00251741211216250 ;CODEN: MANDA4

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9
Do farm operators benefit from direct to consumer marketing strategies?
Do farm operators benefit from direct to consumer marketing strategies?
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Do farm operators benefit from direct to consumer marketing strategies?

Agricultural economics, 2014-03, Vol.45 (2), p.213-224 [Peer Reviewed Journal]

2013 International Association of Agricultural Economists ;ISSN: 0169-5150 ;EISSN: 1574-0862 ;DOI: 10.1111/agec.12042

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10
Marketing mix and brand sales in global markets: Examining the contingent role of country-market characteristics
Marketing mix and brand sales in global markets: Examining the contingent role of country-market characteristics
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Marketing mix and brand sales in global markets: Examining the contingent role of country-market characteristics

Journal of international business studies, 2015-06, Vol.46 (5), p.596-619 [Peer Reviewed Journal]

Copyright © 2015 Academy of International Business ;Academy of International Business 2015 ;ISSN: 0047-2506 ;EISSN: 1478-6990 ;DOI: 10.1057/jibs.2014.69

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11
Building Brands
Building Brands
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Building Brands

Marketing science (Providence, R.I.), 2008-11, Vol.27 (6), p.1036-1054 [Peer Reviewed Journal]

Copyright 2008 INFORMS ;COPYRIGHT 2008 Institute for Operations Research and the Management Sciences ;Copyright Institute for Operations Research and the Management Sciences Nov/Dec 2008 ;ISSN: 0732-2399 ;EISSN: 1526-548X ;DOI: 10.1287/mksc.1080.0358 ;CODEN: MARSE5

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12
Gap analysis of green hotel marketing
Gap analysis of green hotel marketing
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Gap analysis of green hotel marketing

International journal of contemporary hospitality management, 2013-01, Vol.25 (7), p.1017-1048 [Peer Reviewed Journal]

Emerald Group Publishing Limited ;Copyright Emerald Group Publishing Limited 2013 ;ISSN: 0959-6119 ;EISSN: 1757-1049 ;DOI: 10.1108/IJCHM-09-2012-0156

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13
CSR and Customer Value Co-creation Behavior: The Moderation Mechanisms of Servant Leadership and Relationship Marketing Orientation
CSR and Customer Value Co-creation Behavior: The Moderation Mechanisms of Servant Leadership and Relationship Marketing Orientation
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CSR and Customer Value Co-creation Behavior: The Moderation Mechanisms of Servant Leadership and Relationship Marketing Orientation

Journal of business ethics, 2019-03, Vol.155 (2), p.379-398 [Peer Reviewed Journal]

Springer Nature B.V. 2019 ;Springer Science+Business Media Dordrecht 2017 ;Journal of Business Ethics is a copyright of Springer, (2017). All Rights Reserved. ;ISSN: 0167-4544 ;EISSN: 1573-0697 ;DOI: 10.1007/s10551-017-3493-7

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14
The impact of digitalization on marketing activities in manufacturing companies
The impact of digitalization on marketing activities in manufacturing companies
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The impact of digitalization on marketing activities in manufacturing companies

TQM journal, 2023, Vol.35 (9), p.59-82 [Peer Reviewed Journal]

Emanuela Conti, Furio Camillo and Tonino Pencarelli ;ISSN: 1754-2731 ;EISSN: 1754-274X ;DOI: 10.1108/TQM-11-2022-0329

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15
International mobile marketing: a satisfactory concept for companies and users in times of pandemic
International mobile marketing: a satisfactory concept for companies and users in times of pandemic
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International mobile marketing: a satisfactory concept for companies and users in times of pandemic

Benchmarking : an international journal, 2022-07, Vol.29 (6), p.1826-1856 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 1463-5771 ;EISSN: 1758-4094 ;DOI: 10.1108/BIJ-06-2021-0303

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16
A bibliometric analysis of the global branding literature and a research agenda
A bibliometric analysis of the global branding literature and a research agenda
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A bibliometric analysis of the global branding literature and a research agenda

Journal of international business studies, 2013-08, Vol.44 (6), p.622-634 [Peer Reviewed Journal]

Copyright © 2013 Academy of International Business ;Academy of International Business 2013 ;ISSN: 0047-2506 ;EISSN: 1478-6990 ;DOI: 10.1057/jibs.2013.20

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17
Examination of differences in using marketing tools in the management of SMEs in the Visegrád Group countries
Examination of differences in using marketing tools in the management of SMEs in the Visegrád Group countries
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Examination of differences in using marketing tools in the management of SMEs in the Visegrád Group countries

Amfiteatru economic, 2022-05, Vol.24 (60), p.447-463 [Peer Reviewed Journal]

2022. This work is published under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1582-9146 ;ISSN: 2247-9104 ;EISSN: 2247-9104 ;DOI: 10.24818/EA/2022/60/447

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18
The Usefulness of Marketing Strategies in a Regulated Market: Evidence from the Spanish Tobacco Market
The Usefulness of Marketing Strategies in a Regulated Market: Evidence from the Spanish Tobacco Market
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The Usefulness of Marketing Strategies in a Regulated Market: Evidence from the Spanish Tobacco Market

E+M ekonomie a management, 2021-04, Vol.24 (2), p.171-188 [Peer Reviewed Journal]

COPYRIGHT 2021 Technical University of Liberec ;Copyright Technical University of Liberec 2021 ;ISSN: 1212-3609 ;EISSN: 2336-5064 ;DOI: 10.15240/tul/001/2021-2-011

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19
The Power of Virtual Influencers: Impact on Consumer Behaviour and Attitudes in the Age of AI
The Power of Virtual Influencers: Impact on Consumer Behaviour and Attitudes in the Age of AI
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The Power of Virtual Influencers: Impact on Consumer Behaviour and Attitudes in the Age of AI

Administrative sciences, 2023-08, Vol.13 (8), p.178 [Peer Reviewed Journal]

COPYRIGHT 2023 MDPI AG ;2023 by the author. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https://creativecommons.org/licenses/by/4.0/). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2076-3387 ;EISSN: 2076-3387 ;DOI: 10.3390/admsci13080178

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20
Customer loyalty: exploring its antecedents from a green marketing perspective
Customer loyalty: exploring its antecedents from a green marketing perspective
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Customer loyalty: exploring its antecedents from a green marketing perspective

International journal of contemporary hospitality management, 2015-07, Vol.27 (5), p.896-917 [Peer Reviewed Journal]

Emerald Group Publishing Limited ;Emerald Group Publishing Limited 2015 ;ISSN: 0959-6119 ;EISSN: 1757-1049 ;DOI: 10.1108/IJCHM-03-2014-0115

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