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| Result Number | Material Type | Add to My Shelf Action | Record Details and Options |
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Collaboration and Destination Marketing: Creating Film-Induced TourismTourism review international, 2024-01, Vol.28 (1), p.49-64 [Peer Reviewed Journal]Copyright Cognizant Communication Corporation 2024 ;ISSN: 1544-2721 ;EISSN: 1943-4421 ;DOI: 10.3727/194344224X17065495994323Full text available |
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One-Stop Campaigns: How Generative AI Is Transforming Digital AdvertisingNIM Marketing Intelligence Review, 2024-05, Vol.16 (1), p.56-61 [Peer Reviewed Journal]2024. This work is published under https://creativecommons.org/licenses/by-nc-nd/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2627-4957 ;EISSN: 2628-166XFull text available |
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Microinfluencers: un trabajo no remunerado que conecta marcas y consumidores en el sector publicitarioEstudios sobre el mensaje periodístico, 2024-01, Vol.30 (1), p.155 [Peer Reviewed Journal]2024. This work is licensed under https://creativecommons.org/licenses/by/4.0/legalcode (the “License”). Notwithstanding the ProQuest Terms and conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1134-1629 ;DOI: 10.5209/esmp.91480Full text available |
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Empirical Examination of the Relationship between Supply Chain Effectiveness and a Company’s Overall SuccessAdministrative sciences, 2024-04, Vol.14 (4), p.74 [Peer Reviewed Journal]COPYRIGHT 2024 MDPI AG ;2024 by the author. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https://creativecommons.org/licenses/by/4.0/). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2076-3387 ;EISSN: 2076-3387 ;DOI: 10.3390/admsci14040074Full text available |
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The biggest AI marketing mistakes and how brands can avoid them: Marketers can learn from the missteps of Google, Levi's, Chevrolet and moreAdvertising Age, 2024-03, Vol.95 (1), p.1Copyright 2024 Crain Communications Inc. All Rights Reserved. ;ISSN: 0001-8899 ;EISSN: 1557-7414Full text available |
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Performance Marketing Agency of the Year Acadia: Agency redefines and delivers performance, combats fraud and keeps staff from leavingAdvertising Age, 2024-03, Vol.95 (1), p.42Copyright 2024 Crain Communications Inc. All Rights Reserved. ;ISSN: 0001-8899 ;EISSN: 1557-7414Full text available |
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Data & Insights Agency of the Year Known: How agency's data, insights and AI drive growth for agency and clients alikeAdvertising Age, 2024-03, Vol.95 (1), p.34Copyright 2024 Crain Communications Inc. All Rights Reserved. ;ISSN: 0001-8899 ;EISSN: 1557-7414Full text available |
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Agency Network of the Year Global Ogilvy: How Ogilvy's borderless creativity approach powered global growthAdvertising Age, 2024-03, Vol.95 (1), p.30Copyright 2024 Crain Communications Inc. All Rights Reserved. ;ISSN: 0001-8899 ;EISSN: 1557-7414Full text available |
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COMPANIES ON THE MOVE: HIRINGS, PROMOTIONS, BOARD MEMBERS AND SPECIAL ANNOUNCEMENTS IN SAN DIEGOSan Diego business journal, 2024-02, Vol.45 (7), p.21COPYRIGHT 2024 CBJ, L.P. ;ISSN: 8750-6890Full text available |
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In-House Agency of the Year Yeti: Yeti's in-house agency helps the company stay true to its brandAdvertising Age, 2024-03, Vol.95 (1), p.36Copyright 2024 Crain Communications Inc. All Rights Reserved. ;ISSN: 0001-8899 ;EISSN: 1557-7414Full text available |
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Social Media/Influencer Agency of the Year Influential: Agency brought creators to Cannes and leveraged innovative influencer-led strategiesAdvertising Age, 2024-03, Vol.95 (1), p.43Copyright 2024 Crain Communications Inc. All Rights Reserved. ;ISSN: 0001-8899 ;EISSN: 1557-7414Full text available |
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No. 2 Highdive: The agency is moving beyond the Super Bowl to engage with impactful creativeAdvertising Age, 2024-03, Vol.95 (1), p.10Copyright 2024 Crain Communications Inc. All Rights Reserved. ;ISSN: 0001-8899 ;EISSN: 1557-7414Full text available |
| 13 |
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D2 Media Team champions work/life balance while achieving marketing successRochester Business Journal, 2024-05, Vol.39 (50), p.1-25COPYRIGHT 2024 BridgeTower Media Holding Company, LLC ;Copyright Rochester Business Journal May 10, 2024 ;ISSN: 0896-3274Full text available |
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No. 10 The Weber Shandwick Collective: Agency steers Pop-Tarts, Barbie to pop culture winsAdvertising Age, 2024-03, Vol.95 (1), p.20Copyright 2024 Crain Communications Inc. All Rights Reserved. ;ISSN: 0001-8899 ;EISSN: 1557-7414Full text available |
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Media Agency of the Year UM: UM drives major growth through retail mediaAdvertising Age, 2024-03, Vol.95 (1), p.39Copyright 2024 Crain Communications Inc. All Rights Reserved. ;ISSN: 0001-8899 ;EISSN: 1557-7414Full text available |
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From the Corporate Nest to EntrepreneurshipSan Diego Business Journal, 2024-04, Vol.45 (16), p.9-9COPYRIGHT 2024 CBJ, L.P. ;Copyright San Diego Business Journal Apr 15-Apr 21, 2024 ;ISSN: 8750-6890Full text available |
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No. 8 72andSunny: Agency channels creativity through unexpected momentsAdvertising Age, 2024-03, Vol.95 (1), p.18Copyright 2024 Crain Communications Inc. All Rights Reserved. ;ISSN: 0001-8899 ;EISSN: 1557-7414Full text available |
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No. 5 The Martin Agency: Agency proves creativity can still performAdvertising Age, 2024-03, Vol.95 (1), p.14Copyright 2024 Crain Communications Inc. All Rights Reserved. ;ISSN: 0001-8899 ;EISSN: 1557-7414Full text available |
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Dove and Ogilvy's open relationship—inside the evolution of brand-agency conflict policies: Unilever's Dove and L'Oréal's CeraVe both used the WPP shop for Super Bowl ads, and Dove tries a P&G shop, tooAdvertising Age, 2024-03, Vol.95 (1), p.1Copyright 2024 Crain Communications Inc. All Rights Reserved. ;ISSN: 0001-8899 ;EISSN: 1557-7414Full text available |
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No. 9 Vaynermedia: Agency won social media for Pepsi, Bose, Duracell and moreAdvertising Age, 2024-03, Vol.95 (1), p.19Copyright 2024 Crain Communications Inc. All Rights Reserved. ;ISSN: 0001-8899 ;EISSN: 1557-7414Full text available |
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