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1
Basic Accounting and Finance
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Basic Accounting and Finance

Engineering Management Handbook, 2016, p.199-223

Copyright American Society for Engineering Management (ASEM) 2016

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2
The foundations of value creation - Chapter 01: Value for everyone
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Book Chapter
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The foundations of value creation - Chapter 01: Value for everyone

Creating Lasting Value : How to Lead, Manage and Market Your Stakeholder Value, 2014, p.13

Copyright Kogan Page Ltd. 2014

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3
Chapter 05: Marketing, finance and accountants unite
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Book Chapter
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Chapter 05: Marketing, finance and accountants unite

The Marketing Manifesto, 2013, p.43

Copyright Kogan Page Ltd. 2013

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4
Chapter 02: Writing a marketing plan
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Book Chapter
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Chapter 02: Writing a marketing plan

High Impact Marketing That Gets Results, 2013, p.39

Copyright Kogan Page Ltd. 2013

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5
PART 02: Distributors and wholesalers - Chapter 04: How the technology distributor business model works
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Book Chapter
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PART 02: Distributors and wholesalers - Chapter 04: How the technology distributor business model works

Technology Distribution Channels : Understanding and Managing Channels to Market, 2014, p.35

Copyright Kogan Page Ltd. 2014

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6
Basic Accounting and Finance
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Book Chapter
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Basic Accounting and Finance

Engineering Management Handbook, 2010, p.125

Copyright American Society for Engineering Management (ASEM) 2010

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7
Taking the Measure of a PR Campaign
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Book Chapter
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Taking the Measure of a PR Campaign

Guide to Best Practices in PR Measurement, 2008, Vol.3, p.90

Copyright Access Intelligence LLC 2008

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8
Abbreviations
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Book Chapter
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Abbreviations

Business Finance for Managers : an Essential Guide to Planning, Control and Decision Making, 2002, p.XIII

Copyright Kogan Page Ltd. 2002

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